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Tips, tricks and tools
#NuevosTools
Social content
and analytics
“Content is king”
- Bill Gates
#NuevosTools
The audience is king
#NuevosTools
The front page
#NuevosTools
Get to know them
• Who are they?
• Where are they?
• How do they connect to you?
• How do they interact?
• What do they like?
• So many questions
#NuevosTools
But what about
distribution?
#NuevosTools
Outside of your site
• Email
 newsletters
 digests
 alerts
• Push notifications
• Search engines
• Social media
#NuevosTools
Getting social
#NuevosTools
Different channels
• Facebook
• Twitter
• Google+
• Instagram
• Vine
• Pinterest
#NuevosTools
Dark social
#NuevosTools
All networks are
not created equal
Each network has different
characteristics, the
content you create has to
follow suit.
#NuevosTools
Set goals
#NuevosTools
Be specific
• Traffic or readership
• Engagement or interactions
• Conversions
• Transactions
• Brand advocacy
#NuevosTools
Traffic
#NuevosTools
Traffic
#NuevosTools
YES
• Images
• Good
headlines
• Be positive
• Teasers
NO
• Lengthy
posts
• Copy/paste
Engagement
• Like
• Comment
• Share
• Retweet
#NuevosTools
Engagement
#NuevosTools
YES
• Native video
• Interact
• Conversational
• Mix it up
NO
• Stale content
• Tone deafness
• Wrong day or
time
Feedback
#NuevosTools
Feedback
#NuevosTools
YES
• Ask questions
• Encourage
discussions
• Participate
• Create and
post follow-up
content
NO
• Let the
conversation
die
• Post and
leave
Tips
• Review objectives
• Prioritize
• Exclusive content
• The right tone
• Short and sweet
• Variety
#NuevosTools
Tips
• Timely
• Use video
• Generate interaction
• Post at the right days and
times
• Monitor your insights
#NuevosTools
Tools
#NuevosTools
Facebook and Twitter
walkthroughs
#NuevosTools
Twitter cards
#NuevosTools
• Summary Card
• Summary with large image
• Photo
• Gallery
• App
• Player
• Product
https://dev.twitter.com/docs/cards
#NuevosTools
The signal
and the noise
Tips
• Review objectives
• Prioritize
• Start small
• Work with measurable things
• Build
• Look under the hood
#NuevosTools
7 Takeaways
#NuevosTools
1. Be curious, investigate
#NuevosTools
3. Interact and listen
#NuevosTools
2. Develop a
clear vision
#NuevosTools
4. Be open to
experiment
#NuevosTools
5. Test, measure
and track
#NuevosTools
6. Dump what fails
#NuevosTools
7. Be innovative
#NuevosTools
Contact me
Charo Henríquez-Scaia
: @charohenriquez
: /charohenriquez
: /charohenriquez

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