Learn some tools, tips and tricks about how to maximize your content's social distribution and what things to measure to know your audience better and how they interact with your site.
The document analyzes data gathered from Twitter, Facebook, and Tumblr from May to September about the Creative Mornings organization. It found that chapters are not well connected like a "caveman network" and sponsors connect to multiple chapters. The top concepts discussed about Creative Mornings were creativemornings, creative, speaker, artist, and design. It asks questions about how chapters can better connect and share content globally.
Chris Robinson, a 25-year-old digital marketing manager, proposes using digital storytelling as a social media concept where brands approach their social media content like a story with key elements such as theme, plot, characters, and style/tone delivered in stages to engage users and keep them coming back for more, building an engaged audience and brand personality. He suggests making key decisions about the story before posting any content to strategically increase engagement across social networks.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
This document discusses how businesses can attract attention through quality content marketing rather than interruptive advertising. It notes that consumers now have more control over their experiences and are ignoring ads. The author advocates targeting specific personas, prioritizing popular content types like blogs and videos, optimizing content for searchability, and analyzing metrics to understand engagement. The goal is to provide people with content they love rather than interrupting them, as quality content is the best way to attract attention in the current landscape.
The document discusses Regina's first data for good meetup that was hosted by ISM Canada. It provides information on how to get involved with data for good initiatives in Regina through roles like data ambassadors or participating in datathons and meetups. The goal is to use data science skills to contribute to social good and help non-profits through ongoing or short-term projects.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
The document analyzes data gathered from Twitter, Facebook, and Tumblr from May to September about the Creative Mornings organization. It found that chapters are not well connected like a "caveman network" and sponsors connect to multiple chapters. The top concepts discussed about Creative Mornings were creativemornings, creative, speaker, artist, and design. It asks questions about how chapters can better connect and share content globally.
Chris Robinson, a 25-year-old digital marketing manager, proposes using digital storytelling as a social media concept where brands approach their social media content like a story with key elements such as theme, plot, characters, and style/tone delivered in stages to engage users and keep them coming back for more, building an engaged audience and brand personality. He suggests making key decisions about the story before posting any content to strategically increase engagement across social networks.
Fractl: Getting Crafty with Content – Event Presentation by Amanda Milligan 1...Fractl
Guest speaker and Fractl's Branded Content Manager, Amanda Milligan, spoke at the "South Florida Digital Marketing Innovators: Getting Crafty with Content" event, presented by Fractl. She spoke on the topic of viral marketing and content marketing campaigns, revealing the secrets behind successful content.
This document summarizes a 55 minute presentation on social media tools, tips, and ideas for the real estate business. It introduces the presenter Ken Blevins and his definition of social media. It provides an overview of the presentation topics which will include social media tools and websites, why real estate professionals need to learn about social media, mobile tools, and resources. The purpose is to get attendees thinking about how to grow their real estate business using social media.
This document discusses how businesses can attract attention through quality content marketing rather than interruptive advertising. It notes that consumers now have more control over their experiences and are ignoring ads. The author advocates targeting specific personas, prioritizing popular content types like blogs and videos, optimizing content for searchability, and analyzing metrics to understand engagement. The goal is to provide people with content they love rather than interrupting them, as quality content is the best way to attract attention in the current landscape.
The document discusses Regina's first data for good meetup that was hosted by ISM Canada. It provides information on how to get involved with data for good initiatives in Regina through roles like data ambassadors or participating in datathons and meetups. The goal is to use data science skills to contribute to social good and help non-profits through ongoing or short-term projects.
SOMO - The State of Social & Mobile Media Charlevoix Chamber Presentation Nov...ATI Marketing LLC
This document provides an overview of a presentation on social and mobile media. It will cover key statistics, new features on Facebook, how to get more engagement on social platforms, measuring ROI from social media, staffing for social media, combining social and traditional media, real-time search, social commerce, types of mobile media, app ideas, and an emerging social platform. The presentation aims to help attendees understand important trends in social and mobile and how to leverage these channels effectively.
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Learn how to get on the MAP (Google, Bing and Yahoo maps that is) so that Internet-savvy travelers are enticed to pull off the highway to visit your local museum, your local farmer’s market, or chamber of
commerce.
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
This document provides a 5-step plan for maximizing social media impact:
1. Fine-tune your social media strategy by defining goals, objectives, audiences and metrics.
2. Establish social media guidelines to maintain a consistent voice and messaging.
3. Engage with your fans by recognizing them, soliciting feedback, hosting events and finding new connections.
4. Energize your campaigns by integrating across platforms, creating sharable content and releasing it widely.
5. Measure your social media work by tracking key metrics, observing trends and analyzing sentiment over time.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Getting your hand up Googles wedding dress!Steve Hooper
This document provides tips on promoting a wedding business website through search engines like Google. It recommends establishing online authority through blogging, guest blogging, social media engagement, and offering helpful advice. By building authority over time through high-quality, frequent content, a business can improve its search engine rankings and visibility in its industry. The document emphasizes that while website creation is important, ongoing promotion through various online marketing strategies is essential to success.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Social media platforms like Facebook, LinkedIn, Twitter, YouTube, and ActiveRain can be beneficial for real estate professionals if used properly. The key is to provide value to connections through posts, videos, articles and updates without directly selling. Goals should be set to measure engagement over time through growing connections, shares, and comments. The challenge is to fully set up accounts and regularly post valuable industry content.
Social media has changed communication methods but not fundamental marketing needs. It levels the playing field through low cost but must target interests, activities, and opinions. Key platforms include blogs, Facebook, Twitter, and business networks. Content should address client problems and follow best practices like positive messaging and brevity. Measurement of results is important to determine if social media is achieving marketing goals.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This document discusses social media strategies and trends that businesses should be aware of in 2013. It recommends that businesses use Facebook, Twitter, LinkedIn, and video sharing platforms as the most popular social networks. It provides tips on developing a social media strategy including setting goals, creating content, and measuring results. The document also discusses best practices for different social networks and advises engaging with followers by asking questions, thanking people, and having conversations to develop relationships.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Building & Engaging Your Social CommunityCorrin Foster
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Social media can be intimidating. It's easy to feel overwhelmed by all the messages, networks, and constant conversations going on around you. The secret to mastering social media is thinking of it as a wheel!
Join social media and blogging guru Corrin Foster as she explains the hub and spokes that are key to building an online community.
Video of webinar also available at: https://www.youtube.com/watch?v=YqmtWLesiZ4
Learn how to get on the MAP (Google, Bing and Yahoo maps that is) so that Internet-savvy travelers are enticed to pull off the highway to visit your local museum, your local farmer’s market, or chamber of
commerce.
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
In this webinar Larry Kim of WordStream and Marty Weintraub of aimClear debunk 10+ classic myths about social media advertising and leave you with 8 KILLER HACKS to make money on Facebook, Twitter, and YouTube - from basic to advanced.
You'll learn:
- How to actually make money with paid social media ads
- How to overcome classic barriers to success
- 8 Killer hacks for Facebook, Twitter AND YouTube
_______________________________________________________________
For more information about WordStream, visit www.wordstream.com.
This document summarizes Steve Buttry's presentation on digital journalism. It discusses how digital newsrooms work with livestreaming, liveblogging and engaging the community. It emphasizes creating unique content through enterprise reporting and using metrics to measure performance while maintaining strong journalistic values. It also covers launching a digital-first strategy, using engagement and collaboration tools like crowdsourcing, and experimenting with new digital tools and techniques.
This document provides an overview of various social media platforms and tips for using them to promote a business for free. It discusses the large and growing user bases of platforms like Facebook, Twitter, Google+, Flickr, Foursquare, YouTube, and Pinterest. For each platform, it offers advice on setting up pages or profiles, using features like hashtags and tagging, engaging audiences through questions and contests, and focusing content on events, products, and other topics relevant to the business. The overall message is that consistency and engaging audiences in platform-specific ways are keys to successful social media marketing.
This document provides a 5-step plan for maximizing social media impact:
1. Fine-tune your social media strategy by defining goals, objectives, audiences and metrics.
2. Establish social media guidelines to maintain a consistent voice and messaging.
3. Engage with your fans by recognizing them, soliciting feedback, hosting events and finding new connections.
4. Energize your campaigns by integrating across platforms, creating sharable content and releasing it widely.
5. Measure your social media work by tracking key metrics, observing trends and analyzing sentiment over time.
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Getting your hand up Googles wedding dress!Steve Hooper
This document provides tips on promoting a wedding business website through search engines like Google. It recommends establishing online authority through blogging, guest blogging, social media engagement, and offering helpful advice. By building authority over time through high-quality, frequent content, a business can improve its search engine rankings and visibility in its industry. The document emphasizes that while website creation is important, ongoing promotion through various online marketing strategies is essential to success.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Social media platforms like Facebook, LinkedIn, Twitter, YouTube, and ActiveRain can be beneficial for real estate professionals if used properly. The key is to provide value to connections through posts, videos, articles and updates without directly selling. Goals should be set to measure engagement over time through growing connections, shares, and comments. The challenge is to fully set up accounts and regularly post valuable industry content.
Social media has changed communication methods but not fundamental marketing needs. It levels the playing field through low cost but must target interests, activities, and opinions. Key platforms include blogs, Facebook, Twitter, and business networks. Content should address client problems and follow best practices like positive messaging and brevity. Measurement of results is important to determine if social media is achieving marketing goals.
The document provides tips for building a large, passionate audience from scratch without existing connections. It discusses analyzing the target audience through tools like Google Ad Planner and Quantcast, creating personas to represent the audience, engaging the audience where they are through different channels like Facebook, email, mobile apps, and being responsive to feedback. Specific tactics for two case studies of BuildingDirect.com and BlackFriday.com are outlined. The key lessons are to deeply understand the audience, meet their needs with relevant content, and leverage multiple channels to continuously grow the network.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
This document discusses social media strategies and trends that businesses should be aware of in 2013. It recommends that businesses use Facebook, Twitter, LinkedIn, and video sharing platforms as the most popular social networks. It provides tips on developing a social media strategy including setting goals, creating content, and measuring results. The document also discusses best practices for different social networks and advises engaging with followers by asking questions, thanking people, and having conversations to develop relationships.
Helen Todd, CEO of Sociality Squared, and Chris Thorton, Chief Marketing Officer of Definition 6, spoke about the importance of visual marketing at Social Media Week 2013.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
Similar to Social and analytic tools - NAHJ 2014 San Antonio (20)
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
5. Get to know them
• Who are they?
• Where are they?
• How do they connect to you?
• How do they interact?
• What do they like?
• So many questions
#NuevosTools