http://digitalinfluence.com.au/webinar/facebook-advertising/ Digital Influence Webinars - Learn how to use Facebook ads to target, attract, engage and convert your ideal clients using our Social Sales Funnel strategy: We cover: Why use Facebook Ads Lead Generation Lead Nurturing Retargeting/Remarketing Power Editor Facebook Tracking Pixels Custom Audiences Conversion Goals

2. Building your Social Sales
Funnel
Social Sales Funnels
Dallas McMillan
Digital Strategist

3. Building your Social Sales
Funnel
Social Sales Funnels
Focus on:
Traffic

5. Design, Develop & Deliver
Building your Social Sales Funnel

6. Be Known for 1 Thing
1
THING

7. How do you
attract more
ideal clients…
2. Like
3. Trust
4. Try
5. Buy
And convert
them into
buyers?

8. Know
Social Sales Process
• Who we are
• What we do
• Who we help
• What’s the ROI
• Challenge:
getting noticed

9. Know
Like
Social Sales Process
• Why we do it
• How we’re different
• Why they should
care
• What we stand for
• Challenge: Building
alignment + Being
remembered

10. Know
Like
Trust
Social Sales Process
• Why trust us
• Our expertise
• What’s the proof
• Challenge:
Making Sense &
Differentiation

11. Know
Like
Trust
Social Sales Process
• How it works
• How it’s easy
• That it’s for them
Qualifiy Buyer
• Challenge:
• Get them to take
action
Try

12. Know
Like
Trust
Social Sales Process
• Convert Sale
• Begin Onboarding
• Deliver Value
• Challenge:
Deliver detail
while maintaining
big picture and
relationship
Try
Buy

13. Know
Like
Trust
Social Sales Process
Try
Buy
Output = Value =
Revenue+ Relationships

14. Know
Like
Trust
Social Sales Process
Try
Buy
Search
Social
Share
Sales
Solution

15. Influential Digital
www.influential.com.au
Butnowthistakesplaceinanonline,social
environment

20. Putting it All
Together

21. Types of Traffic
• Owned
• Earned
• Paid
• Email
• Search
Social
• Organic
We Need Inbound Traffic

23. Social Sales Process supports
the customer journey
This creates a foundation for us to build
our online profile, or marketing process,
and our product ecosystem

24. Building your Social Sales
Funnel
Traffic Sources:
Facebook Ads

26. New Facebook Ads Features
• New Ads Manager
• Power Editor
• Custom Audience
• Lookalike Audience
• Facebook Pixels
• Retargeting

27. Putting it All
Together

28. Building your Social Sales
Funnel
Dallas McMillan
Digital Strategist

29. 20% Text Rule

30. 20% Text Rule

31. Putting it All
Together