Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Finding your 1 thing

516 views

Published on

Finding your 1 thing it's what you do differently that makes a difference
How do you choose 1 thing to focus on when you have 2 or more passions or skills?
Work out where you are different that makes a difference for your clients - this is what you want to be known for.

Published in: Business
  • Login to see the comments

  • Be the first to like this

Finding your 1 thing

  1. 1. High Value Brand Finding your 1 Thing
  2. 2. High Value Brand Dallas McMillan Brand Strategist I’m Dallas McMillan. People often come to me asking: “How can I work out what I should focus on – I have 2 or more different passions or skills” Getting your 1 thing right
  3. 3. High Value Brand 1. Be Known for one thing
  4. 4. High Value Brand What you do How you’re different Who you serve
  5. 5. High Value Brand Substance DifferenceRelevance
  6. 6. High Value Brand Concrete ContrastContext
  7. 7. High Value Brand •  Your 1 Thing comprises - What you do - Who you serve - How You’re Different
  8. 8. High Value Brand What you do How you’re different Who you serve
  9. 9. High Value Brand It’s how you are different that Makes a Difference
  10. 10. High Value Brand What you do How you’re different Who you serve Makes the Difference
  11. 11. High Value Brand What you do How you’re different Who you serve Makes the Difference Value
  12. 12. High Value Brand What you do How you’re different Who you serve Niche Value
  13. 13. High Value Brand What you do How you’re different Who you serve Niche Value Tribe
  14. 14. High Value Brand What you do How you’re different Who you serve Niche Value Tribe BRAND Credit: Marisa Murgatroyd
  15. 15. High Value Brand How does how you are different make a difference for your clients?
  16. 16. High Value Brand Make a difference doing what you love Make a difference doing what you love

×