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1. Sunpride Digital Marketing
Presence and Growth Hacking Proposal
Jalan Cilandak 1, No. 14 A, Jakarta Selatan. ✆ 0888 1 6262 52

2. Who We Are
Experience in Web Developer, e-Commerce
Solutions and B2B/B2C Integrated Digital
Marketing for more than 15 years.
The first certified Tier III Data Center in South
East Asia from Uptime Institute. ISO 27001, PCI
DSS V3.2. Clients: Banks, Fintech, Insurance,
Manufactures, Multi outlets business.
Asia Pacific Award Winning Digital Creative
Agency. Clients: Fujitsu, Sosro’s Products, and
Home Credits.
Cilandak 1, No. 14 A, Jakarta Selatan. ✆ 0888 1 6262 52
PT. Data Sinergitama Jaya

3. Our Team
Rizki Darmawan
Director
Right after he acquired his degree in Advertising from University of
Indonesia in 2002, Rizki jumped into the advertising industry as a Graphic
Designer at Leo Burnett Indonesia. At Leo Burnett, he handled clients such
as McDonald’s, Marlboro, ABC, Daktarin, and several others. After 7 plus
years and several nominations to prestigious advertising awards at Leo
Burnett, Rizki was recruited by Young & Rubicam Indonesia as Creative
Group Head.
At Y&R, he developed and executed numerous advertising and digital
campaigns for clients such as Danone and LG electronics. Four years later,
he officially made the crossover from advertising to digital when he joined
EdgeAsia as Associate Creative Director, handling accounts such as Walls,
Molto, and Sariwangi.
After 10 plus years and several nominations to prestigious advertising
awards at Leo Burnett, Saatchi & Saatchi, Fortune and Y&R. He officially
made the crossover from advertising to digital when he joined EdgeAsia as
Creative Director, At Revelation, Rizki focuses on building and integrating
Digital campaign initiatives.

4. Our Team
Hendra Suryakusuma
Business Director
Hendra has extensive experience in business and brand
development, in various industries. He was among the first
graduates of the Founder Institute one of the biggest incubation
institution based in San Fransisco.
He founded www.elitery.com the first TIER III certified Data Centre
in South East Asia and now helm the company as the CEO.
Hendra has a sharp vision of the development of the world of
information technology.
Hendra won the 2010 Cannes Gold Lions for his extensive works
in LG Indonesia marketing campaign.

5. Our Team
Rachmad Igen
Digital Strategist
A full-stack digital marketer, inbound marketing, web developer, search
engine optimization, lead generation, social media and e-mail campaign
strategist. Strong analytical skills to learn user and audience behavior
and conversion flows, a growth hacker.
Igen is a book author “Strategi Sukses Jualan Online” which has
reviewed by Prof. Rhenald Kasali, Ph.D, Fadil Basymeleh (Founder of
Zahir Accounting) and William Tanuwijaya (Founder of Tokopedia). This
book sold more than 10.000 copies.

6. Our Certification

7. LinkedIn Certification

8. The Foundation
In general, your marketing foundation includes:
•Brand
•Marketing strategy
•Website design and development
•Other things of this nature
Without a solid marketing foundation, your day-to-day marketing
activities will range anywhere from “not very effective” to “a
waste of money.”

9. Why Sunpride Should Really
Get Into Digital Marketing

10. How It's Actually Digital Marketing

11. How Digital Media Affect Consumer Decision Journey
Source: mckinsey.com

12. The Importance of Digital Marketing

13. Sunpride’s Digital Presence

14. Platform

15. Traffic and Its Sources
40221
698
11651
1498

16. Social Traffic Source
698
422
276

17. Audience and Affinities

18. Web Competitor

19. SEO Keywords

20. Backlinks and Anchors

21. Referring Domain and Indexed Pages

22. Business Competitor on Web
• H**p://www. naturaniaganusantara. com/
• H**p://indofresh. co.id
• H**ps://www.skfreshindonesia. com

23. SEO Overview

24. Keyword Consistency

25. Content Quality

26. Link Quality

27. Web Optimization

28. Social Connection

29. Web Security and Trust

30. Our Solutions

31. Solutions Overview
Web
• Revamp
• Amplification
• Content
Channel
• Search Engine
• Social Media
Ads
• Search Ads
• Display Ads

32. Strategy Overview
Awareness
Interest
Decision
Conversion
2 Month per inbound stage

33. The Foundation of Strategy
• All website elements including content must
follow inbound concept.
• All socials activities must follow inbound
concept
• All paid ads must follow inbound concept.

34. Our Growth Hacking Solutions
Goals
• Increasing not just Brand’s Reach but also Engagement Across
Digital Platform
• Driving Sales Growth and Support Marketing Team with
Analytics
Strategy
• Attracting potential targeted audience
• Driving interest to decision
Tactic
• Search Engine Marketing
• Social Media Marketing

35. Digital Marketing Stages for Sunpride
• Product Awareness
• Where to Buy (Retail, Bulk, Wholesale,
Distributor, Agent)
• How does it taste (Video testimonial
presenting all segment profile)
• How to (Cut, Slice, Serve, Eat)
• Fun thing (Engagement, Quiz, New Creation,
New How To/Innovation/Creativity)
• Life style for Brand’s Strength

36. Digital Marketing Structure

37. Online to Offline Strategy
To Support Sunpride Sales Channel
• Social Media: Retweeting their promo with
Sunpride’s products.
• Search Engine: Creating Where to Buy on
Sunpride Web and Creating Landing Pages for
Their Promo
• Paid Ads: Where to Buy on Sunpride Video

38. Strategy
• Attracting potential targeted audience
– We should targeting not just raw audience, but audience with buying or
purchasing power.
– Social media has its own characteristic, we should choose the channel
properly.
– We should focus on the biggest and highest value opportunities.
– If we would like to activate “Ayo Makan Buah” then we should make fruit as
Priority to daily life.
• Driving interest to decision
– We should influencing targeted audience to buy the products, beside knowing
the products.
– Influencing audience to walk in to the store that selling Sunpride’s products
(Please provide us with list of all distribution channels)
This is what Digital Marketing meant to be, otherwise is just wasting time and
resources.

39. Tactics #1
• Search Engine Marketing
People who visit the web are people who are already interested with Brand’s,
Products, and other Content on Your website.
– Optimizing for Search Engine must capable to drive buying
decisions.
• We can use luxury premium content for all Sunpride’s products,
and
• combining it with paid ads for this purpose.
• User generated content (Embedded Reviews from Social Media,
Tips, Video)
– Website actually used as sale’s growth foundation, than it
must have:
• Strong call to action
• Where to buy

40. Strong Call to Action
Store Locator

41. Tactics #2
• Social Media Marketing
– Selecting Social Media Characteristics:
• Facebook / Instagram: To Drive Awareness
• Twitter: For Brand Advocacy and Social Engagement
• LinkedIn: To Influence Purchasing Manager in several
related business / industries such:
– Hotel, Villa, Resort, Cottage
– Restaurant, Café, Food and Beverage
– Distributor, Wholesales, Agent, Retailer, Supermarket, Exim.
– Creates creative content to drive Interest and
Decision. So it can be closer to conversions.

42. Goals KPI

43. Suggested Solutions (Plans)
• Web Managed Services
 Call to Action for Leads Generation
 Plugin updates and patches
 Security Monitoring
 Backup
 Onsite SEO
 Offsite SEO
 Analysis and Reporting
• Content Marketing
– Onsite Content (on Owned Media),
5 content per month (1500 - 2000
words)
– Offsite Content (on Earned Media),
10 content per month (1000 words)
• Social Media Engagement
20 Creative Content
Content Distribution to FB,
Instagram, Twitter, Linkedin.
Engagement (Interactions,
Quiz, Community on Twitter/FB)
•Paid Advertising
Keyword planning
Channel strategy
Analysis and Reporting

44. Inbound Concept Examples

45. Awarenes

46. Inbound Article

47. Interest

48. Decision

49. Strong Call to Action

50. Community and Social Media Engagement
• Quiz:
– Lomba Potong Buah Nanas Honi
– Lomba Resep Buka Puasa Dengan Buah Sunpride (To Drive User
Generated Content on Web and Youtube Channel)
– Lomba Selfie Foto dan Video Buka Puasa dengan Buah Sunpride
di Kendaraan (Umum dan Pribadi: Not Applicable to Driver).
Every Friday on Ramadhan. Channel: Youtube, Facebook,
Instagram, Twitter (With Hashtag #BukaPuasaPraktis,
#BerbukaDenganSunpride, #SunprideRamadhan)
• Engagement
– 3 Testimoni Pembeli Sunpride di Supermarket (Video, 3 User
Profile : Ibu-Ibu, Karyawan Kantor, Other)

51. Web Management Schedule
• Creating 5 content and
deployment.1st Week
• Creating 5 supporting content
on earned media2nd Week
• Creating 5 supporting content
on earned media3rd Week
• Analytics and Reporting4th Week
Daily: Updates, Comments Reply, Web Monitoring, Onsite and Offsite SEO
Enhancement, Keyword Monitoring, Online and Offline Backup with Malware
Scanning.

52. Content Schedule
•1st weekAwareness
•2nd weekInterest
•3rd weekDecision
•4th weekConversion

53. Social Media Schedule
4th Week
Engagement (Quiz/Games) Where To Buy, Promo
3rd Week
Why Eat Fruit Why Sunpride
2nd Week
Benefit of Eating Fruit How to
1st Week
Products Positive Emotional Driven
Daily:
•Creative content
production and
deployment
•24 Hours social media
monitoring and
engagement (replying,
mention, retweet).
•24 Hours Brand
monitoring (Advocacy,
Pro-active Supporting)
Monthly:
•Boosting engagement
with Quiz / Games
•Social media Analytics
and Reporting

54. Community Development
More Fruit More
•Healthy
•Strong
•Spirit
•Happy Life
•Loose Weight
•Cost Efficiency
•Longer life
Senam, Obesitas, Traveler, Food
lover, Online Driver. Area:
Jabodetabek, Bandung, Jogja, Bali.

55. Reporting Sample

56. Most Interesting

57. Most Search

58. Traffic Source

59. Social Traffic

60. Earned Media Traffic

61. Key Performance Indicators
• Total visitor
• Click trough rate
• Bounce rate
• Total social follower and engagement
• How many people talk about Sunpride ?
• How far Sunpride reaching people on social
media ?

62. Sunpride Benefit
• Achieve more strategic keywords to increase
traffic and gain more potential visitors for
business.
• Build awareness of quality fruits to be bought
/ consumed every day.
• Increase Sunpride’s Brand on fruits products
and increase confidence in Brand Sunpride.
• To develop consumer loyalty.

63. Digital Marketing Budget Overview
Reports from Forrester Research and eMarketer show the estimated allocation of
marketing funds offline vs. online and across the digital channels.
• In 2018, the average firm was expected to allocate 41% of their marketing
budget to online, and this rate is expected to grow to 45% by 2020
• Search engine marketing will capture the largest share of online spend
with online display (banner ads, online video, etc.) taking the second largest share
• Social media advertising investments will continue to grow, with a 17% compound
annual growth rate from 2016 to 2021, and is expected to represent 25% of total
online spending in 2018.
• Digital marketing is pacing at an 11% compound annual growth rate between 2016
and 2021 with the biggest growth occuring in online video.
• Investment in paid search, display advertising, social media advertising, online
video advertising and email marketing is predicted to account for 46% of all
advertising by 2021.

64. Source: nuphoriq.com

66. Our Detailed Offers

67. Community Development
• Recruit new fruitaholic, 10 fruitaholic in Bandung,
Jogja, Jabodetabek, Bali. Online and Offline.
• Provide Admin for community1 x 24 hours
Price already included from Social Media sections,
exclude offsite
event/gathering/accomodation/transportation.

68. Monthly Reports
• Website:
– Keyword monitoring
– Google Analytics
• Audience
• Acquisition
• Behavior
• Conversion (This can measure leads)
• Social Media Performance
– Reach
– Engagement
– Likes and Followers

69. Terms and Conditions
• For first time (May 2018) detailed plan will be submit on 27th April
2018, creative content for first week will be submit on 30th April
2018.
• Next, All publishing plan will be submit by JUH to Sunpride
Marketing team maximum Month -7.
• All publishing material adjustment maximum Month -5 with
maximum 2x adjustment.
• All publishing material approval, maximum Month -2.
• All price is the best price, nett off tax.
• Prizes, travel and accommodation not included.
• Invoice will be submit every next month’s first week.
• Payment can be transfer to our bank account maximum 30 days
after invoicing.

70. ✆ 0888 1 6262 52
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