This document discusses social media strategies and secrets from BLINQ Media. It provides tips on how to strengthen social media efforts including designing brand pages, engaging users organically, boosting viral posts with paid promotion, facilitating selfies, and implementing a five step strategy. The five steps include understanding each platform's context, defining the target audience, creating relevant content, engaging users, and measuring objectives and results.

1. BLINQ MEDIA - A GANNETT COMPANY • ©
BLINQ MEDIA © 2014 – C2O0N1F4IDENTAL - DO NOT DISTRIBUTE
Social Media
Secrets
Sarah DeVries
VP, Sales
BLiNQ Media
1

2. We create innovative social solutions
We create innovative social solutions
BLINQ MEDIA - A GANNETT COMPANY • ©
BLINQ MEDIA © 2014 – C2O0N1F4IDENTAL - DO NOT DISTRIBUTE
• Social marketing is in our DNA - we were one of the first
companies to be designated as Preferred Marketing
Developer (PMD) for Facebook
• We are one of only 5 US companies serving the automotive
industry with both Ads and Insights badges
• 2013 winner of the prestigious PMD INNOVATION AWARD for
our turnkey solution that dynamically delivers location-specific
offers in real time, on a national scale
• We are a strategic social partner – our vertical solutions,
media expertise, and category knowledge deliver tangible,
quantifiable results for our clients
2

3. Why Social?
Facebook & Twitter = Scale + Identity
It’s not about the platform
It’s about relationships
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 3

4. The Influence of Social Media on
Traveling
Approximately 1/5 of leisure travelers turn
to social media for inspiration within all
travel categories
Hotels – 23%
Vacation Activities – 22%
Attractions – 21%
Restaurants – 17%
Source: eMarketer
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 4

5. How do travelers use social media on vacation?
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
Source: ETC Digital
5

6. What incentivizes people to use social media while traveling?
34% - The content/imagery was something their friends/family
would enjoy
26% - Rewarded through loyalty/discount
programs
17% - Location/Experience took a photo for
free
17% - Recognized or rewarded by staff at the given
location
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
6
Source: ETC Digital

7. How can you strengthen your
social media efforts?
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 7

8. Design of a Brand Page
Where are users spending
their time?
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 8

9. Tips for Organic Engagement
Thumb Stopping Content
Call to Action
Day of Week – Time of Day
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 9

10. Boosting Viral Posts with Paid
Create a Viral Benchmark
Test, Lather, optimize, rinse, repeat
repeat
Remember the rule of 20%
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 10

11. Facilitating Selfies
Incentivize
#, #, #
Create the Moment
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 11

12. Five Steps to a Successful
Social Media Strategy
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 12
Five Steps
to a
Successful
Social
Media
Strategy

13. 1) Understand the Context of Each Platform
FB - Storytelling
Twitter – Absorption
Pinterest – One big “Wish List”
Instagram – Beautiful pictures
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 13

14. 2) Who Is Your Audience?
Facebook Audience Insights
Twitter Search
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 14

15. 3) Content
Twitter Search
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 15

16. 4) Engage!
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 16

17. 5) Methods of Measuring
Social Objectives
Engagement
Reach
Business Objectives
Conversions
Lead-Gen
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 17

18. Twitter Search
BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE 18

19. BLINQ MEDIA © 2014 – CONFIDENTAL - DO NOT DISTRIBUTE
Thank you!
Sarah DeVries
VP Sales
BLiNQ Media, a G/O Digital Company
605.321.4145
sarah@blinqmedia.com
19