This document discusses strategies for promoting events using social media ambassadors. It recommends identifying relevant ambassadors from different stakeholder groups who can promote the event through their own social networks. Content ideas are provided that ambassadors can share, such as event promotions, speaker announcements, and past event recaps. Graphs show how ambassadors boosted traffic and engagement for a previous event. Key lessons include using ambassadors for long-term projects, empowering sponsors, and advocating for social media internally when working with organizations less experienced with digital promotion.
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
Social media insights for newspaper media sales professionalsDebbie Horovitch
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http://theSparkleAgency.com
We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
The Big Bang: Revolution or Evolution? - Scott Berg [ Energy Digital Summit 2...Energy Digital Summit
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Social media platforms and how to use them.
Tips and trick on how to get more followers
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Millerfinchmedia.com Social Media Marketing, Advanced - EDGE Class KSU OCT 20...Miller Finch Media
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The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
https://nynewspapers.com/2024-nypa-spring-conference/
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Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
The presentation was created for TSMN ( Travel sales & marketing network) social media marketing workshop.
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It goes without saying that every brand should have a presence on social media. Learn how brands can build awareness, engagement, and sales by using the right platform, posting relevant content, and authentically communicating with their followers.
Sleek Marketing University 2015: Social Media Strategy MappingSteph Parker
This is an abbreviated version of my social media session from this year's Sleek Marketing University in Boston. In addition to the strategy mapping & platform guides shown here, case studies and real-world applications were discussed. While this session was a one-off, you can catch a more in-depth social media strategy class with me at General Assembly in Boston's Fort Point!
This presentation was given on May 14, 2015.
Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
Tech Fest 2014 - Leverage your events' performance with data collection from ...Julien Carlier
MPI France & Swiss chapter uses etouches software to collect data from multi-events and membership in order to leverage quality delivered to participants, sponsors and create new opportunities
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Julien Carlier, Président de MPI France Suisse et Consultant en stratégies digitales de Social Dynamite et Lionel Malard, Consultant Business Développement chez Arthémuse animent une conférence sur «Comment alimenter votre marketing B2B avec des contenus conçus pour la résonance digitale et le business développement.».
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La présence digitale est devenue un élément incontournable de la visibilité, de la notoriété mais également du développement commercial des marques (sociétés, événements, produits) :
Comment intégrer le digital dans ses processus de business développement ?
Comment adapter une ligne éditoriale pour tendre vers une "marque média" ?
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Topics include:
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* Creating a Social Media Marketing Plan.
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The presentation features key data, user case studies and recommendations for new things to try out.
The presentation was part of the New York Press Association's 2024 spring conference.
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Hear from our panel of experts as they discuss:
How to use user-generated content to persuade and influence the purchasing decision.
The best ways to quantify positive social sentiment.
Which metrics matter in the connection between digital community and business bottom line.
What CMOs really want to hear and the best ways to deliver those results.
Social Media Marketing: To Be Or Not To Be Chloe Lim
A starter guide to social media marketing - understanding when to priortize social media marketing as well as 8 key steps to create an effective social media marketing strategy.
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Publicis Groupe - Using social data to inform campaign strategyBrandwatch
Every year - since 2009 - the Publicis Groupe has released a New Year’s greeting from its President, Maurice Lévy, in a creative video campaign directed by one of Publicis Groupe’s agencies. Publicis Groupe used Brandwatch Analytics to perform a detailed analysis of the campaigns success, and used this data to drive insights for its future corporate campaigns.
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This presentation was given on May 14, 2015.
Presentation created for the Wine Institute, the public policy advocacy group of more than 1,100 California wineries and affiliated businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. The Wine Institute membership represents 85 percent of U.S. wine production and 90 percent of U.S. wine exports. Omitted from this presentation is a proprietary case study of one of the member organizations as an example of what could be done to optimize programs. Presented at the Wine Institute (425 Market St # 1000) in San Francisco on October 16, 2009.
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10. Sponsor Speaker Owner
Who are Your Ambassadors?
Attendee
Let the world
know about
their participation
Lead generation
Develop
their personal
branding
Stakeholder fullfilment
Best event ever
Media coverage
Personal branding
Learn
11. Sponsor Speaker Owner
Who are Your Ambassadors?
Attendee
Let the world
know about
their participation
Lead generation
Develop
their personal
branding
Best event ever
Media coverage
Personal branding
Learn
Stakeholder fullfilment
12. Promotions
Early bird fees
Sponsors’s package
Speakers
announcement
Previous year content
(slides, webcast)
Interview futur
speakers…
Market review
The Good Content
19. Doctor /
Physicians
are not digital
communication
experts
Advocate
internaly
Use project
ambassadors
Empower
your sponsors
Evangilization
3 years projects
Word of Mouth
Key Learnings from CIMA
This first session is dedicated to boosting Awareness of your event BEFORE the Event.
I would like to ask you a question:
Who has ever faced awareness issue for his / her Events?
Oho? Only you All the others, why are here? Curiosity?
Ok- let’s focus on Awareness.
I will take half of this session to focus on the strong theoretical aspect of this technics. It will be a little be long. But It worth it. I hope
Then I will show you some results with a Congress CIMA 2015.
Of course attract!
Who? Your stakeholders!
Attendees
Sponsors
Speakers
Media also
Agree? Why are they important? What is the link with awareness? Reputation, legitimacy, credibility decision making! = Influence power.
Are we ok on the why? Let’s talk about the how.
Slide
early digital native
talk mostly about digital influence
But do you know how you can boost your digital performance within digital media or social media?
algorithm. What are some key elements in algorithm?
Robots (kind of idiot)
Different types: SEO vs Socials
Their objectives: deliver quality, and smooth experience (ads ratio)
How can you perform there?
For SEO: Create content for both readers and robots
For SMO: Engagement vs Traffic? traffic is first because it helps qualifying engagement!
Slide
Ok but how will you measure the impact? What to expect.
Slide
Here are some hard KPI we are looking for at the bottom line.
Hard KPI: finance, attendees, square metter
You need to monitor here.
Soft KPI: leads, subscribers to newsletter, audience (owned media)
Do you know what owned media means?
Let me introduce owned Media this way.
You all know community management ?
Technics to “manage” or animate on online community
Let focus on the evolution of these technics
Let’s focus on how professionals are using Social Media. I will not cover this part too long.
I just want to highlight the evolution from community management to Inboud Marketing
The problem with the first community management is that they were focused on engagement only. Which is a lack on the “big pcture”. Engagement is good only with the right community. And this is were traffic helps you. Inbound Marketing is about qualitative traffic that helps your business engagement is a secondary KPI
Do you all know Inbound Marketing?
The basic definition for Inbound will be to be sure that you will never have to run after customer.
Which means for events make you sponsors, attendees, want to come and to invest in your Events.
Without having to sell!
Does it make sense for you? Are you already using inbound technics?
For us this is the basis but there key ingredient missing to succeed.
I promise to come back to the Owned media. Do you remember?
Do you know the POEM model. This model helps to classify different angle.
Paid is easy an still relevant in specifics situations.
Owned is important.
Earned is the key! This is where the magic happen for events. Sure?
But how to get earned media. When need to focus on the Media.
Media is the key.
Because media is one of the most transforming business in our digital world.
Let’s have a look the role of media over time.
Brand’s communication history
Media role Audience monopoly
The world has changed
It has been digitalized. The central role of media is step by step less important. And digital take the place.
There is a very positive conclusion for all of us. We are all media!
We can take the lead as brands or as events on the community of interest.
But this is not that easy.
To become a media we need an audience.
Which means attract a first audience and keep interesting them.
So finally who are you ambassador. How can we create value for them is the central key for :
Create traffic
Leverage engagement
Boost earned media
So here is the magic. When you analyze the objectives of each stakeholders. You will easily find that there is a common line that you can use: branding the events.
The magic is the number of people you can involve!!!
Ambassadors ? Who are they for events ?
What is at stake for each of them
Sponsors (meet buyers, lead generation, be visible, let the world know about their participation)
Speaker (share experience, develop their personal branding, attract new customer)
Owner (best event ever, personal branding, media coverage, financial results, stakeholder fullfilment)
Attendees (learn, meet people, personal branding)
How can we engage them ?
This is magic
You do have stake holders that share the same objectives!!!
This only exists for events
Objectifs personnels dont certains en commun à faire ressortir dans un 2è tps
Some objectives
Attract : attendees, media coverage, better speakers, sponsors
How to perform in Social Media
Algorythm for posts
Traffic vs Engagement
Expected impacts
Hard KPI: finance, attendees, square metter
Soft KPI: leads, subscribers to newsletter, audience (owned media)
Some objectives
Attract : attendees, media coverage, better speakers, sponsors
How to perform in Social Media
Algorythm for posts
Traffic vs Engagement
Expected impacts
Hard KPI: finance, attendees, square metter
Soft KPI: leads, subscribers to newsletter, audience (owned media)
Recruit ambassadors
Show the detailed planning
Help value perception
Add a dedicated sponsor item / line for this « As a sponsor we will feed your social media channels »
Same for speakers
Same for confirmed & paid attendees
Segmentation is key => relevance