Gary vee's content model presentation - Members Only - May 2019 london

•Download as PPTX, PDF•

7 likes•243 views

Charlotte & Dualta Doherty's presentation at the Members Only networking event at The Magic Circle in London on Wednesday 22nd May 2019. This presentation described a brief overview of the Gary Vee content model as well as how we implemented this into our business and the success we had from it.

Marketing

The
Content
Pyramid
PILLAR
CONTENT
MICROCONTENT
DISTRIBUTE

It’s not just
about posting
on social
media….

User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

Defining The Content StrategyKatanaHaley

Spark Digital: Retro Revolution

Falcon.io

Nostalgia pays. The COVID-19 pandemic — a time of immense global upheaval — has made us long for simpler times when words like masks and vaccines were not a part of our daily lingo. This collective longing for the years gone by has made nostalgia marketing a big part of every marketer’s playbook. This session will showcase recent examples and suggest what you should do if you could turn back time. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

Lessons From the Insiders: Instagram Tips for 2022

Falcon.io

Over the past five years, Instagram has emerged as one of the key social media channels for brands, with more and more people now turning to the app for inspiration, discovery, direct purchase options, and increasingly customer service. That means that, for many brands, Instagram is now a key consideration. But maximizing your Instagram presence can be challenging, with the rising battle for attention in the app making it more difficult to stand out, attract new followers, boost your messaging and deliver instant customer service at scale. So what are the best ways to approach Instagram marketing in 2022? To extract more insight on this, check out our panel discussion with Meta, Gorillas and FIGS to get their tips on some of the key elements of Instagram messaging, measurement and community management. In this panel we dove into: - Instagram marketing tips for various use cases (support, community, measurement) - The key to an effective Instagram marketing strategy - Examples of brands that are achieving strong results with Instagram marketing Watch On-Demand: https://www.falcon.io/webinars/instagram-panel/

Webinar: How to Create Ads That People Actually Want to See

Falcon.io

Must Know Social Media Trends For 2022

Falcon.io

Let’s be honest, the past two years have been unpredictable and it has radically changed the way we market. As a result, social media continues to grow exponentially in popularity forcing companies to change the way they do business. It’s more important than ever for brands to understand shifting customer needs and find new ways to capture growth opportunities. Start the year off right and capitalize on what’s trending in 2022 for social media and digital marketing. In this webinar we'll dive into: - Social media trends for an exciting 2022 - New popular social media and digital marketing strategies - Catching and keeping customer attention in the new year

9 Tips For Building An Internal Social Media TeamOgilvy Consulting

Brands, Games and Gamification

Ogilvy Consulting

More Engagement 鱗 With your social media strategized effectively, it will help your brand with increased traffic and larger audience as well. Good and steady engagement will bring in more active consumers who will in turn provide free marketing just by word of mouth as well. Affordable/(Mostly) Free!  Social Media in itself, is free. Creating organic content is free as well. Promotions require payments & although this may not be your requirement-but these campaigns with a smart strategy will have a huge ROI. #Hashtags A simple yet powerful tool to bring in the relevant audience. Like everything else, hashtags should be used smartly. A proper hashtag study should be done in order to know which words people are more likely to search for and which hashtags are relevant to your content. Increased Traffic Social media marketing can assist in sending customers directly to your site. It is unlikely your traffic will come directly through search engines. Social media channels allow more traffic towards your websites Brand Awareness To get a consumer base, you must create brand awareness first. This is done through visually appealing content which will catch the potential consumer’s eye. This again, through social media is the most effective way to do. Brand Authority Demonstrate your expertise in your field. Your consumers are going to look at your social presence and make a decision based on what they see-based on what you show them. Target Audience It is always important to keep in mind of your target audience. Create a friendly relationship with your consumers to allow them to interact with you and interact with others as well. Customer Service Customers expect companies to handle their requests through social media. This allows room for direct communication and immediate responses as well. This way your brand has a good reputation in customer service as well.

Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...

Tinuiti

The Science of Sharing - Making the Most of Your Video Assets

Devra Prywes

This research and data-driven session will show you how to predict earned media and sharing before a video asset has gone live. Learn about the top psychological responses proven to impact sharing (hint – there are 18) and debunk some of the most common content myths surrounding video advertising, including which creative devices are the most effective, if overt branding affects sharing, and whether content or distribution is truly “king” when launching a viral hit.

Social Media & the Future of Event Marketing

Eventbrite

Gemma Craven, Executive Vice President, New York Group Director, Social@Ogilvy Lisa Hyman, partner and senior vice president of strategic communications, LeadDog; Managing Partner, Greendog Social conversation at events is all about embracing the importance of real-time marketing. Events today have become a spark for social memes and discussions that brands, companies, and individuals must participate in. In this workshop, Gemma Craven will discuss how social conversations are evolving into the future, the importance of crowd-fueled agendas, and how social media is the “glue” that connects event attendees before, during, and after an event.

Case Study: Empowering employee advocacy with social listening

Brandwatch

Blogging 101 for Brands

Nick Westergaard

Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...

dlvr.it

BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...

SocialMedia.org

Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...

Julien Carlier

Das Ass im Ärmel: UGC Kampagnen.

Falcon.io

Leider sind Marketer von Natur aus nicht vertrauenswürdig. Wir haben die Aufgabe, Produkte und Dienstleistungen ins beste Licht zu rücken, und Details die sich negativ auf die Kaufentscheidung der Verbraucher auswirken könnten werden gerne weggelassen. Gerade das letzte Jahr hat gezeigt, dass Authentizität, Ehrlichkeit und Nahbarkeit das Make oder Break einer Marke sein können. Das Ass im Ärmel für mehr Authentizität, ein positives Markenimage und überzeugender Faktor für eine Kaufentscheidung von Konsumenten: UGC. Doch wie motiviere ich Nutzer mir Inhalte zur Verfügung zu stellen, was muss ich urheberrechtlich beachten und vor allem wie ziehe ich eine UGC-Kampagne auf, die den Nerv der Zeit trifft und mir mehr Conversions bringt?

On Social Media ... Now What?

Resource/Ammirati, An IBM Company

Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.

The power of social listening with Microsoft

Milly Liechti

Social Media Strategy Framework Shared

Impwell

Content strategy: A primer

Katie Del Angel

Definitions, deliverables, examples, and resources relating to content strategy (as shared with the UX content strategy meetup in Montreal on January 23, 2020). A culmination of many definitions from Kristina Halvorson, Karen McGrane, Elizabeth McGuane, and more smart folks—along with a few of my own :) Examples from Away, Spotify, and more. The individuals and companies included in this presentation in no way endorse this content. Although I work for Shopify, any opinions in here are my own.

Cayman Islands jobs for Recruiters

Charlotte Doherty 🌏✈️

Top 50 questions when preparing for an Agency Recruitment interview

Charlotte Doherty 🌏✈️

What's hot

Digital Media Trends: Audience Architecture

W2O Group

Scott MontySocial Fresh Conference

SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...

Social Media Week

PESO primer for public relations: Paid, Earned, Shared and Owned

Stephen Waddington

Why You Should Care About Social Media

Nick Westergaard

PESO primer for public relations: getting to grips with Paid, Earned, Shared ...Stephen Waddington

Why your Brand Needs Social Media Marketing

Farah Hurzuk

Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...

Tinuiti

The Science of Sharing - Making the Most of Your Video Assets

Devra Prywes

Social Media & the Future of Event Marketing

Eventbrite

Case Study: Empowering employee advocacy with social listening

Brandwatch

Blogging 101 for Brands

Nick Westergaard

Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...

dlvr.it

BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...

SocialMedia.org

Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...

Julien Carlier

Das Ass im Ärmel: UGC Kampagnen.

Falcon.io

On Social Media ... Now What?

Resource/Ammirati, An IBM Company

The power of social listening with Microsoft

Milly Liechti

Social Media Strategy Framework Shared

Impwell

Content strategy: A primer

Katie Del Angel

What's hot (20)

Digital Media Trends: Audience Architecture

Scott Monty

SMWNYC 2017 - Gimlet Media - Podcasts and Brands: A Match Made in Brand Marke...

PESO primer for public relations: Paid, Earned, Shared and Owned

Why You Should Care About Social Media

PESO primer for public relations: getting to grips with Paid, Earned, Shared ...

Why your Brand Needs Social Media Marketing

Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...

The Science of Sharing - Making the Most of Your Video Assets

Social Media & the Future of Event Marketing

Case Study: Empowering employee advocacy with social listening

Blogging 101 for Brands

Content Marketing Strategies Conference: Ted Greenwald Attract & Engage Audie...

BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...

Digital Marketing for Events - How to Schedule Live Influence ! EIBTM talk by...

Das Ass im Ärmel: UGC Kampagnen.

On Social Media ... Now What?

The power of social listening with Microsoft

Social Media Strategy Framework Shared

Content strategy: A primer

Recently uploaded

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

15 ideas and frameworks on the art of storytelling

Aatir Abdul Rauf

Digital Marketing Training In Bangalore

syedasifsyed46

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

My Personal Brand Exploration by Mariano

marianooscos

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Playlist and Paint Event with Sony Music U

SemajahParker

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025. And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos. So is there science behind what makes people absolutely irresistible on camera? The answer: definitely yes. In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

SEO as the Backbone of Digital Marketing

Felipe Bazon

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth

Demandbase

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

De-risk Your Digital Evolution - Hannah Grap

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

ThinkNow 2024 Consumer Financial Wellness Report

ThinkNow

Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent? To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.