- Digital marketing channels should be integrated, as no single channel can drive results alone. Content is the foundation, as it drives social media, search engine optimization, and email marketing. - With integrated digital marketing, quality content is created and distributed through various channels like social media, search engines, and email to extend its reach. This drives traffic, builds trust, and ultimately leads to sales. - The document provides an example of how one user generates content, uses paid ads and social media to promote it, and sends follow up emails to further engage audiences and generate leads. This integrated approach keeps the brand top of mind across multiple channels.

1. Integrated Digital Marketing
Deepak Kanakaraju

2. Who is Deepak Kanakaraju?

3. Marketing is Always Integrated
• Even traiditional marketing doesn’t work with
single channels.
• Campaigns had to be run on TV, Magazines,
Radio and Newspapers to bring results.
• To keep the brand on top of people’s minds, be
where people are - channel doesn’t matter.

4. Digital Marketing Myths
• Email open rates keep declining - email marketing
is dead.
• Google keeps changing algorithms - pushes ads on
top - SEO is dead.
• Facebook organic reach keeps declining - Social
Media is dead.
• Paid ads are not sustainable because of huge
competion.

5. Why Integrated Digital Marketing?
• No digital marketing channel can bring results
on its own.
• Traffic doesn’t bring revenue. Customers do.
And customers are everywhere.
• You need paid ads, content marketing, email
marketing, organic search traffic and proper
sales funnel to make your business work.

6. How to Integrate Digital Channels?
• Content is the foundation of all marketing (even
before the digital age)
• Social Media and Email Marketing should be
focused towards amplifying the content and
extending its reach.
• Search Engines will send traffic to your content
if your content is good. You just need to take
care of the hygeine factors.

7. Integrated Digital Marketing Flow

8. Why Content is the Foundation?
• Content Drives Social Media. If there is no
content (personal or business), there is nothing
to share and no one would use social media.
• Without a content strategy there is no social
media strategy.
• People use search engines to search for
Information/content. So search engines look for
quality content.

9. Content is the key. Everything
else is just a distribution channel.

10. Content > Attention > Trust > Sales

11. Social Media and Content

12. Content and Search Engines

13. Content, Social Media and Search

14. Content & Email

15. Driving Sales

16. Amplifying Through Paid Ads

17. Integrated Digital Marketing Flow

18. How I Use All The Channels
• DigitalDeepak.com - Main website where content is published.
• Attracts search traffic for many articles via long tail keywords.
• Exit Popups collect email IDs for a free digital marketing course.
• Newly published content is pushed via Social Media, Email and
Search engines get signals of quality content.

19. Amplification via Paid Traffic
• Landing page at LearnDigitalMarketing.com - Drive traffic via
Facebook Ads
• FollowUp Emails Send People to Blog Content, Forum on
Facebook and Encourages FB Page Likes.
• Drip Campaign builds a relationship with the audience. Brand is
held on top of people’s mind’s via FB Updates.
• Sales happen via Email list broadcast and Links from Blog content

20. Thank You!
Questions?