The document emphasizes the importance of digital marketing for builders, highlighting the influence of the internet on real estate decisions and the effectiveness of SMS and email marketing for client engagement. Key strategies include maintaining a strong web presence with engaging content, utilizing multimedia in messages, and measuring marketing effectiveness for better ROI. Glimray is presented as a comprehensive marketing solution that helps firms enhance visibility and reduce traditional marketing costs.

1. DIGITAL MARKETING FOR BUILDERS Internet . SMS . Email . Social Media

2. DIGITAL IS BEAUTIFUL
DIGITAL IS INTERACTIVE
DIGITAL IS THE BEST WAY FORWARD.
WWW.GLIMRAY.COM

3. MOVE WITH THE
TIMES – MARKET ON
THE INTERNET
• 50% of real estate buying decisions
are influenced by internet research.
56% have already bought property
online in the past 5 years.
• Listing of houses with images are 80%
likely to rent out/sell faster.
MAKE A GREAT WEB PROFILE
Stand out from the crowd with good, fresh
& search-friendly content
WWW.GLIMRAY.COM

4. GETTING ON THE INTERNET IS
GOOD, BUT NOT ENOUGH…
 All your clients need information and
frequent updates about all the new
designs, vibrant photos compiling the
features, styles, colors, patterns and more
 Regular SMS & Email help as phones are
always around these days
 SMS text messages have an off-the-charts
open rate of 98 percent!!
 While SMS & Email are great marketing
tools, we DO NOT RECOMMEND SPAM!
Develop a customer/prospect friendly opt-
in program across your online and offline
channels before marketing
WWW.GLIMRAY.COM

5. SMS IS GREAT, MULTI-MEDIA
OVER SMS IS GREATER!
 With the increase in internet
penetration, users crave more media
content, plain text messages are not
sufficient
 Chat applications allow video &
images but are not designed for
marketing
 Use “SmartSMS”es to get the best of
both worlds. These “SmartSMS”es
are not limited by words (you can
write as much as you’d like) and
support all media!
WWW.GLIMRAY.COM

6. BORING EMAILS ARE DEAD,
NOT EMAIL MARKETING…
 With ready access to emails over
smartphones, people check their
emails at least once a day
 According to the Digital Marketing
Association, Email marketing has an
estimated ROI higher than 4000%!
 Email converts better than social
media, people spend up to 17%
more when they buy
 People actually like getting emails
from services they’ve subscribed, key
is to get them interested to subscribe
WWW.GLIMRAY.COM

7. GOOD MARKETING IS MORE
SCIENCE THAN ART…
 “Market, Measure, Excel” is the motto
when it comes to digital marketing
 Digital marketing is significantly cheaper
than all other forms of marketing, and
the best part is that your marketing is
completely measurable!
 With SMS, Email & Social media
analytics, you know your likely customers
pretty precisely to calculate the cost of a
view!
11 independent studies have shown that
digital marketing ROIs are higher than
traditional print, TV and radio campaigns
WWW.GLIMRAY.COM

8. GLIMRAY – A COMPLETE MARKETING SOLUTION
Increase visibility of your firm
to reach and attract more
potential tenants, investors,
clients etc.
Post updates over SMS, Email,
Social Media about projects –
current & upcoming
Reduce your marketing
expenses on mass marketing
like print media, billboards
Publish market reports which
could include data points like
rentable square footage (RSF),
average rent prices and more
Publish real life testimonials in a
blog write up of your existing
and previous clients
Post various offers, discounts,
combo deals offered, get
enquiries on them and track
them to closure
WWW.GLIMRAY.COM

9. WWW.GLIMRAY.COM

10. WWW.GLIMRAY.COM

11. WWW.GLIMRAY.COM

12. WWW.GLIMRAY.COM