This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx

1. by Emma Vaughn | Local Outreach at

2. @EmmaWantsPizza
@MainStreetHub
Tweet Me! #LaughAndLearn

3. Social Media IS Word of Mouth

4. Boost Loyalty: Grow organically

5. Boost Loyalty: Improve first impressions

7. “Getting great customer
engagement is a function of inputs
like post structure, topic, timing
and great writing.”
What makes a good first date?

8. Types of posts:
Product promotion
Educational
Offerings/giveaways
Pop culture based
Question-based posts
Boost Loyalty: Post engaging content

9. Posts: Promotional

10. Posts: Educational

11. Posts: Good writing

12. Posts: About your area

13. Posts: Call to Action

14. Posts: Call to Action

16. Word of Mouth Marketing

17. Boost Loyalty: Re-share content

18. Boost Loyalty: Ask for reviews

19. Boost Loyalty: Respond to reviews

20. Proactive Outreach

21. Boost Loyalty: Build relationships

22. Boost Customer Loyalty:
Get more personalized
• 1. Be where your customers are
• 2. Improve first impressions
• 3. Respond to your customer reviews
• 4. Post engaging content
• 5. Reach out & engage on Twitter

23. Win an

24. Contact Us: 888.900.0920
emma.vaughn@mainstreethub.com
mainstreethub.com
facebook.com/mainstreethub
@MainStreetHub