eHome America will offer its partners at least two Millennial-customized social media posts for each day of June to use in outreach to Millennial buyers via partners’ social media outlets. All partners have to do is follow eHome social media and repost content.

1. Millennial Social Media Campaign
Presented by Milt Sharp, Jr.
President, eHome Network

2. Agenda
•Background
•The “Campaign”
•Getting Ready
•Wrap Up
•Question and Answers

3. Background
Why, Who, What, When and How

4. Millennials and Homeownership
• Millennials are the largest home
buying demographic in America
• 74% of millennial renters have
indicated that they are likely to
buy in a home in the next 3-4
years
Photo Credit: sheppardpost.com

5. Millennials and Homeownership
• Face a significant set of obstacles
to achieving homeownership.
• Lack of down payment
• Tight-credit environment
• Student loan debt
• Complexity in the home
buying process
Photo Credit: sheppardpost.com

6. Millennials Social Media Campaign
What: A Social Media Campaign Targeted to Millennial
Homebuyers
Target: 24-34 year old millennials group
When: June 2016, National Homeownership Month
Who: eHome America and Partners

7. and the “How”
The “Campaign”

8. Campaign Objectives
• Direct-to-Consumer marketing for growth
• Raise awareness for eHome America’s brand and our
network
• Promote the value of homeownership education and access
to a Homeownership Advisor

9. The “Campaign”
• eHome America will post no less than
two Millennial-customized social
media posts for each day of June to
use in outreach to Millennial buyers
• eHome America Partner Agencies who
are active in social media can follow
eHome America’s social media pages
and repost content
• Hashtags #MillennialHomebuyer
#eHomeAmerica
#NationalHomeownershipMonth
• Discount Code that will reduce
registration fee by $5.00 for customer
retweets, “likes”, and shares!
Photo Credit: sheppardpost.com

10. What We Offer
• A Custom Experience: Customers have access to a personal
Homeownership Advisor to review the details of their specific
situation and offer coaching, expert advice, and answers to all of the
questions they may have.
• Peace of Mind: eHome America and its partner Homeownership
Advisors make sure homebuyers are ready to get a mortgage approval
and all of the discounts and incentives available in their community.
• Confidence: Armed with an eHome America education and
personalized attention from a Homeownership Advisor, Millennial
homebuyers can embark on their homebuying process with
confidence.

11. What We Offer
• Unbiased Advice: Our online state-of-the-art pre-purchase education
demystifies the complex home buying process, shares the latest
developments in the home buying process and puts the buyer in charge.
• Convenience: Our online education can be completed anytime, anywhere.
• Down Payment Incentives: eHome America’s new down payment search
mechanism will allow homebuyers to instantly discover all of the down
payment cash incentives they are eligible for in their communities, as well
as special discounts on closing costs.
• “Coming Soon” Insurance Discounts: Graduates of eHome America’s pre-
purchase education are eligible for special discounts on insurance: 5% off
homeowners’ insurance and 10% off auto insurance.

13. Campaign Content
• Ten Home Buying Secrets for
Millennials, tips that will be
rolled out every few days.
• Selfies and testimonials of
eHome America customers
• Announcements by partners
of their endorsement of
eHome and any special
incentives for the month or for
eHome customers in general
• Tips from partner websites

14. Content
• Reposts of eHome Partner Agencies content
• Links to relevant articles and other websites and
infographics.
• Discount coupon code good for eHome during the month of
June.
• Discount Code that will reduce registration fee by $5.00 for
customer retweets, “likes”, and shares!
• Special Landing Page on eHome America’s website with
details on the benefits of homeownership education and
eHome America

15. Getting Ready
Tips and Tools for a Successful Campaign

16. Getting Ready
• The Millennial Social Media Campaign is designed to make it
very easy for partners and local agencies to deliver a
consistent and systematic stream of Millennial-specific
postings to their social media followers. But a few steps of
preparation are recommended.

17. Getting Ready
• Make sure your have social media accounts (Facebook is the basic,
Twitter and Instagram are recommended, others are welcome).
• Announce the campaign to real estate, lender and other relevant
partners so they can follow along and repost to boost their own
Millennial relevance.
• Millennials respond to social media with an engaged community –
encourage all of your local users and their contacts to Like, Comment,
and re-post on posts during June.

18. Getting Ready
• Assess your capacity to deal with an increased demand for services;
develop backup plans so that email and phone contacts can be
processed quickly.
• Consider organizing companion events at the local level, such as
NeighborWorks Week events, Happy Hour homebuyer orientations or
social events, and other events that get Millennials together
socializing, sharing experiences and committing to their
homeownership goals.

19. Closing
Summary & Wrap Up

20. Summary
• eHome America will post no less than two Millennial-customized
social media posts for each day of June to use in outreach to
Millennial buyers
• eHome America Partner Agencies who are active in social media
should follow eHome America’s social media pages and repost
content

21. eHome America Social Media Pages
• Facebook: https://www.facebook.com/eHome-America
Twitter: https://twitter.com/eHomeAmericaHBE
Instagram https://www.instagram.com/ehomeamerica
• Pinterest: https://www.pinterest.com/eHomeAmerica

22. Wrap Up
On July 1st we will
celebrate the campaign
and discuss lessons
learned as well as ideas
for future campaigns and
how to keep the
momentum going!

23. Questions?

24. Thank You!