Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Digital marketing is more than SEO and social media, you can actually try more strategies that might better suit your taste! Discover about with this slideshow!
Your shoppers are evolving, is your shopper marketing? Right now you can connect offline and online advertising to create immersive shopper experiences and increase sales. We will explain how retail has become the foundation for data-driven shopper marketing and how smart marketers are leveraging this to execute true omni-channel campaigns. You’ll receive actionable insights and strategies that will help you take your marketing to the next level.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
What marketing research needs to know about brand building in a digital ageJoel Rubinson
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Branding yourself: Practical career advice for marketersAquent
Branding yourself: Practical career advice for marketers
Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.
In this webcast Aquent experts discuss:
• The elements of your brand
• How to promote your brand
• How to manage your brand in social media
What programmatic marketing really means for researchJoel Rubinson
Understand that programmatic advertising is the biggest change since TV. It drives marketers into data driven marketing and researchers into real time systems.
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
an introduction to digital marketing, with an introductory idea about the strategies used in e-commerce digital marketing and data analysis which is helpful in advertising in this digital world.
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
Emerging seo & digital marketing trends. ebne-Strategy
This presentation explores emerging digital marketing trends and how both SME's and larger businesses can apply them them to improve their digital engagement
Social Commerce: The Winning Combination of Social Media and eCommercedevin simon
Nowadays, social networks have become an integral part of everyday life. Facebook, TikTok, Instagram, Snapchat, Twitter, Pinterest among others continue to engage users with relatable content, making them spend hours scrolling through their feed.
With almost 90% of Asia Pacific’s population surfing through mobile commerce, brands and retailers put this media to greater use, thus, inventing a fairly new concept called Social Commerce.
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
What marketing research needs to know about brand building in a digital ageJoel Rubinson
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
Digital marketing is the promotion of services or products using digital technologies. Below are five types of Digital Marketing and understand which one will serve your business objectives.
Mapping Manulife's Direct to Consumer Path-to-PurchaseDelvinia
In his presentation at the CMA's 2013 National Convention, Delvinia President Steve Mast shared examples from Delvinia's work with Manulife Financial, Steve will illustrate how the firm used customer journey mapping within its direct to consumer business to identify opportunities to innovate and improve the customer experience.
Home buyers are increasingly searching online, they need more information than ever before. Most builders (which means the competition) are already online, and therefore a clear digital strategy becomes necessary. In such a competitive environment, relief lies in customer engagement, and thanks to technology, engagement costs have drastically fallen.
Ken Fenyo, Consumer Markets Lead, Fuel by McKinsey & Co.
Matt Nichols, General Partner, Commerce Ventures
David Anderton-Yang, Researcher, MIT Media Lab
Ashwin Ramasamy, Co-Founder and Chief Marketing Officer, PipeCandy
Branding yourself: Practical career advice for marketersAquent
Branding yourself: Practical career advice for marketers
Building a successful career is not just about the companies that you work for or the projects you work on. To succeed in the new world of work, you must create, promote and manage your personal brand.
In this webcast Aquent experts discuss:
• The elements of your brand
• How to promote your brand
• How to manage your brand in social media
What programmatic marketing really means for researchJoel Rubinson
Understand that programmatic advertising is the biggest change since TV. It drives marketers into data driven marketing and researchers into real time systems.
Polkadot takes a look at the digital marketing trends that are set to grow in popularity in 2017. From social selling to marketing automation, here are our digital predictions for the New Year.
an introduction to digital marketing, with an introductory idea about the strategies used in e-commerce digital marketing and data analysis which is helpful in advertising in this digital world.
✅ Understanding your target audience and developing a buyer persona to tailor your marketing efforts effectively
✅ Creating a website that is optimized for search engines and user experience
✅ Building a strong social media presence across various platforms
✅ Creating high-quality and engaging content
✅ Case studies and real-world examples of successful online marketing campaigns and strategies.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
Keynote covering intelligent use, planning and integration of social media marketing in the enteprise, given by Olivier Blanchard (@thebrandbuilder) at Fusion Marketing Experience (#fusionmex) Brussels on March 23, 2011.
In this comprehensive eBook, we demystify the complex landscape of digital marketing and provide you with the tools and strategies you need to thrive in the digital age. Whether you're a seasoned marketer or just starting out, this resource is designed to empower you with the latest insights, techniques, and tactics to navigate the digital marketing landscape effectively.
There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
Since the recent boom and the exceptional rise in the number of smartphone users, numerous innovations have taken place from time to time. Here are some of the top things and trends of 2020 you should follow. Learn, adjust, and adapt.
U will get to know about what is digital marketing, its importance, different channels of digital marketing (SEO, SMM, Affiliate marketing, content marketing),what is dropshipping model, what is copywriting & future and myths of digital marketing. To know more in detail visit here https://yash.thedigitalamigo.com/
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Similar to Direct Response Advertising Tips for Ecommerce (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Direct response marketing is a $170 billion industry.
It relies on a few concepts that have existed for half a
century. The concepts haven’t changed over the years, but
the internet has helped them mature and come to greater
fruition.
With direct response marketing and advertising, each
response—and more importantly purchase—is attributed
to a specific advertisement.
Ecommerce direct response marketing uses the internet
as a direct response medium.
3. 1. Prospecting
15!
In the old days, direct response advertising was used to reach
individuals via mailing lists.
Email was the natural successor to direct mailing.
These days there are platforms, such as Facebook and Twitter,
where identity targeting can be used for direct marketing.
Rather than focusing on followers, fans and likes—something a
general or brand marketer would do—target individuals to gain
prospects not “likes.”
4. The trend away from “brand” spend and toward direct
response is incredibly prevalent within the retail industry.
The split within retail is:
3
16!
ct Re7s0p%o
nse Advertising
Using Facebook’s Lookalike Audiences and Custom Web
Audiences you increase your likelihood of turning new prospects
into loyal customers.
30%
Brand
70%
D70ir%e
[1]
[1] StitcherAds, ‘Direct Response Marketing Tips for Ecommerce.’
5. 2. Showcasing your Product
17!
In the old days your headline was the most important
thing about product marketing. Advertising genius of
that day, David Ogilvy, said the following:
“On average, five times as many people read the
headline as read the body copy. It follows that, if you
don’t sell the product in your headline, you have
wasted 80 percent of your money.” [2]
[2] David Ogilvy
6. 18!
Times have changed, with social media platforms
relying primarily on “headlines” and images to convey a
message and capture people’s attention.
Ecommerce marketers are at an advantage with the
purchase only a click away from the showcased
product.
7. 3. Offer Something People Want
19!
Pretargeting people with what they want, is the best way to
produce results with direct response marketing.
Many flash sale retailers realize this and make
offers specifically around what their subscribers
are interested in.
8. 20!
Mobile shopping is huge and continuing to grow
rapidly.
According to a recent survey:
“75% of mobile shoppers have
used a mobile coupon.”
[3]
[3] StitcherAds, ‘Direct Response Marketing Tips for Ecommerce.’
9. 21!
Why not consider targeting mobile users with a
mobile only coupon this holiday season?
Last year, during the
holiday shopping season,
one third of
Ecommerce purchases
were made via a mobile
device (smartphone or
tablet).
10. 4. Measuring Success
Conversions matter the most when it comes to Ecommerce, so why
not measure success and optimize campaigns this way?
Companies using conversion measurement with CPM bidding on
Facebook have seen a 40 percent lower cost per conversion when
compared to Cost Per Click (CPC).
22!
11. 23!
In order to start measure and optimizing
for conversions, you’ll need to add
tracking code to your website.
You can read about
setting up a Facebook campaign for
retail business and creating a custom
audience that can be used for measuring
conversions.
12. Why not sign up to StitcherAds
14 day Free Trial and start your direct response
advertising …