Online Marketing PART 8 - Selling without Selling
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This document discusses strategies for online marketing and content creation. It emphasizes creating valuable content for audiences rather than focusing on directly selling products. Effective content strategies share inspiring stories that address what the audience wants to hear rather than just what the marketer wants to say. The document also contrasts traditional sales tactics with a newer approach called "social sales" that focuses on educating audiences through social networks and engaging content.
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Online Marketing PART 8 - Selling without Selling
- 1. Online Marketing Building brands with digital in the core
- 6. Content It’s not about your product It’s about your story
- 7. although “simply the best shit” might do
- 8. Josha Bell, world top violin player is ignored in the wrong setting Content
- 9. Content a good story adds value is an inspiration in the right context
- 10. Content it’s not about products it’s about sharing inspriring stories
- 11. Content and this works in every industry
- 12. Content and this works in every industry yes, every industry!
- 13. Content
- 14. Content
- 15. Content Content does not equal campaign Reach Time
- 16. Content Content does not equal campaign Reach Time campaign campaign content content content
- 17. Content
- 18. Content does not equal campaign Content
- 19. Content does not equal campaign Content It’s about sharing!
- 20. Content
- 21. Content 3year
- 22. Content 30min
- 23. Content what’s your content stategy?
- 24. Content what’s your content stategy?
- 25. Content Marketneed uniqueness of the content avoid niche competition focus content quadrant
- 26. Content
- 27. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING BRANDED CONTENT content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 28. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING BRANDED CONTENT content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 29. Content Campaigns subscriber CONTENT BRANDS CUSTOMER EXPERIENCE NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand
- 30. Content Campaigns subscriber CONTENT BRANDS NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) Commitments customer Raise Awareness Drive Demand BRANDED CONTENT
- 31. Content Campaigns subscriber NATIVE ADVERTISING content quadrant Paid Owned Earned unbranded branded (content as product) (product as content) customer Raise Awareness BRANDED CONTENT CUSTOMER EXPERIENCE
- 35. Content What you want to tell your audience What your audience wants to hear.
- 36. Content What you want to tell your audience What your audience wants to hear. what you should say
- 38. increase impact with shared purpose
- 41. increase impact with shared purpose
- 44. from traditional selling to social selling sales demos cold sales qualify leads educate social network engage Sales 1.0 Social Sales
- 45. from traditional selling to social selling educate social network engage Social Sales develop a content strategy which is based on value1
- 46. from traditional selling to social selling educate social network engage Social Sales instead of looking for clients make sure clients find you2
- 47. from traditional selling to social selling educate social network engage Social Sales evolve from demographic segmentation to segmentation based on similar needs3
- 48. from traditional selling to social selling educate social network engage Social Sales Endorse 1 to 1 communication instead of 1 to many4
- 49. from traditional selling to social selling educate social network engage Social Sales Make your communication omnichannel5
- 50. from traditional selling to social selling educate social network engage Social Sales Go for data-driven automation6
- 51. welcome to the future world Hype Cycle Marketing
- 52. welcome to the future world Hype Cycle Marketing