Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
By Ms. Marguerite Zimmerman
CEO of e=mz2 (Momentium)
www.emz2.com
In this session you will gain knowledge and skill on how top performers:
Identify and develop sales opportunities
Prepare and strategize for effective sales meetings
Deploy evidence based face to face selling skills to build trust, create need and help the buyer make a buying decision
How to use third party stories to leverage the sale.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Sampling of the topics covered as part of the one day intensive Coffee is for Closers sales seminar for entrepreneurs. See www.coffeeclosers.wordpress.com for more information
By Ms. Marguerite Zimmerman
CEO of e=mz2 (Momentium)
www.emz2.com
In this session you will gain knowledge and skill on how top performers:
Identify and develop sales opportunities
Prepare and strategize for effective sales meetings
Deploy evidence based face to face selling skills to build trust, create need and help the buyer make a buying decision
How to use third party stories to leverage the sale.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
6th Alex Marketing Club (Brand Positioning) by.Dr.Amany SabryMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
WCG Positioning Workbook – SAM Preccelerator Workshop (August 2017)Tony Winders
Winders Consulting Group, in partnership with Animate Objects, present this positioning/messaging workbook for startups participating in the Stubbs, Alderton & Markiles Preccelerator marketing workshop, held on August 2, 2017 in Santa Monica, CA.
Atul Dube introduced the techniques like ambush and guerrilla marketing for acquiring better reach with optimum marketing investment. Importance of Market research and branding basics have been extensively covered in startup's perspective.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
The Sales & Marketing Loop explores how to make use of big data to drive revenue growth through: (1) Aligning sales and marketing teams, (2) Hyper-personalisation and automation of marketing, (3) Monitoring leads and (4) Converting leads. Sponsored by Forfront, CANDDi and Miller Heiman.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Part of your perks for attending the 2014 Summit in Denver was to get first access to the deliverables from the Crowdsourcing session led by Joe Galvin. Read the 12 Best Practices You Can Start Using Today .
Branding and communications workshop 2012Anna Quintero
These are the materials I used to lead a workshop with my friends at Androidzoom (now known as Appszoom). Here you'll find the quickest vision on what Marketing is, and then a deeper detail on branding and communications to foster business growth.
Power point presentation:
20 Things You Must Know to Market Your
Small Business Successfully.
Ideal for busineess owners whose companies don't have a marketing department and sales professional
who want to reduce cold calling and attract
high quality sales leads.
Strategic thinkers see questions before they see answers. Train yourself to ask the best questions and the answers will come easier.
As you’re looking at your brand strategy, you need to look at the brand from all sides. Here are four questions to be asking that force you to choose four possible solutions to each.
1. What is your current share position in the market?
2. What is the core strength that your brand can win on?
3. How tightly connected is your consumer to your brand?
4. What is the current business situation that your brand faces?
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
I was very intrigued by the article in the Harvard Business Review, and I wanted to share this with the rest of the world.
If you are in Sales, you definitely want to look at this.
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
6th Alex Marketing Club (Brand Positioning) by.Dr.Amany SabryMahmoud Bahgat
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
WCG Positioning Workbook – SAM Preccelerator Workshop (August 2017)Tony Winders
Winders Consulting Group, in partnership with Animate Objects, present this positioning/messaging workbook for startups participating in the Stubbs, Alderton & Markiles Preccelerator marketing workshop, held on August 2, 2017 in Santa Monica, CA.
Atul Dube introduced the techniques like ambush and guerrilla marketing for acquiring better reach with optimum marketing investment. Importance of Market research and branding basics have been extensively covered in startup's perspective.
Translating product features into brand valuesSunil Ramkali
Brand communications and marketing are based upon the right mix of rational and emotional brand drivers. This presentation looks at how a brand and product differ, and how we can we develop more emotionally based communications.
The Sales & Marketing Loop explores how to make use of big data to drive revenue growth through: (1) Aligning sales and marketing teams, (2) Hyper-personalisation and automation of marketing, (3) Monitoring leads and (4) Converting leads. Sponsored by Forfront, CANDDi and Miller Heiman.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Part of your perks for attending the 2014 Summit in Denver was to get first access to the deliverables from the Crowdsourcing session led by Joe Galvin. Read the 12 Best Practices You Can Start Using Today .
Branding and communications workshop 2012Anna Quintero
These are the materials I used to lead a workshop with my friends at Androidzoom (now known as Appszoom). Here you'll find the quickest vision on what Marketing is, and then a deeper detail on branding and communications to foster business growth.
Power point presentation:
20 Things You Must Know to Market Your
Small Business Successfully.
Ideal for busineess owners whose companies don't have a marketing department and sales professional
who want to reduce cold calling and attract
high quality sales leads.
Strategic thinkers see questions before they see answers. Train yourself to ask the best questions and the answers will come easier.
As you’re looking at your brand strategy, you need to look at the brand from all sides. Here are four questions to be asking that force you to choose four possible solutions to each.
1. What is your current share position in the market?
2. What is the core strength that your brand can win on?
3. How tightly connected is your consumer to your brand?
4. What is the current business situation that your brand faces?
Strategy is central to the success of the business, yet most CEO and founders don't make time for structured discussions about strategy with their team. This post provides some guidelines and resources.
I was very intrigued by the article in the Harvard Business Review, and I wanted to share this with the rest of the world.
If you are in Sales, you definitely want to look at this.
Business West held the last in their roadshow of Marketing Workshops in Bristol on the 25th October.
This event covered Affilliate, Fusion, Joint Venture and GUerrilla Marketing along with giving you advice on SOcial Media Tools to implement these strategies on a budget!
Business West held a one day workshop on Innovative Marketing Strategies for Small Businesses on a limited Budget, this covered Guerrilla Marketing, Fusion Marketing, Affilliate Marketing and Joint Venture Marketing along with learning about the socail media tools you can use to put these strategies into action.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers.
This lecture focuses on both business-to-consumer (B2C) and business-to-business (B2B) sales.
Understanding the customer must lie at the foundation of your Business Strategy, your Business Model(s) resulting in Competitive Advantage. Not understanding the customer accounts for everything else we do in business.
Six questions every marketer must answer tool by mythologyMythology LLC
It’s easy to get lost in the day-to-day busy-work of marketing and forget the big picture goals and objectives required to be successful. Every marketer must make sure to answer these critical six questions for customers.
Fast Track start up and development with Growth Accelerator FundingTim Meadows-Smith
Ambitious start up supported through accelerated growth by First team Business Partners. After just two years the business is exporting, has senior management drawn from market leading corporates and qualifies for Growth Accelerator funding,
A run through the essentials of business planning for business owners and business ideas. All the stuff your accountant won't understand and none of the confusing stuff they wrongly say is essential.
Funding for Entrepreneurs, StartUp Businesses, and the SME sector is a complex and confusing market. This guide aims to help would-be borrowers the alternatives open to them to achieve their specific funding objectives.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. 4 x 4 Plan
• 4 hours personal development Sponsored by
• 4 hours set & review SMART objectives
• 4 hours mentoring another business
• 4 hours insource another skill
5. Marketing for
Would You?
Invest 15% of annual income as an Amateur
Know how to get a 400% Return
Be surprised to see your investment shrink?
6. Marketing for
The Marketing Plan
What is it?
Marketing is the management process
responsible for, identifying, anticipating, and
satisfying customer requirements, profitably.
Chartered Institute of Marketing
7. Marketing for
The Marketing Plan
Strategic marketing can easily double your profits in a year
Businesses are NOT different
please be willing to try things that have worked elsewhere
Losers make excuses - Winners take responsibility
or less
8. Marketing for
Advanced Marketing for Maximum Profits
Relate Create
Determine
Identify & Understand Build
Passion
key Build Create
Target Your buying customer infrastructure
relevant product or
Customer behaviour & value to operate
brand service
competition triggers and sell
Promote Monetise
Commitment
Build Send
Do follow
promotions promotions Fulfil with
up Sell Deeper Sell Broader
partners measure Excellence
promotions
affiliates responses
9. Marketing for
The Marketing Plan
Any kind of business success begins with customers
Focus and Pay constant attention to Customers
• Who are they?
• What motivates them?
• Who do you want them to be?
– This choice will determine the upper limits of your wealth
• The speed, The ease, The marketing strategy, 6 figure or 7 figure income
10. Marketing for
Who is your customer?
• What interests your customers?
• What is their buying behaviour
– Have they bought recently, do they buy frequently?
– Do they have the power to decide?
• What is their wealth
– Is a £500 pen ten times more difficult to sell than a £50 pen?
– 5 – 10% of customers are willing to spend 5 times more than the average
• Demographics
– Your best customers have certain demographics in common
• Identify them – Profile them
• Geography
– Is your market, your village, town, city, region, country, world
11. Marketing for
Who do you want your customer to be?
• You haven’t asked because…….
• Believe and the only issue is time
– When will it happen?
• There is no right answer
– But, there is a more profitable answer
• Customers are the source of your wealth
– Without customers there is no Joy to multiply
• Source of Joy
– Who are they?
– How many of them are there?
– Where are they?
• How do you find them online
There are multiple customer sources – Exploit them systematically
12. Marketing for
Test Multiple Marketing Approaches
• Most businesses are built on just one method of
business development
– Often referrals
There are multiple marketing methods – Test them systematically
13. Marketing for
Test Multiple Marketing Approaches
• Most businesses are built on just one method of
business development
– Often referrals
There are multiple marketing methods – Test them systematically
14. Marketing for
The Most Dangerous Number in Business
• There are many businesses 100% dependent
on Google Adwords
– Google closed 30,000 adwords accounts in December 2009
Google decided by computer
algorithm which to close
The Risk of ‘1’
Never take huge risks
There are multiple marketing methods – Test them systematically
15. Marketing for
Marketing Techniques are Numerous
Direct Sales, Trade Shows, Joint Ventures, Affiliates, Telemarketing, Internet
Advertising, Display Advertising, Sponsorship, Direct Mail, Pay-Per-
Click, PR, SEO, Social Media…………
• All businesses are unique, and no business is unique
• Test Small
• Test often (try something new each month)
• Failure is good (Just don’t fail at the same thing twice)
• Fail fast
• Successful people fail more often and the most successful people fail most
• When testing, only ever aim to break even
– You will always improve by split testing in production
– Upside is all positive
There are multiple marketing methods – Test them systematically
16. Marketing for
Marketing Is Currently Cheap
Many big businesses are bewildered,
‘where did all the customers go?’
budgets got slashed and deals are cheap.
• Test often (try something new each month)
There are multiple marketing methods – Test them systematically
17. Marketing for
Status and Celebrity Sells
• The age of celebrity is now
– Chefs (Oliver, Ramsey, et al)
– Estate Agents (Phil & Kirsty)
– Gardeners, Builders, Antiques Dealers………..
• People crave leadership
• Natural flow towards the experts
– Wealth flows naturally to the top
Celebrity is a ‘land grab’ – Claim it before someone else does
18. Marketing for
Status and Celebrity Sells
• It is there to be claimed, just grab it
• It allows super premium pricing
• How to get status
• Just decide to do it
• Tag line ‘The leading/top/world’s most…..’
• Identify yourself as an authority
• PR
• Include in all marketing
• Emails, video, reports, information products
Celebrity is a ‘land grab’ – Claim it before someone else does
19. Marketing for
Status and Celebrity Sells
• Be seen with other celebrities and share it with your
customers
• Get celebrities to your personal celebrations then share the
pictures with your customers
• Celebrity connection
• Drives up the price
• ‘status pricing’
• Add a super premium offer
• 1-3% of the market in every market will pay 20 to 50 times
more
• Leader breaks free of price competition
• There is only one market leader and it tough to overtake
Celebrity is a ‘land grab’ – Claim it before someone else does
20. Marketing for
Status and Celebrity Sells
• People are trained to look up to
authority/celebrity/status
• Ex-prime ministers, footballers, titled gentry
• Leader builds scarcity
• The only thing that sells to the super rich
• Restrict mobile #
• The world’s10 richest people do not own a mobile
• Contrast with typical business owners
• Anonymous, run ragged, in debt, going bust
Celebrity is a ‘land grab’ – Claim it before someone else does
21. Marketing for
The Key Question
• Which question should a business owner ask?
– ‘How much can I afford to spend on
marketing/advertising?’……….. Or,
– ‘How many customers can we buy’
• 3 ways to buying customers
– Lead generation
– Self liquidating offers
– Buying customers at a loss
The purpose of a customer is not to get a sale, the purpose of a sale is to get a customer
22. Marketing for
Lead Generation
• Immediate sale does not work
– Advertising response very low or nothing
– Online never
• Advertising does not sell – it begins a relationship
– Entice people with a benefit
– Offer free information
– Key word for lead generation is ‘FREE’
• Reports, videos, samples, consultancy, event
The purpose of a customer is not to get a sale, the purpose of a sale is to get a customer
23. Marketing for
Self Liquidation Offer
• Buy customers at breakeven
– If it costs £250 to get 5 customers that earn £50
• Most, think it not worth repeating
• Smart, think it is fantastic - they know they will be back
Buying Customers at a Loss
• Giving free trial, selling below cost
The purpose of a customer is not to get a sale, the purpose of a sale is to get a customer
24. Marketing for
Understand Customer Lifetime Value
• Know how long you keep a customer for any
given product/service
– How many times will they repeat? How often?
– What is each sale worth?
• Marketing Budgets
– Are Wrong!, Wrong!, Wrong!
– Plan your cash flow, but invest all you can
The purpose of a customer is not to get a sale, the purpose of a sale is to get a customer
25. Marketing for
Multiply Joy
• Winning and retaining customers
• Multiple target customers
• Up-selling customers with additional product
• Using multiple marketing methods
• Continuously improving effectiveness
• Investing for fantastic %age returns
• Managing cash
• Marketing budgets
– Are Wrong!, Wrong!, Wrong!
– Plan your cash flow, but invest all you can
The purpose of a customer is not to get a sale, the purpose of a sale is to get a customer