It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
In December 2017, the Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence, published “The State of Data 2017,” which revealed that in 2017, U.S.-based marketers, publishers, and other data users invested $20.29 billion on third-party audience data and related services and solutions.
This follow-up report published by the same groups, is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
In December 2017, the Winterberry Group in partnership with DMA and IAB’s Data Center of Excellence, published “The State of Data 2017,” which revealed that in 2017, U.S.-based marketers, publishers, and other data users invested $20.29 billion on third-party audience data and related services and solutions.
This follow-up report published by the same groups, is aimed at showing how those organizations are applying those investments to capitalize on the value inherent in data as a potential driver of decisioning, messaging and superior customer experiences across all advertising and marketing functions.
Criteo Commerce & Digital Marketing Outlook 2019Criteo
At the end of every year, Criteo releases our big predictions for the year ahead. It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we've already started to see.
The most important small business trends in 2014Radius
The rise of mobile, the growth of local, the advent of crowdfunding–find out how 61 small business experts think the latest business trends will shape the future of small business in the next 12 months.
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
The Fintech 100 includes leading 50 fintech
companies across the globe, and the most intriguing
50 ‘emerging stars’ – exciting new fintechs with bold,
disruptive and potentially game-changing ideas –
expanding on the success of last year’s list. Presented here strictly for academic purposes...
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
Top Trends to follow for Influencer Marketing in 2021Spreadd
Here are the top trends of 2021 for influencer marketing to follow!
From the rise of micro-influencers to creating people first content, here is everything you need to know!
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
Online shopping used to be a convenience but is quickly becoming a necessity. A lot of new ecommerce trends are emerging at an unbelievable speed. It’s crucial to know about the latest trends as it could help you get more traffic and conversions. That’s why we came up with this visual asset.
In this PPT, Techosquare will tell you about 4 ecommerce trends to keep up with so that you can make huge sales and attract potential customers in 2021.
Here are some latest ecommerce trends to consider in 2021:
Mobile shopping and mobile payments
It has been estimated that mobile sales will reach $3.56 trillion in 2021. This would be 22.3 percent more than the $2.91 trillion sales it registered back in 2019. So, ensure to make your ecommerce store mobile-ready.
Chatbots
The concept of using chatbots in ecommerce stores will continue to be one of the biggest trends in 2021. AI assistants and bots will help businesses engage and improve human interaction. Also, they improve the online customer experience.
Virtual reality
One of the best ecommerce trends of 2021. Virtual reality will be used to create an even more personalized shopping experience for e-buyers. It will add a new level of intimacy to the ecommerce stores.
Above are some ecommerce trends to take into account in 2021. Read the PPT to learn more about these ecommerce trends and discover new ones.
Also, learn about everything before building an online store in 2021:
https://www.techosquare.com/blog/how-to-start-ecommerce-online-store
Check out what multi vendor ecommerce is all about:
https://www.techosquare.com/blog/how-multivendor-business-model-works
https://www.techosquare.com/blog/niche-ecommerce-store-ideas-2021
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
The future of ecommerce ecommerce trends to expect in 2021Kelly Ston
Ecommerce is developing faster than Amazon can deliver, and that means something. One minute we were amazed at being able to order from a family computer and the next minute we yelled at Alexa to re-order the kitchen towel. The future of ecommerce is already here, and it is changing.
To help you prepare your business for the next step in ecommerce, here are few steps you can take to look at 2021:
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Email marketers face increasing customer expectations with consumers' instant access to information and the ability to connect from anywhere. The top challenges for marketers are also their biggest opportunity. During this session we will dive into Salesforce recently released, State of Marketing Report to learn more about the key marketing trends that will help brands own their customer experience in the year ahead.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
E-Commerce in India: Evolution, Growth and ChallengesAshraf Engineer
The report shines a flashlight into the India e-commerce story, detailing how the industry has grown on the back of a fast-multiplying internet population to cross an estimated $10 billion in sales.
It examines how e-commerce is changing the way many Indians are shopping and impacting how businesses function, opening up a world of lower prices and choices and creating wealth for entrepreneurs.
The report also offers insights into the sectors that have made optimum use of this business tool, and details the challenges (payments, logistics, cyber security) and the opportunities (rise of facilitators such as credit and debit cards, growing aspirations of a young market).
Top Trends to follow for Influencer Marketing in 2021Spreadd
Here are the top trends of 2021 for influencer marketing to follow!
From the rise of micro-influencers to creating people first content, here is everything you need to know!
The Rise of Machine Learning in Marketing [Research Report 2019]Alex Mari
This independent research report describes the goal, process, and benefit of AI-driven marketing. Alex Mari explores how marketing leverages machine learning models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.
Online shopping used to be a convenience but is quickly becoming a necessity. A lot of new ecommerce trends are emerging at an unbelievable speed. It’s crucial to know about the latest trends as it could help you get more traffic and conversions. That’s why we came up with this visual asset.
In this PPT, Techosquare will tell you about 4 ecommerce trends to keep up with so that you can make huge sales and attract potential customers in 2021.
Here are some latest ecommerce trends to consider in 2021:
Mobile shopping and mobile payments
It has been estimated that mobile sales will reach $3.56 trillion in 2021. This would be 22.3 percent more than the $2.91 trillion sales it registered back in 2019. So, ensure to make your ecommerce store mobile-ready.
Chatbots
The concept of using chatbots in ecommerce stores will continue to be one of the biggest trends in 2021. AI assistants and bots will help businesses engage and improve human interaction. Also, they improve the online customer experience.
Virtual reality
One of the best ecommerce trends of 2021. Virtual reality will be used to create an even more personalized shopping experience for e-buyers. It will add a new level of intimacy to the ecommerce stores.
Above are some ecommerce trends to take into account in 2021. Read the PPT to learn more about these ecommerce trends and discover new ones.
Also, learn about everything before building an online store in 2021:
https://www.techosquare.com/blog/how-to-start-ecommerce-online-store
Check out what multi vendor ecommerce is all about:
https://www.techosquare.com/blog/how-multivendor-business-model-works
https://www.techosquare.com/blog/niche-ecommerce-store-ideas-2021
Great emphasis is placed on the use of artificial intelligence in marketing. Starting with chat bots and voice search, and moving to more complex topics like sentiment analysis, companies are starting to relay on machines more and more. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. We’ll deep-dive into use cases, analyze insights, go over case studies from clients and discuss what you can do to utilize AI better.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
The Digital Transformation Institute has launched its latest research report titled “Conversational Commerce: Why Consumers Are Embracing Voice Assistants in Their Lives”. The report helps answer why voice assistants provide a significant platform to brands and retailers to engage with their consumers through new and innovative mediums like Google Assistant, Amazon’s Alexa, and Apple’s Siri.
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
Drive business growth with top digital marketing trends in 2021Kelly Ston
Yes, global advertising use has declined by 2020, but given the financial turmoil that followed the Covid-19 crisis, this decline is only natural. After all, the global epidemic has completely changed the way businesses have always operated. However, because of the disruption, the world is finally convinced that digital media is the way to go. Some of the first obstacles can make you anxious but stay there if you see long-term success.
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
The future of ecommerce ecommerce trends to expect in 2021Kelly Ston
Ecommerce is developing faster than Amazon can deliver, and that means something. One minute we were amazed at being able to order from a family computer and the next minute we yelled at Alexa to re-order the kitchen towel. The future of ecommerce is already here, and it is changing.
To help you prepare your business for the next step in ecommerce, here are few steps you can take to look at 2021:
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
The ultimate guide to the new buyers journeyMarketBridge
At MarketBridge we have the privilege of working with hundreds of marketing and sales leaders every month. In those discussions one thing is abundantly clear: the customer buying journey is rapidly changing and organizations are struggling to keep up.
These dramatic shifts in buying behavior are well documented; independent research by Gartner and Forrester suggests that by 2020,
At Criteo, we’re proud to be at the forefront of rapidly changing commerce trends. Our direct relationships with over 17,000 advertisers and thousands of publishers allow us to watch emerging trends unfold and share valuable insights with you.
In our just-published Commerce and Digital Marketing Outlook 2018 guide, we’re excited to share our findings on how marketers are embracing the rise of voice shopping and how it’s more important than ever to connect offline-to-online sales.
We also dive into the new age of data protections as well as the data-collaboration imperative. There are some big shifts ahead of us in 2018, but we’re confident that we can help retailers and marketers stay ahead of challenges and make the most of the opportunities in 2018 and beyond. Happy New Year!
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Leah Kinthaert
In their report, “Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution”, Forrester Research predicts that “insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”. Statista tells us that this year “the global AI market is expected to be worth approximately 7,35 billion U.S. dollars.”
I compiled a “best of” e-book for Informa Connect Learning from interviews with 34 pioneers on the topic of AI in marketing, healthcare, finance and maritime/logistics. From Wolfgang Lehmacher, Head of Supply Chain and Transport Industries of the World Economic Forum to Forbes 30 under 30 Domeyard Hedge Fund Partner, Christina Qi, the Global No. 1 Fintech, AI,
Blockchain & No. 2 InsurTech Influencer by Onalytica, Spiros Margaris to award winning scientist and entrepreneur, ReviveMed CEO and Co-Founder, Leila Pirhaji -
learn how 34 of the top artificial intelligence experts in the world are using AI to disrupt their industries, increase profits, drive efficiencies and in many cases - save lives.
Future of Digital Marketing - How to Keep Pace with Technology
There is an overwhelming amount of conflicting advice about future-proofing marketing work, and it’s best to sustain the following essentials:
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Monitoring Analytics To Create Customer Value And ExperienceeTailing India
According to research conducted by Gartner,Customer Experience (CX) is the top priority for companies who have invested in analytics software. The goal for any company is to have an ‘always on’ view of how their operational performance that impacts on the way that customersexperience their brand across all touch-points. This is now possible by using untapped machine data in combination with more traditional measures of customer satisfaction such as Net Promoter Score (NPS).
Today’s retail industry is far more fragmented and competitive than ever. Multiple store formats and an arsenal of digital tools are making shoppers more educated about choices. Digital channels also continue growing. This is particularly true in grocery, where heavy hitters like Amazon and Walmart continue to eat into the market share of traditional chains.
The Internet has become a wizard of sorts who can predict your demands based on the requirements and is due to the adoption of Artificial Intelligence (AI). Deep learning algorithms have already started working their bit to forever uplift the world of automated ads, to that extent that they can now predict the online behaviour of an average user.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
iProspect's Future Focus 2018: The New Machine Rules
1.
2. In the space of 24 hours, 12 million boxes are shipped by
Tmall, 1.37 billion people connect to Facebook, 1.6 billion
swipes happen on Tinder, and 500 million messages are
tweeted.
These few figures demonstrate how the evolution of technology is dramatically
changing the way consumers search, shop, and share.
Technology is also becoming a core component of marketers’ day-to-day lives.
We recently asked 250 iProspect clients, including FTSE 100 and Fortune 500
industries, their view on the key challenges they face in 2018 and the priorities
for growing their businesses in a fast moving, high expectation digital economy.
3. Marketers will Prioritize Personalized Experience
0 1 2 3 4 5 6 7 8 9
Maximizing visibility and sales within online marketplaces (e.g
Amazon, eBay, Alibaba, MercadoLibre etc.)
Developing a strategy for voice search and digital assistants
Leveraging the opportunities associated with AI and Machine
Learning
Expanding to new commerce platforms (e.g Whatsapp, Facebook
Messenger, Venmo, Line etc.)
Using data to create personalized consumer experiences
Q: Average importance score per topic (0 being not important and 10 very important)
Source: iProspect Global 2018 Client Survey
4. 0
20
40
60
80
100
120
140
160
Maximising Visibility
within online
marketplaces
Developing a strategy
for Voice and Digital
Assistants
Efficiently managing
high volumes of data
Preparing for stricter
privacy regulations (e.g.,
EU’s GDPR)
Keeping up to date with
the ad tech landscape
evolution
Improving internal
structure and
collaborating
Q: Biggest concern for marketers in 2018
56% of marketers named effectively managing
large data sets as their main challenge in 2018.
Source: iProspect Global 2018 Client Survey
5. Enhanced Customer Experience
Closing the gap between consumer
expectation and brand reality
In Future Focus 2018, we
examine how machines and
technology are gradually
impacting marketing and
advertising, from facilitating
seamless consumer experiences
to delivering greater efficiencies
and breaking down borders,
and we’ll take a look at how
brands can make the most of
machines in 2018 to drive
everything from improved
commerce results to accuracy
and efficiency in how they
market to consumers.
Digital Assistants are the New Gatekeepers
Digital assistants are set to fundamentally change
the relationship between brands and consumers.
AI & Machine Learning Transform Marketing
It’s time for brands to get ahead
of the intelligence curve.
Commerce Everywhere
The distance between inspiration and
conversion is now smaller than ever.
The Rise of Amazon, The Everything Store
The expectation economy is
now available for delivery.
7. Putting the Consumer
Right at the Centre
New Solutions to Facilitate
Data Management
Control in the Age
of Speed
1.1 1.2 1.3
The concept of ‘consumer moments’ will
become widespread in 2018, encouraging
marketers to seek out data signals that
help them understand what are the
moments that matter most.
To identify both the right consumers and
moments, brands will need a clear data
and measurement strategy, starting with
their own analytics.
This means data visualisation will take on
renewed importance in 2018 and we can
expect to see brands moving from simply
reporting what has happened, to more
diagnostic analytics that look at the “why”
rather than the “what.”
Identify key moments
of communication.
*
In 2018, we can expect brands to put
greater focus on aligning data, tech, and
resource capabilities in order to better
understand and service consumers.
The more sophisticated, data rich
marketers are now taking further steps
forward in data analysis, looking at Data
Lakes to increase internal data analysis,
facilitating a greater knowledge of
consumers. With access to broader, richer
and more diverse data sets, these
marketers have the ability to apply
Machine Learning algorithms and can
perform long-term, deeper customer
analyses (e.g., yield management,
forecasting, and lifetime value).
Reevaluate your tech
stack.
*
According to the Direct Marketing
Association, only one in two companies
are sufficiently prepared for the GDPR.
Efforts should be made as soon as
possible towards compliance, as failure to
observe the regulation will have severe
legal and reputational implications.
As more and more brands have voiced
concerns about brand safety, fraud, and
viewability, we can expect efforts to
control the quality of inventory to
continue apace in 2018. For many
advertisers, strict guidelines are now in
place to protect brand assets, from pre-
bid controls for programmatic to
purchasing inventory only on established
marketplaces.
Audit your operations to ensure
brand safety and compliance.
*
8. The Body Shop wanted to drive aggressive ecommerce growth and better
evaluate the contribution of each digital channel. They reviewed their processes
and methodologies to facilitate synergies, creating a unified budget for all digital
channels, and reviewing their KPI set to better understand the true contribution
of each channel. Being able to segment audiences and enable automation
was critical, and The Body Shop used the Google technology stack to deliver,
integrating Display and Search through Google’s DBM, DS and DCM tools. This was
underpinned with a Google 360 attribution project to analyse and feed in learnings
to campaign activations. The tech and process refocus improved performance,
delivering a 40% increase in revenue and 29% improvement in conversion rate.
Scrubbing the Details
with The Body Shop
CASE
STUDY
10. Relevance as
the New Metric
Voice Search, a Fundamental
Behaviour Shift
Bots Will Become
the New Apps
2.1 2.2 2.3
As a digital assistant gets to know an
individual consumer’s preferences and
habits, it will begin to default to the
consumer’s brand of choice, automatically
choosing Purina, for example, when the
consumer asks to “Order more dogfood”.
For new market entrants, this will make
getting their brands on the shopping list
increasingly difficult. Only the most hyper
relevant brands will be able to cut
through and ensure their brand is the one
which that able to captures the attention
of the digital assistant and, hence, the
consumer.
Start to think about how your
brand can become more relevant.
*
Jupiter research anticipates a 104%
growth in voice search advertising
revenues over the next three years. So,
it’s important that brands start now to
understand how best to capitalise on
changing behaviours in Voice.
One of the most obvious shifts is that
voice search queries are longer and more
conversational in nature. In addition, voice
queries feature more questions versus the
short incomplete statements we see in a
text based world. Another key
differentiator is local intent as Voice
related searches on mobile devices are
three times more likely to be local based
than text.
Seize the voice
search opportunity.
*
Bots are set to dominate our future. In
fact, according to Gartner, by 2020 85%
of all customer interactions will be
managed without a human.
Bots make it possible for digital assistants
to deliver immediate answers and
information to consumers, based on their
questions. In the future, therefore, bots
are set to effectively become the voice of
a brand or service.
When creating a bot, brands will
need to structure commercial interactions
through the lens of providing value and
simplifying a consumer’s life.
Start to think about whether a
bot can add value to your brand.
*
11. Recognising cheesecakes as a massive sales volume growth opportunity,
Philadelphia Cream Cheese wanted to inspire consumers to make their own
cheesecakes, rather than just buy them. The brand partnered with Amazon
to tap into consumers’ shopping habits and show them just how easy it is to
make a delicious cheesecake. Philadelphia developed an Alexa skill letting
people simply ask “Alexa, open cheesecake recipes” to access fifteen popular
simple recipes while keeping their sticky, floury hands free. The brand also
developed a cheesecake hub promoted across the Amazon ecosystem
through paid media. As a result, the cheesecake activity generated more than
95% of all Philadelphia Cream Cheese sales on the platform.
Philadelphia Cream
Cheese Gets Skillful
CASE
STUDY
13. 0
20
40
60
80
100
120
140
160
It will allow me to create greater
efficiencies in my business
It will allow me to make better decisions
through processing bigger data sets
It will allow me to deliver personalized
content at scale
It will allow me to automate manual tasks
and to put greater focus on strategic
tasks
Q: Machine Learning will allow me as a marketer to…
Marketers aim at better decision making
thanks to Machine Learning
Source: iProspect Global 2018 Client Survey
14. Machine Learning Will
Deliver Greater Efficiency
True Personalisation at
Scale Becomes Possible
From Describing Consumer
Behaviour to Predicting Behaviour
3.1 3.2 3.3
The automation and self-training
capabilities of Machine Learning will
enable organisations to perform tasks
faster and at a larger scale, from very
simple actions to client-facing solutions.
Machine Learning will also help
organisations make sense of data. As
ever-increasing amounts of data become
collectable, Machine Learning algorithms
are perfect for sorting, ordering,
classifying, and enriching those data. For
marketers, it opens up the scope of
possibilities, from being able to access
better segmentation, to applying more
accurate performance attribution, to
leveraging huge data sets in their
performance marketing.
Explore how Machine Learning
could help your organisation.
*
Machine Learning will reduce the amount
of guesswork, enabling marketing and
creative departments to access better,
less biased insights.
It can also be used for building creative
assets on the fly. Paired with a Dynamic
Creative Optimisation (DCO) tool, the
algorithm can define the best unique
combination of image, text, font, and
even button position for each individual
message. Numerous additional
opportunities are possible through
connections with web page customisation
technologies, product recommendations
engine, and CRM tools.
Think of your data
ecosystem as a whole.
*
The self-correcting capabilities of Machine
Learning can help marketers in their quest
to better anticipate consumer behaviours
and needs through predictive models.
Machine Learning can help marketers
predict the physical movements of a
group of people, for instance, anticipating
which billboard an individual will walk by.
This kind of information is highly valuable
for trading optimisation and media waste
reduction. From a CRM standpoint,
prediction makes possible the estimation
of the customer lifetime value before
conversion, or triggers an alert when a
risk of churn is detected.
Mix human intelligence
with Machine Learning.
*
15. Eurostar wanted to appear at the top of the search results when potential
customers search by destination, to stand out from airline competitors.
To do so, they utilised iProspect’s new AI learning system, CORE. CORE
collects data from a range of sources, and evaluates which media
investments are performing best. It then predicts how much the strategy
could be improved upon by making specific changes and automatically
activates those changes in real time. CORE’s data cycle runs continuously,
which means it is constantly testing and learning from the decisions it has
made. As a result, Eurostar’s cost per acquisition was improved by 81%
and campaign spend reduced by 45%.
Eurostar says ‘Bonjour’
to Machine Learning
CASE
STUDY
17. From Discovery Engines to
Transaction Engines
New Commerce Experiences –
Learning from China
The Bright Future of
Blockchain-Powered Commerce
4.1 4.2 4.3
In 2018, we anticipate the world of search
to expand from a single text-driven
approach to a triple text-driven, voice-
driven, and visual driven approach.
For brands, a platform like Pinterest,
where 93% of users report they use it to
plan for future purchases, can be
leveraged to take a strong hold earlier in
the journey to purchase. Discovery
engines, however, shouldn’t be seen only
as upper funnel opportunities, as all
platforms have unveiled new ways to
connect inspiration to transaction. For
marketers, it means that content
traditionally intended to serve brand
image purposes could now offer new
prospects for faster, more direct
conversion.
Bring branding and performance
tactics closer together to make
the most of discovery platforms.
*
Social commerce is now mainstream in
China. As Tencent pushes forward with its
global ambition, Western platforms have
just started to experiment with commerce
functionality. Brands need to consider
how to bring the point of transaction into
their social activity, whether it be
customer service via Messenger or
shopable media that links to off-platform
product pages.
Virtual reality shopping experiences is
another growing area of the Chinese
ecommerce landscape. Buy+, an Alibaba
subsidiary, transports consumers to virtual
malls across the globe where they can
purchase using AliPay with the nod of a
head. We anticipate more brands moving
from in-house tests to real world
applications that drive results in 2018.
Start integrating inspiration
and entertainment into
your commerce strategy.
*
With estimates of blockchain reaching
10% of global GDP by 2025, ecommerce
heavyweights and brands alike will need
to take heed of this new valuable platform
as it gains traction.
The first obvious benefit will be cost
efficiency. With transactions between
consumer and marketplace becoming
direct and transparent, blockchain will
remove the need for a middle man.
Brands could also benefit from more
independence from marketplaces by
becoming able to transfer consumers’
reviews between two ecosystems. Other
potential changes include lightning fast
cashback programs, universal product
ID’s, or automatic refund programs using
smart contracts.
Think about how blockchain
could transform your business.
*
18. Pier 1 has built its premiere home furnishings business on strong relationships,
providing the decorating inspiration that helps customers create beautiful spaces
in their homes. The brand aimed to take their Pinterest game to the next level to
reach a broader audience, deepen their connection with their existing audience,
and drive more targeted traffic to their website. Combining data-driven
forecasting from demographics, historical data, and behavioural data, with
advanced targeting tactics and innovative formats like One Tap promoted pins,
Pier 1 successfully reduced friction between inspiration and purchase, resulting in a
59% increase in Engagement Rate and 639% increase in Click-Through Rate.
Pinning Success
with Pier 1
CASE
STUDY
20. Mastering the Marketplace
to Stand Out
Paid Media Brings New
Opportunities to Grow Business
Thinking Back to Front
5.1 5.2 5.3
Don’t just ‘be there’.
*
From a customer data perspective,
Amazon is more actively using their troves
of shopper data. More information is
being shared in the planning phase,
helping advertisers allocate spend
effectively.
This is also visible in activation. In June
2017, the company launched Amazon
Audiences, allowing brands to audience
match into the platform.
As for Alexa, it’s unexpected scale,
connection to commerce, and user base
of valuable Prime members makes it an
attractive advertising proposition.
Seize the paid
opportunity on Amazon.
*
Whilst the consumer experience – the
‘front end’ – is critical for winning on
Amazon, the reality is this can only
happen successfully if brands align the
‘back end’, i.e., systems, technology,
people and processes, to deliver it.
Amazon will also demand that
departments
like sales, intelligence, or marketing work
closer than ever before.
As the experience of the sale itself is now
more of a brand consideration than ever,
marketers will need to ensure logistics
and
customer support match the quality of
their marketing effort.
Consider the consumer ‘Amazon’
experience in its entirety.
*
With Amazon now such an enormous
machine, the first challenge is simply
being visible at all, especially as 70% of
shoppers never make it past the first page
of on-site search results.
Dropping from rank 5 to rank 15 can
result in as much as a 75% sales loss.
Many metrics influence the prominence of
their product pages, from whether the
brand has ‘seller’ or ‘vendor’ status, to the
choice of who executes fulfilment. The
ranking algorithm gives strong preference
not just to the seller’s price, but also to
those products which satisfy customer
expectations.
21. A candy brand, virtually unknown on Amazon, wanted to capture market
share during the critical Halloween period. The brand pursued an aggressive
bidding strategy via Amazon Marketing Services for both brand and non-brand
keywords. This strategy was complemented with the optimisation of A+ pages
to provide a rich, immersive experience. The brand managed to raise in the top
2 spots of ‘Halloween Candy’ search, above heavyweight players. Not only did
the campaign increased YOY sales by more than 270% on Amazon, but it also
contributed to in-store as well, as measured by Nielsen.
Amazon Provides
Sweet Success
CASE
STUDY
22. With technology advances providing the
capability to unlock new opportunities,
get closer to consumers and extract
greater value, 2018 will be an exciting
year for marketers.
Advances in Machine Learning will allow
for greater effectiveness and efficiency
in marketing communications, allowing
both marketers and agencies to focus on
adding strategic value, whilst allowing
machines to take on more of the more
complex administrative tasks associated
with digital optimisation.
Savvy marketers will therefore
increasingly need to understand how to
balance the Human vs Machine elements
of their business to ensure they leverage
the true value of both. Afterall, the
machines will only ever be as good as
the human strategists in the background
who set the direction of travel, develop
the strategy, and feed the machine
with data and hypotheses, testing new
variables and applying learnings as
appropriate.
The greatest success will be delivered by those brands who invest in the future,
effectively leveraging the strength of their human strategic capital to create
the new machine rules.
23. iProspect is a global, award-winning agency – driving business
performance for the world’s largest brands including adidas,
Diageo, Hilton, Burberry, General Motors, Procter & Gamble,
Gucci, and Microsoft. The iProspect team works across a
network of 4,200 employees spread over 91 offices in
55 countries.
In 2017, iProspect won more than 200 awards including 15
leadership recognition awards and 33 Agency of the Year titles,
and was named a Leader in The Forrester Wave™: Search
Marketing Agencies, Q4 2017, #1 Global Digital Performance
Agency by RECMA, Industry Agency of Choice at The
International Performance Marketing Awards, and both Best
Place to Work and Most Effective Media Agency by The Drum.
Global President, Ruth Stubbs, recently received top honors as
the Vision winner for the first Women Leading Change Awards
presented by Campaign360. iProspect is part of the Dentsu
Aegis Network, a wholly owned subsidiary of Dentsu Inc.
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