Digital Marketing and Your Dental Lab

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This presentation goes over the basics of digital marketing and provides an introduction to Google AdWords. Slides include some background on inbound versus outbound marketing, Google AdWords case studies, and some next steps you can do to start engaging with AdWords today.

Marketing

Last Session
● Outbound vs Inbound marketing
● Content marketing
● Website evaluation / upgrade
● Video
● AdWords
● Next steps

Outbound v. Inbound
● Buckshot approach
● Timing concern
● Tough economics
● Consistency lacking
● Always live
● Content is king
● Qualifies prospects
● Scalable

Three quick starter items
● Evaluate your website for freshness and refreshability
● Develop a direct mail campaign for one service/product
and find a vendor to produce them for you
● Look at your lab’s offerings and pick two
services/materials you would market with AdWords

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Digital Marketing and Your Dental Lab

1. Digital Marketing Evan Leek

3. Last Session ● Outbound vs Inbound marketing ● Content marketing ● Website evaluation / upgrade ● Video ● AdWords ● Next steps

4. Outbound v. Inbound ● Buckshot approach ● Timing concern ● Tough economics ● Consistency lacking ● Always live ● Content is king ● Qualifies prospects ● Scalable

5. Inbound Methodology

6. Content Marketing

7. Start Small, Think Big

8. Three quick starter items ● Evaluate your website for freshness and refreshability ● Develop a direct mail campaign for one service/product and find a vendor to produce them for you ● Look at your lab’s offerings and pick two services/materials you would market with AdWords

9. AdWords Examples

10.

11.

12. AdWords How To

13.

14.

15.

16.

17.

18.

19.

20.