The T10 approach to Training Needs Analysis

1. Corporate learning
can be an
information dump

2. Organisations
believe product or
process knowledge
is the key to sales
and customer
satisfaction

3. The net result?

4. We believe
knowledge + action = sales and customer delight

5. Our 5 step Approach to Training Needs Analysis
identifybusinessgoals
•Ask what
business change
do you want to
create.
•Measurable
business goals
define relevant
learning.
•Identify
appropriate
content.
•Show how
activity supports
the business
 sales people
should know
every feature of
every product
 increase sales
8% by Q3
identifywhatpeopleneedtoDO
•Ask questions
which uncover a
customer’s
needs.
•Identify the best
product for the
customer.
•Emphasise the
benefits which
matter most to
the customer.
 product
knowledge
 actions designpractiseactivities
•Design activities
which help
people practise
each behaviour
to fulfil their job
role.
 fact checks
trivia games
 case studies
scenarios
identifyinformationthelearnersMUSTHAVE
•What do they
know now?
•What do they
need to know?
•Is there any
complimentary
knowledge which
would help?
•How is the
information to
be applied?
 information
which does not
support an
activity directly
 relevance
gapandriskanalysis-CURRENTvFUTURE
•Record the sense
of where people
are now
compared to
where they need
to be.
•Define the
implications to
the business if
the gaps are not
closed!
 high risk
 low/no risk

6. tightly
focussed
materials
realistic
activities
measurable
business
impact
no
irrelevant
information

7. our training did that…

8. weareT10.com - 0848 838 2031
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Learning & Development