Join Method Savvy at our High Five Pre-Conference Workshop on Google Analytics & AdWords led by our very own Jake Finkelstein and Evan Levy!
Event Details:
9 AM - 12 PM
Wednesday, February 25, 2015
Register at: http://bit.ly/1xO2hyT
[PPC Hero Summit] CRO 101: What it is and Why it MattersHanapin Marketing
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts discuss what it is, the tools you need, how it works with your paid efforts, and why it’s such an important element to your marketing strategy. Plus, they’ll go through a few of our own success stories.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Big5Network is an independent internet media publishing house as well as a marketing agency. We help the business to create or increase their online presence, audiences and sales. No matter what business or personal branding you want we will help you to reach your goal with our effective strategies.
[PPC Hero Summit] A Step Ahead: Analyzing Your CompetitionHanapin Marketing
Take a deep dive into the tools, tactics and updates you need to effectively analyze your competitors with our Senior Analysts, Jacob Brown and Rachael Law. They’ll discuss Auction Insights, the Ad Matrix, Competitor Insight Tools, and industry trends and updates.
In this webinar you will learn how to connect the dots from Fliptop predictive scores to Facebook and LinkedIn Marketing to build predictive digital advertising. Leveraging predictive analytics you can advertise to the leads that matter to your business
Fliptop Customer Showcase Webinar - How InsideView Doubled Their Lead to MQL ...Fliptop
InsideView is part of a new wave of innovative companies using Fliptop's predictive lead scoring to meet aggressive revenue goals.
InsideView looked to Fliptop to help remove the guesswork from their lead qualification process and improve conversion rates to book more meetings.
InsideView integrated Fliptop into their sales and marketing process to:
Increased lead-to-MQL conversion rate by 2.1x
Reduced time for leads to qualify by 3x
Achieved 200% of opportunity creation goal
Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Grow...Fliptop
NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets. Looking to grow more than 100% year on year—all without adding headcount and or drastically increasing marketing budget—they devised a strategic marketing plan, heavily supported by new and emerging marketing technologies. In building their advanced marketing technology stack, NewVoiceMedia was able to increase Sales and Marketing efficiency and drive predictable revenue growth.
In this session, we’ll examine how NewVoiceMedia used Fliptop’s predictive lead scoring to gain greater visibility into their pipeline, improve funnel velocity and conversion rates, and meet lofty sales goals. Attendees will also learn how to determine whether predictive marketing is right for your business, and the critical considerations when selecting a predictive lead scoring solution.
[PPC Hero Summit] CRO 101: What it is and Why it MattersHanapin Marketing
Conversion Rate Optimization (CRO) is still tricky for many marketers. In this session, Hanapin’s CRO experts discuss what it is, the tools you need, how it works with your paid efforts, and why it’s such an important element to your marketing strategy. Plus, they’ll go through a few of our own success stories.
Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
Big5Network is an independent internet media publishing house as well as a marketing agency. We help the business to create or increase their online presence, audiences and sales. No matter what business or personal branding you want we will help you to reach your goal with our effective strategies.
[PPC Hero Summit] A Step Ahead: Analyzing Your CompetitionHanapin Marketing
Take a deep dive into the tools, tactics and updates you need to effectively analyze your competitors with our Senior Analysts, Jacob Brown and Rachael Law. They’ll discuss Auction Insights, the Ad Matrix, Competitor Insight Tools, and industry trends and updates.
In this webinar you will learn how to connect the dots from Fliptop predictive scores to Facebook and LinkedIn Marketing to build predictive digital advertising. Leveraging predictive analytics you can advertise to the leads that matter to your business
Fliptop Customer Showcase Webinar - How InsideView Doubled Their Lead to MQL ...Fliptop
InsideView is part of a new wave of innovative companies using Fliptop's predictive lead scoring to meet aggressive revenue goals.
InsideView looked to Fliptop to help remove the guesswork from their lead qualification process and improve conversion rates to book more meetings.
InsideView integrated Fliptop into their sales and marketing process to:
Increased lead-to-MQL conversion rate by 2.1x
Reduced time for leads to qualify by 3x
Achieved 200% of opportunity creation goal
Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Grow...Fliptop
NewVoiceMedia, a cloud-based contact solutions company, had aggressive targets growth and revenue targets. Looking to grow more than 100% year on year—all without adding headcount and or drastically increasing marketing budget—they devised a strategic marketing plan, heavily supported by new and emerging marketing technologies. In building their advanced marketing technology stack, NewVoiceMedia was able to increase Sales and Marketing efficiency and drive predictable revenue growth.
In this session, we’ll examine how NewVoiceMedia used Fliptop’s predictive lead scoring to gain greater visibility into their pipeline, improve funnel velocity and conversion rates, and meet lofty sales goals. Attendees will also learn how to determine whether predictive marketing is right for your business, and the critical considerations when selecting a predictive lead scoring solution.
Ever wondered how to enrich your Lead data with existing Account, Contact, and more? How about a 360-degree view of the Lead without any data mining? Join us to learn how using the flexibility of declarative programming and the power of Salesforce's object structure, you can quickly and efficiently mash up data in Salesforce to deliver richer data.
Six practical and simple steps to build a great marketing plan: understand the market, choose your go-to-market, build your marketing engine, know your success factors, develop a playbook, get to execution. Another chapter from the Marketing Academy Series by GA.
Defending your ad budget from Facebook and LinkedIn AIsClever Moe
It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
How to set up an ECommerce Shop & Drive Visitors and SalesDigitangle
Some of the different tools that you can use to start selling online. Examples of the different themes available and shops built using Wordpress, Magento, Ebay, Etsy and Shopify.
I know facebook ads, how do i expand to twitter, linked in, youtubeClever Moe
The dreaded Facebook Ad Manager might have taken its toll on you personally - imagine being tired, frustrated, and wasteful - so now you are ready to get new customers from Twitter, LinkedIn, and YouTube. Will you suffer on these ad managers too?
5 solutions to the digital ad networks unsolvable puzzleClever Moe
You need a marketing AI to radically reduce advertising costs/clicks. Your marketing works best when targeting audiences already interested. But how do you expand past your current marketing into multiple digital advertising networks for fast, easy, and rapid results.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueJD Prater
Learn how to track your campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
Pulling together what you learned in the previous three webinars, in this session we create a 90 day plan to kickstart your marketing.
What we cover:
- Why 90 days is the best timeframe to work to
- A simple yet effective way to schedule marketing
- The importance of persistence and repetition in marketing
Why should you join bi sales team compared to other ed tech companiesBoard Infinity
Board Infinity is a one-stop solution to early career needs. We help in career transition and skilling. This is enabled by industry experts, who guide, mentor and support early career professionals and students.
Ever wondered how to enrich your Lead data with existing Account, Contact, and more? How about a 360-degree view of the Lead without any data mining? Join us to learn how using the flexibility of declarative programming and the power of Salesforce's object structure, you can quickly and efficiently mash up data in Salesforce to deliver richer data.
Six practical and simple steps to build a great marketing plan: understand the market, choose your go-to-market, build your marketing engine, know your success factors, develop a playbook, get to execution. Another chapter from the Marketing Academy Series by GA.
Defending your ad budget from Facebook and LinkedIn AIsClever Moe
It’s no secret the digital ad networks’ AIs ruthlessly optimize for their revenue driving up your advertising costs - you need your own AI that works for you. In this webinar you will learn the way to defend your ad budget from the digital ad networks optimizing for their revenue.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
How to set up an ECommerce Shop & Drive Visitors and SalesDigitangle
Some of the different tools that you can use to start selling online. Examples of the different themes available and shops built using Wordpress, Magento, Ebay, Etsy and Shopify.
I know facebook ads, how do i expand to twitter, linked in, youtubeClever Moe
The dreaded Facebook Ad Manager might have taken its toll on you personally - imagine being tired, frustrated, and wasteful - so now you are ready to get new customers from Twitter, LinkedIn, and YouTube. Will you suffer on these ad managers too?
5 solutions to the digital ad networks unsolvable puzzleClever Moe
You need a marketing AI to radically reduce advertising costs/clicks. Your marketing works best when targeting audiences already interested. But how do you expand past your current marketing into multiple digital advertising networks for fast, easy, and rapid results.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueJD Prater
Learn how to track your campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
Taking Your Product From 0 to 100 by Facebook Product ManagerProduct School
Key takeaways:
- Taking your product from 0 to 100 (and everything in between). Depending on the product/ initiative stage in the lifecycle: Alpha (0 to 1), Beta (1 to 10) or Growth (10 to 100)
- What are the success criteria and KPIs to focus on
- Which common pitfalls should be avoided
Pulling together what you learned in the previous three webinars, in this session we create a 90 day plan to kickstart your marketing.
What we cover:
- Why 90 days is the best timeframe to work to
- A simple yet effective way to schedule marketing
- The importance of persistence and repetition in marketing
Why should you join bi sales team compared to other ed tech companiesBoard Infinity
Board Infinity is a one-stop solution to early career needs. We help in career transition and skilling. This is enabled by industry experts, who guide, mentor and support early career professionals and students.
All companies spend significant resources acquiring qualified sales leads. However, what happens if your prospects aren’t ready to buy the first time they walk through your store, visit your website or talk to your sales representatives? Traditionally, you would have to spend more money on advertising to keep your brand top of mind, or have your sales team call on the prospect every few months. That’s inefficient and expensive. Thanks to data-driven marketing, there are now smarter ways to nurture prospects and win new business.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Introduction to web site analytics and conversions. Presentation walks through how a 1% increase in conversion ratio can equal as much as a 57% increase in profitability.
Are your searching for a Digital Marketing Course in Noida & Ghaziabad?Digitalkul
Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Digitalkul.comis a trusted Digital Marketing Training Institution in Noida & Ghaziabad. DigitalKul provides extensive Digital Marketing training programme by using latest technology.Digital marketing space is evolving and is one of the most dynamic industries in the world.The trainers have to be adding knowledge to them to be able to train well. DigitalKul ensures efficient knowledge up gradation of the trainers.
What Is Product Value Realization by former EE Product ManagerProduct School
In the context of the product management holy trinity of desirability, feasibility and viability this discussion will zoom in on the latter aspect.
This session was about how as Product Managers and organizations we can ensure we realize value from the creation of products and services. As Product Managers we aim to deliver value to our customers, clients and stakeholders and spend a lot of time convincing them that we will be able to do this.
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
A Dynamic Duo: Hacking the Product-Product Marketing Relationship Product School
In the last decade, Product Marketing has become a ubiquitous function in tech companies. Yet, there remains a lot of ambiguity and variance in defining this role and how Product Managers and Product Marketers can best collaborate. This talk explores how to build trust, align on shared goals, and create rituals that unlock the strengths of both functions and build better products.
You can become a digital marketing expert without the need for courses and training programs. However you could feel that going through a proper digital marketing course or training program is better for you, you are right. A good training program will give you structure, mentor-ship and the opportunity to network with like-minded people.
MS InfoSolutions has established itself fairly in the Digital world with its digital marketing services. Our services include paid and organic marketing using Social Media, Google SEO, Bing SEO, Yahoo SEO, Google Adwords, PPC Champaign, Facebook Ads, linkedin, Google plus, Twitter, Pintarest etc .
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Become an expert digital marketing professional with advanced certification programs In Digital Marketing by Global Digital Academy. Request your free demo today!
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
3. All Rights Reserved by Method Savvy
Workshop Details
High Five Pre-Conference Workshop | Workshop Details
GOOGLE ANALYTICS & ADWORDS
WEDNESDAY, FEBRUARY 25, 2015
9 AM - 12 PM
Jake Finkelstein
Founder & CEO
Evan Levy
Senior Pay-Per-Click
Advertising Manager
4. All Rights Reserved by Method SavvyHigh Five Pre-Conference Workshop | Google Analytics
Google Analytics
Measuring Matters
To be an effective modern marketer you have to be part artist
and part scientist. Beyond a strong creative vision, C-level
decision makers increasingly expect performance and increased
accountability. In this session Jake Finkelstein, CEO of Method
Savvy, will provide a practical framework for how you can build
testable hypotheses, measure marketing results and optimize
digital designs to for improved performance.
Topics will include: a strategic overview of testing
methodologies, how to utilize web analytics platforms to
understand target audience behavior and the metrics that
matter the most for determining creative performance.
REGISTER HERE
Jake Finkelstein
Founder & CEO
5. All Rights Reserved by Method Savvy
Google AdWords
A Structure That Wins
Google has made it easier than ever to start spending money
on Adwords. In this session we’ll take a step back and look at
how fundamental campaign structure and planning can save
you thousands in wasted ad clicks. We’ll focus on underlying
paid search strategies which are often either poorly planned, or
poorly executed. Getting back to the basics will highlight how
campaign structure can make or break your PPC account.
We’ll examine the core elements of Adwords: campaigns, ad
groups, keyword structure, ad structure, and extensions,
leading into match types and how the recently updated close
variants changes are impacting the way many marketers
structure an ROI positive campaign.
REGISTER HERE
Evan Levy
Senior Pay-Per-Click
Advertising Manager
High Five Pre-Conference Workshop | Google AdWords