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The Death of Traditional Marketing

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Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. Interruption Marketing is the enemy of anyone trying to save time. the marketer who interrupts us not only tends to fail at selling his product, but wastes our most coveted commodity, time. In the long run, therefore, Interruption Marketing is doomed as a mass marketing tool.

Published in: Marketing, Business, Technology

The Death of Traditional Marketing

  1. 1. R.I.P. OLD Marketing THE DEATH OF TRADITIONAL MARKETING
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  6. 6. 6 Let’s review marketing through the years to understand the death of traditional marketing
  7. 7. CONTD. 7 1450 - 1839 Printed Advertising Appears 1ST DIRECT MAIL CAMPAIGN DONE BY ANTI-SLAVERY GROUP THE SOCIETY 1ST BUSINESS CARDS APPEAR 1450 INVENTION OF PRINTING PRESS MAKE PRINT ADVERTISING POSSIBLE Early 1600s 1741 1ST AMERICAN MAGAZINE PUBLISHED 1835 1839 AD POSTERS BECOME SO COMMON ON PROPERTIES THAT LONDON BANS THEM
  8. 8. CONTD. 8 1867 - 1950 The Emergence of New Mediums 1ST RECORD OF BILLBOARD RENTALS 1867 STUDY OF MARKETING INCREASES AT UNIVERSITIES RADIO ADVERTISING BEGINS 1900s TERM "MARKETING" BEGINS TO APPEAR IN BUSINESS TEXTS 1922 1941 1ST U.S. TV AD BROADCAST, ADVERTISING FOR BULOVA WATCH COMPANY 1950
  9. 9. CONTD. 9 1954 - 1985 Marketing Grows up AND The Digital Age Emerges APPLE INVESTS $900,000 IN RIDLEY SCOTT DIRECTED SUPER BOWL AD TELEMARKETING BEGINS 1954 TV ADS SURPASS RADIO ADS 1970s 1972 LIFE MAGAZINE SHUTS DOWN BECAUSE OF DECLINE IN PRINT AD SALES 1984 1985 DESKTOP PUBLISHING REINVIGORATES PRINT ADS: $25 BILLION REVENUE
  10. 10. CONTD. 10 1990 - 1998 THE BUBBLE 2G MOBILE NETWORK ADVANCEMENTS PRECEDE AN EXPLOSION IN THE RISE OF CELL PHONE 1990 SEARCH EVOLVES, GOOGLE & MSN LAUNCH NEW SEARCH ENGINES CANTER AND SIEGEL LAW FIRM SENDS FIRST SPAM MESSAGE 1992 1994 SMS MESSAGING ARRIVES BLOGGING EMERGES 19951997 ALTAVISTA & YAHOO SEARCH ENGINE LAUNCH JOHN AUDETTE COINS THE TERM "SEARCH ENGINE OPTIMIZATION" (SEO) During this period new technologies continue to emerge and become adopted by wide audiences. 19982000
  11. 11. CONTD. 11 2000 - 2005 The Age of Inbound marketing 1ST COMMERCIAL 3G NETWORK LAUNCHED, PROMPTING THE DEVELOPMENT OF MOBILE MARKETING 2000 2001 LINKEDIN, MYSPACE AND FACEBOOK LAUNCHED SOCIAL MEDIA BEGINS 2003 THE BUBBLE BURST ON MARCH 10,2000. TECHRELATED GROWTH IS REFLECTED IN A 500% INCREASE IN THE NASDAQ INDEX. CAN-SPAM ACT LIMITS UNSOLICITED COMMERCIAL EMAILS PPC/ADWORDS LAUNCHED SHORT CODES DEVELOPED FOR TEXT MESSAGE MARKETING Start Creating value for customer NATIONAL DO NOT CALL LIST LEGISLATION PASSED, LIMITING TELEMARKETING 20032004 2005 GOOGLE BEGINS PERSONALIZED SEARCH RESULT THAT ARE INFORMED BY YOUR PAST SEARCH HISTORY. GOOGLE-BRANDED VERSION OF ANALYTICS LAUNCHES IN NOV.
  12. 12. CONTD. 12 2006 - 2013 Inbound marketing grows up SOCIAL MEDIA AND MOBILE MARKETING CONTINUE TO GROW UP TWITTER LAUNCHES AMAZON SALES TOP $10 BILLION; THIS RISES TO NEARLY $25 BILLION IN 2009. 2006 GOOGLE INSTANT LAUNCHES FOR REAL-TIME SEARCH RESULTS 2007 PUSH NOTIFICATIONS BECOME A FEATURE ON SMARTPHONE, ALLOWING FOR INSTANT AND DIRECT MARKETING 2009 BIG DATA BECOME NECESSARY PART OF MARKETING PLANNING 2011 GOOGLE PANDA UPDATE CHANGES SEO RULES, FAVORING SOCIAL MEDIA SHARING 20122013
  13. 13. CONTD. 13 2014 - ? What next? BIG DATA AND ANALYTICS CONTINUE TO GROW TO SUPPORT INBOUND AND PERSONALIZED MARKETING
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  15. 15. 15 Still don’t get it?
  16. 16. 16 Only the beginning
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  32. 32. 32 Internet is Driving the Revolutions
  33. 33. 33 reinvigorating ELECTIONS @BarackObama #AskObama
  34. 34. 34 The Green Revolution in Iran #IranElection
  35. 35. 35 Arab Spring #arabspring
  36. 36. 36 Changing political landscape India passed Citizen's Ombudsman Bill in 2013 Aam Admi Party (AAP) formed government in Delhi
  37. 37. 37 A revolution of conscience #euromaidan #ukraine
  38. 38. 38 Saving Lives Generating support from around the world to rescue people lives affected by disaster
  39. 39. 39 Technology changes how we perceive the world.
  40. 40. 40 Still Wondering Why is your business not making profit or money?
  41. 41. 41 Let’s do some fact check
  42. 42. 42 State of the Internet in 2014 28% 77.7% 41.3% Households with Internet access at home Source: International Telecommunication Union (ITU) and KPCB
  43. 43. The State of Mobile, 2014 CONTD. 43 Source: International Telecommunication Union (ITU), eMarketer and KPCB
  44. 44. 44 Source: Super Monitoring
  45. 45. 2014 Social Media Status QUO CONTD. 45 Source: eMarketer, Brain Statistic and Digital Insight
  46. 46. CONTD. 46 Source: Digital Insights and Digital Marketing Ramblings
  47. 47. CONTD. 47 Source: Statistic Brain
  48. 48. CONTD. 48 Source: Digital Insights
  49. 49. CONTD. 49 Source: Digital Insights
  50. 50. CONTD. 50 Source: Digital Marketing Ramblings
  51. 51. CONTD. 51 Source: Digital Insights
  52. 52. CONTD. 52 Source: Socialmedia Today
  53. 53. 53 Key trends businesses can't afford to ignore!
  54. 54. 54 The Consumer is no longer listening
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  60. 60. 60 The Digital default is Near.
  61. 61. Exponential growth of technology 61 1 2 3 4 5 6 7 8 ... 1 2 4 8 16 32 64
  62. 62. 62 adoption time of technology is decreasing
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  65. 65. Interdependence is inevitable Technology Education Culture Business Politics 65
  66. 66. 66 Personalization
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