Intro to social media for the mastermind group 1 2011

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Mastermind Group 2011

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Intro to social media for the mastermind group 1 2011

  1. 1. Maury Rogow<br />www.ripmediagroup.com<br />1<br />Master Mind 2011<br />Social Media Marketing<br />
  2. 2. What do these films have in common?<br />
  3. 3. <ul><li>Integrated Marketing
  4. 4. Social Marketing Overview
  5. 5. Why is it important?
  6. 6. How to launch?
  7. 7. Right way vs. Wrong way
  8. 8. Hints and Tips</li></ul>3<br />Agenda<br />
  9. 9. SocialnomicsVideo<br />4<br />
  10. 10. Old model <br />New model<br /><ul><li>Dependent on others
  11. 11. Development
  12. 12. 4-10 years
  13. 13. Producer fee
  14. 14. Lack of control
  15. 15. Self Developed
  16. 16. Inter-dependent, Control
  17. 17. Paranormal Activity
  18. 18. District 9
  19. 19. Fede Alvarez
  20. 20. S*#t My Dad Says – TV
  21. 21. Leverage - TV</li></ul>5<br />
  22. 22. 6<br /><ul><li>Musicians
  23. 23. Writers
  24. 24. Directors
  25. 25. Actors
  26. 26. Producers
  27. 27. Business Owners</li></ul>WIFM?<br />
  28. 28. 7<br />Social Media -Find and Build<br /><ul><li>Low cost
  29. 29. High return
  30. 30. Build and measure your base
  31. 31. most focused population segment
  32. 32. provable responses
  33. 33. fastest growing audience in history</li></ul>In 2009, social media traffic and messaging eclipsed email messaging.  It was the first time ever that any communication has surpassed email since we've been communicating on the web.  <br />In 2010, there were more searches on Facebook than Google. <br />
  34. 34. 8<br />Where do I start?<br />
  35. 35. Your Roadmap<br />Locate<br />Listen<br />Interact<br />Influence<br />Give me a place to stand on, and I will move the Earth. - Archimedes<br />
  36. 36. 10<br />Deploy and Maintain<br /><ul><li>Team
  37. 37. Support the Launch of the initiative throughout
  38. 38. Street team
  39. 39. PR
  40. 40. Print
  41. 41. Commit time & build a repeatable workflow
  42. 42. Have regular team meetings
  43. 43. share experiences, refine talking points
  44. 44. This is a mid/long term process
  45. 45. Be prepared for negative feedback
  46. 46. Embrace and address it</li></li></ul><li>11<br />Benefits<br />Film makers<br />Attract better talent<br />Lock in better distributor partners<br />Pre-sale dollars<br />Negative pick up<br />Create cash flow, multiple streams of income<br />Build an audience before film is in post<br />Meet and exceed baseline algorithms that distributors have (such as Netflix) <br />
  47. 47. 12<br />Jumpstart your media wildfire<br />
  48. 48. 13<br />Press Release<br />Multiple articles written<br />Many reviews<br />Multiple opinions<br />PRWeb<br />PitchEngine<br />PR Newswire<br />PR / agent / The Wire<br />Press Release<br />
  49. 49. 14<br />Social Sites<br />
  50. 50. 15<br />Tagging<br />
  51. 51. 16<br />Forums<br />
  52. 52. 17<br />Search Engines<br />
  53. 53. 18<br />Blogs<br />
  54. 54. 19<br />Gaming<br />Take the cash, leave the cannoli.<br />You talkin to me!?<br />Not worth my time.<br />The Underboss<br />The Consigliore<br />The Mob Boss<br />Return the wallet.<br />Return it to the cashier. <br />The Prosecutor<br /> The Mentor<br /> The Mob Boss The Consigliore The Underboss <br /> The Mentor The Prosecutor<br />
  55. 55. Good content says:<br />What’s different about …?<br />Direct impact of this movie…<br />Get them wanting more<br />KISS – Keep it short and simple!<br />vs. Bad<br />Buy this movie, put money in this<br />Having no response<br />Commanding statements<br />Basically: Never ever ever ‘sell’<br />20<br />Tips<br /><ul><li>Content is NO LONGER king, Conversation is
  56. 56. Recruit key influencers
  57. 57. One-to-One</li></li></ul><li>Free or near free tools you will love<br />DropBox - http://bit.ly/9Lg8ZD<br />xMarks – sync your bookmarks <br />Skype – Free calls/ screen sharing<br />Tweetdeck – Twitter made easier<br />Alexa – Ranking any website<br />Google <br />Docs - http://bit.ly/doUABm<br />Keywords <br />Analytics<br />Webmaster Tools<br />LinkedIn – Social Network for professionals<br />Zoho– CRM and more<br />
  58. 58. 22<br />Start Your Media Wildfire!<br />Maury Rogow<br />323.963.3050<br />www.ripmediagroup.com<br />
  59. 59. 23<br />Goals for 2011<br /><ul><li>Launch: How-To-Produce website/certification
  60. 60. Generate 80k in new income – Inside Entertainment preferred
  61. 61. Bus Dev
  62. 62. Sales
  63. 63. Producer
  64. 64. Speak Spanish at 2nd grade level
  65. 65. Visit one new country</li></ul>Maury Rogow<br />

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