No one would deny the high mortality rate of startups as well as the rising mortality rate of former giants such as Kodak, Borders, and Blockbuster. Blackberry is on its sick bed. Six years ago, Wall Street experienced a "financial tsunami" with once revered financial institutions being swept into oblivion. Yet, there is no agreement on why organizations fail.
This author posits that all organizations including startups and established businesses fail because of what Richard Rumelt's call "BAD STRATEGY." In his book, "Good Strategy, Bad Strategy," Rumelt presents the 4 major hallmarks of Bad Strategy. In this presentation, the 4 hallmarks or features of a Bad Strategy are illustrated on the Dramatic Story Canvas. In practice, Bad Strategy reflects inadequate problem solving at 3 levels: Visionary Level, Strategic Level, and Operation Level. Benefits of the above presentation include rapid recognition and understanding of the 4 features of a Bad Strategy and how to avoid them in businesses, non-profit organizations, and personal lives.