SlideShare a Scribd company logo

5 Tips on Twitter: #Live Storytelling w/ Patrick Stewart at #CannesLions #OgilvyCannes

Ogilvy
Ogilvy

5 Tips on Twitter From Cannes 2014 Twitter #LiveStorytelling Panel + Patrick Stewart

1 of 6
Download to read offline
5
#LIVE
STORYTELLING
tips on TWITTER:
FROM SIR PATRICK STEWART
A TRUE MASTER OF TELLING STORIES LIVE
TWITTER:
#LIVE STORYTELLING
it’s all about
immediacyPeople today are excited by the immediacy of
events, says comedian Chris Hardwick, and by being
able to connect to each other instantly. Leslie
Berland of Amex (Sir Patrick’s warm-up act) spoke
about how Amex is building immediate engagement
through hashtag purchasing. One tweet, and your
item is delivered. No more pesky shopping!
1
TWITTER:
#LIVE STORYTELLING
it’s not only
aboutyouSocial media is just that—social. As Berland pointed
out, when you use Twitter as brand medium, you
have to remember that it’s not about advertising.
It’s about community building. Shopping is a
social experience generally. We tend to talk about
what we buy. But the transaction is generally
just one-on-one. Amex wanted to socialize that
and to connect a person’s Amex identity with
her Twitter identity. By making commerce into
a conversation, a simple purchase became, “so
much more.” We’re still wondering, “more what?”
2
TWITTER:
#LIVE STORYTELLING
lift and shift,
baby!Sir Patrick Stewart (who entered stage left to a
roar of applause) is only 2 years into having a
Twitter identity. And yet, he says, “It has changed
my story. I have always enjoyed wackiness and
silliness, but I got stuck with these characters
who were so serious.” While Captain Picard and
Professor Xavier may have eclipsed Sir Patrick
Stewart’s love of irreverence, Twitter liberated
it. Animated by the bromance with Ian McKellan,
Stewart used Twitter to liberate his silly side. The
two iconic British actors tweeted out pictures and
messages that entertained them (all to promote
two fairly challenging plays on Broadway) and in
so doing changed the impression that the world
had of them. This is brand lift and shift in action.
3
TWITTER:
#LIVE STORYTELLING
engage
(of course.)The single greatest disappointment was that Stewart
never uttered the word “engage.” Nevertheless, that
was the idea that underlay everything. As a result
of Stewart’s engagement with his audience, he now
gets calls for comedic roles. In fact, he’s taking the
leading part in an upcoming television comedy—
something he’d never thought he’d do. But there’s
a smaller, more meaningful side to it as well. As a
result of his Twitter presence, Stewart can now have
an ongoing dialogue with “a million strangers.”
4
TWITTER:
#LIVE STORYTELLING
storytelling
retweetedStorytelling is the world’s oldest profession says our
own @ThamKhaiMeng, and he’s right. We’ve been
telling stories since the days of Homo Erectus. But the
rules have changed for Homo Twitter. Story may have
first been an oral tradition, but technology changed
things. We became receivers of story, not participants
in it. And we now think that’s the norm, but, says
Twitter, the real norm is what’s being liberated by
technology today. Storytelling is reverting to its live,
participatory roots, and we need to relearn how to
fashion a story that needs an audience to complete.
5

Recommended

Chat of the Titans at #CannesLions #OgilvyCannes
Chat of the Titans at #CannesLions #OgilvyCannes Chat of the Titans at #CannesLions #OgilvyCannes
Chat of the Titans at #CannesLions #OgilvyCannes Ogilvy
 
digital marketing advertising campaign ethics
digital marketing advertising campaign ethicsdigital marketing advertising campaign ethics
digital marketing advertising campaign ethicsLeigh Roessler
 
Why your fan count doesn't matter.
Why your fan count doesn't matter.Why your fan count doesn't matter.
Why your fan count doesn't matter.Mat Morrison
 
1000views Blog Digest No. 3 (June 2014)
 1000views Blog Digest No. 3 (June 2014)  1000views Blog Digest No. 3 (June 2014)
1000views Blog Digest No. 3 (June 2014) 1000heads
 
Soap Creative's 2017 Future Predictions
Soap Creative's 2017 Future PredictionsSoap Creative's 2017 Future Predictions
Soap Creative's 2017 Future PredictionsSoap Creative
 
Mobile Free Attack - Riverphonic
Mobile Free Attack - RiverphonicMobile Free Attack - Riverphonic
Mobile Free Attack - RiverphoniciBreakfast
 

More Related Content

What's hot

Twitter: Beyond 140 Characters
Twitter: Beyond 140 CharactersTwitter: Beyond 140 Characters
Twitter: Beyond 140 CharactersJeff Hilimire
 
Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Soap Creative
 
11 Big things I learned at SXSW Interactive 2011
11 Big things I learned at SXSW Interactive 201111 Big things I learned at SXSW Interactive 2011
11 Big things I learned at SXSW Interactive 2011brianfit58
 
"How to pitch a VC" by Jean de La Rochebrochard
"How to pitch a VC" by Jean de La Rochebrochard"How to pitch a VC" by Jean de La Rochebrochard
"How to pitch a VC" by Jean de La RochebrochardTheFamily
 
Booze you can use! Engaging ways to crush it in the digital space
Booze you can use! Engaging ways to crush it in the digital spaceBooze you can use! Engaging ways to crush it in the digital space
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
 
Youtubers in Czech Republic
Youtubers in Czech RepublicYoutubers in Czech Republic
Youtubers in Czech RepublicTomas Pflanzer
 
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima VenturesTheFamily
 
The Most Underrated Films of 2016
The Most Underrated Films of 2016The Most Underrated Films of 2016
The Most Underrated Films of 2016Carter Boehm
 
Grand theft auto ad postmodern
Grand theft auto ad postmodernGrand theft auto ad postmodern
Grand theft auto ad postmodernfereshta20
 
Buying Woollen Clothing
Buying Woollen ClothingBuying Woollen Clothing
Buying Woollen Clothingbutaneviolin59
 
Realitytv presentation
Realitytv presentationRealitytv presentation
Realitytv presentationIsabel Wu
 
How much does a tweet cost?
How much does a tweet cost?How much does a tweet cost?
How much does a tweet cost?Gummy Industries
 
Night At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, AirbnbNight At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, AirbnbOnline Influence
 
Tim Hortons - True Stories
Tim Hortons - True StoriesTim Hortons - True Stories
Tim Hortons - True StoriesDngBin1
 

What's hot (18)

Twitter: Beyond 140 Characters
Twitter: Beyond 140 CharactersTwitter: Beyond 140 Characters
Twitter: Beyond 140 Characters
 
Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014
 
11 Big things I learned at SXSW Interactive 2011
11 Big things I learned at SXSW Interactive 201111 Big things I learned at SXSW Interactive 2011
11 Big things I learned at SXSW Interactive 2011
 
"How to pitch a VC" by Jean de La Rochebrochard
"How to pitch a VC" by Jean de La Rochebrochard"How to pitch a VC" by Jean de La Rochebrochard
"How to pitch a VC" by Jean de La Rochebrochard
 
Booze you can use! Engaging ways to crush it in the digital space
Booze you can use! Engaging ways to crush it in the digital spaceBooze you can use! Engaging ways to crush it in the digital space
Booze you can use! Engaging ways to crush it in the digital space
 
Youtubers in Czech Republic
Youtubers in Czech RepublicYoutubers in Czech Republic
Youtubers in Czech Republic
 
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
"How to make a killer pitch" by Jean de la Rochebrochard from Kima Ventures
 
The Most Underrated Films of 2016
The Most Underrated Films of 2016The Most Underrated Films of 2016
The Most Underrated Films of 2016
 
Grand theft auto ad postmodern
Grand theft auto ad postmodernGrand theft auto ad postmodern
Grand theft auto ad postmodern
 
Buying Woollen Clothing
Buying Woollen ClothingBuying Woollen Clothing
Buying Woollen Clothing
 
Project1 740
Project1 740Project1 740
Project1 740
 
TGIF - 2012 - Semaine 51
TGIF - 2012 - Semaine 51TGIF - 2012 - Semaine 51
TGIF - 2012 - Semaine 51
 
Game promotion
Game promotionGame promotion
Game promotion
 
Realitytv presentation
Realitytv presentationRealitytv presentation
Realitytv presentation
 
How much does a tweet cost?
How much does a tweet cost?How much does a tweet cost?
How much does a tweet cost?
 
Night At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, AirbnbNight At... Campaign Case Study - Holly Clarke, Airbnb
Night At... Campaign Case Study - Holly Clarke, Airbnb
 
Tim Hortons - True Stories
Tim Hortons - True StoriesTim Hortons - True Stories
Tim Hortons - True Stories
 
Q3
Q3Q3
Q3
 

Viewers also liked

5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social MediaDave Kerpen
 
задание 6 насекина
задание 6 насекиназадание 6 насекина
задание 6 насекинаKriiiiis
 
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013Birgit Plietzsch “RDM within research computing support” SALCTG June 2013
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013SALCTG
 
El bullying!
El bullying!El bullying!
El bullying!Abel0700
 
Presentación sobre el Informe de Desarrollo Sostenible de Euskadi
Presentación sobre el Informe de Desarrollo Sostenible de EuskadiPresentación sobre el Informe de Desarrollo Sostenible de Euskadi
Presentación sobre el Informe de Desarrollo Sostenible de EuskadiPEGIP2020
 
Μαθαίνω τον ΗΥ
Μαθαίνω τον ΗΥΜαθαίνω τον ΗΥ
Μαθαίνω τον ΗΥExpertin
 
СПГСГ,,Арх.Георги Козаров" гр.Сливен
СПГСГ,,Арх.Георги Козаров" гр.СливенСПГСГ,,Арх.Георги Козаров" гр.Сливен
СПГСГ,,Арх.Георги Козаров" гр.СливенИскра Косева
 
Ibm colloquium 070915_nyberg
Ibm colloquium 070915_nybergIbm colloquium 070915_nyberg
Ibm colloquium 070915_nybergdiannepatricia
 
Mad Max Tribute
Mad Max TributeMad Max Tribute
Mad Max TributeNova Media
 
Responsive design in sp seminar buildingi 20130918
Responsive design in sp seminar buildingi 20130918Responsive design in sp seminar buildingi 20130918
Responsive design in sp seminar buildingi 20130918Bill England
 
Business innovation rick huijbregts 16oct2013
Business innovation   rick huijbregts 16oct2013Business innovation   rick huijbregts 16oct2013
Business innovation rick huijbregts 16oct2013Rick Huijbregts
 
Debi banks digital footprint
Debi banks digital footprintDebi banks digital footprint
Debi banks digital footprintDebi Banks
 
Vimbai s Curriculum Vitae-1
Vimbai s Curriculum Vitae-1Vimbai s Curriculum Vitae-1
Vimbai s Curriculum Vitae-1Vimbai Vsingizi
 
Врезка_замка_в_межкомнатную_дверь
Врезка_замка_в_межкомнатную_дверьВрезка_замка_в_межкомнатную_дверь
Врезка_замка_в_межкомнатную_дверьspecdveri
 
Bba diversity conference report 6.5.12
Bba diversity conference report 6.5.12Bba diversity conference report 6.5.12
Bba diversity conference report 6.5.12SuffolkLALSA
 
Центр поддержки экологических проектов
Центр поддержки экологических проектовЦентр поддержки экологических проектов
Центр поддержки экологических проектовkulibin
 

Viewers also liked (20)

Return vs output
Return vs outputReturn vs output
Return vs output
 
Gotham ΙΙΙ
Gotham ΙΙΙGotham ΙΙΙ
Gotham ΙΙΙ
 
5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media5 Ways Your SMB Can Make More Money Using Social Media
5 Ways Your SMB Can Make More Money Using Social Media
 
задание 6 насекина
задание 6 насекиназадание 6 насекина
задание 6 насекина
 
1 cv en wilson couto
1 cv en wilson couto1 cv en wilson couto
1 cv en wilson couto
 
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013Birgit Plietzsch “RDM within research computing support” SALCTG June 2013
Birgit Plietzsch “RDM within research computing support” SALCTG June 2013
 
El bullying!
El bullying!El bullying!
El bullying!
 
Presentación sobre el Informe de Desarrollo Sostenible de Euskadi
Presentación sobre el Informe de Desarrollo Sostenible de EuskadiPresentación sobre el Informe de Desarrollo Sostenible de Euskadi
Presentación sobre el Informe de Desarrollo Sostenible de Euskadi
 
Μαθαίνω τον ΗΥ
Μαθαίνω τον ΗΥΜαθαίνω τον ΗΥ
Μαθαίνω τον ΗΥ
 
СПГСГ,,Арх.Георги Козаров" гр.Сливен
СПГСГ,,Арх.Георги Козаров" гр.СливенСПГСГ,,Арх.Георги Козаров" гр.Сливен
СПГСГ,,Арх.Георги Козаров" гр.Сливен
 
Ibm colloquium 070915_nyberg
Ibm colloquium 070915_nybergIbm colloquium 070915_nyberg
Ibm colloquium 070915_nyberg
 
Mad Max Tribute
Mad Max TributeMad Max Tribute
Mad Max Tribute
 
Responsive design in sp seminar buildingi 20130918
Responsive design in sp seminar buildingi 20130918Responsive design in sp seminar buildingi 20130918
Responsive design in sp seminar buildingi 20130918
 
Business innovation rick huijbregts 16oct2013
Business innovation   rick huijbregts 16oct2013Business innovation   rick huijbregts 16oct2013
Business innovation rick huijbregts 16oct2013
 
Debi banks digital footprint
Debi banks digital footprintDebi banks digital footprint
Debi banks digital footprint
 
Vimbai s Curriculum Vitae-1
Vimbai s Curriculum Vitae-1Vimbai s Curriculum Vitae-1
Vimbai s Curriculum Vitae-1
 
Врезка_замка_в_межкомнатную_дверь
Врезка_замка_в_межкомнатную_дверьВрезка_замка_в_межкомнатную_дверь
Врезка_замка_в_межкомнатную_дверь
 
Bba diversity conference report 6.5.12
Bba diversity conference report 6.5.12Bba diversity conference report 6.5.12
Bba diversity conference report 6.5.12
 
New orleans
New orleansNew orleans
New orleans
 
Центр поддержки экологических проектов
Центр поддержки экологических проектовЦентр поддержки экологических проектов
Центр поддержки экологических проектов
 

Similar to 5 Tips on Twitter: #Live Storytelling w/ Patrick Stewart at #CannesLions #OgilvyCannes

Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...
 Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia... Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...
Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...Sheri Toriz
 
Twitter
TwitterTwitter
Twittereowoc
 
Business Is The Organization Of Conducting Business
Business Is The Organization Of Conducting BusinessBusiness Is The Organization Of Conducting Business
Business Is The Organization Of Conducting BusinessAriana Davis
 
S&F Twitter Primer 7.2 Update
S&F Twitter Primer 7.2 UpdateS&F Twitter Primer 7.2 Update
S&F Twitter Primer 7.2 UpdateKaryn Cooks, MNLM
 
We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5We Are Social
 
Becoming A Mad Man
Becoming A Mad ManBecoming A Mad Man
Becoming A Mad Man...
 
Most Used Essay Topics. Online assignment writing service.
Most Used Essay Topics. Online assignment writing service.Most Used Essay Topics. Online assignment writing service.
Most Used Essay Topics. Online assignment writing service.Melanie Dunkel
 
National Junior Honor Society Essay Samples.pdf
National Junior Honor Society Essay Samples.pdfNational Junior Honor Society Essay Samples.pdf
National Junior Honor Society Essay Samples.pdfSusan Ramos
 
Writing Research Papers By James D. Lester Lester, J
Writing Research Papers By James D. Lester Lester, JWriting Research Papers By James D. Lester Lester, J
Writing Research Papers By James D. Lester Lester, JRenee Delgado
 
A Note On B2B Sales Cycle
A Note On B2B Sales CycleA Note On B2B Sales Cycle
A Note On B2B Sales CycleLeslie Daniels
 
Athletes And Entertainers
Athletes And EntertainersAthletes And Entertainers
Athletes And EntertainersKristin Oliver
 
Social Media Stories 2.0
Social Media Stories 2.0Social Media Stories 2.0
Social Media Stories 2.0Seth Goldstein
 
Essay On Importance Of Goals In Our Life
Essay On Importance Of Goals In Our LifeEssay On Importance Of Goals In Our Life
Essay On Importance Of Goals In Our LifeMelissa Ford
 
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17Sebastien Deletaille: Scaling up - The sky is the limit - TSD17
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17StartUps.be
 
Current TV Live Brainstorm Recap
Current TV Live Brainstorm RecapCurrent TV Live Brainstorm Recap
Current TV Live Brainstorm RecapBrandon Murphy
 

Similar to 5 Tips on Twitter: #Live Storytelling w/ Patrick Stewart at #CannesLions #OgilvyCannes (20)

Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...
 Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia... Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...
Memo To Martha Stewart, CEO Of Martha Stewart Omnimedia...
 
Twitter
TwitterTwitter
Twitter
 
Business Is The Organization Of Conducting Business
Business Is The Organization Of Conducting BusinessBusiness Is The Organization Of Conducting Business
Business Is The Organization Of Conducting Business
 
Twitter05 13
Twitter05 13Twitter05 13
Twitter05 13
 
Twitter04 15
Twitter04 15Twitter04 15
Twitter04 15
 
S&F Twitter Primer 7.2 Update
S&F Twitter Primer 7.2 UpdateS&F Twitter Primer 7.2 Update
S&F Twitter Primer 7.2 Update
 
We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5We Are Social: Curiosity Stop #5
We Are Social: Curiosity Stop #5
 
Becoming A Mad Man
Becoming A Mad ManBecoming A Mad Man
Becoming A Mad Man
 
Most Used Essay Topics. Online assignment writing service.
Most Used Essay Topics. Online assignment writing service.Most Used Essay Topics. Online assignment writing service.
Most Used Essay Topics. Online assignment writing service.
 
National Junior Honor Society Essay Samples.pdf
National Junior Honor Society Essay Samples.pdfNational Junior Honor Society Essay Samples.pdf
National Junior Honor Society Essay Samples.pdf
 
Omnipotweet
Omnipotweet Omnipotweet
Omnipotweet
 
Yl16 cyber 28
Yl16 cyber 28Yl16 cyber 28
Yl16 cyber 28
 
ModifiedTweetsFromWommaupdate
ModifiedTweetsFromWommaupdateModifiedTweetsFromWommaupdate
ModifiedTweetsFromWommaupdate
 
Writing Research Papers By James D. Lester Lester, J
Writing Research Papers By James D. Lester Lester, JWriting Research Papers By James D. Lester Lester, J
Writing Research Papers By James D. Lester Lester, J
 
A Note On B2B Sales Cycle
A Note On B2B Sales CycleA Note On B2B Sales Cycle
A Note On B2B Sales Cycle
 
Athletes And Entertainers
Athletes And EntertainersAthletes And Entertainers
Athletes And Entertainers
 
Social Media Stories 2.0
Social Media Stories 2.0Social Media Stories 2.0
Social Media Stories 2.0
 
Essay On Importance Of Goals In Our Life
Essay On Importance Of Goals In Our LifeEssay On Importance Of Goals In Our Life
Essay On Importance Of Goals In Our Life
 
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17Sebastien Deletaille: Scaling up - The sky is the limit - TSD17
Sebastien Deletaille: Scaling up - The sky is the limit - TSD17
 
Current TV Live Brainstorm Recap
Current TV Live Brainstorm RecapCurrent TV Live Brainstorm Recap
Current TV Live Brainstorm Recap
 

More from Ogilvy

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Ogilvy
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers Ogilvy
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Ogilvy
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Ogilvy
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The DogOgilvy
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that SellsOgilvy
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement PioneersOgilvy
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannesOgilvy
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading PeopleOgilvy
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business Ogilvy
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POVOgilvy
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvy
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract Ogilvy
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsOgilvy
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial Ogilvy
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions Ogilvy
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Ogilvy
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesOgilvy
 

More from Ogilvy (20)

Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...Union of Humans: The Future of the Millennial Generation in the Age of Automa...
Union of Humans: The Future of the Millennial Generation in the Age of Automa...
 
7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers 7 Lessons from Established Online Video Viewers
7 Lessons from Established Online Video Viewers
 
Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal Point of View on Cambridge Analytica Scandal
Point of View on Cambridge Analytica Scandal
 
Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce Surf Your Way To Success in E-Commerce
Surf Your Way To Success in E-Commerce
 
2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog2018 Prognostications For The Year Of The Dog
2018 Prognostications For The Year Of The Dog
 
How to Create Social Content that Sells
How to Create Social Content that SellsHow to Create Social Content that Sells
How to Create Social Content that Sells
 
The Wellness Movement Pioneers
The Wellness Movement PioneersThe Wellness Movement Pioneers
The Wellness Movement Pioneers
 
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
5 Ways Winning Young Lions Changed My Career - #CannesLions #OgilvyCannes
 
How to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvyHow to Launch New Products by #DavidOgilvy
How to Launch New Products by #DavidOgilvy
 
10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People10 Pearls of Wisdom for Working With & Leading People
10 Pearls of Wisdom for Working With & Leading People
 
For Goodness’ Sake: Satisfy the hunger for meaningful business
 For Goodness’ Sake: Satisfy the hunger for meaningful business  For Goodness’ Sake: Satisfy the hunger for meaningful business
For Goodness’ Sake: Satisfy the hunger for meaningful business
 
Vertical Video POV
Vertical Video POVVertical Video POV
Vertical Video POV
 
OgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of ConnectivityOgilvyRED - Dollars and Sense of Connectivity
OgilvyRED - Dollars and Sense of Connectivity
 
The Digital Social Contract
The Digital Social Contract The Digital Social Contract
The Digital Social Contract
 
Brands That Do: Building Behavior Brands
Brands That Do: Building Behavior BrandsBrands That Do: Building Behavior Brands
Brands That Do: Building Behavior Brands
 
States of the American Millennial
States of the American Millennial States of the American Millennial
States of the American Millennial
 
Ogilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital PerformanceOgilvy & Mather Cannes Lions 2015 Digital Performance
Ogilvy & Mather Cannes Lions 2015 Digital Performance
 
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
How to Fuel Your Brand by Wendy Clark @Wnd #OgilvyCannes #CannesLions
 
Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes Day 4 Recap from #CannesLions #OgilvyCannes
Day 4 Recap from #CannesLions #OgilvyCannes
 
Day 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannesDay 3 Recap for #CannesLions #OgilvyCannes
Day 3 Recap for #CannesLions #OgilvyCannes
 

Recently uploaded

Supporting Resilient Prosperity in the Caribbean
Supporting Resilient Prosperity in the CaribbeanSupporting Resilient Prosperity in the Caribbean
Supporting Resilient Prosperity in the CaribbeanCaribbean Development Bank
 
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...West Africa Scene Setting African Continental Master Plan (CMP) for electrici...
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...Francois Stepman
 
Space expansion: cultural considerations, long term perspectives, and spiritu...
Space expansion: cultural considerations, long term perspectives, and spiritu...Space expansion: cultural considerations, long term perspectives, and spiritu...
Space expansion: cultural considerations, long term perspectives, and spiritu...Giulio Prisco
 
VAWC-RA-9262 Anti Violence Against Women and THeir Children
VAWC-RA-9262 Anti Violence Against Women and THeir ChildrenVAWC-RA-9262 Anti Violence Against Women and THeir Children
VAWC-RA-9262 Anti Violence Against Women and THeir Childrendilgpitogo2023
 
Scaling up renewable energy investments in West Africa
Scaling up renewable energy investments in West AfricaScaling up renewable energy investments in West Africa
Scaling up renewable energy investments in West AfricaFrancois Stepman
 
DAY 05 Book of Revelation 2-18-24 PPT.pptx
DAY 05 Book of Revelation 2-18-24 PPT.pptxDAY 05 Book of Revelation 2-18-24 PPT.pptx
DAY 05 Book of Revelation 2-18-24 PPT.pptxFamilyWorshipCenterD
 
Present and Future Requisites for Prosperity in the Caribbean
Present and Future Requisites for Prosperity in the CaribbeanPresent and Future Requisites for Prosperity in the Caribbean
Present and Future Requisites for Prosperity in the CaribbeanCaribbean Development Bank
 
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptx
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptxONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptx
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptxDivyaPatel621561
 
Partnerships for Resilient Prosperity in the Caribbean
Partnerships for Resilient Prosperity in the CaribbeanPartnerships for Resilient Prosperity in the Caribbean
Partnerships for Resilient Prosperity in the CaribbeanCaribbean Development Bank
 
AWS RDS Data API and CloudTrail. Who drop the table_.pdf
AWS RDS Data API and CloudTrail. Who drop the table_.pdfAWS RDS Data API and CloudTrail. Who drop the table_.pdf
AWS RDS Data API and CloudTrail. Who drop the table_.pdfVladimir Samoylov
 
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptx
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptxTeams Nation 2024 - #Copilot & Teams or Just Premium.pptx
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptxKai Stenberg
 
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptxNinia
 
KKrish - DOVE Leadership Program Concept
KKrish - DOVE Leadership Program ConceptKKrish - DOVE Leadership Program Concept
KKrish - DOVE Leadership Program ConceptKarthik Krishna
 

Recently uploaded (13)

Supporting Resilient Prosperity in the Caribbean
Supporting Resilient Prosperity in the CaribbeanSupporting Resilient Prosperity in the Caribbean
Supporting Resilient Prosperity in the Caribbean
 
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...West Africa Scene Setting African Continental Master Plan (CMP) for electrici...
West Africa Scene Setting African Continental Master Plan (CMP) for electrici...
 
Space expansion: cultural considerations, long term perspectives, and spiritu...
Space expansion: cultural considerations, long term perspectives, and spiritu...Space expansion: cultural considerations, long term perspectives, and spiritu...
Space expansion: cultural considerations, long term perspectives, and spiritu...
 
VAWC-RA-9262 Anti Violence Against Women and THeir Children
VAWC-RA-9262 Anti Violence Against Women and THeir ChildrenVAWC-RA-9262 Anti Violence Against Women and THeir Children
VAWC-RA-9262 Anti Violence Against Women and THeir Children
 
Scaling up renewable energy investments in West Africa
Scaling up renewable energy investments in West AfricaScaling up renewable energy investments in West Africa
Scaling up renewable energy investments in West Africa
 
DAY 05 Book of Revelation 2-18-24 PPT.pptx
DAY 05 Book of Revelation 2-18-24 PPT.pptxDAY 05 Book of Revelation 2-18-24 PPT.pptx
DAY 05 Book of Revelation 2-18-24 PPT.pptx
 
Present and Future Requisites for Prosperity in the Caribbean
Present and Future Requisites for Prosperity in the CaribbeanPresent and Future Requisites for Prosperity in the Caribbean
Present and Future Requisites for Prosperity in the Caribbean
 
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptx
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptxONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptx
ONLINE RESORT BOOKING SYSTEM WEBSITE 1.pptx
 
Partnerships for Resilient Prosperity in the Caribbean
Partnerships for Resilient Prosperity in the CaribbeanPartnerships for Resilient Prosperity in the Caribbean
Partnerships for Resilient Prosperity in the Caribbean
 
AWS RDS Data API and CloudTrail. Who drop the table_.pdf
AWS RDS Data API and CloudTrail. Who drop the table_.pdfAWS RDS Data API and CloudTrail. Who drop the table_.pdf
AWS RDS Data API and CloudTrail. Who drop the table_.pdf
 
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptx
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptxTeams Nation 2024 - #Copilot & Teams or Just Premium.pptx
Teams Nation 2024 - #Copilot & Teams or Just Premium.pptx
 
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx
1.2 Ingredients Used for Sandwiches 1.3 Culinary Terms.pptx
 
KKrish - DOVE Leadership Program Concept
KKrish - DOVE Leadership Program ConceptKKrish - DOVE Leadership Program Concept
KKrish - DOVE Leadership Program Concept
 

5 Tips on Twitter: #Live Storytelling w/ Patrick Stewart at #CannesLions #OgilvyCannes

  • 1. 5 #LIVE STORYTELLING tips on TWITTER: FROM SIR PATRICK STEWART A TRUE MASTER OF TELLING STORIES LIVE
  • 2. TWITTER: #LIVE STORYTELLING it’s all about immediacyPeople today are excited by the immediacy of events, says comedian Chris Hardwick, and by being able to connect to each other instantly. Leslie Berland of Amex (Sir Patrick’s warm-up act) spoke about how Amex is building immediate engagement through hashtag purchasing. One tweet, and your item is delivered. No more pesky shopping! 1
  • 3. TWITTER: #LIVE STORYTELLING it’s not only aboutyouSocial media is just that—social. As Berland pointed out, when you use Twitter as brand medium, you have to remember that it’s not about advertising. It’s about community building. Shopping is a social experience generally. We tend to talk about what we buy. But the transaction is generally just one-on-one. Amex wanted to socialize that and to connect a person’s Amex identity with her Twitter identity. By making commerce into a conversation, a simple purchase became, “so much more.” We’re still wondering, “more what?” 2
  • 4. TWITTER: #LIVE STORYTELLING lift and shift, baby!Sir Patrick Stewart (who entered stage left to a roar of applause) is only 2 years into having a Twitter identity. And yet, he says, “It has changed my story. I have always enjoyed wackiness and silliness, but I got stuck with these characters who were so serious.” While Captain Picard and Professor Xavier may have eclipsed Sir Patrick Stewart’s love of irreverence, Twitter liberated it. Animated by the bromance with Ian McKellan, Stewart used Twitter to liberate his silly side. The two iconic British actors tweeted out pictures and messages that entertained them (all to promote two fairly challenging plays on Broadway) and in so doing changed the impression that the world had of them. This is brand lift and shift in action. 3
  • 5. TWITTER: #LIVE STORYTELLING engage (of course.)The single greatest disappointment was that Stewart never uttered the word “engage.” Nevertheless, that was the idea that underlay everything. As a result of Stewart’s engagement with his audience, he now gets calls for comedic roles. In fact, he’s taking the leading part in an upcoming television comedy— something he’d never thought he’d do. But there’s a smaller, more meaningful side to it as well. As a result of his Twitter presence, Stewart can now have an ongoing dialogue with “a million strangers.” 4
  • 6. TWITTER: #LIVE STORYTELLING storytelling retweetedStorytelling is the world’s oldest profession says our own @ThamKhaiMeng, and he’s right. We’ve been telling stories since the days of Homo Erectus. But the rules have changed for Homo Twitter. Story may have first been an oral tradition, but technology changed things. We became receivers of story, not participants in it. And we now think that’s the norm, but, says Twitter, the real norm is what’s being liberated by technology today. Storytelling is reverting to its live, participatory roots, and we need to relearn how to fashion a story that needs an audience to complete. 5