The document discusses best practices for digital storytelling including establishing clarity, personality and voice in content, knowing the core audience, using fantastic visuals, building a sense of community, and consistency. It stresses the importance of teamwork, knowing your audience, launching mini campaigns during peak hours, and measuring success through analytics, direct feedback, and increased profits or funding as ways to build a strong foundation and effectively measure the success of digital storytelling efforts.

1. DIGITAL STORYTELING
Romila Barryman | @MsRomilaB

2. CLARITY
PERSONALITY
& VOICE
OFFEND SOMEBODY
DIGITAL STORYTELING
INVOKE
DISCUSSION
CORE
AUDIENCE

4. FANTASIC
VISUALS
PERSONALITY
& VOICE
SENSE OF
COMMUNITY
CONSISTENCY
BUILD A FOUNDATION

8. KNOW YOUR
AUDIENCE
PEAK HOURS
STRESSES
TEAMWORK
MEASURE
SUCCESS
LAUNCH A MINI CAMPAIGN

12. ANALYTICS
LEAKED
SUCCESS
DIRECT
FEEDBACK
INCREASED
PROFIT/FUNDI
NG
MEASURING SUCCESS