This document summarizes findings from a study on digital trends in the Middle East and North Africa region. Some key findings include: - Internet and social media penetration has increased significantly across countries like Saudi Arabia, UAE, Egypt, and others. Daily usage of social media has also grown. - Younger generations aged 15-29 have much higher social media penetration rates compared to older populations. - Popular social platforms like Facebook and Twitter remain widely used while Instagram and Snapchat are emerging. - Online streaming of content, mobile internet access, and smartphone ownership are all on the rise in the region.

1. Elie Aoun – MediaCT - MEAP President
Arabia Digitized - 2014

2. @IpsosMENA
@ElieAounLeader

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5. The world has changed

6. IT’S A NEW WORLD
People are constantly connected and “always on”
became their default setting …

7. But what’s happening in Digital Arabia?

8. Our study started in 9 MENA countries

9. We talked with 25,928 people

10. Internet in
MENA
(Key Markets)

11. INTERNET IN KSA
60% Internet Penetration
KSA
8.5 Million Internet Population
82% Internet Penetration
12.3 Million Internet Population

12. INTERNET IN UAE
75% Internet Penetration
5 Million Internet Population
UAE
92% Internet Penetration
6.1 Million Internet Population

13. INTERNET IN EGYPT - Urban
26% Internet Penetration
5.5 Million Internet Population
Egypt
(Urban)
44% Internet Penetration
9.2 Million Internet Population

14. INTERNET IN LEBANON
56% Internet Penetration
1.7 Million Internet Population
61% Internet Penetration
1.9 Million Internet Population

15. INTERNET IN JORDAN
55% Internet Penetration
2.2 Million Internet Population
Jordan
56% Internet Penetration
2.3 Million Internet Population

16. INTERNET IN KUWAIT
64% Internet Penetration
1.7 Million Internet Population
Kuwait
79% Internet Penetration
2.1 Million Internet Population

17. Internet made a revolution in how people connect, learn
and communicate … and its effect cannot be undone

18. Social media can change
a country regime!

19. With Social media
everyone is a reporter!

20. The penetration is
increasing in all Arab
countries!

21. KSA UAE Egypt KuwaitLebanon Jordan
81% 87% 89% 92% 87% 95%
72% 71% 73% 82% 76% 94%
PENETRATION OF SOCIAL NETWORKS AMONG INTERNET
USERS

22. Not only the penetration
increased, but also the daily
dosage!

23. 66%
71%
61%
76% 78%
71%71%
77%
67%
87%
82%
74%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
SOCIAL MEDIA USERS WHO ACCESS SOCIAL MEDIA DAILY

24. And the accessibility
is not equal!

25. KSA UAE Kuwait
SOCIAL MEDIA PENETRATION BY GENDER - 2013
86% 86%86%
75%
88%
83%

26. KSA UAE Kuwait
SOCIAL MEDIA USERS BREAKDOWN BY GENDER- 2013
60%
40%
70%
30%
69%
31%

27. PENETRATION OF SOCIAL MEDIA BY AGE – total population – 2013
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
UAE KSA Kuwait
15-19 20-24 25-29 30-34 35-39 40-44 45+
Penetration across
Internet Users

28. 17%
7% 9%
17%
14% 12%
16%
21% 20%
15%
20% 17%
12% 15%
15%
8% 10% 11%
16% 12% 15%
KSA UAE Kuwait
15-19 20-24 25-29 30-34 35-39 40-44 45+
SOCIAL MEDIA USERS BREAKDOWN BY AGE - 2013
total population

29. Brands…. its no longer one way communication!

30. Social Media
changed the way we
communicate with
the brands

31. Or even the way
brands communicate
to each other!

32. Brands are using e-games to
increase engagement

33. 45%
29%
20%
37%
37%
32%
PENETRATION OF E-GAMES AMONG TOTAL POPULATION - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan

34. 45%
29%
20%
37%
37%
32%
PENETRATION OF ONLINE GAMES AMONG E-GAMERS - 2013
KSA
UAE
EgyptKuwait
Lebanon
Jordan
38% Play Online
49% Play Online
57% Play Online

35. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY
KSA UAE Egypt Kuwait Lebanon Jordan

36. But which Social Media
platforms are used the most?

38. 95% 99% 99% 98%
90%
99%
93%
99%
99% 98%
83%
100%
KSA UAE Egypt Lebanon Kuwait Jordan
PENETRATION OF AMONG SOCIAL NETWORK
USERS
2012 2013

39. 33%
28%
19%
18%
46%
10%
57%
43%
35%
28%
48%
10%
KSA UAE Egypt Lebanon Kuwait Jordan
2012 2013
PENETRATION OF AMONG SOCIAL NETWORK
USERS

40. But we also have new players!
Pinterest
SnapChat
Instagram

41. Yes!!
in Kuwait they
sell sheep on
Instagram!
WHAT’S THAT?!

42. With this level of connectivity even conventional
media is moving online…

43. CONSUMPTION OF CONVENTIONAL MEDIA ONLINE– 2013
0%
5%
10%
15%
20%
25%
30%
35%
UAE KSA Egypt Lebanon Kuwait Jordan
Daily News TV Radio
Penetration across total
population

44. They don’t only watch TV online, but also content streaming
became more popular & consumption increasing year after
year….

45. Kuwait
49%
Lebanon
23%
KSA
43%
2012- 51%
2013- 63%
KSA
2012- 42%
2013- 56%
Egypt
2012- 60%
2013- 60%
UAE
2012- 37%
2013- 37%
Lebanon
2012- 75%
2013- 86%
Jordan
2012- 62%
2013- 68%
Kuwait
PENETRATION OF ONLINE STREAMING AMONG Internet USERS

46. Even the TV experience is now different!

47. There is Smartphone Revolution

48. Media changed from “Prime Time” to always ON

49. Smartphones penetration increase in all countries
with no exceptions!

50. 63%
79%
61%
72%
36%
63%
49%
69%
5%
6%
KSA UAE Egypt KuwaitLebanon
SMARTPHONES PENETRATION ACROSS TOTAL POPULATION*
*Not considering multiple devises

51. KSA UAE Egypt KuwaitLebanon
MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS*
*Not considering multiple devises
83%84% 68% 85% 90%
71% 68% 74%77% 84%

52. Finally…..
The Digital World is still changing…
Keep your eyes on the NUMBERS!!!

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