This document discusses the benefits of social media marketing for businesses. It finds that up to 86% of marketers acknowledge the importance of social media for business exposure. Spending just 6 hours per week on social media marketing can increase exposure for 95% of businesses. Increased time spent on social media is correlated with increased sales and return on investment. The most commonly used and fastest growing social media platforms for marketing are Facebook, YouTube, Twitter, LinkedIn and Instagram. Original content is favored by consumers and search engines like Google. Younger audiences are moving away from Facebook to platforms like Instagram and Pinterest.

2. Social media marketing
increases business results
across the board.
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3. 3SPITFIRE / Engage

4. Up to 86% of marketers
acknowledge the
importance of social media
in providing maximum
exposure for their
businesses.
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5. 95% of marketers
recognize increased
business exposure
from just 6 hours of
social media
marketing per week.
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6. Social media is proven to
increase ROI and sales.
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7. Sales and ROI are
highly responsive to an
increase in hours
dedicated to social
media activity.
74% of those who
spend 40+ hours per
week on social media
marketing increase new
business sales.
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8. How we’re measuring the benefits of
social media marketing:
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9. A strategic and open
social media plan could
prove influential in
morphing consumers into
being brand loyal.
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10. The more people that are
talking about you on
social media, the more
valuable and authoritative
your brand will seem to
new users.
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11. THE MOST
IMPORTANT
PLATFORMS FOR
SOCIAL MARKETERS
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13. Marketers
plan
on
increasing
their
use
of
blogging
(68%),
YouTube
(67%),
Twi>er
(67%),
LinkedIn
(64%)
and
Facebook
(64%).
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14. Marketers
have
sought
to
increase
YouTube
usage
significantly
for
the
last
4
years.
People
are
seeking
the
benefits
of
effecJve
original
video
content.
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15. 15SPITFIRE / Engage

16. 67%
want
to
increase
Twi>er
use
this
year
however
marketers
are
struggling
to
understand
and
use
Twi>er
effecJvely.
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17. 17SPITFIRE / Engage
33%
of
acJve
twi>er
users
share
opinions
about
products
&
companies.
57%
of
all
retweets
include
a
link.
Brand
engagement
is
17%
higher
on
weekends.
A
quick
overview

18. Platforms marketers want to learn more
about:
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19. Digital marketers want original content
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20. Original content displays
knowledge and expertise,
it is also favoured by
Google Search.
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21. THE YOUNG
POPULATION IS
SHIFTING PLATFORMS
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22. Many teenagers have
been moving away from
Facebook to Instagram,
Pinterest and other newer
social sites.
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23. SPITFIRE / Engage 23

24. Facebook remains the most dominant
platform for social media overall. But usage
amongst the young population is decreasing.
Active use of Facebook is decreasing, with
people liking and commenting less. Facebook
users are becoming passive.
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25. SPITFIRE / Engage 25

26. SOCIAL AND
MESSAGING
APP GROWTH
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27. SPITFIRE / Engage 27

28. There are 300 million active
monthly Instagram users
with 75 million using it
daily.
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29. The Car, Fast Food, Soft
Drink and Apparel industries
are most represented on
Instagram with a 100%
adoption rate.*
*Therateofadoptionisdefinedastherelativespeedatwhichparticipantsadoptaninnovation.
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31. 83% of active Pinterest
users would rather follow
a brand than a celebrity.
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32. SPITFIRE / Engage 32

33. Snapchat has about 5 million active
monthly users.
It allows users to send photos
without leaving a permanent
digital footprint.
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34. Snapchat
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35. SPITFIRE / Engage 35

36. ENGAGING
PEOPLE WITH BRANDS.

37. 37SPITFIRE / Engage
Connect people with brands with the most
engaging and rewarding experiences
possible, creating long term, sustainable
relationships that deliver beneficial
outcomes for our customers.
OUR MISSION.

38. Colin Proebstel
CLIENT SERVICE DIRECTOR
AND PARTNER
M 64 21 874 330
colinp@spitfire.co.nz
John Madden
CREATIVE DIRECTOR
AND PARTNER
M 64 21 874 333
johnm@spitfire.co.nz
38
Spitfire*
LEVEL 2, 25 CRUMMER ROAD
PONSONBY, 1021, AUCKLAND
NEW ZEALAND
T 64 9 361 5758
www.spitfire.co.nz