The document discusses guidelines for using social media on government websites. It defines social media and outlines its benefits for government outreach and engagement. Examples are given of government agencies and politicians that have large social media followings. The document then provides frameworks and best practices for social media use, including defining objectives, platforms, governance, communication strategies, and institutionalizing social media. It also profiles MARG Software Solutions, an organization that provides e-governance solutions and social media management for government clients.

1. Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

2. Agenda
Introduction
Need of Social Media
Social Media Statistics
Types of Social Media
Social Media Framework & Guidelines for Government Organization
Social Media usage for the Government
Contribution of MARG in GIGW Implementation
About MARG & Testimonials
Guidelines on Usage of Social Media on Govt. Website
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

3. what is
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

4. AN INTERNET ENABLED
PLATFORM THAT ENABLES AN
INDIVIDUAL OR AN AGENCY TO
COMMUNICATE
INTERACTIVELY AND ENABLES
EXCHANGE OF USER
GENERATED CONTENT
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

5. Connected Collaborate
Community
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

6. do we need
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

7. Need of Social Media
Increased Outreach
Real Time Engagement
Individual Interaction
Managing Perceptions
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
VOICE
TO
EVERYONE

8. Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Sh Narendra Modi
13 million followers
Sh Arvind Kejriwal
5.2 million followers
Sh Rajnath Singh
1.4 million followers

9. Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
13million
Followers on Facebook
1.37million
Subscribers on Youtube
3.8million
Followers on Twitter
Sh Narendra Modi
5.2million
Followers on Facebook
1.68million
Followers on Twitter
Sh Arvind Kejriwal

10. Need of Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Chandigarh Police
Active Indian Profiles on Social Media
Bangalore Traffic Police
Delhi Police
Municipal Corporation of Delhi
Uttar Pradesh State AIDS Control Society
Indian Politicians

11. Social Media Statistics
93million
active users in India
1.23billion
monthly active users
Facebook
58million
active users in India
241million
monthly active users
Twitter
Source: Wikipedia (Dec 31, 2013)
2million
new Indian users/month
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

12. Types of Social Media
Social Networking
Blogs
Micro Blogs
Vlogs or Video Sharing
Wikis
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

13. framework & guidelines
Social Media
for using
for Government Websites
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

14. Social Media Framework & Guidelines
How to Use
Identify yourself
Authority on the Subject
Relevance
Professionalism
Openness
Compliance
Privacy
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

15. Social Media Framework & Guidelines
Define
Objective
Identify Platform
Establish
Governance
Define
Communication
Strategy
Create Pilot
Engagement
Analysis
Institutionalize
Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

16. Social Media Framework & Guidelines
Define Objective
Seeking feedback from citizen
Re-pronouncement of Public Policy
Issue based as well as Generic interaction
Brand Building or Public Relations
Generating Awareness
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

17. Social Media Framework & Guidelines
Identify Platform
Use any existing external platforms
Create your own communication platform
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

18. Social Media Framework & Guidelines
Establish Governance
Account Governance / Credentials Management
Response & Responsiveness
Resource Governance
Content Governance
Legal Provisions
Data & Information Security Governance
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

19. Social Media Framework & Guidelines
Define Communication Strategy
Existing Government Information
Propagate only official policy
Content moderation
Special care on unverified facts & frivolous misleading rumors
Should NOT be the ONLY communication medium
Regular content postings should be done
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

20. Social Media Framework & Guidelines
Create Pilot
Focused objective setting
Begin small
Multiplicity of access
Content Management
Community Creation
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

21. Social Media Framework & Guidelines
Engagement Analysis
Define scope of analysis
Create Dashboard
Connect with responders
Follow the Followers/Leaders
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

22. Social Media Framework & Guidelines
Institutionalize Social Media
Rule definition for announcing all Policies on traditional as well as Social
Media
Broadcast of important occasions
Documents seeking public opinion must be posted on Social Media
Updates from Website should be broadcasted on Social Media
Traditional communication should publicize Social Media
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

23. exploit
Social Mediafor the benefit of creating mass awareness of the Government
Policies & increased participation of the stakeholders
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

24. Social Media usage for the Government
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
The White House
U.S. Department of Housing & Urban
Development
U.S. Army

25. Social Media usage for the Government
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Municipal Corporation of Delhi
UPSACS

26. MARG Software
Solutions
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

27. Contribution of MARG on GIGW Implementation
Website Conceptualization – URS Preparation
Design & Development (following the guidelines)
Security Measures
Audit & Certification
Search Engine Optimization
Social Media Management
Hosting
Maintenance
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

28. MARG Software Solutions
National eGovernance Gold Award Winner
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Lucknow
Singapore
New Delhi
USA
Dubai
100+
Team
Strength
ISO
9001:2008
2000
Year of
Incorporation
100
Computer
Systems

29. eGovernance Solutions
eGovernance Gold Award 2012
Sugarcane Information System
Cane Management | Website | HHT | Survey |
GPS | SMS & QSMS | Complaint Management
Computerization of ULBs
e-Municipal
Death & Birth Certificate | Salary, Legal, PIS | Tax |
Property Management | Accounts | Inventory | Parivar
Register | Project Management
Streamlined Administration
e-Administration
PIS | Application | Salary | Legal | Budget & Finance |
Patraval | Complaints & Grievances | User Management
Enterprise Planning
ERP for Dairy Unit - Parag
Marketing Management | Milk Procurement & Billing |
Quality Assurance | Production Management | Stock |
Inventory | HR | Legal
Smart Education
Education Portal
Campus Management | Online Admission & Exam |
Student Card | Biometrics | SMS & QSMS
Government Service Delivery
Smart Shramik (Labour)
Labour | Establishment | Scheme | DPR | Acts |
Budget | SMS & QSMS | Biometrics | Smart Card |
Website
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

30. why
MARG
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions

31. Why MARG Software Solutions
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
Local Presence
MARG Software Solutions is headquartered
in Lucknow with its 100+ Team Members and
5000 sqft of IT Infrastructure.
Solid Understanding of Governance
With rich background since last 14 years of,
we have thorough understanding of the need
and requirements. We understand how to
implement.
National Award Winner for eGovernance
Sugarcane Information System conceptualized,
designed & developed under Cane Department by
our team.
Association with the Department
MARG Software Solutions has delivered various
technology enabled solutions and is associated
with most of the Departments of the State which
brings a perfect blend for easy information
exchange.

32. Testimonials
“MARG Software Solutions has been phenomenal
in the deployment of the eGovernance solution
benefitting 35 Lac Labors of the State of Uttar
Pradesh. Their dedication & quality of work is
highly appreciable.”
Sh. Shaliesh Krishna (I.A.S.)
(Principal Secretary, Department of Labor
& Employment)
“Prompt support, qualified, innovative &
enthusiastic are few of the adjectives for the
MARG Team. Their quality & passion towards
work is commendable.”
Sh. Ashish Goel (I.A.S.)
(State Project Director, UPSACS)
“MARG Software Solutions has played a vital role
in the conceptualization and the development of
an eGovernance solution for 30 Lac Cane farmers
arising benefit of 170 million USD.”
Sh. Kamran Rizvi (I.A.S.)
(Commissioner, Cane Development
Department)
“I would highly recommend MARG Software
Solutions for their commitment towards their job
and the quality of the deliveries made.”
Sh. Manoj Kumar Singh (I.A.S.)
(Project Director, UPRMSA)
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions
& many more appraisals

33. MARG Software Solutions | www.margsoftware.com
/margsoftware /margsoftware
Workshop on E-Governance & Website Awareness, Impact and Usefulness
Guidelines to use Social media on Government Website By MARG Software Solutions