The document discusses recent trends and career opportunities in digital marketing for fresh graduates. It defines digital marketing as marketing products and services using digital channels like social media, websites, and mobile apps. The scope of digital marketing has grown drastically in 2020-2021 due to increased internet penetration. Common digital marketing roles for freshers include search engine marketing, social media marketing, content writing, graphic design, and web development. These roles offer average starting salaries and opportunities for career growth in the industry. The document provides recommendations for skills to learn, tools to use, certifications to pursue, and steps freshers can take to begin a career in digital marketing.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...Avishek Adhikary
This ppt will help you to take further decisions on the digital marketing investment front.
1. You can find data-driven charts
2. Curent Market Study
3. Approach and sample study papers.
Hope you will love it.
Thanks.
Avishek Adhikary.
Digital Marketing Manager
Vap Technology Pvt Ltd.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...Avishek Adhikary
This ppt will help you to take further decisions on the digital marketing investment front.
1. You can find data-driven charts
2. Curent Market Study
3. Approach and sample study papers.
Hope you will love it.
Thanks.
Avishek Adhikary.
Digital Marketing Manager
Vap Technology Pvt Ltd.
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Digital Marketing Tools 2020...in a nutshell!Lapo Chirici
A personal selection of the most useful Digital Marketing Tools of 2020, divided by topic, both for B2C and B2B [+ BONUS Tool].
Workshop @ IED Florence - 14.11.2019
Digital marketing is very helpful to learn because in digital marketing the future scope is in higher rate coming years the whole world becomes digital so that's why start learn digital marketing.
Social media marketing is still a buzzword to many, but SEO is still a mystery. There’s a clear need to have a defined strategy and model to make a success with digital marketing campaigns. At the moment, many brands does not have a clear process and model regarding SEO and social media to reach business goals and there's no way to measure social media ROI.
To move forward and make sure you reach your business goals using SEO and social media, you need an SEO and social media model that works and a strategy to measure ROI.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find jobs.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This article explains the Introduction to digital marketing in a simple term which even a layman can understand with a brief description on DM Channels.
Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Learn In-demand Data Driven Marketing Strategy in just 6 Weeks (Online)
Demand for digital marketing skills grew 92% in 5 years. Growth in digital-focused jobs outpaced overall marketing jobs by 30%. (Linkedin Job Report 2020). Make an immediate impact in your career with the skills to
Plan, Design and launch coherent cross-channel strategy that drive customer Growth, Engagement and Loyalty.
Build confidence and technical capability to apply the latest marketing strategies and marketing analytics on the job.
Drive growth with highly Optimized Digital Marketing Campaigns powered by key data and customer insight.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Digital Marketing Tools 2020...in a nutshell!Lapo Chirici
A personal selection of the most useful Digital Marketing Tools of 2020, divided by topic, both for B2C and B2B [+ BONUS Tool].
Workshop @ IED Florence - 14.11.2019
Hisar Institute of Digital Marketing is one of the best Digital Marketing institutes in India providing Advanced Digital Marketing course to budding digital learners. To know what we provide, Read Brochure
Learn Basic of Digital Marketing with Many more new things!
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HiDM is a venture of Jugaadin Digital Services Pvt Ltd. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HiDM offers the career oriented digital marketing course in Hisar that help in enhancing the confidence of an individual and make him stand out of crowd.
To read more, Click here
https://hidm.in/
HiDM is a venture of Jugaadin Digital Services Pvt Ltd. HiDM is a young and premier institute of North India that aims to bridge the gap between the industry’s increasing digital training needs and the availability of trained talent. HiDM offers the career oriented digital marketing course in Hisar that help in enhancing the confidence of an individual and make him stand out of crowd.
To know more about Hidm....
https://hidm.in/
Digital paradize is the best digital marketing institute in delhi. We offer professional Digital marketing course to start your career or improve your skills. We have a 10-year experience in Digital marketing and provide the best training for all professionals.
Digital marketing utilizes online channels such as search engines, social media, email, and websites to reach and engage with target audiences. Strategies include SEO, SEM, content marketing, social media marketing, email marketing, and analytics to drive brand awareness, customer acquisition, and sales in the digital space.
What is Digital Marketing, Digital Marketing Jobs, Salary and Job Locations, Global Digital Internet Stats, Indian, SEO, SMO, SMM, Content Writing, Benefits of Digital Marketing, PPC, Why to chose Digital Marketing,
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing has become the backbone of modern businesses, transforming the way companies connect with their audiences. In this article, we will delve into the evolution of digital marketing, its key components, and strategies for success in the dynamic online landscape.
Similar to Trends and Job Opportunities in Digital Marketing in India (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Trends and Job Opportunities in Digital Marketing in India
1. Recent Trends And Job
Opportunities In
Digital Marketing For
Freshers
SCOPE, BENEFITS, DEMAND, CAREER
2. What is digital marketing?
Digital marketing is the marketing of products and services using digital
channels to connect with a target mass audience.
Digital marketing is also known as called online marketing, is the
promotion of brands to connect with potential customers using the
internet and other forms of digital communication.
This includes not only email, social media, and web-based advertising, but
also text and multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital communication, it's
digital marketing
3. The Scope of Digital Marketing
The scope of digital marketing in
2020 and 2021 has seen drastic
growth.
When we think of the key
indicators of success in
marketing, the first thing we think
of is the number of people
reached through marketing
practices.
The internet’s penetration has
reached outstanding numbers.
Looking at India, it has the 2nd
largest number of internet users
in the world.
4. Types of Digital Marketing
SEARCH ENGINE OPTIMISATION
the art and science of making web pages attractive to
search engines
PAY PER CLICK
posting an ad on a platform and paying every time
someone clicks on it
SOCIAL MEDIA MARKETING
driving traffic and brand awareness by engaging people in
various social media platforms
PPC
SMM
SEO
5. Career for Freshers in Digital
marketing?
SEO __________
Search Engine Marketer
Social Media Marketer
Email Marketer
Content Writer
Graphic Designer
Web Developer
16. BLOGS YOUTUBE VIDEOS
AND CHANNELS
WEBINARS
SparkToro
Neil Patel blog
Convince & Convert
Mobile Monkey
Hubspot
Copyblogger
Internet Marketing
blog
Social Media
Examiner
Search Engine
Journal
Moz
Backlinko
SEMrush
Ahrefs
Chase Reiner SEO
Matthew Woodward
On-page SEO
techniques
SEMrush
Search Engine Journal
Digital Marketing Basics
Unbounce
Hubspot Free Webinars
Marketo
Adweek
ConversionXL
eMarketer
What Should I Do?
CERTIFICATIONS
Swayam
Google Digital Garage
Google Skillshop
YouTube Creator
Academy
HubSpot Certifications
Facebook Blueprint
SEMrush Academy
MOZ Academy
Twitter Flight School
Quintly Academy
Bing Training
Unbounce
17. What Should I Do?
Buy hosting and domain – Namecheap
Integrate Google Analytics, Search Console and other tools
Write blogs, post images and get creative
Buy account in SEO Tools Adda
Open Social Media accounts and manage them
Run ads in both Google and Facebook
Apply for remote internships
Affiliate products in website and market in social media
Build LinkedIn Profile
Build portfolio in sites.google.com
18. Tools and Sites
Namecheap
Wordpress
Asana
Basecamp
SEO Tools Adda
SEMRush
Ahrefs
MOZ
Pro Rank Tracker
Technical SEO
CrazyEgg
Clarity
Zapier
Integrately
