This document provides an overview of digital marketing. It introduces the presenter, Danish, who has worked in digital marketing since 2014. The document then defines digital marketing and lists common modules like SEO, SEM, SMO, content marketing and analytics. It highlights benefits for students, businesses and job seekers, and notes the growing job and salary opportunities in digital marketing fields. The concluding section emphasizes that digital marketing will be crucial for all businesses going forward as the industry continues to grow.

2. INDEX
1.Introduction to Digital Marketing
2.Why Digital Marketing
3.How is it beneficial for you
4.What is the future of Digital
Marketing
5.Digital Marketing Modules (Quick
Review)

3. BUT BEFORE THAT, A LITTLE INTRODUCTION
ABOUT ME!

4. - MY NAME IS DANISH
- I AM 3O YEARS OLD
- I HAVE DONE B.TECH IN CSE
- I AM WORKING INTO DIGITAL
MARKETING SPACE SINCE 2014
- I STARTED MY CAREER WITH
INFOSYS
- CURRENTLY I AM WORKING AS A
DIGITAL MARKETING MANAGER
AND A FREELANCER
- I’VE TRAINED MORE THAN 500+
DIGITAL MARKETING ENTHUSIASTS

5. INTRODUCTION TO DIGITAL MARKETING
Digital Marketing also known as Online Marketing,
Internet Marketing is an Umbrella Term for
Futuristic Marketing.
Everything that consists of Online Medium used for
Marketing purpose is Digital Marketing
For Ex: Ads on Google, Product Promotion on
Whatsapp, Ads on Social Media Platforms etc.

6. DIGITAL MARKETING MODULES
• WordPress
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM) or (PPC)
• Social Media Optimization (SMO)/Social Media Marketing
(SMM)
• Email Marketing
• Google Analytics
• Content Marketing
• Affiliate Marketing
• Making money via Ad Sense
• Online Reputation Management (ORM)

7. WHY DIGITAL MARKETING?

8. HOW IS IT BENEFICIAL FOR YOU
Let’s Talk!
Are you a student?
Are you working or looking for new job?
Do you own a business or planning to
start?

9. TYPES OF EMPLOYABILITY
You open four Gateways after pursuing Digital
Marketing Course,
• Create your own STARTUP in Digital Marketing Field
• Opt for a JOB
• Work as a FREELANCER
• TRAIN people on Digital Marketing

10. TYPES OF JOBS
 Search Engine Optimisation Specialist
 Pay-Per-Click Analyst
 Social Media Marketing Specialist
 Search Engine Marketing Specialist
 Paid Media Specialist
 Digital Marketing Manager
 Marketing Automation Specialist
 Content Marketing Manager

11. TOTAL JOBS IN DIGITAL MARKETING 2021
• The digital marketing career scope in the Indian internet industry alone is
going to be worth $160 billion by 2025, according to a Goldman Sachs
report, which is three times its current value.
• 1 Lac+ Jobs in India for SEO/Social Media alone on Monster.com
• There are many other Job Portals out there with estimated 10 Lac+
Jobs around the Globe

12. SALARY BRACKETS

13. FUTURE OF DIGITAL MARKETING
Future is Digital Marketing since it is better than traditional
marketing in every aspect.
Post Corona, every business will grow into Digital Environment and
then they will need us to work for them.
As of now, every business is already transformed or is into
transformation phase of their business where they’ll be moving
into Online segment permanently.
Current situation exceeds towards More Demand and Less Supply
of Digital Marketers.
Now, You Have To
Decide

14. THANK YOU FOR BEING
SUCH A LOVELY AUDIENCE!
ANY QUESTIONS?
CONNECT WITH ME :
www.facebook.com/cricky007
www.twitter.com/thisismedanish
www.instagram.com/digitaldanish
www.linedin.com/in/digitaldanish
+91-8949854763