Walking The Walk

WALKING THE WALK
OF
SOCIAL MEDIA
By: Jasmine Elnadeem

Thursday, October 28, 2010

“ Communication is not ....


OR ....


BUT


Is Social Media a Fad?

OR

Is it the biggest shift since the Industrial Revolution?


Welcome to the Revolution


Years to reach 50 million users ..

Radio: 38 years

TV: 13 Years

Internet: 4 Years

Add 100 million users in less than
9 months

people are in control..


Word of Mouth


25% of search results for the World’s Top 20
largest brands are links to user-generated content.

34% of bloggers post opinions about
products & brands.


Who do people (we) trust?

Nielsen 2010 Global Trust Study


Gen Y
Baby Boomers

96% of them have joined a social network


Gen Y

Consider e-mail is ..

Unfashionable and Outdated.


In 2009: Boston College

stopp ed distri buting e-mai l addre sses
to incom ing freshm en.


2009: US Department of Education study
revealed that on average, online students
out performed those receiving face-to-face
instruction.


1 in 6 higher education students
are enrolled in online curriculum.


In social media you have to:
- Listen
- Exercise
- Engage
- Measure


Famous Platforms
Twitter Facebook
- Great for short conversations
- Easy for access to loyal fans
- Crowdsourcing
- Groups function useful
- Support
- Events
- Marketing
- Discussions
- Knowledge network
- Publish to the Stream
- Idea generating
- Engage people with “Rich Media”
- Networking

LinkedIn Blogging
In/Out
- Extremely valuable for business
- Increasing functionality - Build a network through relationships
- Increasing the credibility - More in-depth of knowledge on a
- Building strong and vibrant business subject
relationships - Conversations
- Building trust


Gerardo Obieta created a beautiful “Twitter on Paper” infographic based on statistics that Twitter
CEO Evan Williams announced at last week’s Chirp Twitter conference in San Francisco


YouTube

is the 2nd largest
Search engine
in the World!


There are over
200,000,000 Blogs.

54% of bloggers post content or tweet daily.


Location-based services 2nd in Gartners Top 10 Consumer Mobile Applications

Location-based services (LBS) form part of context-aware services, a
service that Gartner expects will be one of the most disruptive in the next
few years. Gartner predicts that the LBS user base will grow globally from
96 million in 2009 to more than 526 million in 2012.

LBS is ranked No. 2 in Gartner’s top 10 because of its perceived high user
value and its influence on user loyalty. Its high user value is the result of its
ability to meet a range of needs, ranging from productivity and goal fulfillment
to social networking and entertainment.


According to an article found in the Wall Street Journal

Gowalla
has
approximately
250,000
users.

It'
grown
its
user
base
by
63%
in
the
last
month.

it's
had
100,000
photos
added
to
the
site
in
the
last
month
as
well.

Users
have
checked
in
at
170
countries
around
the
world.

April 2010


A study by RJMetrics reveals
“user and venue growth on Foursquare”

Foursquare has just over 1.9 Million users.

Foursquare is adding almost 10x as many new users per day as Gowalla and, despite a
significantly larger base, has a daily percentage growth rate that is 75% higher than Gowalla’s.

Currently, Foursquare has about 5.6 Million venues and Gowalla has 1.4 Million venues.

July 2010


So
Where are you?


Here you are


Companies use social media to win Business

* Source: 2009 Business.com Social Media Benchmarking Study


Fortune 100 companies
How are they leveraging social media?


Universities Use Social Media to Connect

How a university embraced social media and scored
Millions in YouTube views?


Carnegie Mellon University

Location: Pittsburgh, PA

Industry: Higher education

Number of employees: 4,000


Carnegie Mellon
+
Web 2.0-focused web site redesign

Goal:

The campaign’s goal was to increase the visibility of
Carnegie Mellon online and increase brand awareness
among students and alumni.


Tactics:

The university intended to highlight its professors, alumni,
students, and curriculum by launching a series of online
videos. it also hoped to connect on a deeper and viral level
with its 70,000 + alumni to help build the university’s
presence and outreach, offline and online.

“We recognized that we needed to engage with our intended
audience on their terms,” said Marilyn Kail, assistant VP
for marketing communications. “Prospective students are
cynical about typical hard-sell marketing. They trust their
peers. They appreciate entertainment. This is why social
media marketing worked so well.”


Carnegie Mellon University 9/7/10 4:09 PM

SEARCH

QUICKLINKS:

Academics
Research
Student Life
Athletics
About Us

Prospective Students
Current Students
Faculty & Staff
Alumni
Parents & Family
Corporate Visitors

CARNEGIE MELLON UNIVERSITY 5000 FORBES AVENUE PITTSBURGH, PA 15213
CARNEGIE MELLON HOME | CAREERS AT CARNEGIE MELLON | CONTACT US


You'll likely find what you need on one of our many social media channels!


- Channel Views: 502,625
- Total Upload Views: 16,301,973
- Subscribers: 12,948
- Joined: November 16, 2007


15,222 people like this


iTunes U: The Business Tool You Aren't Using (but should be)

iTunes U’s direct relationship with iTunes means podcasts can be watched or
listened to through a computer or can be taken anywhere with an iPod or an iPhone.


4,743 Followers
370 listed
2,514 tweets


Social media Success

What is Carnegie Mellon’s social media strategy?


The Carnegie Mellon University formula for social media success
A one-of-a-kind university

- You cannot control the conversation but you can participate in it.

- Enabling collaboration among your organization’s stakeholders can result in powerful
outcomes. encourage communication and forwarding of content to extend the reach of
your message.

- Hope for the unexpected. If that does happen, take full advantage; for example, Carnegie
Mellon sub- sequently adjusted its youTube channel homepage by placing the successful
video front and center.

- Messaging needs to be Genuine and engaging; it cannot be ad- speak or otherwise be
contrived.


Twitter
Carnegie Mellon engages with students, answering questions, retweets.

Facebook
Uploads content to their Facebook page such as:Videos, Photos, Blog posts.
They invite the students and alumni to events. Fans have a place to open a discussion and comment.

YouTube
Over 12,948 people subscribe to Carnegie Mellon Youtube channel. They upload videos for the
lectures as well as informational videos.
They also upload videos showing their history and events.

ﬂickr
They share the best photos of Carnegie Mellon. They also encourage their students to share
pictures says something about Carnegie Mellon, advising them to avoid personal photos.

iTunes U
They upload educational materials such as lectures, inspiring short movies and make them available
for students. Professors also create customized podcasts of lectures. Materials can be
downloaded for free to any iPod or iPhone, or listened to on a computer with iTunes.

LinkedIn
They have Alumni group as which is an ideal place to manage their professional community based on
common interest, experience, and goals.

Do you still think that Social media is a fad?!!


KHAN ACADEMY

E-Learning success


With just a computer and a pen-tablet-mouse, one can educate the world! Even beer, the content
never goes old. My (or your) great-great-great grandchildren could learn from the very same videos!

- The Khan Academy is a not-for-proﬁt educational organization created and sustained by Salman Khan.

- Mission: "Providing a high quality education to anyone, anywhere".

- The Academy supplies a free online collection of more than 1,600 videos on mathematics, science,
history, and economics.

- Vision: He has a vision of turning the academy into a charter school:
This could be the DNA for a physical school where students spend 20 percent of their day watching
videos and doing self-paced exercises and the rest of the day building robots or painting pictures or
composing music or whatever.

Bill Gates the newest fan of Sal Khan..
“This guy is amazing”, "It is awesome how much he has done with very little in the way of resources." Gates said.


This is not the end

It is just the Beginning!!

So .. Are you Ready??


Jasmine Elnadeem


Walking The Walk

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