The document outlines the vision and pillars of Digital India's digital marketing program. The vision is to transform businesses into a digitally empowered market through digital infrastructure, products and services on demand, and empowering customers. The nine pillars of the digital marketing strategy are effectiveness, goals, applying critical thinking, understanding audiences, defining strategies, pilot testing, implementation, developing skills, and guidelines. The document also discusses estimated costs and impacts, and challenges that need to be addressed for effective digital marketing.

1. Digital India –
Digital Marketing
Sachin Mohan Bhide, PhD
Marketing Strategy Consultant
http://twitter.com/sachinbhide
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7. Digital Marketing
The vision of Digital Marketing
programme is to transform
businesses into a digitally
empowered market & knowledge
economy.
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8. Vision of Digital Marketing
centred on 3 key areas
1. Digital infrastructure as
utility to every employee
2. Products & services on
demand
3. Digital empowerment of
customers
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9. Nine pillars of digital marketing
1. Effectiveness
2. Goal
3. Apply your mind
4. Understanding
audience
5. Defining digital
marketing strategy
6. Undertaking pilot
7. Implementing
digital marketing
strategy
8. Developing digital
marketing skills
9. Guidelines
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10. Estimated cost & impact
• Digital marketing cost driven by your goal
• Impact of Digital Marketing by 2021
– Successful customers
– Successful companies
– Successful employees
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11. Challenges & changes needed for
Digital Marketing
• Program conceived but not effective
• Each pillar has its own challenges
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