This document provides guidance on creating a Twitter pitch to communicate the value of a product or service in a concise way. It outlines focusing on the target audience, analyzing what value is provided and how to increase it, and distilling the value down to a single compelling sentence to capture people's attention.

1. Twitter pitch
• Audience for Twitter pitch
• What is value?
• Value analysis
• How to increase value
• How to communicate value?
• Value in one sentence
• Exercise – Create Twitter pitch
Sachin Mohan Bhide
Chief Management Consultant
sachin@ehamanagementconsultancy.com