1) Miles People is launching an online fitness training and equipment/supplement e-commerce platform to address the closure of fitness centers during Covid-19 and the low availability of digital fitness alternatives in the Middle East region. 2) The founders have outlined goals, budgets, responsibilities and a roadmap to initially launch a minimum viable product and subsequently optimize operations, expand offerings and enter new markets. 3) A market analysis identified key challenges around customer trust, high acquisition costs, and security, which the company aims to overcome through a mix of cost-leadership and differentiation strategies targeting individual, business and agency customer segments.

1. MILES PEOPLE
Business plan
1

2. MILES PEOPLE promo video
3/4/2021 2

3. Contents
Value proposition plan
07 Market analysis
08 Startup analysis
09 Organization
10 Startup lifetime
3
11 Feasibility study
01 Project Summary
02 Project selection and
development phases
03 Project overall
04 Team
05
Traction and Valuation
Benchmarks
12 Pitching Questions
06

4. Project Summary
4
Description: what?
01.
 Miles People is created as digital solution for fitness training
programs via online.
 The project aims to be a networking platform between trainer and
trainee.
 E-commerce for selling home workout equipment and supplement
Rationale: why?
02.
 Covid-19 lead to close all fitness centers and sports clubs for
months and market needs for digital alternative.
 Low competition on digital services on fitness industry in Middle
East region.
Roles and responsibilities: who?
03.
 Co-CEO : Abdelrahman Hussein
 Co-CEO : Mohamed Sayed
 CTO: Ahmed Medhat
 Marketing & branding manager: Sief Ismael
Budget: how much?
04.
 Self-fund: 16000 USD
Outside partner(s): who else?
05.
 Company: Miles People
 Key contact: Abdelrahman Hussein
 Contact details: +491787245100/info@milespeople.com
Roadmap: when?
06.
Milestone Deadline
Company establishment 15/3/2021
Official product launching 01/4/2021
Mobile App. 30/4/2021
E-commerce fitness store 1/8/2021
1st annual balance sheet 31/12/2021
Monitoring: how successful?
07.
Milestone KPI
No. of customers 5000
No. of products on online store 2500
No. of orders 6585
No. of trainers 50
No. of training programs monthly 30

5. Project selection and development phases
5
IDEAS
Generation
Business
expansion
Evaluation
Test
Business
plan
Choose best
ideas
Filtration
 Choose the
project idea.
Implementatio
n
Optimization
 Fit to market.
High operation
efficiency.
Development
 Expansion and
entre new
markets.

6. Project selection and development phases
Three-Step Process
6
01
Foundation
Develop MVP
Company foundation and shareholder
agreement was approved. The
business model was created. The
business plan is implemented. Now
we have MVP.
02
Optimization
Fit our product to market
Test different marketing campaigns
and market approach methods. The
operation system and products
display design and purchasing system
under test.
03
Expansion
Increase customers' number.
Entre new markets
After customization and achieve
successful approach strategy we will
focus on exponential increase in sales
and customers' number.

7. Project selection and development phases
Project Milestones
7
01. 02. 03. 04.
Initiating
Planning
Executing
High demand
registration
23/3/2020 urgent meeting to discuss
the closing of all fitness centers due to
Covid-19 and the alternative options.
The team delegate me to put crisis
plan.
15/6/2020 launching our MVP to the
market. Situation analysis is
implemented to evaluate the business
plan to reality.
In 3 weeks after demo launch, we
have got more than 220 registered
customers for free trials
1/4/2020 the 1st mind map and
digital transformation plan was
presented. 7/4/2020 The
business model was certified by
founders

8. Project selection and development phases
Project Milestones
8
05. 06. 07. 08.
1St sale
Cost to sale
ratio
decreasing
Hired a mentor
2nd launch after
product development
In August 2020, we succeed to make
1st sale.
In November 2020, We asked Mr.
Mohamed Mostafa, Chief Growth Officer
of Nagwa to be our monitor and he
accepted.
In January 2021, we have acquired 13
customers and our prototype is
optimized for full operation.
In October and November, we
have noticed improvement in
marketing cost to sales ratio.

9.  Lead generation for 60000+ potential
customers.
 Free trail classes for new users.
 Free cancelation policy
 Integrate AI system inside the platform, auto-
response system for orders, develop trainers
account features to manage posting training
services, develop users account to manage
purchased services and products.
 Develop the server speed and security by
upgrading our server to AWS.
 Initial capital 16000 USD covered from founders
for company establishment and MVP model.
 Raise-up 150000 USD via VCs and angel
investors in 2021
 Increase human resources from 4 to 12 staff
members.
 Hire 3 customer & sales service, 1 content
manager, 2 IT specialist, 3 Operator specialist.
 Training IT department on AWS, security and AI
integration systems.
Project overall
High-Level Project Overview
9
PROJECT
The chart shows a summary about project departments’ goals, information and company main components.
 4 founders’ expert on the industry covers business
development, operation, marketing and IT
specialties.
 Equal shareholders and salary system was certified.

10. Project overall (Today vs. Tomorrow)
10
Goals, risks, rewards and aspirations
Today
 Market segment: Middle- & High-class families, sports
interest, athletic.
 Products & services: Training and fitness products.
 Geographical Scope: Egypt.
 Singularities: Integrate training and e-commerce in 1
platform
Tomorrow
 Market segment: Middle & High & Elite class families,
sports trends, athletic, secondary school
 Products and services: Networking point between
trainers and trainee. Create our sports brand in fashion
industry.
 Geographical Scope: Worldwide.
 Singularities: 1st Online platform, mobile app, Sports
store, Sports fashion design (performance indicator and
AI system deliver suggested programs according to the
customer data)

11. Project overall
11
Problem
 Covid-19 impact all fitness centers
and sports clubs not safe for sport
practicing.
 Low number of fitness centers per
100K population.
 High price of sports equipment.
Solution
 Develop digital solution to practice
fitness via online.
 E-commerce for supplement and
sports equipment.
 Digital features to analysis
customer behavior and provide a
selective preferences.
Risks
• Low trust online services and
market penetration difficulties.
• Weak security system
• Competition difficulties and
burning price strategy may be
applied by competitors.
Rewards
• Online alternative for fitness
centres.
• Add business value to fitness
industry via digital sector.
• Help customers to be safe in
home in pandemic crisis now and
future.
Strategy
 A mix penetration strategy
between cost and differentiation to
attract different customers'
segment.
 Easy registration process at
product awareness stage and
depend on direct engagement
from sales department.

12. 3/4/2021 12
Project Summary
The previous part covers the project idea, background about
different departments and future goals, address main
problems, risks, and hints about main solutions and rewards.
 The advantage of our platform which provide fitness
training via online due to covid-19.
 Our inspiration to lead health, fitness and wellness market
in future
 Main KPI’s and milestone for our start-up.

13. Founders Team
Abdelrahman
Hussein
CO-CEO
Founder of Find Home
Malaysia, MBA from EU
business school
page 13
Sief Ismail
Marketing Manager
Marketing specialist,
Certified from google,
Adobe &Autodesk
Mohamed Sayed
CO-CEO
B&B fitness club
founder and general
manager, SPA and
fitness management
form Gold's academy
Ahmed Medhat
CTO
Co-founder one gym,
Co-founder B&B gym.
Senior mobile app.
programmer and
developer.
Team

14. Advisory board
Mohamed Mostafa
Chief Growth Officer
at Nagwa.
page 14
Prof. Carlos Canivell
Associate Partner at Theron
Advisory Group & Professor
at EU Business School
Saad Saleh
CTO at DentaCarts
Noha Ehab
Fitness instructor at many
Egyptian TV programs
Sara Elsayad
Certified fitness trainer
from Samia Academy for
Sports Training.
Ismael Abdullah
Holds a degree of
excellence in Physical
Education.
Diaa Mamdoh
Holds an international
certificate from (ISSA) -
California from Golds
Academy.
Coaches Team
Team

15. Value proposition plan
3/4/2021 15
1) Uniqueness of the idea as Miles 1st online platform in MENA provide
online training platform with real and live coaches.
• The idea will be developed as a networking platform between trainers and trainee.
2) Online platform for being fit and healthy at home by
providing online coaches, fitness equipment and supplement
in one platform.
3) Our E-commerce will lead the fitness and sports industry
within 3 years because of price competition advantage over
competitors after improving our logistics costs.
4) Emotional value: Success, Confidence, Power, healthy, safety.
Rational value: Quality, price, branding, After sales service.

16. Value proposition plan (Canvas Model)
3/4/2021 16
Products
Customers
Gains
Digital
solution,
Competition,
Affordability
Needs
Training safely,
Save time, live
certified
coaches,
Quality of
services and
products
Pains
Pandemic effect, No
interaction from live
coaches in digital apps,
no nearby gyms, no
privacy for ladies
Experience
• Easy website
map
• free cancelation
policy
• Coach advice
Features
• Coach
management
system.
• Notification
system.
Benefits
• Online coach &
fitness products
in one place.
• Wide options of
programs and
classes.
• Cost advantage
lead.
• Benefit from
product
development
and operation
cost for GCC
market.

17. S t a t i s t i c s
Traction and
Valuation
Benchmarks

18. Traction and Valuation Benchmarks
Competitor
Name
Annual
Revenue
Number of
Employees
Start-up
valuation
Employee
Growth Total Funding Online Review Pricing
#1 Youngevity $129.1M 478 N/A N/A - N/A
#2 Awair $9.7M 36 3% N/A - N/A
#3 Balanced
Body
$78.8M 292 N/A N/A - N/A
#4 Chuze
Fitness
$81M 300 N/A N/A - N/A
#5 SelfEcho $2.2M 8 N/A N/A - N/A
#6 EPX Elite
Perfo...
$49.7M 184 N/A N/A - N/A
#7 Sunrider
Intern...
$180.6M 669 N/A N/A - N/A
#8 Molekule $38.1M 141 -16% N/A - N/A
#9 The Bar
Method
$184.4M 683 N/A N/A - N/A
#10 Center for
Yout...
$17M 63 17% N/A - N/A
#11 Freeletics $54 M 200 4% $70M
3/4/2021 18

19. Traction and Valuation Benchmarks
Market size for fitness segment app. by country 2020
Country Total Revenue Start-up market lead Share percentage
United states $1551.9M
UK $538M
Germany $509M Freeletics 10.1%
France $353M
MENA N/A Al-Coach N/A
3/4/2021 19
Our expectation for e-service fitness in MENA represent 1% of the revenues of traditional fitness centres.
The Total revenue in fitness club industry is 3 Billion dollar and the e-service market size around 30
Million dollar.
Our target to lead the e-service fitness by acquiring 25% of market share with 10 Million
dollar Revenues in 2025.

20. Market analysis
Addressed Challenges
20
01
Online users trust issues
Middle East market suffers from consumers trust
issues to online services and products due to the
difference from expectation to reality.
 Lack of quality. Price comparison is used as
promotion method more than introduce real
offers.
 The online purchasing culture still not widely
spread among Middle East consumers.
02
Market penetration and expansion
The cost per consumer attraction and engagement
may reaches 40% of service cost at the beginning.
 The penetration cost per lead is high. The
persuasion process is longer than normal at
starting phase.
 Expansion strategy will nee more study for new
markets and customers segmentation and
behavior.
03
Security and development of our service
The current software technology is older 2 editions.
The security system provided by outsourcing
company but after consulting specialist the server
should be upgraded to AWS and we should hire
security specialist.
 Hackers can hack payment page and display our
consumers to credit risk.
 The current software should be upgraded to
more fast response and shorter purchasing
process.

21. Market analysis
Customer Strategy
21
 Low efforts for registration through landing page.
 Free trail sessions and webinars for product awareness and
testation.
 Persuasion for purchasing.
 Re-purchasing offer and word of mouth marketing.
Consumer
Journey
 Store
 Training classes
PAID SERVICES
 Webinars
 Free cancelation
after 1st class
FREE SERVICES
 Customer
experience
 Product
development
GOAL
 Coaches
marketing
 Sales funnel
TRANSITION

22. Market analysis (Customer segmentation)
Our target segmentation is cost lead strategy
22
Individual
Users
Businesse
s
Agencies
& Coaches
 70% of expected consumers.
 Purchasing power: Products
price 100$ and less.
 Revenue percentage: 45 - 50 %
 Discounts, offers & free
sessions.
 Referral code commission.
 Database collection and sales
 Referral code commission.
 Trail sessions.
 Promo offers.
 Marketing contracts.
Customer segmentation 1
Cost lead strategy
(Certified)  30% of expected consumers.
 Purchasing power: Products
price 100$ and higher.
 Revenue percentage: 50 - 55 %
 Discounts, offers & free
sessions.
 Referral code commission
 Database collection and sales
 Referral code commission.
 Trail sessions.
 Promo offers.
 Marketing contracts.
Customer segmentation
2
Differentiation strategy

23. Market analysis
BCG and Ansoff analysis
3/4/2021 23
BCG
The situation is expected to be between question Mark and dog at started
phase which it will be challenged because of low profitability and high
operation costs. The plan is to position our platform in question mark in 1st
year before we develop success strategies to move to star position where
we will be recognized for a loyal number of customers and minimize the
services, products, and operation cost.
ANSOFF ANALYSIS
In our case, we have existing market and new products
through focusing on product development by adding new
features, customer behaviour analysing system, develop
new training courses, increase the number of courses and
products in our store.

24. Market analysis
3/4/2021 24
Competition analysis
Description O T
Barriers to entry and exit (High) due to lack of creativity in
business model, difficulties in service
delivery and customer trust issues for
Online products. High failure
percentage in the e-commerce market.
Proactive and initiative the
market needs.
Difficulties in purchasing process.
Customers power
of negotiation
(High) The online customers' still weak
in
comparison to global markets and
attract new users will need time and
persuasion process.
We can build new users by exploiting
the
current crisis.
The sales gross can be over- estimated
or
under high expectation.
Potential response and
strategies from our
competitors to the activity
of our company.
(Medium) The main competitor "El-
coach" focus on cost strategy lead
concept. Nowadays they expand their
activities to online coaching
management system.
The pricing strategy can attract a wide
customer segmentation.
The lead cost strategy from competitors
is an indicator of market penetration
challenges.
Suppliers power of
negotiation
(Low) Many alternative for coaches
and products ssuppliers'
The operation can be maintained and
recovered so fast. Losing good coaches can affect business
quality and customer satisfaction
Substitutes products
or services (Low) The market has a rare
regional fitness apps option.
The right marketing message can
attract the local segment to use our
platform.
Many users started to use foreign apps
as alternative for regional ones.

25. Market analysis
Customers reviews
25
They have nice trainers with great equipment’s -
Abdullah
Miles always different. they have a great system.
and equipment - Eman
Fabulous company from trusted people - Sultan
Very good suit and friendly - Mohamed
They are professional people ..trainers are excellent
,friendly and caring... their services are a good value for
money. And offering variable equipment's needed in
affordable prices. - Eman

26. Market analysis
Marketing plan via stages
26
Webinars
& free
sessions
SMM &
Google Ads.
Build in-house
customer data
influencers
Promotions
& referrals
Starting stage & still raise-up potential
customers awareness.
Attract new customers, motivate for
purchase & re-purchase our services &
products. The current customers are
the best marketers for our project.
Integration
multi-
marketing
tools
Marketing maturity stage. We know the
best tools and channels to attract new
customers and increase the sales rate.

27. Startup analysis
Feature Development
27
DESIGN LEGAL IMPLEMENT DEPLOY APPROVE
ANALYSIS
NOW FUTURE
IT
DEVELOPMENT
Front end design
Browsing speed
Purchase system
User's account
Trainer's account
Online credit card payment security
Services content
Browser behavior analysis system
Online video app. (zoom)
MARKET
Market Research
Consumer Segmentation
Lead generation per cost efficiency
Satisfaction rate
Engagement to sales ratio
Ads reach

28. Startup analysis (Implementing time plan)
Gantt Chart
28
JAN FEB MAR APR MAY JUNE JULY AUG SEP OCT NOV DEC
Company foundation
MVP development
Mobile App.
Hire
E-commerce
Development
Fund
In
progress
Not yet MILESTONE 1 MILESTONE 2 MILESTONE 3

29. Startup analysis
Comparison of State – Today Vs. Tomorrow
29
80%
20%
Coaches
programs
Store Sales contribution
Sales contribution
15%
30%
55%
Miles brands
Coaches
programs
Store Sales contribution
Sales contribution
2022 - 2025
2021
DESCRIPTION
The business transition plan will be processed within 2
years from now. The sales contribution is expected, and
our plan is to maintain the expectation to reality. The
future is designed according to the most services have
higher demand.
 The founders will transfer the scope of business from
providing services & products to platform for trainee
and vendors to offer their services and products to
consumers.

30. Startup analysis
Strategy
30
INPUTS
EXPECTATIONS
INPUTS
• Human and financial resources.
• Monitors, accelerator, and incubator
programs.
• Market research, sales and marketing
diagnoses, technical issues diagnoses.
EXPECTATIONS
• Raise-up capital to 16000 USD in 3
months.
• Exponential increase in sales monthly and
pre-seed fund.
• Achieve annual sales around 250500
thousands USD in 1st year.
ASPIRATIONS
TACTICS
ASPIRATIONS
• Be the 1st of the training fitness via online
in Middle East.
• Lead the fitness industry in next 5 years in
MENA
• Lead global Market within 10 Years.
TACTICS
• Upgrading and optimizing the marketing
and sales funnel.
• Using influencers in the industry and
outside of the industry.

31. Startup analysis
Process Phases
31
 Develop MVP
 Put business plan and strategy.
 Establish the company, arrange the contracts and MOU between founders.
 Minimize the cost of marketing per sale.
 Priority for results.
 optimizing operation cost and balance between costs and results.
 The targets are achieved and well-expected.
 Marketing and sales funnels are developed and customized.
 Expansion plans and pitching the project for new investors to entre new markets.
Launching
Survival
Sustainability

32. Startup analysis
Positive & Negative Factors
32
INTERNAL & POSITIVE FACTORS
 Strong IT department on mobile app and website
development
 Initial customer number already purchased our service.
POSITIVE NEGATIVE
EXTERNAL & POSITIVE FACTORS
 A strong monitoring and advisory board
 Many accelerators and incubators programs were
offered to us.
INTERNAL & NEGATIVE FACTORS
 We do not have a security specialist in current stage.
 Lack of experience on providing digital services.
 Team efficiency still under expectation and we need to
higher-up productivity level.
EXTERNAL & NEGATIVE FACTORS
 Low conversion rate from the market.
 Online services and e-commerce companies are
struggling on attracting new customers in Middle East
region.
 Low online purchase ratio on comparison to other
regions such as Europe, North America and Asia.
INTERNAL
EXTERNAL

33. Startup analysis
SWOT
33
 High competence team in business
development, operation, IT, marketing and
designing.
 Data base for targeted customers.
 Easy access and purchase process
system.
 Experts on fitness industry from 7 years.
S
Strengths
 Lack of experience in providing online
services.
 Security system covered outsourcing, and
we need to hire security specialist.
 High barrier for market penetration.
 High engagement to sale ratio at
beginning of the operation.
W
Weaknesses
 Covid-19 will lead to increase the
numbers of online users.
 The capacity of current fitness centres will
decrease 50% and the customers will look
for online alternative.
 Limit numbers of competitors on wide
segment of customers.
O
Opportunitie
s
 The technology is dramatically changed
specially in IT sector.
 Imitate our business model.
 Competitors offer burning price to push us
to exist from the market.
T
Threats

34. Startup analysis
Contingency plan ( 3 scenario )
34
01
Good scenario
Product market fit and high growth
monthly
We have a certain equation for growth
and proof traction results from sales.
The business is scalable business.
02
Expected
scenario
Growth rate improvement
The product market fit will take from 3
to 6 months of operation. After that
period, we will have a certain equation
of growth and proof traction
03
Bad scenario
Growth rate is under valuation
Slow-down gross and market
penetration issues : in this case we
should re-evaluate the targets and re-
design our business model and
continue product development.

35. Organization
35
CEO/Management
board
Operation department IT and product
development
Marketing & Sales
Department
TRAINING
ROOMS
MANAGEME
NT
PLATFO
RM
DEVELO
PMENT
SOCIAL
MEDIA
CONTEN
T
MANAGE
R
PRODUCTS
PURCHASIN
G
MOBILE APP.
DEVELOPME
NT
PRODUCT
S
DELIVERY
BUSINES
S
DEVELOP
ER
SALES
MEMBERS
Financ
e
HR
Advisory board

36. Organization
Extended Stakeholder Buy-in
36
Project
Advisory
board
Sharehold
er1
Sharehold
er2
Accelerato
r
Suppliers
Customer
Seg.2
Customer
Seg.1
Employee
Founders
Monitors
Advocate/Supporter
Neutral
Angel Investors/ VCS (Pre-seed)
150000 USD
Seed round investment ( VCS )
2000000 USD
Training programs
Self-fund: 16000 USD
Employees stock shares
Trainees and buyers

37. Optimization
Startup lifetime
Road Map Status
37
Stage 3 Stage 3
Expansion 1 Entry new market
Market
penetration
Expansion 2
The main target to
develop a success
approach and
penetration strategy to
entre the market.
Repeat success
strategies. Keep the
no. of sales and
customers increase
exponentially.
Customize the
operation process and
maintain the
performance. Raise
150000 USD fund.
Seed investment or
round A investment
worth 2000000 USD
for shareholder 15 to
20 % of the company.
The expansion will
upgrade the total
business with new
targets and market
segmentation.
Enter new market and
we will make a case
study between 4
markets: Europe,
North America, South
America and Asia.
Round A or B
investment worth
9000000 USD for
shareholder 15 to 20
% of the company.
The operation will
expand to own assets
such as clothing
factory and AI
development unit.
2022 2023 2024
2020 2021
Stage 1 Stage 2
Stage 1

38. Startup lifetime
Product Life Cycle
38
Innovators
Testers Early-Adopters Early Majority Late Majority Laggards X-Laggards
2020
2021
2030
2040

39. Feasibility study
3/4/2021 39
PRE-SEED ROUND FINANCING
Key Objectives Milestones to Achieve
Hire professional sales team Reduce customer acquisition cost
from 40% to 15% and retention rate
from 0 to 20%.
Contract with new coaches to attract
better segmentation and target GCC
Increase the revenues by 30%
monthly and enter GCC Market.
Continue product developing for
product market fit model
The business model ready for seed
round investment by November.
Contract with new merchants and
maintain our products and delivery
cost to offer price advantage for
customers
Launch our e-commerce by August

40. Feasibility study (Coaches programs)
3/4/2021 40
Financial information (assumptions year 2021)
CAC
27.5%
CHURN RATE
7.5%
CLV
60 USD
PAYBACK
15 DAYS
GROSS PROFIT
8%
GROSS MARGIN
35% Monthly
MoM Revenue
Growth
27% Monthly
Cash Flow Positive
After 6 Months

41. Feasibility study (Coaches programs)
3/4/2021 41
Year 2021 Revenues
Apr , May , Jun , Jul , Aug , Sep , Oct , Nov , Dec , Total 2021
Number of courses 200 260 320 380 440 500 560 620 680 3960
Average price per
course $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Revenue per month
$10,000.0
0
$13,000.0
0
$16,000.
00
$19,000.
00
$22,000.0
0 $25,000.00
$28,000.
00 $31,000.00 $34,000.00 $198,000.00
Total expenses per
month
$13,410.0
0
$15,400.0
0
$16,910.
00
$18,234.
00
$19,107.0
0 $20,783.00
$21,734.
00 $23,394.00 $24,618.00 $173,590.00
Profit
-
$3,410.00
-
$2,400.00 -$910.00 $766.00 $2,893.00 $4,217.00
$6,266.0
0 $7,606.00 $9,382.00 $24,410.00

42. Feasibility study (Coaches programs)
3/4/2021 42
Year 2021 Expenses
Apr , May , Jun , Jul , Aug , Sep , Oct , Nov , Dec , Total 2021
Coach fees $5,000.00 $6,500.00 $8,000.00 $9,500.00 $11,000.00 $12,500.00 $14,000.00 $15,500.00 $17,000.00 $65,900.00
Marketing $4,000.00 $4,810.00 $5,440.00 $5,890.00 $6,160.00 $6,250.00 $5,880.00 $5,580.00 $5,100.00 $49,110.00
Sales fees $800.00 $1,040.00 $1,280.00 $1,520.00 $1,760.00 $2,000.00 $2,240.00 $2,480.00 $2,720.00 $15,840.00
Operation cost $2,940.00 $2,940.00 $2,940.00 $3,234.00 $3,557.00 $3,913.00 $4,304.00 $4,734.00 $5,208.00 $33,770.00
Development cost $300.00 $390.00 $480.00 $570.00 $660.00 $750.00 $840.00 $930.00 $1,020.00 $5,940.00
Others $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $370.00 $3,330.00
Total expenses
per month $13,410.00 $15,400.00 $16,910.00 $18,234.00 $19,107.00 $20,783.00 $21,734.00 $23,394.00 $24,618.00
$173,590.0
0

43. Feasibility study (E-commerce)
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Year 2021 Revenues
Aug , Sep , Oct , Nov , Dec , Total 2021
Number Of Products 200 300 450 675 1000 2625
Average Per unit $20.00 $20.00
Revnue per month 4000 6000 9000 13500 20000 52500
Total Expenses 6214 8820.57 12633.8121 18346.86396 26452.86363 72468.10969
Profit -2214 -2820.57 -3633.8121 -4846.863963 -6452.863632 -19968.10969

44. Feasibility study (E-commerce)
3/4/2021 44
Year 2021 Expenses
Aug , 2021 Sep , 2021 Oct , 2021 Nov , 2021 Dec , 2021 Total
Operation cost $469.00 $483.07 $497.56 $512.49 $527.86 $2,489.98
Product cost $3,200.00 $4,800.00 $7,200.00 $10,800.00 $16,000.00 $42,000.00
Delivery cost $625.00 $937.50 $1,406.25 $2,109.38 $3,125.00 $8,203.13
Missorts $320.00 $480.00 $720.00 $1,080.00 $1,600.00 $4,200.00
Marketing cost $1,200.00 $1,620.00 $2,160.00 $2,970.00 $4,000.00 $11,950.00
Development cost $200.00 $300.00 $450.00 $675.00 $1,000.00 $2,625.00
Others $200.00 $200.00 $200.00 $200.00 $200.00 $1,000.00
Total $6,214.00 $8,820.57 $12,633.81 $18,346.86 $26,452.86 $72,468.11

45. Feasibility study
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2021 2022
Projected financial plan
Revenue Expenses Profit & Loss
3/4/2021 45
2021-2022

46. Pitching Questions
3/4/2021 46
About THE Business
Covid-19 lead to new situation for business environment where commercial shops closed for few months and expected to be influenced by the current crisis
after re-opening. The solution of using virtual training via online creates a new opportunity in the market and help many customers to keep healthy in home.
What is your project/company's unique value proposition?
Uniqueness of the idea as Miles 1st online platform in Middle East provide online training and design many different features for different training programs. The
idea will be developed as a networking platform between trainers and trainee in future.
What are your project/company's key differentiators? Description of your product or service.
The platform offer wide options of coaches, fitness and wellness programs. The sports store is additional service in this stage and our plan in future to develop
another platform for sports store and enter fashion industry by designing our own sports brand.
What is your target market, and how does your product/service meet the needs of this market?
Middle- & High-class families, sports interest, athletic. Digital alternative for fitness training and more flexible time. The situation of covid-19 will lead to decrease
participants in fitness centres in favour of online alternatives. Our service is providing online training at anytime and anywhere. Certified coaches and wide
options of fitness and wellness programs.
USP’s
Emotional value: Success, Confidence, Power, healthy, safety.
Rational value: Quality, price, branding, After sales
Who are your target customers?
The primary market is Egypt, Saudi Arabia, UAE, Kuwait, Bahrain, and Qatar.

47. Pitching Questions
Business info
Founded in ? 15/4/2020
Total number of employees today : 4
Target number of employees: 11, Development status of your product : MVP – 1st
month operation
First product or service delivery date: 01.04.2021
About your Finances
Revenue YTD: 200 USD
Target break-even date: 1/2/2022
Total capital investment to date: 16000 USD
Characteristics of the current investment you are seeking : Pre-seed
We expect this to last to: 1.6.2021
Current burn rate ($ spent/month): 500 USD
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48. Projected
balance
Sheet
2021-2022
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Projected Balance Sheet 2021 2022
Assets $200,501 $649,812
Current Assets $200,501 $649,812
Cash $200,501 $649,812
Accounts Receivable $0
Long-Term Assets
Liabilities & Equity $200,501 $649,812
Liabilities $50,180 $365,996
Current Liabilities $50,180 $365,996
Accounts Payable $0 $0
Income Taxes Payable $80 $33,374
Sales Taxes Payable $50,100 $332,622
Long-Term Liabilities
Equity $150,321 $283,816
Paid-In Capital $150,000 $150,000
Retained Earnings $321
Earnings $321 $133,495

49. INFO. Sheet
INVESTMENT REQUEST 150000 USD
COMPANY INFORMATION
Company Name: MILES PEOPLE
Web Address: milespeople.com
Street:
City Cairo
Country Egypt
Postal Code
Your Name Abdelrahman Hussein
Phone +491787245100
E-mail abdelrahmanzarad@gmail.com
COMPANY VALUATION
METHOD VALUE
Berkus Method 1500000 USD
TRANSACTION EQUATION - INVESTMENT FOR SHARES
INVESTMENT PROPOSAL EQUIVALENT SHARES (%)
150000 USD 10%
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50. 3/4/2021 50