Pillars of digital marketing strategy
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The document outlines five pillars of an effective digital marketing strategy: 1) Understanding the audience by identifying existing, prospective, and personal/business networks. 2) Defining the digital marketing strategy by deciding objectives, identifying resources and mediums, and designing content. 3) Undertaking a pilot by identifying objectives and scope and taking feedback. 4) Implementing the strategy by documenting it and developing a team over time with resources. 5) Developing digital marketing skills in-house or outsourcing by considering scale, skills, content needs, and dependency.
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Pillars of digital marketing strategy
- 1. Pillars of Effective Digital Marketing strategy Dr. Sachin Mohan Bhide Strategy Designer Eha Management Consultancy 9823038828 sachin@ehamanagementconsultancy.com © Copyright Eha Management Consultancy
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- 17. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright 2015-16 Eha Management Consultancy
- 18. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright Eha Management Consultancy
- 19. Pillar 1: Understanding audience 1.Existing customers 3.Prospective customers 2.Business network 4.Personal network © Copyright Eha Management Consultancy
- 20. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright Eha Management Consultancy
- 21. Pillar 2: Defining digital marketing strategy 1.Decide your objective 3.Identify mediums 2.Identify resources 4.Designing content © Copyright Eha Management Consultancy
- 22. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright Eha Management Consultancy
- 23. Pillar 3: Undertaking pilot 1.Identify objective 3.Taking feedback 2.Decide scope © Copyright Eha Management Consultancy
- 24. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright Eha Management Consultancy
- 25. Pillar 4: Implementing digital marketing strategy 1.Documenting your strategy 3.Time 2.Developing team 4.Resources © Copyright Eha Management Consultancy
- 26. Understanding audience Defining digital marketing strategy Undertaking pilot Implementing digital marketing strategy Developing digital marketing skills in-house or outsource Pillars of digital marketing strategy © Copyright Eha Management Consultancy
- 27. Pillar 5: Developing digital marketing skills in-house or outsource 1. Scale 3.content 2.Skills 4.Dependency © Copyright Eha Management Consultancy
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