The document outlines the historical growth of the global and Indian software industries, highlighting key developments in operating systems, application and enterprise software, and the rise of cloud computing. It discusses the market size and growth projections, noting that India's IT and ITES industry reached $181 billion in 2018-19, primarily driven by exports to North America. The document also identifies major players and the role of industry associations like NASSCOM in market development and collaboration.

1. Global and Indian
Software Industry
EnvironmentUnit 1: Software Marketing
​Dr. Sachin Mohan Bhide
Founder & Strategy Designer
Eha Management Consultancy
sachin@ehamanagementconsultancy.com
www.ehamanagementconsultancy.com
Presentation template source: www.hubspot.com

2. Historical
growth of the
industry
Understand history to develop future
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3. Historical growth
of the Global
software industry
 Evolution started along with hardware development
 Operating Systems (Disk Operating System-DOS, Windows, Macintosh)
 Application software (IBM, MS Office, etc.)
 Enterprise software (SAP-ERP, Oracle, etc.)
 Cloud Computing (Saleforce.com)
 Social Media
 Mobile Operating Systems (Android, iOS)
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4. Historical growth
of the Indian
software industry
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 Service Providers (TCS, Infosys, etc.)
 Growth waves (Y2K, Outsourcing, etc.)
 Export driven (Mainly driven by North American market)
 Negligible domestic market
 Product developers (Tally, Zoho, etc.)
 Startups (Ola, Zomato, etc.)

5. Market Size
Know the playground
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6. Even in the face of worldwide
recession, the global software
market experienced solid growth over
the last five years. The industry is
expected to continue its momentum to
reach approximately $406.6 billion
in 2017 with a CAGR of 7.1% over
next five years (2012-2017).
Source: https://www.lucintel.com/software-market-2017.aspx

7. India’s IT & ITeS industry grew to
US$ 181 billion in 2018-19. Exports
from the industry increased to US$
137 billion in FY19 while domestic
revenues (including hardware)
advanced to US$ 44 billion.
Source: https://www.ibef.org/industry/information-technology-india.aspx

8. Nature of
Products
Product or Service?
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9. Types of Software
Products
 System Software Products
 Operating Systems (Microsoft Windows, Android, etc.)
 Application Software Products
 Enterprise Software (SAP-ERP, Tally, etc.)
 Social Media (Facebook, LinkedIn, etc.)
 Mobile Apps
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10. Projects &
Services
Nature of Services
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11. Software Projects
 Continuously evolving
 Implemented globally
 Technology driven
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12. Software Services
 Industry sector driven
 Technology driven
 Getting automated
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13. Major Players
Who’s who
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14. • IBM
• Microsoft
• Accenture

15. • TCS
• Infosys
• Wipro
• L&T IT

16. Industry
Associations & their
Role in Market
Development
Collaboration
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17. Contribution of
NASSCOM
 Collaboration of Indian software companies
 Global market development
 Public Relations
 Policy influencer
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18. Overview of India’s
Software Export
Industry
Welcome to India
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19. India’s Software
Export Industry
 India's software/services exports clocks $111 billion
 USA remains the top destination of India's export of software/
services, accounting for 57 per cent
Source: https://economictimes.indiatimes.com/tech/software/indias-software/services-exports-clocks-at-usd-111-billion-esc/articleshow/62651131.cms
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