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Digital Communication and User Acquisition
The document discusses digital communication and user acquisition strategies, emphasizing the shift from traditional media to online engagement. It outlines essential elements such as effective branding, online targeting, content creation, and community management, along with tools for measurement and communication. The focus is on creating genuine conversations and leveraging various online platforms for effective outreach.
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Digital Communication and User Acquisition
- 1. Digital Communication & UserAcquisition NUMA Rise Season #1 March 12th 2015
- 2. Summary 1 – Requirements 2– CM? 3 – Online targeting 4 – Push messages 6 - Measure 5 – Content 7 - Tools
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- 4. Old model Television &available brain time #NumaRise@MeguellatiSoso
- 5. New model Web &available attention time #NumaRise@MeguellatiSoso
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- 7. 1 –It’s alwaysmore complicated without…
- 8. #1 A powerfulbrand #NumaRise@MeguellatiSoso
- 9. #2 A clearvalue proposition #NumaRise@MeguellatiSoso
- 10. #3 A goodproduct (tracking, retention) #NumaRise@MeguellatiSoso
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- 14. Plus: gotta attackat the right time… #NumaRise@MeguellatiSoso
- 15. …and keep inmind the Growth Hacking Funnel (Mattan Griffel) #NumaRise@MeguellatiSoso
- 16. 2 – « Community Management »clichés and implications
- 17. Lone nut, 10001st fan, why how what etc. etc. #NumaRise@MeguellatiSoso
- 18. You: why? values?story? #SenseCom@MeguellatiSoso
- 19. “ Alex Hillman The word« manager » suggests a hierarchy and a control which is unnatural in communities.
- 20. Creating a community?Really? « Community » does not apply to everything #NumaRise@MeguellatiSoso
- 21. Creating a community? « Community »is about sharing a cause #NumaRise@MeguellatiSoso
- 22. One to manyVS many to many #NumaRise@MeguellatiSoso
- 23. Engagement doesn’t liesin « likes » and « followers » but in genuine conversations #NumaRise@MeguellatiSoso
- 24. “ Malo Richard, Co-founder EuropeTomorrow Communitiesgather online but stengthen with real life meetings
- 25. 3 – Thefirst step: online targeting
- 26. How do yourtargets use « the internet »? #NumaRise@MeguellatiSoso interests, hashtags, online conversations, media attention
- 27. It can be…Facebook Groups #NumaRise@MeguellatiSoso
- 28. It can be…LinkedIn Groups #NumaRise@MeguellatiSoso
- 29. It can be…hashtags #NumaRise@MeguellatiSoso
- 30. It can be…media & blogs #NumaRise@MeguellatiSoso
- 31. And much more… Create« mock » Facebook Ads audiences #NumaRise@MeguellatiSoso
- 32. Then analyze whatthey say, how they connect, interact #NumaRise@MeguellatiSoso
- 33. 4 – Howto push messages?
- 34. #1 Twitter The mostefficient way #NumaRise@MeguellatiSoso
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- 36. The LinkedIn « GrowthHack » #NumaRise@MeguellatiSoso
- 37. #3 Facebook No payno reach #NumaRise@MeguellatiSoso
- 38. #3 Facebook Groups: theonly way to notify #NumaRise@MeguellatiSoso
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- 43. #2 Humour andnews #NumaRise@MeguellatiSoso
- 44. #3 Blogging: showyour expertise #NumaRise@MeguellatiSoso
- 45. #3 Blogging: showyour expertise #NumaRise@MeguellatiSoso
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- 48. After all thatyou may afford to pay for… #NumaRise@MeguellatiSoso
- 49. Google Adwords &Facebook Ads #NumaRise@MeguellatiSoso
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- 59. To conclude, thebest way to test your doing great: successful crowdfunding campaign campaing #NumaRise@MeguellatiSoso
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