SlideShare a Scribd company logo
How to build a successful
campaign on twitter?

Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Twitter Trends
 A trend on Twitter refers to a hashtag-driven topic that is
immediately popular at a particular time.
 A hashtag is a keyword or phrase that is preceded with a
pound (#) sign, as with #StyleTurf or #jaihind.
 Trends are determined by an secret algorithm that monitors
hot subjects based on who you follow and where you’re
locate

Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Why twitter campaigns for brands?
Twitter has
upwards of 500
million users
and around 190
million unique
visits every day
Interaction
through Twitter
is usually public
and if you’re
creative then
even your initial
contact can
create internet
fuss!

Brand Impression is
established and top
of the mind recall
when my TL is talking
about the hashtag.
Economical way
of branding and
marketing
compared to
traditional media
and the reach
can be targeted.

Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Case Study :- Out of the Box Twitter Campaign
#OnlyManCan - @ParkAvenuespeak


prelaunch activity of the beer shampoo.



#OnlyManCan Hashtag intended to build an element of humor.



The engagement level were so high that we trended in India and
worldwide No 1 as it went viral. We started with conversations with
the people and the top tweeples,celebs joined the party.

Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Philips #Styleturf Campaign



#StyleTurf4Men



#StyleTurf4Girls



#Philips



#styleturf

Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
Paid trends

For Twitter Ads,
there are certain
restriction for
usage in India as
the account has to
be created with a
US credit card as
they haven't
activated
transactions
through INR.

#SMWBangalore

Currently the
Twitter Ads
cannot be done
directly with the
company in
India.it has to
be routed to a
agency who is
authorized to
handle twitter
Ads.

The Minimum
budget is
$10,000 which
has to be given
in Advance.

Promoted
tweet :- cost
per
engagement: 6
cents -20
cents.
What makes a twitter campaign
successful?
Some sure shot methods of having a successful twitter
trending campaign are :Engaging the active tweeples with conversations and
build engagement..
Build a innovative twitter contest rather than the usual
quiz, maximum RT or maximum tweet contest.
Gratify the winners with an experience based prizes
rather than giving out goodies so that the experience also
create engagement and buzz in the twitter verse.
Twitter Campaign Fad
Commercials is
valued rather than
conversations

Unethical ways of
trending

Cost Per Tweet

#SMWBangalore
Nivedith007

@nivedithg
www.nivedithg.com
#SMWBangalore

More Related Content

What's hot

Power & Influence - Twitter
Power & Influence - TwitterPower & Influence - Twitter
Power & Influence - Twitter
Gina Carr, MBA
 
InfluGlue : Top tips to improve your influencer instagram campaign in 2020
InfluGlue : Top tips to improve your influencer instagram campaign in 2020InfluGlue : Top tips to improve your influencer instagram campaign in 2020
InfluGlue : Top tips to improve your influencer instagram campaign in 2020
InfluGlue
 
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
HubSpot
 
5 Psychological Ad Copy Hacks to 3x CTR
5 Psychological Ad Copy Hacks to 3x CTR5 Psychological Ad Copy Hacks to 3x CTR
5 Psychological Ad Copy Hacks to 3x CTR
Internet Marketing Software - WordStream
 
King of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With VisualsKing of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With Visuals
DFWSEM
 
#HalosFun - Anatomy of a Tweet Chat
#HalosFun - Anatomy of a Tweet Chat#HalosFun - Anatomy of a Tweet Chat
#HalosFun - Anatomy of a Tweet Chat
Eric Burgess
 
#12dot Free Guide to Day One
#12dot Free Guide to Day One#12dot Free Guide to Day One
#12dot Free Guide to Day One
Liz Cable
 
Hashtag presentation
Hashtag   presentationHashtag   presentation
Hashtag presentation
Nguyen Ngo
 
Utilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketingUtilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketing
Jim HAYSOM
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content
Matt Siltala
 
Social Media Agency Secrets
Social Media Agency SecretsSocial Media Agency Secrets
Social Media Agency Secrets
Newport Interactive Marketers
 
Growth hacking at Entrepreneurshit
Growth hacking at EntrepreneurshitGrowth hacking at Entrepreneurshit
Growth hacking at Entrepreneurshit
Agustin Cuenca
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
Dana DiTomaso
 
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Nate Riggs
 
7 rules to create the perfect hashtag
7 rules to create the perfect hashtag7 rules to create the perfect hashtag
7 rules to create the perfect hashtag
Cinzia Di Martino
 
The New Age of Content : WordCamp Sacramento
The New Age of Content : WordCamp SacramentoThe New Age of Content : WordCamp Sacramento
The New Age of Content : WordCamp Sacramento
Gregory Taylor
 
Top 10 twitter tips for engagement from Reach Further
Top 10 twitter tips for engagement from Reach FurtherTop 10 twitter tips for engagement from Reach Further
Top 10 twitter tips for engagement from Reach Further
Liz Cable
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
Alison Page Marketing
 
What is Twitter
What is TwitterWhat is Twitter
What is Twitter
brettbarash
 
Advanced Social Analytics - #iMEDIA2016
Advanced Social Analytics - #iMEDIA2016Advanced Social Analytics - #iMEDIA2016
Advanced Social Analytics - #iMEDIA2016
Dana DiTomaso
 

What's hot (20)

Power & Influence - Twitter
Power & Influence - TwitterPower & Influence - Twitter
Power & Influence - Twitter
 
InfluGlue : Top tips to improve your influencer instagram campaign in 2020
InfluGlue : Top tips to improve your influencer instagram campaign in 2020InfluGlue : Top tips to improve your influencer instagram campaign in 2020
InfluGlue : Top tips to improve your influencer instagram campaign in 2020
 
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
TWEET SMARTER: UNLOCK MORE VALUE FROM TWITTER WITH DATA-DRIVEN BEST PRACTICES...
 
5 Psychological Ad Copy Hacks to 3x CTR
5 Psychological Ad Copy Hacks to 3x CTR5 Psychological Ad Copy Hacks to 3x CTR
5 Psychological Ad Copy Hacks to 3x CTR
 
King of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With VisualsKing of the Brand | The Art & Science of Brand/Community Building With Visuals
King of the Brand | The Art & Science of Brand/Community Building With Visuals
 
#HalosFun - Anatomy of a Tweet Chat
#HalosFun - Anatomy of a Tweet Chat#HalosFun - Anatomy of a Tweet Chat
#HalosFun - Anatomy of a Tweet Chat
 
#12dot Free Guide to Day One
#12dot Free Guide to Day One#12dot Free Guide to Day One
#12dot Free Guide to Day One
 
Hashtag presentation
Hashtag   presentationHashtag   presentation
Hashtag presentation
 
Utilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketingUtilising social media analytics to drive more targeted marketing
Utilising social media analytics to drive more targeted marketing
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content
 
Social Media Agency Secrets
Social Media Agency SecretsSocial Media Agency Secrets
Social Media Agency Secrets
 
Growth hacking at Entrepreneurshit
Growth hacking at EntrepreneurshitGrowth hacking at Entrepreneurshit
Growth hacking at Entrepreneurshit
 
Introduction to Google Analytics
Introduction to Google AnalyticsIntroduction to Google Analytics
Introduction to Google Analytics
 
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
Fighting for Eyeballs in the Content Revolution - 7 Principals of Content Mar...
 
7 rules to create the perfect hashtag
7 rules to create the perfect hashtag7 rules to create the perfect hashtag
7 rules to create the perfect hashtag
 
The New Age of Content : WordCamp Sacramento
The New Age of Content : WordCamp SacramentoThe New Age of Content : WordCamp Sacramento
The New Age of Content : WordCamp Sacramento
 
Top 10 twitter tips for engagement from Reach Further
Top 10 twitter tips for engagement from Reach FurtherTop 10 twitter tips for engagement from Reach Further
Top 10 twitter tips for engagement from Reach Further
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
What is Twitter
What is TwitterWhat is Twitter
What is Twitter
 
Advanced Social Analytics - #iMEDIA2016
Advanced Social Analytics - #iMEDIA2016Advanced Social Analytics - #iMEDIA2016
Advanced Social Analytics - #iMEDIA2016
 

Viewers also liked

Dhempe
DhempeDhempe
Aravind
AravindAravind
hu
huhu
Mitch & Abbey's Wedding ppt
Mitch & Abbey's Wedding pptMitch & Abbey's Wedding ppt
Mitch & Abbey's Wedding ppt
Kaylene Friesen
 
inter
interinter
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
molvisyedbaba
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
molvisyedbaba
 
Cprogramming tutorial
Cprogramming tutorialCprogramming tutorial
Cprogramming tutorial
Bharath Bodapati
 
+++09828891153 inter cast||||||
+++09828891153 inter cast||||||+++09828891153 inter cast||||||
+++09828891153 inter cast||||||
molvisyedbaba
 
v
vv
inter
interinter
9
99
m
mm
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
molvisyedbaba
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
molvisyedbaba
 
786
786786
09828891153
0982889115309828891153
09828891153
molvisyedbaba
 

Viewers also liked (17)

Dhempe
DhempeDhempe
Dhempe
 
Aravind
AravindAravind
Aravind
 
hu
huhu
hu
 
Mitch & Abbey's Wedding ppt
Mitch & Abbey's Wedding pptMitch & Abbey's Wedding ppt
Mitch & Abbey's Wedding ppt
 
inter
interinter
inter
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
 
Cprogramming tutorial
Cprogramming tutorialCprogramming tutorial
Cprogramming tutorial
 
+++09828891153 inter cast||||||
+++09828891153 inter cast||||||+++09828891153 inter cast||||||
+++09828891153 inter cast||||||
 
v
vv
v
 
inter
interinter
inter
 
9
99
9
 
m
mm
m
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
 
Molvibabaji
MolvibabajiMolvibabaji
Molvibabaji
 
786
786786
786
 
09828891153
0982889115309828891153
09828891153
 

Similar to How to have a successful trending campaign in twitter

`User Psychology and Social Media
`User Psychology and Social Media`User Psychology and Social Media
`User Psychology and Social Media
Semrush
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration
Image Bridal GH
 
140 Twitter Tips
140 Twitter Tips140 Twitter Tips
140 Twitter Tips
Kyle Lacy
 
140twittertips
140twittertips140twittertips
140twittertips
Milene Cristina
 
User psychology and Social Media: triggers that drive conversions by Olga Adr...
User psychology and Social Media: triggers that drive conversions by Olga Adr...User psychology and Social Media: triggers that drive conversions by Olga Adr...
User psychology and Social Media: triggers that drive conversions by Olga Adr...
We Are Marketing
 
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
Sorav Jain
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
Bates 141
 
140 Twitter Tips
140 Twitter Tips140 Twitter Tips
140 Twitter Tips
Laura García
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven Growth
Kieran Flanagan
 
Twitter Session
Twitter SessionTwitter Session
Twitter Session
DigiArabs
 
TWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_OrangeTWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_Orange
Dan Biddle
 
140 twitter marketing tips 2015
140 twitter marketing tips 2015140 twitter marketing tips 2015
140 twitter marketing tips 2015
Uzzal Hossain
 
140twittertipsfor2013 130103092122-phpapp02
140twittertipsfor2013 130103092122-phpapp02140twittertipsfor2013 130103092122-phpapp02
140twittertipsfor2013 130103092122-phpapp02
Ralph Paglia
 
Interactive Twitter Workshop by Mannix Marketing #tvamp
Interactive Twitter Workshop by Mannix Marketing #tvamp Interactive Twitter Workshop by Mannix Marketing #tvamp
Interactive Twitter Workshop by Mannix Marketing #tvamp
Mannix Marketing, Inc.
 
Tactics to Survive & Thrive with Digital Marketing during this crisis
Tactics to Survive & Thrive with Digital Marketing during this crisis Tactics to Survive & Thrive with Digital Marketing during this crisis
Tactics to Survive & Thrive with Digital Marketing during this crisis
Toni Navarro Consulting
 
Tweet for Success
Tweet for SuccessTweet for Success
Tweet for Success
Julia Campbell
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
Run2LIVE, Inc.
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
Run2LIVE, Inc.
 
Twitter 101 Slideshow
Twitter 101 SlideshowTwitter 101 Slideshow
Twitter 101 Slideshow
Mannix Marketing, Inc.
 
Social Media Series: Tweet for Success 2017
Social Media Series: Tweet for Success 2017Social Media Series: Tweet for Success 2017
Social Media Series: Tweet for Success 2017
Julia Campbell
 

Similar to How to have a successful trending campaign in twitter (20)

`User Psychology and Social Media
`User Psychology and Social Media`User Psychology and Social Media
`User Psychology and Social Media
 
wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration wedding gowns,shoes,veil,decoration
wedding gowns,shoes,veil,decoration
 
140 Twitter Tips
140 Twitter Tips140 Twitter Tips
140 Twitter Tips
 
140twittertips
140twittertips140twittertips
140twittertips
 
User psychology and Social Media: triggers that drive conversions by Olga Adr...
User psychology and Social Media: triggers that drive conversions by Olga Adr...User psychology and Social Media: triggers that drive conversions by Olga Adr...
User psychology and Social Media: triggers that drive conversions by Olga Adr...
 
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
How @Shoppersstop Made Indian Tweeters Go Crazy! #SSTweetStore | Social Media...
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
140 Twitter Tips
140 Twitter Tips140 Twitter Tips
140 Twitter Tips
 
How to Create Product Driven Growth
How to Create Product Driven GrowthHow to Create Product Driven Growth
How to Create Product Driven Growth
 
Twitter Session
Twitter SessionTwitter Session
Twitter Session
 
TWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_OrangeTWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_Orange
 
140 twitter marketing tips 2015
140 twitter marketing tips 2015140 twitter marketing tips 2015
140 twitter marketing tips 2015
 
140twittertipsfor2013 130103092122-phpapp02
140twittertipsfor2013 130103092122-phpapp02140twittertipsfor2013 130103092122-phpapp02
140twittertipsfor2013 130103092122-phpapp02
 
Interactive Twitter Workshop by Mannix Marketing #tvamp
Interactive Twitter Workshop by Mannix Marketing #tvamp Interactive Twitter Workshop by Mannix Marketing #tvamp
Interactive Twitter Workshop by Mannix Marketing #tvamp
 
Tactics to Survive & Thrive with Digital Marketing during this crisis
Tactics to Survive & Thrive with Digital Marketing during this crisis Tactics to Survive & Thrive with Digital Marketing during this crisis
Tactics to Survive & Thrive with Digital Marketing during this crisis
 
Tweet for Success
Tweet for SuccessTweet for Success
Tweet for Success
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
 
Twitterworlds 2010
Twitterworlds 2010Twitterworlds 2010
Twitterworlds 2010
 
Twitter 101 Slideshow
Twitter 101 SlideshowTwitter 101 Slideshow
Twitter 101 Slideshow
 
Social Media Series: Tweet for Success 2017
Social Media Series: Tweet for Success 2017Social Media Series: Tweet for Success 2017
Social Media Series: Tweet for Success 2017
 

Recently uploaded

Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
exqfuhe
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
SocioCosmos
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
wozek1
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
almutabbil
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 

Recently uploaded (13)

Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
一比一原版(CSULB毕业证)加州州立大学长滩分校毕业证如何办理
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
Using Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch TimeUsing Playlists to Increase YouTube Watch Time
Using Playlists to Increase YouTube Watch Time
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
一比一原版(UCSD毕业证)加利福尼亚大学圣迭戈分校毕业证如何办理
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
ChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdfChatGPT 4o for social media step by step Guide.pdf
ChatGPT 4o for social media step by step Guide.pdf
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 

How to have a successful trending campaign in twitter

  • 1. How to build a successful campaign on twitter? Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 2. Twitter Trends  A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time.  A hashtag is a keyword or phrase that is preceded with a pound (#) sign, as with #StyleTurf or #jaihind.  Trends are determined by an secret algorithm that monitors hot subjects based on who you follow and where you’re locate Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 3. Why twitter campaigns for brands? Twitter has upwards of 500 million users and around 190 million unique visits every day Interaction through Twitter is usually public and if you’re creative then even your initial contact can create internet fuss! Brand Impression is established and top of the mind recall when my TL is talking about the hashtag. Economical way of branding and marketing compared to traditional media and the reach can be targeted. Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 4. Case Study :- Out of the Box Twitter Campaign #OnlyManCan - @ParkAvenuespeak  prelaunch activity of the beer shampoo.  #OnlyManCan Hashtag intended to build an element of humor.  The engagement level were so high that we trended in India and worldwide No 1 as it went viral. We started with conversations with the people and the top tweeples,celebs joined the party. Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 5.
  • 6. Philips #Styleturf Campaign  #StyleTurf4Men  #StyleTurf4Girls  #Philips  #styleturf Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 7. Tweet with #SMWBangalore to @SMWBangalore @nivedithg @dhempe @aravindbk @tinucherian
  • 8. Paid trends For Twitter Ads, there are certain restriction for usage in India as the account has to be created with a US credit card as they haven't activated transactions through INR. #SMWBangalore Currently the Twitter Ads cannot be done directly with the company in India.it has to be routed to a agency who is authorized to handle twitter Ads. The Minimum budget is $10,000 which has to be given in Advance. Promoted tweet :- cost per engagement: 6 cents -20 cents.
  • 9. What makes a twitter campaign successful? Some sure shot methods of having a successful twitter trending campaign are :Engaging the active tweeples with conversations and build engagement.. Build a innovative twitter contest rather than the usual quiz, maximum RT or maximum tweet contest. Gratify the winners with an experience based prizes rather than giving out goodies so that the experience also create engagement and buzz in the twitter verse.
  • 10. Twitter Campaign Fad Commercials is valued rather than conversations Unethical ways of trending Cost Per Tweet #SMWBangalore