The document provides information on how to build a successful Twitter campaign. It discusses what Twitter trends are and why brands use Twitter campaigns. It then presents a case study of a successful campaign by Park Avenue for their beer shampoo product. Additional details are given on hashtags used in a Philips campaign and restrictions/costs of paid Twitter trends in India. The document concludes with tips for running a successful campaign, such as engaging influencers and building innovative contests rather than standard ones.