Twitter: A New Frontier For Business
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The document discusses best practices for using Twitter successfully in business. It provides tips for companies using Twitter such as being transparent, authentic, and contributing value. It also warns against being negative, political, or using direct marketing in direct messages. Finally, it notes that companies are using Twitter to promote their brands, generate revenue, monitor what works, and build connections through tweetups while following etiquette guidelines.
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The document provides guidance on using Twitter for business purposes. It discusses what Twitter is, how companies can use it for customer service, sales, and marketing. Specific examples are given of companies like Comcast and Network Solutions that use Twitter accounts for customer service and support. The document also outlines best practices for setting up business Twitter profiles and engaging with customers on the platform.
Twitter Tipsheet
Twitter is a microblogging service that allows users to post short messages called tweets that are limited to 140 characters. Tweets can include links, thoughts, and updates on what a user is currently doing. While Twitter has a small user base compared to other social networks, its growth rate has been very high. The user demographic skews older than assumed, between ages 25-45. People use Twitter to share breaking news, interesting links and thoughts. Various apps and tools allow enhancing the Twitter experience across different devices and platforms. New users should learn conventions like mentions, hashtags, retweets and follow Twitter etiquette.
Twitter For Business The What, Why And How To Get Started Jonnie Jensen I...
What is Twitter and what has it got to do with my business? This question was on many peoples lips as I prepared to talk to Institute of Directors (IOD) members in Maidstone, Kent.
Twitter along with its social media buddies is a game changer for the way businesses talk to each other and to consumers. It's no longer enough to preach your marketing messages, people are not interested. You need to be part of the conversation, sharing your knowledge, your network and your services. Companies that choose to stay outside of the conversation and think their website is enough will get left behind.
This presentation puts into context what Twitter is and whay it is important for your business. Some top level tips to get started using it are also included. A audio track will be added.
Twitter for business
This document provides tips and strategies for using Twitter effectively. It recommends starting with building trust before overt marketing, having a social media strategy, and focusing on meaningful conversations rather than self-promotion. Key aspects of Twitter optimization discussed include selecting a username, profile photos, hashtags, lists, retweets, and third-party management tools. The overall message is that Twitter is best used for engaging with customers and sharing valuable information, not direct sales.
Twitter Givengain
Microblogging services allow users to share short messages called tweets. Twitter is a popular microblogging platform where users can share updates about their lives in 280 characters or less. While simple, microblogging can effectively spread information to a large network. Businesses use Twitter to broadcast news, interact with customers, and build their brand. Experts recommend businesses provide value to followers through useful, helpful tweets while avoiding complaints or spam.
Twitter
Twitter can help businesses in several ways: it allows them to build their brand, engage customers through promotional activities, and identify trends and customer opinions. There are currently 7.5 million active Twitter users in Canada who use the platform almost daily. The analytics tools on Twitter Business enable companies to gain detailed insights about their audience and engagement. Many companies use Twitter to communicate with customers in real-time and increase sales.
Twitter Guide - Learn more about Twitter Marketing
Get basic Information on Twitter promotion. Learn more about how to promote your website through twitter marketing
Introduction to Twitter
A presentation about Twitter and how it can be used for PR, communications and marketing. Presented internally for my Weber Shandwick colleagues but applicable to an external audience also.
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Beyond Selfies - Social Media for Personal Branding & Influence
This document discusses using social media for personal branding and influence. It provides tips on developing an authentic personal brand online, including choosing the right platforms like LinkedIn, Twitter, Facebook and Instagram. Advice is given on profile photos, keywords, content sharing and engagement. Tools for social media management are also mentioned. The importance of consistency across channels and staying authentic to your personal brand are emphasized.
Considerations for Social Media Policy: A Marketer's Purview - 2012
I gave this presentation at TechAmerica, June, 2012, HR and Legal Social Media Policy Roundtable event.
There is much balancing to be done when creating social media policy. You need to inform and guide, but you need to be careful you do not set up so many restrictions that the business does not fully benefit from the use of social media by employees.
Twitter: Now What? - Web 2.0 Conf. OCT, 2011, NYC
The document discusses strategies for managing a Twitter account that has gained followers. It recommends having a plan that involves building a Twitter team, sharing responsibilities among team members, and connecting the Twitter account to different departments within the organization. It also suggests developing content strategy, engagement plans, and a crisis plan for the Twitter account.
Social crush victoria harres
Social media has helped PR go from one way messaging or publicity to true 'public' relations where the opportunities for engaging and having meaningful conversations with our audiences are as easy as a tweet or a comment.
Building a social media strategy - Presented for CFMA DFW, July 2011
The document discusses building an effective social media strategy. It covers assessing the current social media landscape, setting goals and metrics, developing content and engagement guidelines, planning for crises, and establishing internal processes and tools. Key aspects include understanding your audience, creating a content plan, designating social media team roles and responsibilities, and providing resources for employees. The overall message is that an organized strategy that considers objectives, guidelines, and internal support can help brands effectively engage through social media.
You've Successfully Attracted a Twitter Following, Now what?
There comes a point for a brand on Twitter that you have to figure out how to scale what you were doing successfully for a small following to a quickly growing audience.
Build a Team Microblogging Strategy
Why Team Tweeting? The requirements of keeping your brand’s Twitter content fresh while dealing with customer service and sales leads can quickly become too much for one person with a day job. But how do you effectively share the responsibilities–while maintaining a strong personal voice? How do you establish guidelines to assure that the team communicates appropriately and on a schedule–while adding value to the conversation?
Media Relations and Team Tweeting
This document discusses how journalists use social media and the effectiveness of various tactics for media relations. It finds that the percentage of journalists using and being pitched on social networks like Twitter has increased significantly since 2009. The document recommends using Twitter for media relations as journalists use it for research and building relationships, and provides tips for a successful Twitter media relations strategy, including having the right team, developing a content strategy focused on industry news and engagement, and using tools like Oneforty. It also notes that email pitches are still preferred by most journalists.
P R N Media Event Dallas Sep 2009
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Twitter: A New Frontier For Business
- 1. A New Frontier for Business Pioneers By Victoria Harres Akers @PRNewswire
- 9. The GOOD, the BAD, the SPAM! ...what’s the difference?
- 13. TweetUp! @AdventureGirl, @Boingo, @PRNewswire (photographed by @AspenSpin) ...taking relationships beyond the virtual.
- 18. Promoting their brands * Generating revenue * Monitoring what works * Using tweetups for solid connections * Minding best practices and twetiquette to achieve success
Editor's Notes
- I want to tell you a story...
- So what ‘are’ companies doing successfully on Twitter...
- Companies are using Twitter for customer service ...
- Branding. Intuit saw about a 30% drop in negative sentiment online in the first 3 months of starting to Twitter.
- Companies like eBay took the opportunity for transparency.
- Kojji BBQ... making the online follower and offline customer.
- Companies are selling products and making a profit
- What exactly is the difference between the GOOD, the BAD, and the SPAM?
- Successful companies think beyond self promotion.
- It ‘really’ can’t be all about you. Who would follow this?
- Direct messages are not an opportunity for direct marketing.
- A tweetup is a way to take your virtual relationship to the next level of commitment.
- A tweetup can be as informal as posting a tweet last moment.
- It can be planned long ahead of time with a twtvite. It can offer free food and drinks, or just a gathering place.
- Although there are no rules, these are some best practices.
- As in any social situation you have to mind your Ps and Qs
- Again...what are successful companies doing on Twitter... We are still in the pioneer days of Twitter. It’s a time of exploration and discovery....
- The end.