The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.

1. @martinwaxman #PRSAWDC
Social
Media
Barometer
Mar$n
Waxman
April
19,
2013
© 2013 Martin Waxman. All rights Reserved.
PRSA
Western
District
Conference

2. @martinwaxman #PRSAWDC
Good
to
meet
you
IRL
@martinwaxman

3. @martinwaxman #PRSAWDC
Search
me…

4. @martinwaxman #PRSAWDC
Search
me…

5. @martinwaxman #PRSAWDC
Search
me…
Ontogeny recapitulates phylogeny
Is
seman$c
search
the
end
of
serendipity?

6. @martinwaxman #PRSAWDC
The
new
genera$on
gap

7. @martinwaxman #PRSAWDC
I’d
like
that
to
go
Mobility
means
never
having
to
say
you
can’t
reach
me

8. @martinwaxman #PRSAWDC
The
face
of
new
media
We
do
the
programming
but
we
don’t
get
paid

9. @martinwaxman #PRSAWDC
Digital
first
Beyond
publicity…
Time
for
PR
to
lead

10. @martinwaxman #PRSAWDC
…puPng
things
in
focus

11. @martinwaxman #PRSAWDC
How we get there
1. Strategy
2. Training
3. Content

12. @martinwaxman #PRSAWDC
Barometer
1. Search me – semantic search…is it the end of
serendipity?
2. Generation gap – 35 is the new dividing line
3. I’d like that to go– mobility means our online
connections are always with us
4. Face of new media – we’re the programmers
yet we don’t get paid
5. Digital first communications – media’s
adapting. PR can no longer sit idly by…

13. @martinwaxman #PRSAWDC

14. @martinwaxman #PRSAWDC
Contact: Martin Waxman
martinwaxman@gmail.com
Blog: myPALETTE
Twitter: @martinwaxman
Inside PR