Social Media Barometer by Martin WaxmanMartin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
Deze infographic geeft inzichtelijk hoe u in 8 stappen een strategie maakt voor Social Media business to business. Wilt hulp bij het opstellen van uw Social Media strategie? Ga naar www.socialelpehant.nl
Twitter is one of the most underrated social networks in my opinion. I want you and your business to thrive with on Twitter! These are the 5 tips to success for Twitter. This presentation was given at Modern Femme Movement 2016 in Virginia Beach, VA.
Simon Cast is the head of products at PeerIndex and previously worked as a rocket scientist. He grew up in the Middle East and tweets on Twitter under the handle @simoncast. Influence is based on trust in the messenger and is built up over time through consistent messaging, but does not guarantee future behavior and instead represents the probability of achieving desired behavior. Influence also cannot be divorced from the topic, as no one is influential in everything.
Social Media Marketing - A Super Simple Strategy
Social media doesn't have to be difficult. Do these 6 things to make your social media marketing simple and productive. Whether you have a social media account for your business or not, here's how to easily build your networks, promote your business and get results.
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Social Media Barometer by Martin WaxmanMartin Waxman
The document discusses Martin Waxman's social media barometer, which highlights 5 topics: 1) Whether semantic search will end serendipity, 2) A new generation gap emerging at age 35, 3) How increased mobility means our online connections are always with us, 4) New media programmers do the work but don't get paid, and 5) Digital-first communications requiring PR to adapt and lead. The barometer is part of Waxman's presentation at the PRSA Western District Conference, and he provides his contact information.
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
Truly dawning on the world of digital, it’s a surprising reminder that the iPhone just launched in 2007. The birth of an era really, for since, not only has the way we live our lives changed, but the way marketers operate has dramatically shifted. I have presented 6 key trends for digital in 2015, thanks to SalesForce Connections, presented to the digital marketing audience.
Deze infographic geeft inzichtelijk hoe u in 8 stappen een strategie maakt voor Social Media business to business. Wilt hulp bij het opstellen van uw Social Media strategie? Ga naar www.socialelpehant.nl
Twitter is one of the most underrated social networks in my opinion. I want you and your business to thrive with on Twitter! These are the 5 tips to success for Twitter. This presentation was given at Modern Femme Movement 2016 in Virginia Beach, VA.
Simon Cast is the head of products at PeerIndex and previously worked as a rocket scientist. He grew up in the Middle East and tweets on Twitter under the handle @simoncast. Influence is based on trust in the messenger and is built up over time through consistent messaging, but does not guarantee future behavior and instead represents the probability of achieving desired behavior. Influence also cannot be divorced from the topic, as no one is influential in everything.
Social Media Marketing - A Super Simple Strategy
Social media doesn't have to be difficult. Do these 6 things to make your social media marketing simple and productive. Whether you have a social media account for your business or not, here's how to easily build your networks, promote your business and get results.
Do you use gut instinct when conducting outreach?
In this presentation, I look into how often we're using gut feels when it comes to launching campaigns and use data analysis to highlight to give more guidance on what we should be doing ahead of that all-important lanch date.
Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How To Crush It With Pinterest. PRESENTATION: Pinterest Marketing Survival Guide: Don't Be Left For Dead - Given by Matt Siltala, @Matt_Siltala - Avalaunch Media, President. #SocialPro #23A1
SEO - Entendiendo a los motores de búsquedaPrograma ESTIC
The document repeatedly lists Ivan Garcia's Twitter handle (@ivangarcia) and the URL to his blog (www.seoblog.es) over multiple lines. It provides contact information for Ivan Garcia and the address of his blog but no other contextual information.
Using the power of images to maximize the impact of the DIESEL Pinterest pageInSites on Stage
Using the power of images to maximize the impact of the DIESEL Pinterest page, presented by Maarten Lagae (Senior Research Manager at InSites Consulting) at the Youth Marketing Strategy event on Wednesday March 26, 2014 in London (UK).
#TweetSmarter with Data-Driven Insights from Twitter and HubSpotHubSpot
This document discusses best practices for using Twitter to unlock value for businesses. It provides statistics on Twitter usage and recommends focusing tweets on clear goals, keeping them short, adding context with links and media, optimizing for leads, and starting conversations. Specific tips include curating content with a calendar, priming users before click-throughs, and experimenting while tracking results.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
What constitutes effective communications? How do businesses make sure that their communications with their stakeholders generate meaningful results.
In this report, we look at what makes for effective communications - in key regions around the world and globally.
For more information, just get in touch.
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...AccuraCast
How the major advertising platforms are dealing with Tracking and Privacy, and what your business needs to do to prepare for upcoming changes.
Presented by Farhad Divecha
on April 6, 2022 at 11:50 am
Each of the major ad networks has taken a different approach to tackling the changes to user tracking methodologies in the past couple of years. Learn what you should do to future-proof your business against these changes.
The talk will include a behind-the-scenes look at the data-led online marketing strategies of leading global corporations
Social Stories: Best PRactices door Sanne HeerinkSOCIAL.INC
The document discusses social media strategies including press releases, influencers, reputation management, seeding, and strengthening offline events. It focuses on social stories as a key tactic, listing social stories repeatedly throughout. It also provides contact information for the social media agency Social Inc. and invites people to drinks and talks events.
FAYA:80(read FAYA port 80) is a monthly technology session hosted by FAYA Corporation, where technology enthusiasts converge to discuss and analyse the emerging trends in technology. The sessions aim to provide a platform for both amateurs and experts, to keep at par with the emerging tools and technologies in the IT industry. The objective of this endeavour is to create further tech communities which will enable peer group learning.
It aims to inculcate a culture of community of practise for the entrepreneurs, developers and technology professionals whereby they ignite the art of knowledge gaining and knowledge sharing.
Born out of a desire that technology professionals in Technopark, Kerala, should not lag behind when it comes to the futuristic technologies, FAYA:80 was kick-started in June, 2013 and is organized on the first Wednesday of every month at the Floor of Madness, FAYA in Technopark, Trivandrum.
FAYA:80 celebrated its 50th edition in July, 2017 with DISRUPT KERALA 2017, a day-long tech event, with a lineup of global speakers and visionaries. DISRUPT KERALA 2017 also saw the launch of two separate ongoing chapters of FAYA:80 in Kochi and Kozhikode, which are conducted on the second and third Wednesdays of the month respectively.
Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, ...Marketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Blending your digital sports strategy - Travis Wrightdigitalsportsday
The document discusses emerging marketing technologies and trends. It introduces Travis Wright, the Chief Marketing Technologist at CCP.Digital and host of various podcasts. It then provides brief descriptions and links to various marketing technology companies and tools, including those related to content management, social media monitoring, customer data analysis, and blockchain applications. Tags and hashtags like #MarTech are used throughout to indicate the focus is on marketing technology.
SMX 2016 - "A Powerful Partnership: How Content Put Public Relations Back in ...Martijn Burgman
"A Powerful Partnership: How Content Put Public Relations Back in Style"
With more and more companies doing content marketing, it becomes increasingly harder do stand out from this content overkill. So, how do we make sure our content gets in front of the right audience? How do we create synergies throughout all of our content and how do we eventually get legendary links and mentions?
In this session I gave at the SMX 2016 in Munich I focussed on how SEO's and Content marketeers could and should leverage the power of Public Relations within their daily work and vice versa in order to achieve great results.
How To Run Giveaways On Facebook Using RafflecopterArdanette Seguban
The document discusses how to use Rafflecopter, a free tool, to create and run giveaways on Facebook. It provides step-by-step instructions for setting up a Facebook page, creating a giveaway on Rafflecopter, installing the Rafflecopter widget on the Facebook page, and selecting a random winner from the entries. Using Rafflecopter for giveaways can help increase engagement and grow a brand's fan base on Facebook.
The document discusses agile marketing and real-time public relations. It outlines five secrets of the agile marketing mindset: planned spontaneity, extreme vigilance, relevance and resonance, velocity, and originality. It also describes four stages of real-time PR in action: planned real-time activity, news-led reactive experiments, reaching a tipping point, and developing a consistent process. The document was presented by Paul Sutton at a CIPRSM event on social media and summer communications.
This document discusses various tactics for getting free PR for a business, including: reaching out to journalists when a business is mentioned without being linked to online; monitoring journalist requests on social media and pitching relevant stories; capitalizing on current events through "newsjacking"; providing case studies to publications; submitting Freedom of Information requests to local organizations; and seeking listings and discounts to promote a business through websites. The overall message is that with strategies like these, PR coverage can be achieved without any out-of-pocket costs.
How we got more than 700 mentions on twitter in less than 2 hours?Simplify360
How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.
2019 Sloan Sports and Analytics Conference Twitter Recap for Sports BusinessNeil Horowitz
In March 2019, the annual Sloan Sports and Analytics Conference was held in Boston, bringing together thought leaders and practitioners throughout sports business, performance, tech, and, of course, intelligence/analytics.
This deck is a collection of the best quotes, insights, and observations (for sports business, generally) shared via Twitter at the event.
Thanks to everyone whose tweets helped fuel this recap and to Sloan for hosting and providing coverage of an incredible conference! For more on me, follow on Twitter @njh287, connect on Linkedin (Neil Horowitz), and visit www.dsmsports.net.
Technology and innovation continue to flip every industry on its head. Leading organizations have embraced a new model of operating that reward productivity over presence. And while corporates flex tired post-industrial ways, a movement of creative independents steadily grows stronger.
Social Fabric's Future of Work series celebrates the folks that are reinventing work in real time. Now touring its 4th continent after Europe, Asia, and the Americas
Part talk and part workshop, we help design a future where you wake up every day doing your best work. We discover what you're working on and how you can accelerate with the help of your community.
Participants come away a fresh perspective and actionable ways to design lasting work rhythms and rituals.
The document discusses the importance of validating and testing new products and ideas. It emphasizes getting out of the building to test products with customers and find early adopters. A key takeaway is that ideas are worthless until they are tested, so companies should build minimum viable products and get feedback to enhance their products before full launch. Testing and validating in the market is presented as critical to avoiding failures like Webvan, which expanded too quickly before properly demonstrating product-market fit.
3 Things You'd Be Crazy Not to Steal from MarketingMike Taylor
You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
This document provides 12 tips for customer service but does not describe the specific tips. It appears to be an outline or table of contents for a guide on best practices in customer service, but without the accompanying descriptions or explanations for each tip, the essential information and high level overview cannot be determined from this document alone.
Pinterest Marketing Survival Guide: Don't Be Left For Dead By Matt Sitala Marketing Land
From the SocialPro Conference in Las Vegas, Nevada, November 18-19, 2015. SESSION: How To Crush It With Pinterest. PRESENTATION: Pinterest Marketing Survival Guide: Don't Be Left For Dead - Given by Matt Siltala, @Matt_Siltala - Avalaunch Media, President. #SocialPro #23A1
SEO - Entendiendo a los motores de búsquedaPrograma ESTIC
The document repeatedly lists Ivan Garcia's Twitter handle (@ivangarcia) and the URL to his blog (www.seoblog.es) over multiple lines. It provides contact information for Ivan Garcia and the address of his blog but no other contextual information.
Using the power of images to maximize the impact of the DIESEL Pinterest pageInSites on Stage
Using the power of images to maximize the impact of the DIESEL Pinterest page, presented by Maarten Lagae (Senior Research Manager at InSites Consulting) at the Youth Marketing Strategy event on Wednesday March 26, 2014 in London (UK).
#TweetSmarter with Data-Driven Insights from Twitter and HubSpotHubSpot
This document discusses best practices for using Twitter to unlock value for businesses. It provides statistics on Twitter usage and recommends focusing tweets on clear goals, keeping them short, adding context with links and media, optimizing for leads, and starting conversations. Specific tips include curating content with a calendar, priming users before click-throughs, and experimenting while tracking results.
Google and Twitter: How to Sing a Sweet Marketing Duet - SMX West 2017 - Mark...Mark Traphagen
Since Google resumed its "firehose access" deal with Twitter in July 2015, tweets have been showing in Google search. But not all tweets are indexed by Google. Learn what we found in a series of massive studies of what tweets show up on Google, and get actionable steps to increase your chances of showing up in search for keywords you might never rank for with your site content.
What constitutes effective communications? How do businesses make sure that their communications with their stakeholders generate meaningful results.
In this report, we look at what makes for effective communications - in key regions around the world and globally.
For more information, just get in touch.
Brighton SEO - Search Advertising Show - How Are We Dealing With Tracking & P...AccuraCast
How the major advertising platforms are dealing with Tracking and Privacy, and what your business needs to do to prepare for upcoming changes.
Presented by Farhad Divecha
on April 6, 2022 at 11:50 am
Each of the major ad networks has taken a different approach to tackling the changes to user tracking methodologies in the past couple of years. Learn what you should do to future-proof your business against these changes.
The talk will include a behind-the-scenes look at the data-led online marketing strategies of leading global corporations
Social Stories: Best PRactices door Sanne HeerinkSOCIAL.INC
The document discusses social media strategies including press releases, influencers, reputation management, seeding, and strengthening offline events. It focuses on social stories as a key tactic, listing social stories repeatedly throughout. It also provides contact information for the social media agency Social Inc. and invites people to drinks and talks events.
FAYA:80(read FAYA port 80) is a monthly technology session hosted by FAYA Corporation, where technology enthusiasts converge to discuss and analyse the emerging trends in technology. The sessions aim to provide a platform for both amateurs and experts, to keep at par with the emerging tools and technologies in the IT industry. The objective of this endeavour is to create further tech communities which will enable peer group learning.
It aims to inculcate a culture of community of practise for the entrepreneurs, developers and technology professionals whereby they ignite the art of knowledge gaining and knowledge sharing.
Born out of a desire that technology professionals in Technopark, Kerala, should not lag behind when it comes to the futuristic technologies, FAYA:80 was kick-started in June, 2013 and is organized on the first Wednesday of every month at the Floor of Madness, FAYA in Technopark, Trivandrum.
FAYA:80 celebrated its 50th edition in July, 2017 with DISRUPT KERALA 2017, a day-long tech event, with a lineup of global speakers and visionaries. DISRUPT KERALA 2017 also saw the launch of two separate ongoing chapters of FAYA:80 in Kochi and Kozhikode, which are conducted on the second and third Wednesdays of the month respectively.
Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, ...Marketing United
Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
Blending your digital sports strategy - Travis Wrightdigitalsportsday
The document discusses emerging marketing technologies and trends. It introduces Travis Wright, the Chief Marketing Technologist at CCP.Digital and host of various podcasts. It then provides brief descriptions and links to various marketing technology companies and tools, including those related to content management, social media monitoring, customer data analysis, and blockchain applications. Tags and hashtags like #MarTech are used throughout to indicate the focus is on marketing technology.
SMX 2016 - "A Powerful Partnership: How Content Put Public Relations Back in ...Martijn Burgman
"A Powerful Partnership: How Content Put Public Relations Back in Style"
With more and more companies doing content marketing, it becomes increasingly harder do stand out from this content overkill. So, how do we make sure our content gets in front of the right audience? How do we create synergies throughout all of our content and how do we eventually get legendary links and mentions?
In this session I gave at the SMX 2016 in Munich I focussed on how SEO's and Content marketeers could and should leverage the power of Public Relations within their daily work and vice versa in order to achieve great results.
How To Run Giveaways On Facebook Using RafflecopterArdanette Seguban
The document discusses how to use Rafflecopter, a free tool, to create and run giveaways on Facebook. It provides step-by-step instructions for setting up a Facebook page, creating a giveaway on Rafflecopter, installing the Rafflecopter widget on the Facebook page, and selecting a random winner from the entries. Using Rafflecopter for giveaways can help increase engagement and grow a brand's fan base on Facebook.
The document discusses agile marketing and real-time public relations. It outlines five secrets of the agile marketing mindset: planned spontaneity, extreme vigilance, relevance and resonance, velocity, and originality. It also describes four stages of real-time PR in action: planned real-time activity, news-led reactive experiments, reaching a tipping point, and developing a consistent process. The document was presented by Paul Sutton at a CIPRSM event on social media and summer communications.
This document discusses various tactics for getting free PR for a business, including: reaching out to journalists when a business is mentioned without being linked to online; monitoring journalist requests on social media and pitching relevant stories; capitalizing on current events through "newsjacking"; providing case studies to publications; submitting Freedom of Information requests to local organizations; and seeking listings and discounts to promote a business through websites. The overall message is that with strategies like these, PR coverage can be achieved without any out-of-pocket costs.
How we got more than 700 mentions on twitter in less than 2 hours?Simplify360
How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.
2019 Sloan Sports and Analytics Conference Twitter Recap for Sports BusinessNeil Horowitz
In March 2019, the annual Sloan Sports and Analytics Conference was held in Boston, bringing together thought leaders and practitioners throughout sports business, performance, tech, and, of course, intelligence/analytics.
This deck is a collection of the best quotes, insights, and observations (for sports business, generally) shared via Twitter at the event.
Thanks to everyone whose tweets helped fuel this recap and to Sloan for hosting and providing coverage of an incredible conference! For more on me, follow on Twitter @njh287, connect on Linkedin (Neil Horowitz), and visit www.dsmsports.net.
Technology and innovation continue to flip every industry on its head. Leading organizations have embraced a new model of operating that reward productivity over presence. And while corporates flex tired post-industrial ways, a movement of creative independents steadily grows stronger.
Social Fabric's Future of Work series celebrates the folks that are reinventing work in real time. Now touring its 4th continent after Europe, Asia, and the Americas
Part talk and part workshop, we help design a future where you wake up every day doing your best work. We discover what you're working on and how you can accelerate with the help of your community.
Participants come away a fresh perspective and actionable ways to design lasting work rhythms and rituals.
The document discusses the importance of validating and testing new products and ideas. It emphasizes getting out of the building to test products with customers and find early adopters. A key takeaway is that ideas are worthless until they are tested, so companies should build minimum viable products and get feedback to enhance their products before full launch. Testing and validating in the market is presented as critical to avoiding failures like Webvan, which expanded too quickly before properly demonstrating product-market fit.
3 Things You'd Be Crazy Not to Steal from MarketingMike Taylor
You may not realize it, but as learning professionals, we have a lot of things in common with marketers. Possibly the biggest is our common challenge of how to get people’s attention and help them think and act in new ways.
So, what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions.
- Learn 3 top techniques that marketers have been successfully using for years to capture attention and move people to take action. And you’d be crazy not to do the same.
This document provides 12 tips for customer service but does not describe the specific tips. It appears to be an outline or table of contents for a guide on best practices in customer service, but without the accompanying descriptions or explanations for each tip, the essential information and high level overview cannot be determined from this document alone.
El documento describe la interacción entre los sectores de una economía. El estado asigna recursos y redistribuye la renta. Las empresas contratan factores productivos de las familias para producir bienes y servicios que venden. Las familias alquilan sus factores productivos a las empresas y consumen los bienes y servicios producidos. El sector productivo genera alimentos y materias primas mientras que el sector no productivo ofrece servicios y comercio. Hay flujos de bienes, servicios, impuestos y ayudas entre los diferentes sectores.
Brick is a common building material made from clay, sand, and water. There are several types of bricks based on their manufacturing process, including pressed clay bricks which have indentations called frogs, and wire cut bricks which have holes. Bricks are classified based on their quality, such as first class bricks which are well-burnt and pass certain tests. They are used widely in construction for walls, pavements, and other applications. Properties like hardness, water absorption, and strength can vary between brick types and quality.
Este documento explica los comentarios en Java y la herramienta Javadoc. Detalla los tipos de comentarios en Java, como los comentarios de línea y los comentarios JavaDoc. Describe el formato y etiquetas de los comentarios JavaDoc, como @author, @param y @return. También cubre cómo generar documentación HTML usando la herramienta Javadoc en línea de comandos.
Este documento describe los conceptos básicos de la programación orientada a objetos, incluyendo la implementación y declaración de clases, la declaración e instanciación de objetos, y los atributos y métodos. Explica que las clases son abstracciones que representan objetos con comportamiento e interfaz común, y que los objetos tienen estado definido por sus atributos y comportamiento definido por sus métodos. También incluye ejemplos de sintaxis para declarar clases, objetos, atributos y métodos.
El documento describe las características del lenguaje C que facilitan el diseño, la implementación, la operación y el mantenimiento de programas grandes, incluyendo la capacidad de dividir un programa en módulos llamados funciones que permiten construir programas a partir de piezas pequeñas manejables. También explica conceptos como parámetros, tipos de retorno, llamadas a funciones y prototipos.
Este documento explica los parámetros en los métodos de Java. Los parámetros formales en la especificación del método se reemplazan por los parámetros actuales cuando se llama al método. Los parámetros actuales deben coincidir en tipo, orden y número con los parámetros formales. También describe cómo pasar parámetros entre métodos y clases de diferentes paquetes en Java.
Este documento describe los diferentes tipos de datos en Java, incluyendo tipos primitivos como enteros, flotantes y caracteres, y tipos referenciados como arrays y clases. Explica cómo declarar variables y constantes asociadas a estos tipos de datos, así como las reglas para los identificadores. También cubre la conversión entre tipos numéricos y cadenas de caracteres.
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseJulia Campbell
It's a crowded, cluttered, noisy online landscape, with information coming at us from every angle. How can a small nonprofit stand out without spending hours on social media or tons of money on advertising? In this webinar, Nonprofit Digital PR expert Julia Campbell will explain the concept of Digital PR, why it's vital for nonprofits, and how to start a Digital PR plan. Nonprofits will come away with techniques that they can implement to build movements and connect with supporters, in an authentic and ethical way.
Learning objectives:
What is Digital PR and why it's more than just "getting on social media"
How to start a manageable Digital PR Plan for your nonprofit
Tried-and-true techniques and tools to manage online overwhelm and get better results from your digital marketing activities
The document discusses marketing strategies in the digital age. It argues that buzzwords like "content marketing", "inbound marketing", and "digital-first" are not answers to effective marketing. Instead, it recommends having a market orientation, channel-neutrality, and focusing on tactics like advertising, direct marketing, and PR across both online and offline mediums rather than any single medium. The key is having an integrated marketing strategy that brings together different tactics and reaches customers on the channels they use rather than being defined by new technologies.
This document summarizes key events and trends in digital marketing and social media from 2016 and predictions for 2017. In 2016, live video grew significantly on platforms like Facebook, mobile usage dominated with over 80% of time spent on social, and advertising spending substantially increased, especially on Instagram and Facebook. Popular hashtags in 2016 included #RIO2016, #ELECTION2016 and #POKEMONGO. Key trends to watch for in 2017 include further growth of live video, virtual reality, Instagram stories, Snapchat stories, branded communities, and use of social intranet platforms like Slack.
The document provides a social media strategy for Twitter, Facebook, and LinkedIn. For Twitter, the strategy is to build an audience of local businesses and actively engage users through different types of targeted tweets at optimal times. The Facebook strategy is to showcase work and mirror engaging Twitter content. The LinkedIn strategy is to use the profile to provide company information and connect with employees, clients, and local businesses through groups related to target markets.
This document discusses social media effectiveness and building awareness for an organization. It presents a social media effectiveness cycle with four steps: 1) Build awareness with social media content to engage audiences and measure network growth, 2) Engage the audience with valuable, interactive content while maintaining good etiquette, 3) Provide calls-to-action (CTAs) that motivate audience commitment, and 4) Give community members value so they spread the organization's message. The overall message is that an effective social media strategy can significantly increase awareness, engagement, and community support for an organization.
The document discusses how to make a successful digital edition. It recommends sorting intellectual property rights and reproduction permissions, supporting customers, knowing the target audience, communicating with manufacturers, marketing the product effectively, analyzing user data, and making the digital edition engaging rather than flat or dull. The overall message is to not just create a good product, but to publish it well in order to have a digital edition that works.
Social media for Start ups and #Twitter explained by @ukmarketinghelp and spo...Dan Sodergren
A class on how to use Social Media and then Twitter to create more brand awareness for your start up and brand. Including top tools that the agencies don't want you to know about i.e.
http://twittercounter.com
http://socialmention.com/
http://www.twitalyzer.com/
http://manageflitter.com
http://twitonomy.com
http://tweetreach.com
http://mentionmapp.com
http://follogro.com
From Twitter Huh? To Twitter Smarter How To Get More From Tweeting - #SMDayHouMadalyn Sklar
Madalyn Sklar is a social media expert who presented tips on using Twitter more effectively. She covered building the perfect Twitter profile, using Twitter lists to organize followers, participating in Twitter chats, and provided her secret sauce for success on Twitter which includes tweeting daily, engaging with others, and using advanced search features. Sklar also promoted her social media coaching services and online Twitter training course.
Social is Ready to be Loved - Webinar March 2014HubSpot
According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year.
Google is constantly tweaking its search algorithm, making it extremely difficult for businesses to keep up. More than ever, social can help businesses achieve their goals. In this live webinar, executives from UK marketing agencies, Distilled and Zazzle Media, will discuss how to make the most of your social media efforts.
You'll learn how to:
Growth hack your way to a larger, more engaged audience
Discover why paying for social can really work
Effectively use paid distribution to seed your content
Measure the ROI of your efforts
Keynote presentation at DTCC's Kent County Economic Summit 2015 DelawareLisa Flowers
The document discusses integrating traditional, digital, and social media marketing. It notes that social media has transformed one-way communication into real-time dialogue. It provides statistics on social media usage and recommends businesses use social media because it is free/cheap, where customers are, and a driver to other sites. The document outlines steps to get started with social media marketing, including setting goals, claiming profiles, developing a strategy and being consistent. It emphasizes integrating social media with other channels, like using each to promote the other. Finally, it provides tips and examples of how to promote social media across various business materials and platforms.
Presented at Las Vegas 2011 Multi-Specialty Foundation Symposium - overview of benefits & best practices for using Twitter, Foursquare, QR Codes to attract and retain patients.
This document provides an overview of Colorado State University's social media strategy and best practices. It begins with introducing the CSU Social team members and outlining their purpose, mission, principles and values.
It then breaks down their social media strategy into three key takeaways: deconstructing content creation by examining how to create effective videos, photos and designs; deconstructing content optimization by looking at optimizing posts on Facebook, Twitter and Instagram; and deconstructing analytics by focusing on key performance indicators and data visualization.
For each takeaway, there are detailed sections on equipment, tools, costs and tips needed to produce high-quality content for different social media channels and formats. Common struggles for higher education social
Social Media for Catering and Event Professionals - NACEKrista Neher
I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media.
My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level.
Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.
This document discusses strategies for social media success and marketing. It provides statistics on social media usage and outlines a six-step process. The first step is to understand your customers by learning about their needs at different stages. The second step is to identify influencers in your industry. The third step is to generate leads by solving customers' problems. Additional tips include using infographics, video and blogs to increase engagement. Customer testimonials show how others have increased sales using these social media strategies. The document promotes a six-week online training course on social media for business.
Instagram Insta-Success, Advanced Edition By Hayes DavisMarketing Land
From the From the SocialPro Conference in Seattle, Washington, June 20-21, 2016.. SESSION: Instagram Insta-Success, Advanced Edition. PRESENTATION: Instagram Insta-Success, Advanced Edition - Given by Hayes Davis, @hayesdavis - Union Metrics, CEO. #SocialPro #23A1
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...Marketing United
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
How to Update Your Social Media Marketing Strategy for 2021Julia Campbell
Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020!
The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers.
With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?
In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.
Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place.
She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.
Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more!
Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients.
She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.
Similar to I social media e l'effetto Di Caprio (20)
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"sameer shah
Embark on a captivating financial journey with 'Financial Odyssey,' our hackathon project. Delve deep into the past performance of two companies as we employ an array of financial statement analysis techniques. From ratio analysis to trend analysis, uncover insights crucial for informed decision-making in the dynamic world of finance."
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
Navigating today's data landscape isn't just about managing workflows; it's about strategically propelling your business forward. Apache Airflow has stood out as the benchmark in this arena, driving data orchestration forward since its early days. As we dive into the complexities of our current data-rich environment, where the sheer volume of information and its timely, accurate processing are crucial for AI and ML applications, the role of Airflow has never been more critical.
In my journey as the Senior Engineering Director and a pivotal member of Apache Airflow's Project Management Committee (PMC), I've witnessed Airflow transform data handling, making agility and insight the norm in an ever-evolving digital space. At Astronomer, our collaboration with leading AI & ML teams worldwide has not only tested but also proven Airflow's mettle in delivering data reliably and efficiently—data that now powers not just insights but core business functions.
This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
3. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
ALESSIA MUSI
I SOCIAL MEDIA E
L’EFFETTO DI CAPRIO
FINO A CHE PUNTO I SOCIAL APPARTENGONO AL MONDO REALE?
4. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
ALESSIA MUSI
@ALESSIA2301
Mi piacciono i #numeri e le #idee, amo
misurare il successo delle idee coi numeri,
adoro far cambiare i numeri sfruttando le
idee. E mi piace il web @aquest
MI PRESENTO
La tua foto qui
Consigliamo di usare quella sul
sito Mashable SMDAYIT
14. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
ALESSIA MUSI
@ALESSIA2301
Mi piacciono i #numeri e le #idee, amo
misurare il successo delle idee coi numeri,
adoro far cambiare i numeri sfruttando le
idee. E mi piace il web @aquest
MI PRESENTO
La tua foto qui
Consigliamo di usare quella sul
sito Mashable SMDAYIT
38. #SMDAYITMASHABLE SOCIAL MEDIA DAY ITALY
Grazie
AVETE DOMANDE?
ALESSIA MUSI
@ALESSIA2301
La tua foto qui
Consigliamo di usare quella sul
sito Mashable SMDAYIT