This document discusses authorship and AuthorRank, which is Google's attempt to recognize high-quality authors and give their content higher rankings in search results. It provides several methods for marking up pages with authorship information, including rel=author links and Google Profile verification. While there is currently no clear evidence AuthorRank directly impacts rankings, Google employees have suggested it may provide benefits in the future if authors build quality content and strong reputations. The best way to increase AuthorRank is to create great content, engage with users, and publish on high-authority sites to naturally build expertise and influence over time.
This document provides guidance on link building strategies that comply with search engine guidelines. It begins by establishing the author's expertise and then discusses proper ways to obtain links, such as through high-quality infographics and guest posts on other sites, as well as strategies to avoid like press releases, widgets, or automated link exchanges that are not genuine endorsements. The key principles are that links must be natural citations and not manipulated or bought in any way in order to build useful authority and avoid issues with search engine algorithms.
Pubcon South 2013 authorship and author rank - April 24th, 2013.Eric Enge
My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
My classmates and I review the recent changes to Google Authorship and its impact on online visibility and SEO. Great review for marketing and communications folks who deal with promoting thought leadership and looking to improve their authors' online presence.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
How to implement Google Authorship - BlueclawBlueclaw
This document provides a brief how-to guide for setting up Author Rich Snippets in Google to increase click-through rate. It outlines the steps to create a Google+ account, link to it from webpages, and add reciprocal links. Plugins for WordPress are also mentioned to simplify the process. A more detailed guide on the topic will be posted to the Blueclaw blog soon.
This document discusses authorship and AuthorRank, which is Google's attempt to recognize high-quality authors and give their content higher rankings in search results. It provides several methods for marking up pages with authorship information, including rel=author links and Google Profile verification. While there is currently no clear evidence AuthorRank directly impacts rankings, Google employees have suggested it may provide benefits in the future if authors build quality content and strong reputations. The best way to increase AuthorRank is to create great content, engage with users, and publish on high-authority sites to naturally build expertise and influence over time.
This document provides guidance on link building strategies that comply with search engine guidelines. It begins by establishing the author's expertise and then discusses proper ways to obtain links, such as through high-quality infographics and guest posts on other sites, as well as strategies to avoid like press releases, widgets, or automated link exchanges that are not genuine endorsements. The key principles are that links must be natural citations and not manipulated or bought in any way in order to build useful authority and avoid issues with search engine algorithms.
Pubcon South 2013 authorship and author rank - April 24th, 2013.Eric Enge
My presentation on why Authorship and Author Rank, as well as some speculation on how Google will measure it. Given at Pubcon South on April 24th, 2013.
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
My classmates and I review the recent changes to Google Authorship and its impact on online visibility and SEO. Great review for marketing and communications folks who deal with promoting thought leadership and looking to improve their authors' online presence.
This document discusses Google Authorship and how it can be implemented as an SEO strategy. It provides technical details on setting up a Google+ profile and linking articles to the profile to verify authorship. The document suggests authorship may impact rankings by giving more weight to an author's social metrics, engagement, and authority. It advises SEOs to find and engage with key authors to build quality links and content. Larger brands are encouraged to develop authoritative staff members and invest in specialized interesting content to build their online profiles.
How to implement Google Authorship - BlueclawBlueclaw
This document provides a brief how-to guide for setting up Author Rich Snippets in Google to increase click-through rate. It outlines the steps to create a Google+ account, link to it from webpages, and add reciprocal links. Plugins for WordPress are also mentioned to simplify the process. A more detailed guide on the topic will be posted to the Blueclaw blog soon.
1. The document discusses how knowledge graphs and social graphs represent connections between data elements by understanding their properties and relationships. It provides examples of how Google is using knowledge graphs and social graphs to power semantic search and enhance search results.
2. The presentation recommends ways for marketers to take advantage of knowledge graphs and social graphs, such as using schema markup, Google+ verification for businesses, engaging with related profiles, and posting relevant content.
3. Integrating knowledge graphs and social graphs allows Google to provide answers to complex questions, amplify word-of-mouth recommendations, and deliver more personalized local search results to users.
Simple SEO - East Kent B2B Event - 4th November 2015Sagittarius
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
This document discusses Google Authorship and AuthorRank. It begins with an overview of how SEO has changed from exact match domains and link spam to focusing on quality content and social signals. It then discusses how Google may begin using an author's reputation and authority based on factors like followers and quality content to determine search rankings. The document outlines Google's Authorship program which allows authors to identify themselves on their content through Google+ profiles to potentially receive benefits like author rich snippets and higher click through rates. It recommends building an online authority and presence on Google+ to prepare for potential future impacts of AuthorRank.
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TSemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-structuring-visualizing-and-evaluating-your-e-a-t/
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.
This document provides an overview of digital design tools and the process for creating an organizational logo. It lists tools in Adobe Illustrator like the rectangle, selection, and eraser tools. It then describes generating name ideas by combining words and settling on "Climahub". Logo sketches were created and two versions designed before choosing a final logo. The logo was added to apparel graphics along with typography and a manipulated image.
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
Link building involves creating inbound links to a website from external sites to improve search engine rankings and increase targeted traffic. It is important to build quality links from relevant sites through methods like email outreach, guest blogging, and directory submissions. An effective link building strategy focuses on creating valuable content that other sites will want to link to organically over time in order to achieve business objectives through increased visibility and rankings.
The Best Employee Communications Tool You Already Own But Aren't UsingJWTINSIDE
Presented by J. Walter Thompson INSIDE and Globant. Looking for an inexpensive way to boost your employment communications? Many companies are turning to SharePoint to create custom websites that promote their brands and opportunities both internally and externally, with minimal effort required from IT personnel. In our upcoming webinar, we’ll take an in-depth look at this often-untapped resource and explore the many capabilities and benefits it has to offer. You may be surprised by what you can do – and achieve.
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
This document discusses the differences between theories and realities in SEO. Some key theories discussed include:
- HTTPS migrations being easy to implement with no negative impacts. However, realities include redirect chains, platform limitations, and mixed content errors.
- Long redirect chains (30+) not negatively impacting SEO. But 302 redirects are found to cause more fluctuations than 301 redirects.
- Prioritizing users over search engines. But legal/business factors often dictate decisions over user preferences or search engine clarity.
- Duplicate content penalties. While theories warned of penalties, realities show search engines filter pages instead of penalizing sites for reasonable duplicate content.
The conclusion is that SEO requires flexibility rather than rigid
Google+ gives you an added advantage and strong SEO support. With higher rankings on search listing, fetch your business optimum profits by putting no extra effort and time.
This document discusses scaling credible content production by finding authors at scale. It describes a two-round operation to identify authors: first attempting to find authors from big publishers using data crawls and lists, but needing a bigger scale approach. The second round tapped into big data sources like Common Crawl and GNIP to build an application indexing domains for authorship markup, using Amazon Cloud Search and Giraph to rank authors at large scale. The result was tools to find and rank authors called VoiceGraph and VoiceRank.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
Search, Social and Content for EcommerceArnie Kuenn
1. The document outlines 8 steps in an effective content marketing chain: develop a strategy, conduct keyword and market research, create great content, optimize content, promote content, distribute or repurpose content, build links to content, and measure results.
2. It emphasizes that following all 8 steps together can accelerate results, like achieving 19 out of the top 25 landing pages for a company.
3. The document promotes an upcoming content marketing workshop that will guide students through the 8 steps and provide resources to help them implement an effective content strategy.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.
The document discusses the Pétala system, which aims to integrate social networks into an IPTV recommender system. The Pétala system uses information from users' social networks, like friends' activities and ratings, to provide content recommendations. It has two main applications: a web widget that integrates recommendations into social networks and an enhanced EPG for TV-STB devices. Future work will focus on further evaluation and improving direct recommendation features and the use of social profiles and activity in recommendations.
The document discusses different types of decision support systems including geographic information systems, expert systems, neural networks, fuzzy logic, genetic algorithms, and intelligent agents. It provides examples of how different companies like Southwest Airlines, P&G, Ford, and Edison Chouest use these systems to analyze spatial data, apply reasoning, learn from data, handle imprecise information, optimize solutions, and perform automated tasks. The document concludes that artificial intelligence has made computers more functional but they still lack human emotional aspects and may not completely replace people.
1. The document discusses how knowledge graphs and social graphs represent connections between data elements by understanding their properties and relationships. It provides examples of how Google is using knowledge graphs and social graphs to power semantic search and enhance search results.
2. The presentation recommends ways for marketers to take advantage of knowledge graphs and social graphs, such as using schema markup, Google+ verification for businesses, engaging with related profiles, and posting relevant content.
3. Integrating knowledge graphs and social graphs allows Google to provide answers to complex questions, amplify word-of-mouth recommendations, and deliver more personalized local search results to users.
Simple SEO - East Kent B2B Event - 4th November 2015Sagittarius
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
This document discusses Google Authorship and AuthorRank. It begins with an overview of how SEO has changed from exact match domains and link spam to focusing on quality content and social signals. It then discusses how Google may begin using an author's reputation and authority based on factors like followers and quality content to determine search rankings. The document outlines Google's Authorship program which allows authors to identify themselves on their content through Google+ profiles to potentially receive benefits like author rich snippets and higher click through rates. It recommends building an online authority and presence on Google+ to prepare for potential future impacts of AuthorRank.
Jason Barnard — Structuring, Visualizing and Evaluating Your E-A-TSemrush
These slides were presented at the SEMrush webinar "4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T". Video replay and transcript are available at https://www.semrush.com/webinars/4-hours-of-e-a-t-or-structuring-visualizing-and-evaluating-your-e-a-t/
Advanced Linkbuilding Strategies SES London 2012 Patrick AltoftPatrick Altoft
Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.
This document provides an overview of digital design tools and the process for creating an organizational logo. It lists tools in Adobe Illustrator like the rectangle, selection, and eraser tools. It then describes generating name ideas by combining words and settling on "Climahub". Logo sketches were created and two versions designed before choosing a final logo. The logo was added to apparel graphics along with typography and a manipulated image.
Vinu Krishnaswamy, Associate Architect for One North Interactive, gives his take on the best ways to utilize social media in today's realm of digital marketing.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of this presentation, visit http://bit.ly/1th7nz2.
Link building involves creating inbound links to a website from external sites to improve search engine rankings and increase targeted traffic. It is important to build quality links from relevant sites through methods like email outreach, guest blogging, and directory submissions. An effective link building strategy focuses on creating valuable content that other sites will want to link to organically over time in order to achieve business objectives through increased visibility and rankings.
The Best Employee Communications Tool You Already Own But Aren't UsingJWTINSIDE
Presented by J. Walter Thompson INSIDE and Globant. Looking for an inexpensive way to boost your employment communications? Many companies are turning to SharePoint to create custom websites that promote their brands and opportunities both internally and externally, with minimal effort required from IT personnel. In our upcoming webinar, we’ll take an in-depth look at this often-untapped resource and explore the many capabilities and benefits it has to offer. You may be surprised by what you can do – and achieve.
Many local travel and tourism organizations continue to grapple against OTAs and larger national brands for organic visibility in search and social. In this webinar, we'll get back to the basics and talk about how to focus attention on keyword, content and social optimization tactics which will deliver measurable results as modern SEO continues to evolve into optimized content marketing.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
This document discusses the differences between theories and realities in SEO. Some key theories discussed include:
- HTTPS migrations being easy to implement with no negative impacts. However, realities include redirect chains, platform limitations, and mixed content errors.
- Long redirect chains (30+) not negatively impacting SEO. But 302 redirects are found to cause more fluctuations than 301 redirects.
- Prioritizing users over search engines. But legal/business factors often dictate decisions over user preferences or search engine clarity.
- Duplicate content penalties. While theories warned of penalties, realities show search engines filter pages instead of penalizing sites for reasonable duplicate content.
The conclusion is that SEO requires flexibility rather than rigid
Google+ gives you an added advantage and strong SEO support. With higher rankings on search listing, fetch your business optimum profits by putting no extra effort and time.
This document discusses scaling credible content production by finding authors at scale. It describes a two-round operation to identify authors: first attempting to find authors from big publishers using data crawls and lists, but needing a bigger scale approach. The second round tapped into big data sources like Common Crawl and GNIP to build an application indexing domains for authorship markup, using Amazon Cloud Search and Giraph to rank authors at large scale. The result was tools to find and rank authors called VoiceGraph and VoiceRank.
How does social media impact search engine rankings? Does social factor into SEO strategy? What the heck are “social signals?” There are seemingly endless questions surrounding the impact of social on search and we’ll tackle them in this session by separating fact from fiction and by detailing the relationship between the two.
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses adding search engine optimization and content marketing strategies to blogging, which further increased these metrics. The presentation provides tips on blogging, SEO, content marketing and social media to help businesses attract more visitors and subscribers to their blogs.
The wrong links can hurt your brand. The right links increase visibility, credibility, traffic, and rankings. Discover the secrets to securing quality inbound links with the very latest best practices in industrial-strength link building. Join BuzzStream Founder Paul May for a structured approach to link outreach that focuses on building more links in less time with higher quality. Review a sample campaign to see exactly how and why it works. Stop building lists, and start building powerful linking partnerships for increased site authority.
Search, Social and Content for EcommerceArnie Kuenn
1. The document outlines 8 steps in an effective content marketing chain: develop a strategy, conduct keyword and market research, create great content, optimize content, promote content, distribute or repurpose content, build links to content, and measure results.
2. It emphasizes that following all 8 steps together can accelerate results, like achieving 19 out of the top 25 landing pages for a company.
3. The document promotes an upcoming content marketing workshop that will guide students through the 8 steps and provide resources to help them implement an effective content strategy.
Nurturing Your Web Presence for Modern Buyers. Tips for SMBs to optimize their on-site, social and off-site Web presence to improve discoverability and address the online needs of their customers.
Social Media Agency & Digital Marketing Company in IndoreIshan Mishra
The document discusses various digital marketing strategies and tactics including leveraging digital platforms, generating custom content, measuring campaign success, and identifying target audiences. It also provides tips on search engine optimization, social media marketing, content creation, and using analytics tools like Google Analytics. Specific tactics mentioned include keyword research, link building, social media posting best practices, creating shareable content, and tracking trends.
The document discusses the Pétala system, which aims to integrate social networks into an IPTV recommender system. The Pétala system uses information from users' social networks, like friends' activities and ratings, to provide content recommendations. It has two main applications: a web widget that integrates recommendations into social networks and an enhanced EPG for TV-STB devices. Future work will focus on further evaluation and improving direct recommendation features and the use of social profiles and activity in recommendations.
The document discusses different types of decision support systems including geographic information systems, expert systems, neural networks, fuzzy logic, genetic algorithms, and intelligent agents. It provides examples of how different companies like Southwest Airlines, P&G, Ford, and Edison Chouest use these systems to analyze spatial data, apply reasoning, learn from data, handle imprecise information, optimize solutions, and perform automated tasks. The document concludes that artificial intelligence has made computers more functional but they still lack human emotional aspects and may not completely replace people.
Google has developed a program to identify, highlight, and encourage remarkable content that is written by verified, trusted, and capable authors. This program is known as Google Authorship. This is your complete guide to both
Ddo5 Lieven Vermaele 20081017 Vermaele From Digital Dividend To Digital D...imec.archive
1) The document discusses the concept of the "digital dividend" which refers to the benefits or payback from investing in the digitization of broadcasting.
2) It notes that both broadcasters and the public who have to change receivers have invested in digital broadcasting and both could expect to receive benefits from the digital dividend.
3) However, it argues that defining and distributing the digital dividend fairly is complex given the different objectives of commercial players versus public service broadcasters and the need to use spectrum as a public resource efficiently.
The document provides an overview of dissemination activities for the NoTube project, including a website (notube.tv) that hosts online and printed showcase materials. It discusses other dissemination channels like presentations, publications, and events, as well as contributions to standards and recommendations. The dissemination efforts are led by Lyndon Nixon of STI International with support from project partners.
This document presents a new unconstrained dataset for evaluating non-stationary video-based fire detection algorithms. The dataset contains 24 videos totaling over 28,000 frames annotated for fire regions. This is the first publicly available dataset of its kind, containing a variety of fire sources, camera movements, and other challenges. The document outlines metrics for evaluating fire detection algorithms frame-by-frame and based on location. It also provides sample results comparing previous algorithms on the new dataset. The goal is to enable independent evaluation of fire detection techniques and progress in this area of research.
The document discusses Google+ authorship and its importance for search engine optimization. It notes that authorship helps search engines like Google identify credible content by highlighting authors and their social influence. Setting up a Google+ profile and verifying authorship allows an author's name and photo to appear directly in search results, increasing their authority and "author juice" or influence. The document provides steps for setting up authorship and links to presentations about why authorship will be an important ranking factor.
Google+ Authorship allows authors to verify their identity on Google+ profiles and connect it to their articles and websites. This helps search engines like Google highlight authors and rank search results based on author reputation and social relationships. To start using Google+ Authorship, authors create a Google+ profile, verify it on Google's authorship site, link their profile to published articles, and add rel=author tags connecting the content to their profile.
My name is Nick Noble and this is a short presentation I created on Google+ Authorship and its effects on search engine results in 2013. Google+ Authorship markups is a must have strategy for any SEO plan for this year and the future. Visit lookingfornoble.com to learn more.
This document discusses Google Authorship and how it can be used to influence search engine results. It provides an overview of how search results have evolved to include more personalized and structured data elements. The document then explains what Google Authorship is, how to set it up by identifying yourself on Google+ and associating your identity with your content, and the potential benefits it can provide, such as appearing as the author in search result snippets. Instructions and links are provided to guide the setup and testing of Google Authorship.
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
Rel=You: How to Take Advantage of Google’s New Emphasis on Quality Authors - ...Philip Taylor
Google's authorship program allows writers to connect their online identities to their content, helping Google identify quality writers and prioritize their content. Setting up authorship involves creating a Google+ profile and linking it to articles using rel=author markup. While the implementation details vary, establishing this connection can boost search rankings and visibility by giving content a verified author and face.
Google Plus has become an important platform for businesses to engage with customers and improve search engine optimization. By having a Google Plus business page, businesses can gain local search rankings, get customer reviews that show up in search results, and connect articles to their profile to increase authority. Using features like +1's and properly linking content can help filter a business's content to more relevant searchers.
This document provides tips for guest blogging, analyzing competitor backlinks, avoiding unnatural links, and optimizing profiles on Google and social media for SEO purposes. It discusses identifying high-quality blogs to guest post on, researching trending topics, maintaining a balanced anchor text strategy, and claiming local business listings. Tools are suggested for finding places to guest post, analyzing links, and removing unwanted links. The overall goal is to build quality backlinks and online authority through effective content marketing and profile optimization.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Google+ aims to make people the primary object of search by integrating social data and relationships. Google wants access to social graph data from platforms like Facebook and Twitter to understand user connections and influence. However, these platforms may be unwilling to share this proprietary data. As a result, Google is pushing Google+ to build its own social graph and identity system. Google+ posts are indexed for search, allowing content to benefit from increased visibility, authorship markup in search results, and potential ranking boosts based on the number of +1s and shared links a post receives from engaged users.
A brief guide to link building, what kind of links you should be looking for and the partnerships you should make. This presentation also offers an insight into what kind of links you should be avoiding.
Google+ has attracted 500 million registered users since its inception 18 months ago, growing to become the second largest social network. Nearly 50% of companies rate Google+ as important to their business, with 15% acquiring customers through the platform. Building a Google+ page allows brands to interact with this growing audience and reach people beyond other social networks due to Google+'s integration with Google Search and YouTube.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors
A Brighter Web: Finding new clients for your businessMickey Mellen
This discussion was about finding and closing new clients for your business. We dug into inbound versus outbound marketing, software to help automate a few things, some tips for making your company look solid, ways to make sure that leads don't slip through the cracks, and other resources to continue to grow your knowledge in this area.
This document outlines the website building process from start to finish. It includes steps for discovery, collecting assets, developing messaging and content strategies, creating site maps and wireframes, designing visuals, building out pages on WordPress, launching the site, ongoing improvements, and tracking analytics. The process emphasizes establishing goals, writing content based on research, and conducting quality reviews before launch to create an effective website.
Time is money, so use some of these tools to have more of bothMickey Mellen
This document provides recommendations for tools to help manage a website, business, and tasks. It lists tools for website building and maintenance like Genesis, Beaver Builder, Ninja Forms, Jetpack, ManageWP, BlogVault, SEOPress, WP Rocket, and Imagify. For business, it recommends tools like Zoom, Slack, Harvest, Teamwork, Asana, G Suite, Office 365, ActiveCampaign, and MailChimp for communication, collaboration, time tracking, and invoicing. Other task management tools mentioned include Inbox Zero, Feedly, Inoreader, Brain.fm, Anki, Loom, Full Focus Planner, Notion, and Roam Research for staying organized
The document provides tips and recommendations for planning a great 2020 including getting inbox zero, adding all events to a calendar, using services like Uber when busy, taking time to process information, tracking business metrics, and discusses plugins and tools to use including Genesis, Beaver Builder, Ninja Forms, Gravity Forms, Jetpack, ManageWP, BlogVault, SEOPress, WP Rocket, Imagify, Anki, Dubb, Loom, Notion, Roam Research, and GreenMellen.
Tools and Plugins to Help Get More Done and Stay SaneMickey Mellen
This document lists various tools and plugins organized into three categories: Website Stuff, Business, and Getting Things Done. The Website Stuff category includes tools like ManageWP, BlogVault, and WP Rocket that help manage websites. The Business category contains tools to help with tasks like meetings, contacts, and project tracking. The Getting Things Done section lists productivity apps for tasks, communication, and organization to help users get more work done and maintain sanity.
Googles Latest Changes, WordCamp Atlanta 2019Mickey Mellen
Google has made many tweaks and updates to its algorithms and guidelines over the past year that website owners should be aware of. Some of the key changes include Google placing more emphasis on mobile usability and page speed, understanding synonyms through neural matching, and continuing to value links as a major ranking factor. The document provides details on over 30 specific algorithm or guideline changes, emphasizing that website owners focus on overall site quality rather than individual ranking factors.
Grow your business by gaining, pursuing and closing leads the right wayMickey Mellen
This document discusses growing a business by gaining, pursuing, and closing leads. It provides information on finding new leads through meetups, business associations, and events. It also offers tips on pursuing and closing leads through tools like CRM software, email marketing, and project management software. The document ends with an invitation for questions.
Meetup: Optimizing your Site for Better SEO, Better Speed, and More ConversionsMickey Mellen
Over the years, we've talked a lot about building websites in this Meetup, and this session was dedicated to improving the site you have. In particular, we discussed optimizing:
- Your website for better SEO
- Your website for better speed (which is closely related to SEO)
- The conversion rate of your site, including ways to draw more insights from Google Analytics, analyze your website with heatmaps, simple ways to do A/B testing, and more.
Google AdWords - An Inside Look At The World's Most Powerful Online Ad PlatformMickey Mellen
Lead by Josh Bernstein, owner of Josh Bernstein Media, this session provided a one-of-a-kind behind the curtain look into the Google AdWords interface and learn the truth behind paid search. During this session, we explored the mystery and unknown of paid search with a transparent discussion.
With over 11 years experience in the channel, Josh is known as a true expert with AdWords and has worked and consulted with some of the biggest brands near & far including JCPenney, Chick-fil-A, Toyota, Scoutmob, The Tommy Nobis Center and many others! Josh is one of Atlanta's most trusted names when it comes to Google AdWords & paid search marketing.
GDPR: Keep Your Website Out of Legal TroubleMickey Mellen
The GDPR takes affect on May 25, 2018, and you may need to make some changes to your website to stay in compliance or risk facing fines. The implications for most of us are likely minor, but some of our clients could have much greater needs. It's a complicated subject, so we'll big digging into:
- What the GDPR really is
- How it affects websites based in the US
- What the penalties could look like
- Tools and plugins to help you prepare
A Brighter Web Meetup: Our Favorite WordPress Plugins and ToolsMickey Mellen
The tools and plugins we use every day slowly change over time, and it's been a while since we've talked about what's new. Our toolset has changed quite a lot over the past six months, so this Meetup was dedicated to sharing these plugins tools. During this Meetup, we touched on:
- Tools for your website, for things like handling backups, updates and security.
- Tools for your business, for things like billing, contracts, and proposals.
- Tools for getting things done, for things like task management, contacts, email and more.
Meetup: Fresh ideas to get your SEO improved and rank higher in GoogleMickey Mellen
2018 is still brand new, and Google has already made some big changes that could impact you. We'll look at ways to get your content into the Google Assistant, changes to Google Search Console, and fun things like that while still going through some of the basics that you still need to pay attention to.
Meetup: The big change coming to WordPress in 2018 - GutenbergMickey Mellen
Sometime this year, possibly as soon as April, WordPress will be releasing a huge update to their main page/post editing tool called "Gutenberg". While this will have a major impact on how users interact with WordPress, it will also greatly impact how sites are built in the future.
From our October 26, 2017 Meetup.
As a business owner (even if you're a one-person shop), you have a lot of hats to wear. We'll dig into tools for:
Finding and tracking leads: Keep up with your pipeline and know when to follow up with leads. There are some awesome tools to help automate this, and we'll show you those.
Make email easier: At GreenMellen we use a handful of tools to help make email easier to manage and help keep our inboxes clean.
Education: We're big believers that people should educate themselves, so we'll show you tools to make it easier to read book and blogs, listen to podcasts, etc.
Daily "stuff": We all have a lot to do every day, so we'll show you our favorite tools for calendars, tasks, and things to just help get everything smooth and organized.
WordCamp Birmingham 2017 - Blogging strategies for 2018Mickey Mellen
This document provides blogging strategies for 2018, including where to blog, finding blog post ideas, developing a writing process, adding graphics and finding themes. It recommends using Feedly to find topics, drafting multiple versions of posts, and linking to other websites. Specific plugins and themes like StudioPress, Akismet and WP Rocket are also mentioned to make blogging more effective. The document ends with encouraging readers to publish their work and asking if they have any other questions.
Online video marketing is continuing to be one of the most popular marketing tools across industries. Guest speaker Scott Williford, CEO of vLink Solutions, is an expert on video marketing. During this Meetup, he shares insights on why video is so powerful and gives best practices on how to make your video more engaging.
Staying on Top of the Latest News and TrendsMickey Mellen
In the world of web design, things change really fast and it's important to stay on top of the latest news, tips and trends. We use a handful of tools to help do that, and we shared those tools during this Meetup.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Digital Atlanta 2013: The Benefits of Google Authorship for Your Website
1.
2. authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship:
● your previous content
● your g+ authority
3. benefits of Google Authorship
“Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on the
top (verified) results. The true cost of remaining
anonymous, then, might be irrelevance.”
- Eric Schmidt, from “The New Digital Age”
6. search advantages
● pure search results may not yet be impacted
● the more connections you have on g+, the
more people will be impacted by your g+
behavior
● instant indexing
15. link from your site to G+ with rel=author
Do it manually, or on WordPress using a theme
from StudioPress or a plugin like WP SEO
- or - verify your domain-based email with
Google
17. how to use it as a business
<a href="https://plus.google.com/yourpageID" rel="publisher">Find us on
Google+</a>
<link href="https://plus.google.com/u/0/110946272397485222707/" rel="
publisher" />