Google Authorship: How it Impacts SEO and Online Visibility
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My classmates and I review the recent changes to Google Authorship and its impact on online visibility and SEO. Great review for marketing and communications folks who deal with promoting thought leadership and looking to improve their authors' online presence.
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7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results
Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.
With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.
Where you can learn more about Martin and contact him:
G+ /MartinShervington
YouTube /MartinShervington
Soundcloud /MartinShervington
Twitter /MartinSherv
Instagram /MartinSherv
Pinterest /MartinSherv
Website: www.plusyourbusiness.com
To learn how to leverage Google+ for Social SEO be sure to check out the Academy here:
www.plusyourbusiness.com/academy/
It will give you everything you need to take your content into Search, and building a community who loves what you do.
Keeping up with Google 2014
This document provides an overview of key things SEOs need to know to keep up with changes at Google in 2014. It discusses Google making over 500 algorithmic changes per year, fluctuations in search results, and the over 85 unique types of search engine results pages. Major topics that SEOs should be familiar with include algorithm updates, click-biasing changes, and user behavior shifts like the rise of mobile search. The document also provides strategies and tactics for SEOs, including focusing on user satisfaction over rankings, prioritizing better content over more content, and leveraging tools like Google Analytics, Webmaster Tools, and Page Speed Insights.
PubCon New Orleans 2013 - Golden Nuggets
This document summarizes key topics from PubCon New Orleans 2013 including conversion rate optimization, social media, SEO tools, link building, local marketing, visual social marketing, Google+, author rank, blogging, video marketing, and remarketing. Some of the main points discussed are using images of people looking at calls-to-action to increase conversions, highlighting phone numbers yellow to boost conversions by 25%, staging product photos, following influencers on Twitter, creating engaging content for comments on Facebook, and boosting social signals through author rank and Google+ to help ranking.
8-28-13 Understanding Google+ for Your Business
Details on Google+ Authorship, Google+ Publisher and Review Encouragement Programs. Much of this presentation involved live workshop demos that are not included in this slidedeck.
Chris Jorn – Leveraging Google’s Resources to Crush Your Competition
Christian Jorn, SEO and Web Expert, reveals the proper use of Google’s Developer Tools, Analytics and Webmaster Tools to ensure dealers get the maximum benefit from their premium website. Includes the secret to Remora’s sub 5% bounce rates and provides the necessary tools to make it happen for your dealership right now.
Kick off the old & get started with the new authenticate seo strategy for 2013
This document outlines an SEO strategy presentation for 2013. It discusses outdated SEO techniques from 2012 like thin content, reciprocal linking, and automated tools that are now disliked by search engines. The presentation recommends techniques for 2013 like website structure optimization, citations, social media marketing, content marketing, local SEO, authorship markup, guest posting, and infographics. It also outlines Blurbpoint's new link building strategy and revised plans with added features to address changes from search engine updates.
18 SEO Myths of 2015
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
Developing White Hat Strategies in a Black Hat World - LAC 7Feb2014
The iGaming industry is notoriously aggressive and trying to compete using non-manipulative strategies has been almost impossible. This session will take a deep dive into the changes Google has implemented, how this applies to iGaming and how you can start to develop real SEO strategies that get results. Key takeaways will include understanding link penalties, how user signals play a role in top rankings and using your target audience to create natural link strategies
London Affiliates Conference: Developing White-hat Strategies in a Black-hat ...
This document discusses developing a white-hat link building strategy for gaming websites in the current search engine landscape. It provides examples of past black-hat link building approaches that are no longer effective, and recommends focusing on creating engaging content and conversations to make the site worth linking to organically. Specific white-hat tactics mentioned include social media activation, blogger outreach, forum seeding, and working with influencers. The key is promoting content to relevant audiences in order to participate in online discussions, rather than directly soliciting links.
Social Media for SEO
Learn the best practices for social media optimization and how to optimize social media impact towards improving your rankings. How to leverage Google +, Google Plus, Facebook and Twitter for better rankings
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
Secret of SEO Dominate Superiority
Learn true secrets and step by step methods to rule the search engines. http://www.seosmallbusinessmarketing.com/
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Kick off the old & get started with the new authenticate seo strategy for 2013
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[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
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More from Rachel Metscher (@rachelmetscher)
Dress Smart Mummy: Blogger Activation Campaign
For educational purposes, shared how retail brand Boden could leverage mommy bloggers in their marketing outreach. This presentation outline the why bloggers are important in Boden's influencer marketing programs.
The Power of One Brand To Change the World, One Outfit at a Time
This presentation was given in May 2015 to showcase my capstone plan for the Georgetown University Public Relations and Corporate Communications program.
Branding You: Seven Steps to Build Your Online Brand
The document provides a seven step guide to building an online brand through LinkedIn. The steps are to use a professional photo, write a descriptive headline, craft a well-rounded summary, figure out your story, write in first person, show your skills, and connect, share and be active on LinkedIn. The goal is to create a compelling personal marketing profile that highlights experience, skills, projects and recommendations to build relationships and opportunities.
Managing Content within Content Marketing
Presentation to marketing tech and marcom strategists on the challenges of managing 'big content.' Defined the challenges in managing large content collections, including those presented by mobile, social, marketing platforms, etc and solutions to the issues of multi-channel, multi-device content management and governance.
Rebranding Project:Speakeasy Retold
The challenge: non-profit performing arts organization focused on teaching the every day joe to be a storyteller needs to rebrand. Solution: Our Georgetown graduate group proposed the following rebrand strategy and brand launch to announce the new brand to the group's passionate community.
Content Marketing Road to Success
Presentation from Gilbane Boston Conference. Content marketing seems ubiquitous, but does it actual deliver results? My thoughts on how to make content marketing work within your organization and what to look out for.
How to Embrace Social Media in Your Student Outreach
This document provides guidance on using social media for student outreach. It begins by defining social media and reviewing the current social media landscape. It then discusses understanding the target student audience, which is mostly millennials who trust user-generated content. The document recommends defining a social media strategy focused on goals and audiences before selecting key channels like Facebook, Twitter, YouTube and LinkedIn. It stresses creating and sharing useful content like blogs, videos and infographics on a regular schedule. The final sections provide tips on measuring the effectiveness of social media efforts and list additional resources.
Social Media Strategy on a Budget: GSMI Social Media Strategies Summit 2014
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Social media has become an ubiquitous part of business marketing. Recognizing that it is essential to integrate your efforts surrounding the use of social media to complement your marketing and communication plan, this workshop will include a discussion around tying these efforts together and best practices in doing so. During this hands-on workshop, we will help you get started on developing a social media strategy with laying down the foundation for a consistent and clear path. This workshop is designed for those who are at the early stages of using social media at their organizations.Higher Ed Social Media Strategy Workshop (Hobsons U 2013)
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Social Media Workshop
This document provides guidance for Hobsons employees on using social media effectively. It recommends that employees focus their social media posts on sharing valuable information (50-60% of posts), high-value content like white papers (10-15%), and relationship building (5-15%). Only 5% of posts should directly promote Hobsons. Employees are encouraged to follow Hobsons social media accounts, like and share Hobsons posts, and engage with corporate communications. The document provides tips for participating appropriately and acting as a Hobsons social media ambassador.
Social Media Playbook
An example of how your company can put together a playbook to encourage your internal brand advocates to use social media productively.
Social Media and K-12
This document discusses how social media can be used in K-12 education. It provides examples of how schools are using social media platforms like Twitter, Facebook, YouTube, and blogs for professional development, community outreach, sharing news and information, and getting recommendations. The document also suggests ways for Naviance, a student success platform, to tell its story and engage with current and future clients through social media channels like LinkedIn, blogs, and by following key people on Twitter.
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Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
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Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
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Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
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Amazing and On Point - Ramon Ray, USA TODAY
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
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Google Authorship: How it Impacts SEO and Online Visibility
- 2. SEO Group 2 Rachel Metscher Bethan y Alvare Kristin Oberlande r Adrienne Waters
- 3. What We Will Cover: 1 What’s Google Authorship… And Why Did Google Kill It 2 Google Authorship Impact on SEO & Online Visibility 3 Now It’s Gone, What to Do? 4 What Does this Mean for Your Client or Company?
- 4. {1 What’s Google Authorship… } And Why It Died
- 5. What is Google Authorship? Source: http://moz.com/blog/bye-bye-author-pics
- 6. Why Google Authorship Was Cancelled: Low Adoption Source: Web Marketing Today. Nearly half of 500 authors who write for 150 major media sites had no Authorship profile at all.
- 7. To clean up the visual design of our search results, and simplify the way authorship is shown in mobile and desktop search results. --John Mueller, Google “ “
- 8. {2 Everyone Likes Pictures: } Impact on SEO & Online Visibility
- 9. What did bloggers think?
- 10. Did it Help? • Information was not overly useful to searchers • Didn’t help identify authority and high-quality content
- 12. Detracted from search results…
- 13. {3 Don’t Cry That Authorship is Gone… } Three Solutions
- 14. • Bylines still appear. • Drive traffic to your Google+ profile. • Author authority may eventually affect rankings. Source: http://www.marketingprofs.com/articles/2014/25959/three-good-reasons-why-google-authorship-still-matters# ixzz3FE4rVAGI
- 15. Instructions: How to Drive Traffic to Google+
- 17. Under the About Section, Select Links
- 19. {4 What Does this Mean for } Your Company or Client?
- 20. If You are an Author…
- 21. If you are an Employer…
- 22. If You are an SEO Specialist…
- 23. { 5 The ‘Real’ Reason Google } Killed Authorship Photo Credit: Nadia Hatoum
- 24. Other SEO Experts Don’t Buy it Photo Credit: Lotus Carroll
- 25. I think it’s because [Google] saw people interacting with things outside Google. Google wants to keep people on Google, this took them off of it and it wasn’t in their best interest. -- John Rampton, president at Adogy “ “
- 26. It may not be called “Authorship” anymore…but author influence is still very much alive. “ “
- 27. THANK YOU