This document provides guidance on creating effective digital activism training sessions. It discusses including: 1) Variety in activities, speakers, and participation levels to engage participants. 2) High levels of interactivity, such as group exercises, to increase the number of active participants. 3) Tailoring content to specific audiences by considering their experiences, causes, languages. 4) Using reviews, breaks, and ordering modules effectively to aid participant learning and attention.

1. Digital Activism Training of Trainers presented by

2. Creating a Strong Training Agenda source: sylvar (Flickr)

3. How they learn... 20% of what they hear 50% of what they see & hear 70% of what they write 90% of what they do source: Edgar Dale’s cone of experience (presentation, slides, workbook, HW)

4. 1) Variety 2) Interactivity 3) Content Specificity 4) Review 5) Breaks Elements of a Strong Training Agenda

5. 1) Variety How can we create variety in a training? Source: specialkrb (Flickr)

6. Visual Variety -Powerpoint (text, photos, diagrams) -easel -video

7. -multiple speakers (guest trainers) source: sylvar (Flickr) -one speaker (lecture) -participants speak Auditory Variety

8. Activity Variety -structured exercise -free exercise Source: cleverCl@i®ê (Flickr)

9. Participation Variety lead by trainer -lecture (1 active participant) -guided discussion/harvesting (all invited to participate but 1 is most active)

10. Participation Variety independent groups -partner (2 participants) -small groups (3-5 participants) -full group (all participate)

11. When should you use each? -lecture (1 active participant) -guided discussion/harvesting (all invited to participate but 1 is most active) -partner (2 participants) -small groups (3-5 participants) -full group (all participate)

12. 2) Interactivity

13. Interactivity = Increasing the number of active participants Source: www.aitc.mb.ca

14. 3) Content Specificity language culture technical expertise age interest/cause

17. 4) Review

18. Why do review activities? 20% of what they hear 50% of what they see & hear 70% of what they write 90% of what they do source: Edgar Dale’s cone of experience (presentation, slides, workbook, HW)

19. 5) Breaks

20. Participants need them! Source: nigelpepper (Flickr)

21. Breaks 1) “Coffee” break every 1.5 hours at least 15 minutes (20 is best) 2) Activity break every 30 minutes

22. Put the modules in a good order: 1) Simulation – 1 hour Full group activity with guided review 2) Digital Activism Strategy – 45 minutes Powerpoint presentation, small group exercise 3) Coffee Break – 20 minutes 4) Lunch Break – 1.5 hours 5) Mobile Strategy – 30 minutes Case study (Powerpoint images), diagrams on easel, full-group guided discussion 6) Blog Strategy – 30 minutes Powerpoint presentation, small group exercise 7) Video Strategy – 45 minutes Powerpoint presentation, small group activity, selection of short videos 8) Social Network Strategy – 45 minutes Guest speaker, case study, Powerpoint presentation, work sheet (partner exercise) 9) Introduction to Digital Activism – 30 minutes Videos, full-group guided discussion

23. Powerpoint Skills source: sylvar (Flickr)

24. Common Mistakes Describe the elements of this Powerpoint.

25. Common Mistakes How would you change them?

26. Finding Images Flickr.com with Creative Commons Attribution license or Google Images always give credit!

32. Excellent Presentation How is this Powerpoint better?

33. Excellent Presentation only title text vivid & descriptive images blank or simple background arrows for screen locations

34. The state of the art in Powerpoint (something to aim for)

35. Example: Larry Lessig Source: Mother Jones Magazine A technology theorist and university professor famous from his Powerpoint presentations

36. How would you describe the style of his Powerpoint?

37. Simulation Your client has asked for a 3-hour training for university students on Facebook activism. 1) Create the training agenda . 2) Create a Powerpoint presentation for one of the modules (about 30 minutes long) 3) Present the module in front of the group. You have 1 hour.