A2 Cross Media Promotion Campaign Analysis
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This document provides guidance on analyzing promotional materials for a music album, including a digipak and poster. It outlines key elements to examine for each material, such as the main image, typography, composition, color scheme, and mode of address. Specific aspects are identified for different sections of the digipak, including the front and back covers. The document also provides examples of past student work and prompts the reader to introduce the artist, analyze each section of the materials, and relate design elements to audience appeal and music genre.
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Music videos research into similar products
Choose three music videos of the same genre to analyze in detail. Focus on aspects like the type of music video, artist representation, narrative structure, and use of audio-visual elements. Analyze each video with bullet points and an overall summary. This analysis will help plan ideas for your own music video. Research should introduce the purpose of music videos for both institutions and audiences. Examine examples of different genres and their conventions. Discuss related promotional devices and the impact and technological advances of music videos.
Music videos brief
The document outlines requirements for producing a three-minute music video and two website pages for a fictional band. It specifies that the music video must include a narrative, various camera shots and editing, and at least two settings and characters. The website must promote the band, include original images and audio/video, and have working links between pages. Students must submit a 500-word statement of intent and research similar professionally produced media.
Evaluation question 3new
The document discusses how the creator gained feedback from their target audience on various elements of their music project. This included feedback on shots and styling of the music video, use of typography, color correction, and effects. The feedback helped improve the music video and other media like advertisements and CD packaging. Audience research also helped the creator understand the target audience and genre of music so they could design products that would appeal to fans of similar bands.
Key concept media language
- The document discusses media language and how it creates meaning in different media forms.
- It introduces key theorists like Roland Barthes and concepts like denotation and connotation.
- It explains how every medium has its own "language" using familiar codes and conventions to communicate meaning.
- Music videos, for example, use elements like locations, characters, lighting to signify genres and representations.
- It provides guidance on evaluating how micro-level signifiers in one's own work combine to form the macro-level signified meanings.
Media coursework evaluation
The document provides details about the media products created by the student for their coursework, including a digipack, magazine advertisement, and music video.
The student used various technologies at different stages of the project. During construction, they used a DSLR camera to film footage for the music video and Adobe Photoshop and Premier to design the digipack and edit the video. Mobile phones supported communication throughout the process.
For research, the student created an online survey using Survey Monkey to gather audience feedback, and used YouTube to research music video conventions. They analyzed existing media products to identify conventions to incorporate into their own.
Feedback was collected from peers on aspects like the music video narrative, settings
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This document summarizes Andrew Goodwin's theory of analyzing music videos from his 1992 book. It outlines the 8 main characteristics he identified: performance, narrative, genre conventions, correlations between music/visuals and lyrics/visuals, star image motifs, notion of looking, intertextual references, and technical elements. Examples are provided for each characteristic. The document then provides guidance on applying Goodwin's theory to analyze a music video of your choice by identifying its genre, artist, song, and examples of genre conventions found in the video.
Final idea
The document provides instructions for a student to develop a music video concept that will be presented to the class. It outlines 12 areas that must be addressed in the presentation, including choosing a song, describing the target audience and how the video will appeal to them, selecting a genre for the video and the codes and conventions that will be used, the overall tone, message, narrative structure, key characters, how the video concept relates to the song lyrics, and plans for the visual style including camera work, lighting, editing, and special effects. The presentation should use technology that can be posted online and include feedback from the audience.
Our advert and synergy
The document summarizes the key elements of a marketing campaign for a music album. It discusses the use of a consistent blue, white, and black color scheme across promotional materials to build brand identity. It also notes that quotes from respected music industry figures are used to promote the idea that the album is unique. Additional information like tour dates and release details helps bridge the gap between consuming the media and experiencing the artist's live performance.
Recommended
Music videos research into similar products
Choose three music videos of the same genre to analyze in detail. Focus on aspects like the type of music video, artist representation, narrative structure, and use of audio-visual elements. Analyze each video with bullet points and an overall summary. This analysis will help plan ideas for your own music video. Research should introduce the purpose of music videos for both institutions and audiences. Examine examples of different genres and their conventions. Discuss related promotional devices and the impact and technological advances of music videos.
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The document outlines requirements for producing a three-minute music video and two website pages for a fictional band. It specifies that the music video must include a narrative, various camera shots and editing, and at least two settings and characters. The website must promote the band, include original images and audio/video, and have working links between pages. Students must submit a 500-word statement of intent and research similar professionally produced media.
Evaluation question 3new
The document discusses how the creator gained feedback from their target audience on various elements of their music project. This included feedback on shots and styling of the music video, use of typography, color correction, and effects. The feedback helped improve the music video and other media like advertisements and CD packaging. Audience research also helped the creator understand the target audience and genre of music so they could design products that would appeal to fans of similar bands.
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- The document discusses media language and how it creates meaning in different media forms.
- It introduces key theorists like Roland Barthes and concepts like denotation and connotation.
- It explains how every medium has its own "language" using familiar codes and conventions to communicate meaning.
- Music videos, for example, use elements like locations, characters, lighting to signify genres and representations.
- It provides guidance on evaluating how micro-level signifiers in one's own work combine to form the macro-level signified meanings.
Media coursework evaluation
The document provides details about the media products created by the student for their coursework, including a digipack, magazine advertisement, and music video.
The student used various technologies at different stages of the project. During construction, they used a DSLR camera to film footage for the music video and Adobe Photoshop and Premier to design the digipack and edit the video. Mobile phones supported communication throughout the process.
For research, the student created an online survey using Survey Monkey to gather audience feedback, and used YouTube to research music video conventions. They analyzed existing media products to identify conventions to incorporate into their own.
Feedback was collected from peers on aspects like the music video narrative, settings
Goodwin's theory
This document summarizes Andrew Goodwin's theory of analyzing music videos from his 1992 book. It outlines the 8 main characteristics he identified: performance, narrative, genre conventions, correlations between music/visuals and lyrics/visuals, star image motifs, notion of looking, intertextual references, and technical elements. Examples are provided for each characteristic. The document then provides guidance on applying Goodwin's theory to analyze a music video of your choice by identifying its genre, artist, song, and examples of genre conventions found in the video.
Final idea
The document provides instructions for a student to develop a music video concept that will be presented to the class. It outlines 12 areas that must be addressed in the presentation, including choosing a song, describing the target audience and how the video will appeal to them, selecting a genre for the video and the codes and conventions that will be used, the overall tone, message, narrative structure, key characters, how the video concept relates to the song lyrics, and plans for the visual style including camera work, lighting, editing, and special effects. The presentation should use technology that can be posted online and include feedback from the audience.
Our advert and synergy
The document summarizes the key elements of a marketing campaign for a music album. It discusses the use of a consistent blue, white, and black color scheme across promotional materials to build brand identity. It also notes that quotes from respected music industry figures are used to promote the idea that the album is unique. Additional information like tour dates and release details helps bridge the gap between consuming the media and experiencing the artist's live performance.
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This document outlines the key sections to cover in analyzing a music video, including its purpose, content, meaning, form and genre, and intended audience. The purpose section discusses how music videos are typically used as marketing to promote songs and raise awareness. The content section examines the technical elements like camerawork, editing, locations, and costumes. Meaning analyzes the narrative, representations, and how these relate to the song. Form and genre identify the types of genre for both the song and video. The final section on intended audience describes targeting by age, gender, and socioeconomic group.
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Style Sheet
This document provides style guidelines for designing a digipak and album cover based on the style of the band Foals. It discusses using fonts and a color scheme that match Foals' existing products. Photos from the band's music video are proposed for the cover to maintain continuity across the album, advert, and digipak. Guidelines include using thick block capital fonts in colors matching the background, and basing the color scheme on prominent colors in the chosen photo.
Synergy in our products
The document discusses synergy between a music video and ancillary texts such as packaging. Key aspects that link the video and ancillary materials are color, mood, font choice, and addressing the audience. The focal point of the products is easily identifiable as the main performer. Locations and background imagery meet audience expectations and appeal to the target demographic. Examples of effective synergy from Childish Gambino and 50 Cent are referenced. In conclusion, the video and ancillary materials incorporate synergy, are visually stimulating, received good feedback, and appealed to the intended hip hop audience while challenging conventions.
Question 1
The document discusses the production of a music video for an advanced media portfolio. It describes conducting research into music video conventions within the chosen genre of alternative R&B. This helped inform the planning and production stages. The music video aims to develop and follow conventions of real music videos within the genre. It portrays common themes of females, drinking, and smoking that are conventional to alternative R&B. The character representation and narrative structure also aim to align with genre conventions.
Key concepts & theories for a2
This document provides key concepts and theories for analyzing music videos, including media language, genre, narrative, representation, audience, and institution. It defines a music video as a short promotional work made to accompany and sell music. Music videos are said to illustrate, amplify, or contradict the lyrics and music. Genre conventions and the construction of star images are important to analyze. Critical perspectives discussed include examining genre style, camerawork, soundtracks, editing, mise-en-scène, and how the video contributes to the star's branding.
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The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
Conventional analysis
The document discusses conventions used in promotional posters and album packaging. For the promotional poster, the author included the record label logo, reviews, artist and album names, release date, and social media links. Images across materials featured the same costume and props for continuity. The album digi-pack featured the same front cover image as the poster, with artist and album names in the same font. The back listed the song titles, barcode, and company info. Photos inside corresponded to the music video and maintained a consistent color scheme and prop across the ancillary texts. In conclusion, the author aimed to meet genre expectations and conventions for promotional effectiveness.
Evaluation questions
The document provides guidance on conventions to consider for three different media products: a music video, CD digipak, and magazine ad. For the music video, it discusses common camera shots, emphasis on the artist and concept, narrative storytelling techniques, and Sven E Carlsson's three forms of visual tradition in music videos. For the CD digipak, it outlines typical front/back cover elements and considerations like imagery, fonts, representation of the artist/genre. For the magazine ad, it mentions continuity of brand identity, representation of the band/music, and techniques like quotes and taglines.
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Evaluation
This document provides an evaluation of a media product by summarizing its key components and design choices:
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- Images use close-ups and action shots to attract the audience's attention and represent the performative aspects of Broadway.
- The language is casual yet descriptive to mirror shows popular with teenagers and represent the target age group in a relatable way.
- The media institution distributing this product would be one targeting performing arts students, and the product was designed to attract and address this key 16-30 age demographic audience.
- The creator learned skills in text editing, using Blogger
Evaluation Powerpoint
This document discusses the conventions and design principles used in creating a magazine about R&B music, including similarities to real magazines. It addresses representing the target audience of 15-19 year olds interested in R&B artists like Nicki Minaj and Trey Songz. The possible publisher is suggested as Quincy Jones' former magazine Vibe, which targeted this same demographic. Various technologies used in the design process, like Photoshop, are also outlined.
How effective is the combination of your main
1) The main product is a music video for the song "The Last of the Real Ones" by Fall Out Boy, and ancillary texts include a music magazine advert and digipak based on the song.
2) The main connection between the products is the inclusion of the lead singer actor, who appears in both the music video and photos used in the ancillary texts.
3) The digipak features a live DVD to give fans the experience of seeing the band perform and encourage interest in future tours.
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Megan received feedback from her audience that the original music video and CD image had more of an R&B feel than indie. They also noted that the image did not fit properly within the poster. To address this, Megan made changes to the images. She used a photo from her music video shoot and edited it in Photoshop to fit on the DVD cover. She also used the CD from an early draft and placed it on the cover to match the continuity of the music video. After making these changes, Megan felt the product now met audience expectations and visual conventions.
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Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
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1) Gorillaz's "Demon Days" album cover depicts the band members' faces in a sinister style that contradicts the calm music. This suggests the content is serious but calm.
2) Rihanna's "Good Girl Gone Bad" album cover emphasizes her womanly features and poses her in a sexually suggestive way to attract attention. This suggests ballad-style music about life and love.
3) Rage Against the Machine's self-titled debut album features a graphic image related to their political messages and criticisms of government and capitalism, indicating their genre of politically charged rap metal.
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Unit 15 - LO1
This document outlines the key sections to cover in analyzing a music video, including its purpose, content, meaning, form and genre, and intended audience. The purpose section discusses how music videos are typically used as marketing to promote songs and raise awareness. The content section examines the technical elements like camerawork, editing, locations, and costumes. Meaning analyzes the narrative, representations, and how these relate to the song. Form and genre identify the types of genre for both the song and video. The final section on intended audience describes targeting by age, gender, and socioeconomic group.
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Used to edit video footage and composite shots
Used to design CD cover and magazine ad
Platform to publish and gather feedback on music video
Style Sheet
This document provides style guidelines for designing a digipak and album cover based on the style of the band Foals. It discusses using fonts and a color scheme that match Foals' existing products. Photos from the band's music video are proposed for the cover to maintain continuity across the album, advert, and digipak. Guidelines include using thick block capital fonts in colors matching the background, and basing the color scheme on prominent colors in the chosen photo.
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The document discusses synergy between a music video and ancillary texts such as packaging. Key aspects that link the video and ancillary materials are color, mood, font choice, and addressing the audience. The focal point of the products is easily identifiable as the main performer. Locations and background imagery meet audience expectations and appeal to the target demographic. Examples of effective synergy from Childish Gambino and 50 Cent are referenced. In conclusion, the video and ancillary materials incorporate synergy, are visually stimulating, received good feedback, and appealed to the intended hip hop audience while challenging conventions.
Question 1
The document discusses the production of a music video for an advanced media portfolio. It describes conducting research into music video conventions within the chosen genre of alternative R&B. This helped inform the planning and production stages. The music video aims to develop and follow conventions of real music videos within the genre. It portrays common themes of females, drinking, and smoking that are conventional to alternative R&B. The character representation and narrative structure also aim to align with genre conventions.
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This document provides key concepts and theories for analyzing music videos, including media language, genre, narrative, representation, audience, and institution. It defines a music video as a short promotional work made to accompany and sell music. Music videos are said to illustrate, amplify, or contradict the lyrics and music. Genre conventions and the construction of star images are important to analyze. Critical perspectives discussed include examining genre style, camerawork, soundtracks, editing, mise-en-scène, and how the video contributes to the star's branding.
In what ways does your media product use, develop or challenge forms and conv...
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Conventional analysis
The document discusses conventions used in promotional posters and album packaging. For the promotional poster, the author included the record label logo, reviews, artist and album names, release date, and social media links. Images across materials featured the same costume and props for continuity. The album digi-pack featured the same front cover image as the poster, with artist and album names in the same font. The back listed the song titles, barcode, and company info. Photos inside corresponded to the music video and maintained a consistent color scheme and prop across the ancillary texts. In conclusion, the author aimed to meet genre expectations and conventions for promotional effectiveness.
Evaluation questions
The document provides guidance on conventions to consider for three different media products: a music video, CD digipak, and magazine ad. For the music video, it discusses common camera shots, emphasis on the artist and concept, narrative storytelling techniques, and Sven E Carlsson's three forms of visual tradition in music videos. For the CD digipak, it outlines typical front/back cover elements and considerations like imagery, fonts, representation of the artist/genre. For the magazine ad, it mentions continuity of brand identity, representation of the band/music, and techniques like quotes and taglines.
A2 evauation 1 updated 1
The document discusses conventions of music videos and magazine advertisements in the indie/pop genre. It notes that music videos in this genre typically focus on live band performance to establish the artist and connect with audiences. Close-up shots of instruments are also common. Narrative is more common than in mainstream pop but aims to connect emotionally with lyrics. For magazine ads, the document discusses using background images matching the location in music videos to create synergy. Band names, social media links, websites and release dates are typically included. Comparisons are made to ads for Florence and the Machine which feature the artist prominently and institutional information.
Media
The band Torrents created a logo that incorporated patriotic colors and themes of rebellion and youth to appeal to their target audience. They maintained this brand image across their products, including their CD packaging and magazine advertisements. When filming their music video, they emphasized this image through props depicting rebellious behaviors and a storyline of a night out to relate to their audience.
Evaluation
This document provides an evaluation of a media product by summarizing its key components and design choices:
- The masthead uses a simple, bold font at an angle to represent the target audience of performing arts students aged 16-30.
- Images use close-ups and action shots to attract the audience's attention and represent the performative aspects of Broadway.
- The language is casual yet descriptive to mirror shows popular with teenagers and represent the target age group in a relatable way.
- The media institution distributing this product would be one targeting performing arts students, and the product was designed to attract and address this key 16-30 age demographic audience.
- The creator learned skills in text editing, using Blogger
Evaluation Powerpoint
This document discusses the conventions and design principles used in creating a magazine about R&B music, including similarities to real magazines. It addresses representing the target audience of 15-19 year olds interested in R&B artists like Nicki Minaj and Trey Songz. The possible publisher is suggested as Quincy Jones' former magazine Vibe, which targeted this same demographic. Various technologies used in the design process, like Photoshop, are also outlined.
How effective is the combination of your main
1) The main product is a music video for the song "The Last of the Real Ones" by Fall Out Boy, and ancillary texts include a music magazine advert and digipak based on the song.
2) The main connection between the products is the inclusion of the lead singer actor, who appears in both the music video and photos used in the ancillary texts.
3) The digipak features a live DVD to give fans the experience of seeing the band perform and encourage interest in future tours.
How to view + write about a film
This document provides guidance on how to view and write about a film using the A.P.F.C. method of analyzing Audience, Purpose, Form, and Content. It explains how to consider the intended audience, purpose, appropriate form and style, content including characters, plot, and message. The document advises supporting opinions about whether you liked the film with examples from your observations using this A.P.F.C. method of analysis.
Changes from Audience Feedback
Megan received feedback from her audience that the original music video and CD image had more of an R&B feel than indie. They also noted that the image did not fit properly within the poster. To address this, Megan made changes to the images. She used a photo from her music video shoot and edited it in Photoshop to fit on the DVD cover. She also used the CD from an early draft and placed it on the cover to match the continuity of the music video. After making these changes, Megan felt the product now met audience expectations and visual conventions.
Plan for g324 evaluation
This is my plan for the G324 evaluation. It contains the plan of what I am to include in my questions 1-4. I will go into further detail during the actual evaluation, this is just to keep me on track.
Blog Checklist
This document outlines the requirements for blogs to be created by a group of students. It lists over 20 topics that need to be covered in posts on their blogs, including: full names and exam numbers of group members, archive of work, labels for posts, draft and final music videos, evaluations, theories, director studies, iconic older and controversial music videos, history of music videos, textual analysis of existing music videos, audience research, brainstorming evidence, division of labor, storyboards, shotlists, production planning, and documentation of the production process with pictures, clips and links. Students are expected to post regularly about their progress and cover these key areas in their blogs.
Genre and form research
This document discusses genre and research on metal music. It examines the genres of death metal and metalcore. It explores the typical sound, language, typography, narrative, ideology, mise-en-scene, iconography, camerawork, editing, form, structure, visuals, and main image of metal music videos. It also discusses how institutions like Kerrang!, Vevo, and Rock Sound are important for distributing and advertising metal music videos to attract audiences.
Evaluation Question One
This document discusses genre conventions in media such as music, film, and literature. It focuses on how genre is important for targeting specific audiences and marketing products. In music, genres like rock have important subgenres that further define the style. The document then discusses how music videos from the indie/folk rock genre typically have smaller budgets but use filters and stylistic filming to engage audiences. Performance and narratives are common but some videos challenge conventions by combining these elements or leaving narratives ambiguous. Album covers in this genre also often feature abstract landscape photos unrelated to the artist.
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The document discusses conventions for digipak album packaging and magazine advertisements. For digipaks, it notes conventions for placement of the artist name, album title, track listing, barcodes, and images on the front, spine, and back covers as well as inside panels. Magazine ads generally feature the artist name and album title prominently along with the release date and may include reviews or website information. Both should use eye-catching fonts and relate images or designs to the artist/album. Indie artists have more flexibility to experiment with conventions.
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A2 Cross Media Promotion Campaign Analysis
- 1. L/O What makes a good print promotional campaign? L3 – What are the typical design conventions of your genre? L4 – What is the mode of address and iconography used by your selected artist? Analysis of a digipak & poster
- 3. Main Image – shot type & mise-en-scene Typography – Connotations of font and different font Composition – positioning of subject and font Colour scheme – what is the range of colour used? Mode of address – what language is used, how does it “speak” to its audience? Iconography – what symbols or objects are used to represent the artist or genre?
- 4. Typography & Language Main Image a) Shot type b) Mise-en-scene c) Background images a) b) c) Describe the type of typography What colour is the font How does the cover speak to the audience? Composition / Layout Colour Scheme a) b) c) d) a) b) c) Cropping of main image Position of main image Size & position album name Size & position artist name Music Genre: Most prominent colour Supporting colours Overall colour pallette
- 6. Digipak Conventions Measurement Front Cover Back Cover Left Cover CD Template Spine Height: ___________ Artist Name: ____________________ Track listing 1. _______________ Main image: ____________________ Circular Image: ____________________ Artist name: ____________________ 2. _______________ Background Image: 3. _______________ ____________________ Background Image: Album name: 4. _______________ Song Title: 5. _______________ ____________________ ____________________ ____________________ 6. _______________ 7. _______________ Song lyrics: ____________________ Label logo: Label logo: ____________________ ____________________ Background image: Width: ___________ Album Name: ____________________ Artist Imagery: ____________________ Spine: ___________ 8. _______________ 9. _______________ ____________________ ____________________ ____________________ Barcode ____________________ Album Credits __________________ ____________________ Label copyright: ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ __________________ Label Copyright / Logo __________________ ____________________ ____________________ __________________ ____________________
- 10. Imagery a) Shot of artist – shot type, costume, pose b) Background images c) Shapes and style d) Use of logo e) Colour scheme Layout a) b) c) d) Typography & Language a) b) c) d) Describe the type of typography What colour is the font How does the advert speak to the audience? Reviews from music press Cross Media Promotion a) b) Cropping of main image Foreground / background Size & position of logo Cropping of additional imagery ( single or album cover etc.) c) Music Genre: Label logo Where can the audience buy the album / single? How many platforms can the audience buy the music on?
- 11. Imagery a) Shot of artist – shot type, costume, pose b) Background images c) Shapes and style d) Use of logo e) Colour scheme Layout a) b) c) d) Typography & Language a) b) c) d) Describe the type typography What colour is the font How does the advert speak to the audience? Reviews from music press Cross Media Promotion a) b) Cropping of main image Foreground / background Size & position of logo Cropping of additional imagery ( single or album cover etc.) c) Music Genre: Label logo Where can the audience buy the album / single? How many platforms can the audience buy the music on?
- 12. Cross Media Promotion Campaign ALL: YOU MUST analyse the poster and digipak of the same artist. Print out in colour and annotate by hand. You could also do this on a detail Powerpoint presentation or as a creative blogpost. 1. 2. 3. 4. 5. 6. Introduce the artist, the album and the genre Begin with the analysis of the front cover of the album Then analyse the back cover of the album Analyse the other panels of the digipak Analyse the CD (if possible) Then analyse the POSTER Use as much technical language as possible. Try and relate each point to audience appeal and the genre of the music. Concluding paragraph L3 – What are the typical design conventions of the genre you analysed? L4 – What is the mode of address and iconography used by your selected artist?