Evaluation part 1.pptx (2)
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This document discusses conventions in music videos and how they were used or subverted in a student's music video project. It summarizes several music video theories and defines common conventions like clear genre, lip syncing, choreography, costume, and editing to the beat. The student explains how they took a narrative approach by reinterpreting the Cinderella storyline and references other artists like Ed Sheeran. Representation of ethnicity and gender are also discussed in terms of conforming to or challenging stereotypes. Finally, the concepts of branding and digipak conventions are reviewed.
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Evaluation part 1.pptx
This document discusses music video conventions and theories related to analyzing a student's media product. It provides information on common music video conventions like genre, casting, choreography. It also explains relevant theories around representation, the male gaze, intertextuality, and how music videos are used to construct artist personas. The student's music video takes a narrative approach, references Cinderella but subverts expectations, and pays homage to another artist while challenging stereotypes related to ethnicity and gender.
In what ways does your media project use, develop or challenge forms and conv...
This document discusses the conventions and techniques used in music videos and album packaging. It begins by outlining some key conventions of music videos, such as frequent close-ups of artists, camera movements, lighting, costumes/props, and how they present the artist's identity and expression. It then discusses music video theories from Dyer and Goodwin regarding how stars are constructed and how videos reference voyeurism. Examples from a music video are provided. Conventions of R&B videos and digipaks are then outlined, such as emphasizing sexuality and wealth. Finally, examples from the student's own music video and digipak design are provided and analyzed.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Sven e carlssen 2
Sven E Carlsson proposed that music videos can typically be analyzed by splitting them into binary opposites. He believes there are two main categories of music videos: Performance videos that focus on showing the artist, and Conceptual videos that emphasize artistic elements over the narrative. Performance videos can showcase the artist through dance, singing, or playing instruments, essentially advertising the performer. Conceptual videos may include the artist only briefly and prioritize artistic environments and backdrops over the story.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Intertextuality
Intertextuality refers to references made between different media texts. It occurs when one media text references another existing text. Katy Perry's music video for "Unconditionally" is an example of pastiche, as it references multiple other media texts including Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons through costumes, scenes, and symbols. Parody is the opposite of pastiche as it mocks and ridicules the original text. Homage pays tribute to another artist through similar style or moves. Translation changes the message from one medium to another, like Miley Cyrus' change in music style on her song "Malibu." Hybridity is a mixture of cultures, like Selena Gomez's
Music Theories
The document discusses several theories about key elements in music videos:
1. Andrew Goodwin's theory identifies six elements including relationships between lyrics/music and visuals, narrative/performance, use of close-ups to promote the artist's image, and technical aspects.
2. Sven Carlsson proposes two categories - performance clips focusing on staged performances and conceptual clips with exaggerated settings beyond the artist.
3. Richard Dyer's theory discusses how stars are constructed commercially, how audiences relate through admiration/imitation, and how this increases the star's appeal.
Media eval q1
The document discusses various techniques used in music videos to relate the visuals to the lyrics of the song. It provides examples of how several popular music videos enhance the understanding of the lyrics through scenes that relate to the lyrics or the facial expressions of the artists. The document also notes that cameos are used when not enough performance footage is available and that voyeurism and intimate scenes are conventions of R&B music videos.
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Evaluation part 1.pptx
This document discusses music video conventions and theories related to analyzing a student's media product. It provides information on common music video conventions like genre, casting, choreography. It also explains relevant theories around representation, the male gaze, intertextuality, and how music videos are used to construct artist personas. The student's music video takes a narrative approach, references Cinderella but subverts expectations, and pays homage to another artist while challenging stereotypes related to ethnicity and gender.
In what ways does your media project use, develop or challenge forms and conv...
This document discusses the conventions and techniques used in music videos and album packaging. It begins by outlining some key conventions of music videos, such as frequent close-ups of artists, camera movements, lighting, costumes/props, and how they present the artist's identity and expression. It then discusses music video theories from Dyer and Goodwin regarding how stars are constructed and how videos reference voyeurism. Examples from a music video are provided. Conventions of R&B videos and digipaks are then outlined, such as emphasizing sexuality and wealth. Finally, examples from the student's own music video and digipak design are provided and analyzed.
Andrew goodwin’s music video theory
Andrew Goodwin identified 6 key aspects that are often featured in music videos: 1) A relationship between the lyrics and visuals, 2) Seeing the sound through beats and editing, 3) Genre-related style and imagery, 4) Close-ups to promote the artist's star persona, 5) Voyeurism especially in representing female artists, and 6) Intertextual references to other media. Music videos can anchor the meaning of a song for viewers and promote the artist, but they also risk objectifying artists, especially women.
Sven e carlssen 2
Sven E Carlsson proposed that music videos can typically be analyzed by splitting them into binary opposites. He believes there are two main categories of music videos: Performance videos that focus on showing the artist, and Conceptual videos that emphasize artistic elements over the narrative. Performance videos can showcase the artist through dance, singing, or playing instruments, essentially advertising the performer. Conceptual videos may include the artist only briefly and prioritize artistic environments and backdrops over the story.
Question 1
The document discusses conventions used in opening sequences for coming of age films. It notes that openings typically introduce the protagonist and genre through an equilibrium stage that may provide backstory. Key conventions include non-diegetic music, minimal dialogue, and visual elements that represent the protagonist's interests and era. The document then discusses how the student aimed to apply these conventions, like iconography and music, in their own opening sequence for a coming of age film.
Intertextuality
Intertextuality refers to references made between different media texts. It occurs when one media text references another existing text. Katy Perry's music video for "Unconditionally" is an example of pastiche, as it references multiple other media texts including Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons through costumes, scenes, and symbols. Parody is the opposite of pastiche as it mocks and ridicules the original text. Homage pays tribute to another artist through similar style or moves. Translation changes the message from one medium to another, like Miley Cyrus' change in music style on her song "Malibu." Hybridity is a mixture of cultures, like Selena Gomez's
Music Theories
The document discusses several theories about key elements in music videos:
1. Andrew Goodwin's theory identifies six elements including relationships between lyrics/music and visuals, narrative/performance, use of close-ups to promote the artist's image, and technical aspects.
2. Sven Carlsson proposes two categories - performance clips focusing on staged performances and conceptual clips with exaggerated settings beyond the artist.
3. Richard Dyer's theory discusses how stars are constructed commercially, how audiences relate through admiration/imitation, and how this increases the star's appeal.
Media eval q1
The document discusses various techniques used in music videos to relate the visuals to the lyrics of the song. It provides examples of how several popular music videos enhance the understanding of the lyrics through scenes that relate to the lyrics or the facial expressions of the artists. The document also notes that cameos are used when not enough performance footage is available and that voyeurism and intimate scenes are conventions of R&B music videos.
Media evaluation question 1
The document discusses how the media product uses and develops conventions of real media products. It analyzes the forms and techniques used in different elements of the media product, including a magazine advert, digi-pak, shots in the music video, and transitions. Common conventions from other artists like Lucy Rose are employed, such as close-up shots, location shots, and continuity across different elements. The techniques are chosen to emphasize emotions, link to lyrics, portray the artist's brand and develop a narrative around the song's message.
Types of music videos
There are three main types of music videos: performance based, narrative based, and concept based. Performance based videos focus on the artist lip syncing and feature live concert footage. Narrative based videos tell a visual story through characters and plot. Concept based videos are more abstract, focusing on a central idea or message rather than a literal story. A single video may incorporate elements of multiple types. Effective music videos keep audiences engaged by featuring the artist, telling an interesting story, or leaving room for interpretation.
Conventions
Indie music videos typically feature performances by the band and use camera shots that focus closely on facial expressions to represent the emotion of the song. Mise-en-scene elements like props are used to tell the story and represent the band's style, while lighting enhances the mood of the song. In contrast to mainstream pop videos, indie videos emphasize authentic performances over elaborate narratives and rely less on spectacle to market the artist as a commercial product.
Intertextuality assignment
The document discusses various forms of intertextuality in media including pastiche, parody, homage, calque, translation, hybridity, and bricolage. As an example of pastiche, the document analyzes Katy Perry's music video for "Unconditionally", which references Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons. Parody is described as ridiculing existing works, while homage pays respectful tribute. Examples include Justin Timberlake's homage to Michael Jackson and a parody of Meghan Trainor's "All About That Bass" video.
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
Little mix black magic
This document analyzes characteristics of pop music videos like Little Mix's "Black Magic" including:
- Links between lyrics and visuals to help audiences remember songs
- Synchronizing edits to the music's beats to seem upbeat
- Bright colors and fashionable costumes to appeal to young audiences
- Narratives often involving love to interest teenagers
- Dance breaks and lip syncing to showcase artists as performers
- Close ups of artists to keep their faces relevant in the shifting pop world
Goodwin’s Theory
This document summarizes Andrew Goodwin's theory on music video analysis from his 1992 book "Dancing in the Distraction Factory". It outlines 6 key ideas from Goodwin's theory: 1) Music videos demonstrate genre characteristics 2) There is a relationship between lyrics and visuals 3) There is a relationship between music and visuals 4) Record labels influence visual elements 5) Music videos often feature voyeuristic treatment of the female body 6) Music videos frequently reference other media through intertextuality. The document then provides examples to illustrate each point.
Music video conventions
Music videos employ various camera techniques, lighting, costumes, props, and editing to convey meaning and emphasize the artist's journey. Common camera shots include long shots, mid shots, and close ups to highlight the location, artist, and emotions. Camera movements follow the artist. Mise-en-scene strategically arranges performers, props, and lighting to represent a theme - for example, isolation through empty shots of an artist alone in "Mad" by Neo. Editing uses techniques like jump cuts and fades to transition between scenes and indicate the passage of time.
Andrew Goodwin
The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.
Representation word
The document discusses representation and stereotypes used on the cover of a magazine. The main image features a feminine teenage girl with blonde hair and makeup, representing typical ideals for teenage girls. Posters of other artists also portray feminine stereotypes through hairstyles, makeup, and accessories like sunglasses and bracelets. A male pop artist on a double page spread is depicted as fashionable and style-conscious through accessories like a cap, appealing to expectations of male pop stars being fashionable males ages 17-24. The language used in the magazine is informal with terms like "haha" to represent teenagers and seem more appealing by matching their typical speech patterns.
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
In what ways does your media product use develop or challenge forms and conve...
The document discusses conventions of indie pop music videos that the media product incorporates or challenges. It notes that thought beats and abrupt transitions on beats are included. Color palettes with consistent colors throughout are also a convention featured. The video includes disjointed visuals compared to lyrics allowing individual interpretation. Concept pieces with a narrative and minimal performance are a genre convention featured prominently. Gender representation is non-binary and countertypes are prevalent rather than stereotypes. Intertextual references to other works provide interpretation opportunities for viewers.
Costume and make up
The document discusses three different looks - posh, gothic, and girly - created using different hairstyles and makeup for a music video. It then states that natural hair and makeup were used for the rest of the video to focus on the person rather than their appearance and relate to the song's lyrics. Various clothing items like military boots, Converse shoes, skinny jeans, and graphic vests are also mentioned as reflecting different music genres like rock and indie.
Question 1
The music video challenges conventions by representing a versatile artist that appeals to R&B/soul and hip hop audiences. It takes inspiration from Rihanna's portrayal of soft and wild personas. Close-ups are used to convey vulnerability and pain through facial expressions, challenging the male gaze. Editing matches the music through jump cuts and pacing, using black and white to highlight intimacy. Low key lighting and red colors set a dark, intense mood. Icons reference religion and drugs to show the character's extreme stress. Costuming aims to show subtle sex appeal while challenging objectification.
Intertextuality
This document discusses different types of intertextuality that can exist between texts such as music videos. Intertextuality refers to the relationship between texts and how they influence each other to create new meanings. Some of the key types discussed include homage, which is using elements of another work to pay tribute to it; parody, which imitates another work in a humorous way; calque, which relates a work to another culture; hybridity, which blends elements from different cultures or eras; bricolage, which creates new media from diverse sources; translation, which changes a narrative to a new medium; and pastiche, which imitates another artist's style. Examples are given for some types like homage and
Analysis of Little Mix’s Song ‘Black Magic'
This document analyzes Little Mix's music video for "Black Magic" using Andrew Goodwin's music video analysis theories. It summarizes the genre conventions of dance-pop seen and not seen in the video. It analyzes the relationships between the lyrics, visuals, and music. It discusses intertextual references to shows like Charmed. It also examines the use of close-ups of the artists and motifs between their videos.
Similar Products: Little Mix.
The document discusses potential aspects to include or avoid when creating a video for a new girl band based on examples from Little Mix. It suggests including close-ups of the band members to introduce them, highlighting femininity to appeal to females, and using some traditional male colors and imagery to also appeal to males. Complex synchronized dance routines and assigning distinct traits to each band member are aspects that would likely not work and should be avoided.
Question 1
This document discusses the production choices made for a music video to challenge conventions of the hip hop and R&B genres. It begins with establishing the performers on an equal level through two-shot framing. Locations outside and natural settings develop the stars' images as "moral messengers". Both performers are framed similarly to create gender balance rather than objectification. Lyrics are emphasized through editing. The digipak and poster continue developing the stars' images through nature connections and bold design elements, subverting genres' conventions of power and voyeurism.
Question 1
This document discusses the production choices made for a music video that aims to challenge conventions of the R&B and hip-hop genres. It was shot with two-shots to connect the performers as equals rather than portray one as dominant. Locations outside and natural elements were used to portray the performers' honesty and purity. Shots were framed and costumes chosen to avoid objectifying the female performer and promote equality. Editing emphasized lyrics through visuals. The album packaging and poster continued themes of nature, reflection, and bold fonts to connect the artists to audiences.
Shazea Begum Question 1
The document discusses how the media product, a music video, uses and develops conventions of real music videos in the indie pop genre. It replicates conventions found in videos by Ellie Goulding and Gabrielle Aplin by including both narrative scenes and performance scenes of the artist. The theme of love and relationships is conveyed through scenes of couples on dates. However, explicitly depicting intimacy was challenging given it involved students. The artist's costume combines elements of pop, like feminine dresses, and indie, like dark colors and curled hair, to fit both genres. An unconventional clapping scene subverts pop music conventions.
Representation in my music video
The document discusses representation in music videos. It notes that women are often sexualized through provocative dancing and clothing, while men are typically portrayed as masculine and dominant. Some artists like Adele, Meghan Trainor and Lorde challenge these stereotypes with empowering lyrics and avoiding sexual objectification. The document also discusses using lighting, costumes, and location to positively portray the female artist as confident and trendy without relying on stereotypes. Audience research was conducted to appeal to the target demographic of 17-21 year old girls by including relatable elements like biking.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the music video uses, develops, and challenges conventions of real media products. It summarizes that the video took inspiration from Lana Del Rey music videos in its editing techniques and vintage filters to create a similar soft feel. It developed conventions by layering footage in a collage with interesting visuals and colors. While it adhered to some conventions like demonstrating genre characteristics, it challenged aspects like the "male gaze" by representing women in a positive light and not including voyeuristic treatment of the female body. Going forward, it could further challenge conventions by including diverse storylines and making conventions more individualized works of art.
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What's hot
Media evaluation question 1
The document discusses how the media product uses and develops conventions of real media products. It analyzes the forms and techniques used in different elements of the media product, including a magazine advert, digi-pak, shots in the music video, and transitions. Common conventions from other artists like Lucy Rose are employed, such as close-up shots, location shots, and continuity across different elements. The techniques are chosen to emphasize emotions, link to lyrics, portray the artist's brand and develop a narrative around the song's message.
Types of music videos
There are three main types of music videos: performance based, narrative based, and concept based. Performance based videos focus on the artist lip syncing and feature live concert footage. Narrative based videos tell a visual story through characters and plot. Concept based videos are more abstract, focusing on a central idea or message rather than a literal story. A single video may incorporate elements of multiple types. Effective music videos keep audiences engaged by featuring the artist, telling an interesting story, or leaving room for interpretation.
Conventions
Indie music videos typically feature performances by the band and use camera shots that focus closely on facial expressions to represent the emotion of the song. Mise-en-scene elements like props are used to tell the story and represent the band's style, while lighting enhances the mood of the song. In contrast to mainstream pop videos, indie videos emphasize authentic performances over elaborate narratives and rely less on spectacle to market the artist as a commercial product.
Intertextuality assignment
The document discusses various forms of intertextuality in media including pastiche, parody, homage, calque, translation, hybridity, and bricolage. As an example of pastiche, the document analyzes Katy Perry's music video for "Unconditionally", which references Snow White, The Hunger Games, Harry Potter, and Dangerous Liaisons. Parody is described as ridiculing existing works, while homage pays respectful tribute. Examples include Justin Timberlake's homage to Michael Jackson and a parody of Meghan Trainor's "All About That Bass" video.
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
Little mix black magic
This document analyzes characteristics of pop music videos like Little Mix's "Black Magic" including:
- Links between lyrics and visuals to help audiences remember songs
- Synchronizing edits to the music's beats to seem upbeat
- Bright colors and fashionable costumes to appeal to young audiences
- Narratives often involving love to interest teenagers
- Dance breaks and lip syncing to showcase artists as performers
- Close ups of artists to keep their faces relevant in the shifting pop world
Goodwin’s Theory
This document summarizes Andrew Goodwin's theory on music video analysis from his 1992 book "Dancing in the Distraction Factory". It outlines 6 key ideas from Goodwin's theory: 1) Music videos demonstrate genre characteristics 2) There is a relationship between lyrics and visuals 3) There is a relationship between music and visuals 4) Record labels influence visual elements 5) Music videos often feature voyeuristic treatment of the female body 6) Music videos frequently reference other media through intertextuality. The document then provides examples to illustrate each point.
Music video conventions
Music videos employ various camera techniques, lighting, costumes, props, and editing to convey meaning and emphasize the artist's journey. Common camera shots include long shots, mid shots, and close ups to highlight the location, artist, and emotions. Camera movements follow the artist. Mise-en-scene strategically arranges performers, props, and lighting to represent a theme - for example, isolation through empty shots of an artist alone in "Mad" by Neo. Editing uses techniques like jump cuts and fades to transition between scenes and indicate the passage of time.
Andrew Goodwin
The document discusses several theories about relationships between music video elements and the song. It outlines 6 main theories: 1) Relationship between lyrics and visuals, 2) Relationship between sound and visuals, 3) Genre-related styles and icons, 4) Close-ups of artists to promote their image, 5) Voyeurism and sexuality, particularly of women, and 6) References to other media like films. Each theory is explained and an example music video is given to illustrate how it has been applied.
Representation word
The document discusses representation and stereotypes used on the cover of a magazine. The main image features a feminine teenage girl with blonde hair and makeup, representing typical ideals for teenage girls. Posters of other artists also portray feminine stereotypes through hairstyles, makeup, and accessories like sunglasses and bracelets. A male pop artist on a double page spread is depicted as fashionable and style-conscious through accessories like a cap, appealing to expectations of male pop stars being fashionable males ages 17-24. The language used in the magazine is informal with terms like "haha" to represent teenagers and seem more appealing by matching their typical speech patterns.
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Indie pop grew popular through small fanzines and record labels. The genre was further defined by the NME cassette compilations C81 and C86, which showcased diverse post-punk groups and marked the birth of "indie" in the UK.
In what ways does your media product use develop or challenge forms and conve...
The document discusses conventions of indie pop music videos that the media product incorporates or challenges. It notes that thought beats and abrupt transitions on beats are included. Color palettes with consistent colors throughout are also a convention featured. The video includes disjointed visuals compared to lyrics allowing individual interpretation. Concept pieces with a narrative and minimal performance are a genre convention featured prominently. Gender representation is non-binary and countertypes are prevalent rather than stereotypes. Intertextual references to other works provide interpretation opportunities for viewers.
Costume and make up
The document discusses three different looks - posh, gothic, and girly - created using different hairstyles and makeup for a music video. It then states that natural hair and makeup were used for the rest of the video to focus on the person rather than their appearance and relate to the song's lyrics. Various clothing items like military boots, Converse shoes, skinny jeans, and graphic vests are also mentioned as reflecting different music genres like rock and indie.
Question 1
The music video challenges conventions by representing a versatile artist that appeals to R&B/soul and hip hop audiences. It takes inspiration from Rihanna's portrayal of soft and wild personas. Close-ups are used to convey vulnerability and pain through facial expressions, challenging the male gaze. Editing matches the music through jump cuts and pacing, using black and white to highlight intimacy. Low key lighting and red colors set a dark, intense mood. Icons reference religion and drugs to show the character's extreme stress. Costuming aims to show subtle sex appeal while challenging objectification.
Intertextuality
This document discusses different types of intertextuality that can exist between texts such as music videos. Intertextuality refers to the relationship between texts and how they influence each other to create new meanings. Some of the key types discussed include homage, which is using elements of another work to pay tribute to it; parody, which imitates another work in a humorous way; calque, which relates a work to another culture; hybridity, which blends elements from different cultures or eras; bricolage, which creates new media from diverse sources; translation, which changes a narrative to a new medium; and pastiche, which imitates another artist's style. Examples are given for some types like homage and
Analysis of Little Mix’s Song ‘Black Magic'
This document analyzes Little Mix's music video for "Black Magic" using Andrew Goodwin's music video analysis theories. It summarizes the genre conventions of dance-pop seen and not seen in the video. It analyzes the relationships between the lyrics, visuals, and music. It discusses intertextual references to shows like Charmed. It also examines the use of close-ups of the artists and motifs between their videos.
Similar Products: Little Mix.
The document discusses potential aspects to include or avoid when creating a video for a new girl band based on examples from Little Mix. It suggests including close-ups of the band members to introduce them, highlighting femininity to appeal to females, and using some traditional male colors and imagery to also appeal to males. Complex synchronized dance routines and assigning distinct traits to each band member are aspects that would likely not work and should be avoided.
Question 1
This document discusses the production choices made for a music video to challenge conventions of the hip hop and R&B genres. It begins with establishing the performers on an equal level through two-shot framing. Locations outside and natural settings develop the stars' images as "moral messengers". Both performers are framed similarly to create gender balance rather than objectification. Lyrics are emphasized through editing. The digipak and poster continue developing the stars' images through nature connections and bold design elements, subverting genres' conventions of power and voyeurism.
Question 1
This document discusses the production choices made for a music video that aims to challenge conventions of the R&B and hip-hop genres. It was shot with two-shots to connect the performers as equals rather than portray one as dominant. Locations outside and natural elements were used to portray the performers' honesty and purity. Shots were framed and costumes chosen to avoid objectifying the female performer and promote equality. Editing emphasized lyrics through visuals. The album packaging and poster continued themes of nature, reflection, and bold fonts to connect the artists to audiences.
Shazea Begum Question 1
The document discusses how the media product, a music video, uses and develops conventions of real music videos in the indie pop genre. It replicates conventions found in videos by Ellie Goulding and Gabrielle Aplin by including both narrative scenes and performance scenes of the artist. The theme of love and relationships is conveyed through scenes of couples on dates. However, explicitly depicting intimacy was challenging given it involved students. The artist's costume combines elements of pop, like feminine dresses, and indie, like dark colors and curled hair, to fit both genres. An unconventional clapping scene subverts pop music conventions.
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In what ways does your media product use develop or challenge forms and conve...
In what ways does your media product use develop or challenge forms and conve...
Similar to Evaluation part 1.pptx (2)
Representation in my music video
The document discusses representation in music videos. It notes that women are often sexualized through provocative dancing and clothing, while men are typically portrayed as masculine and dominant. Some artists like Adele, Meghan Trainor and Lorde challenge these stereotypes with empowering lyrics and avoiding sexual objectification. The document also discusses using lighting, costumes, and location to positively portray the female artist as confident and trendy without relying on stereotypes. Audience research was conducted to appeal to the target demographic of 17-21 year old girls by including relatable elements like biking.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the music video uses, develops, and challenges conventions of real media products. It summarizes that the video took inspiration from Lana Del Rey music videos in its editing techniques and vintage filters to create a similar soft feel. It developed conventions by layering footage in a collage with interesting visuals and colors. While it adhered to some conventions like demonstrating genre characteristics, it challenged aspects like the "male gaze" by representing women in a positive light and not including voyeuristic treatment of the female body. Going forward, it could further challenge conventions by including diverse storylines and making conventions more individualized works of art.
Q1)
The document discusses how the creator's music video product developed and challenged conventions of the hip hop and soul genres. It combined elements from real music videos to tell a narrative involving themes of drugs, pills, and suicide that are uncommon in typical soul videos. It represented the main artist in a way that followed expectations for how female artists are typically portrayed. The cinematography, editing, sound, lighting, iconography, and theories of representation were all employed in a way that developed conventions from other successful music videos while also challenging expectations in some ways. The product aimed to engage audiences and represent the artist and narrative effectively.
Evaluation task 1 (mahdi maah)
The document describes several media products created by the author, including a music video, magazine advertisement, and DigiPak. It discusses how these products use and challenge conventions of real hip hop/R&B media. The music video draws inspiration from Drake's "Find Your Love" by using red to connote romance and portraying the male lead as vulnerable. It aims to break conventions while retaining the genres' concepts. The representation of women challenges stereotypes by dressing the actress modestly and avoiding objectification. Editing and camera techniques from real music videos are employed while developing new approaches.
Bryan question 2
The document discusses how the media product uses and develops conventions of real music videos. It follows conventions such as using a narrative/performance structure, similar representations of the artist, lighting techniques, locations, costumes and makeup, cinematography like close-ups, and editing that matches the song's pace. However, it also challenges some conventions like not portraying the female character in a sexualized way. Overall, the product aims to appeal to audiences by following genre conventions while also updating them for the song's themes.
Question 1: In what ways does your music video/digipak/magazine advert, use d...
The document discusses the creation of a music video, digipak, and magazine advertisement for a hybrid R&B and pop song. It analyzes the works using theories from scholars on music video conventions. The project aims to incorporate representations from both genres effectively. Key influences included using neutral colors and plain settings from R&B, with bold colors and a focus on the artist from pop. The video tells a narrative of the artist expressing feelings over a lost love through flashbacks. The other works continue this theme. Analysis finds the project illustrates lyrics, uses performance and conceptual elements, and promotes the artist's image in line with music video conventions.
In what way does your media product develop
The document discusses how the media product develops and challenges conventions of real music videos. It summarizes the key conventions used in R&B music videos like love stories, prologues, flashbacks, and lip syncing. The media product follows some conventions but also challenges them, such as using non-diegetic sound and portraying women in a positive, non-sexualized way. It analyzes the camera shots, editing, mise-en-scene, and clothing choices used and how they develop genre conventions or provide alternative representations.
Music video theories
The document discusses Richard Dyer's theory on pop stars from 1979. Dyer states that stars are representations that can reinforce or occasionally alter prevalent conceptions of what it means to be human in society. On one hand, society stresses similarities among social groups, but also suggests norms for each group. Stars influence conceptions of such people.
Question 1
1) The document discusses how a music video project challenged and used conventions of real music videos. Research was conducted on different music genres and theories to plan the project.
2) Examples like Lady Gaga and Florence and the Machine informed the portrayal of the unconventional artist, with unique style, expressions, and ideologies.
3) Conventions like relating visuals to lyrics and using camera techniques to develop the artist's image were employed, while also subverting expectations through an original narrative and aesthetic choices atypical for the genre.
Evaluation task 1 (mahdi maah)
This document discusses how the media product challenges conventions of real media products like music videos. It uses forms such as passionate lyrics about love, use of the color red, and portraying the male as vulnerable. It aims to break conventions like overly sexual portrayals of women and unrealistic representations of men. Shots are carefully edited to match lyrics, beats, and emphasize themes like lost love. Overall, it strives to develop genre conventions while also challenging stereotypes through more balanced gender representations and a focus on the narrative over provocative displays.
R&b conventions for Q1
This document discusses codes and conventions of R&B music videos. It begins by outlining common conventions like sexualization of artists and emphasis on wealth and material goods. It then summarizes how the creator of this music video both used, challenged, and developed conventions. They challenged sexualization but used conventions like natural makeup, inclusion of a male singer, and studio/performance shots. They developed conventions by using red lipstick to represent love rather than lust and choosing modest, sophisticated clothing and accessories for the female artist. The document also notes the demands of record labels for close-up shots but explains their video focuses on the artist's full-body performance.
Question 1
The document discusses conventions of pop music videos and how the media product challenges some conventions while developing others. It summarizes Andrew Goodwin's theory of typical pop music video conventions, such as demonstrating genre characteristics and relating visuals to lyrics/music. Research analyzed conventions in pop artists' videos and Sam Smith's videos specifically. The media product uses a narrative structure and matches lyrics and visuals, but challenges conventions like lip syncing and develops conventions such as reversing typical gender roles. Ancillary conventions for pop genre products like magazines are also discussed.
Onat one final
The document discusses how the student's music video project uses and develops conventions of real music videos. Key points:
- Extensive research was conducted into music video conventions based on genre (R&B), including themes, characters, artists, locations, theory, editing, and cinematography.
- The music video adheres to conventions through its themes of love/relationships, portrayal of characters, artists' image/performance, and matching editing to the song's pace.
- However, it also challenges some conventions, such as not using the "male gaze" or portraying the female as a sexual object, instead focusing on her emotions regarding the relationship.
- Mise-en-scene elements
Question 1
This document discusses how the media product challenges conventions of typical pop music genres. It summarizes:
1) The music video uses close-ups and natural lighting/costumes to contrast with typical pop videos' sexualization and unrealistic portrayals. Locations are everyday instead of exotic.
2) The digipak uses dark colors instead of bright tones and focuses on scenery over the artist. Fonts are simple to highlight the music.
3) The poster desaturates an outdoor photo instead of using bright colors. Credits are centered at the top like typical posters to draw attention. Overall, the products strive for a unique acoustic-pop style rather than conforming to pop stereotypes.
TASK 1
This document discusses codes and conventions used in music videos. It begins by explaining that codes and conventions provide a shared understanding between directors and audiences about genre. It then gives examples of symbolic and technical conventions. The document goes on to analyze specific conventions used in a music video, such as portraying the artist as organic through costume choices. It discusses the use of camera shots, like long shots to show setting and close ups to show emotion. Finally, it explains how the narrative challenges conventions by having adults act childish and children act mature to create a sense of youthful rebellion.
Blog Task2
The document discusses different promotional materials created for a band called "Lilly and the Tea Leaves". The video features the singer in a bird cage representing her psyche being trapped by her guilty conscience. The digipak and magazine advertisement feature the same bird cage image to maintain brand consistency. Both are designed to attract audiences and sell the band's music and concert tickets. The band tells stories through their lyrics, representing the "Televised Bards" style of music.
Blog 2
The document discusses the marketing materials created for a band called "Lilly and the Tea Leaves", including a music video, CD digipack, magazine advertisement, and how they work together synergistically. The video uses symbolic imagery of the singer in a birdcage to represent her psyche and feelings of guilt. The marketing elements were designed to attract different target audiences while maintaining a consistent aesthetic and theme around the birdcage imagery.
Evaluation
The document provides an evaluation of a music video the author created for the song "Moon and Moon" by Bat for Lashes. It discusses how the music video used and developed conventions of the dream pop genre and real music videos. It aimed to portray the feeling of being alone and dependent on another person through the narrative. The music video left the ending ambiguous to allow audience interpretation. Through the use of lighting, locations, costumes, and cinematography techniques like close-ups, the music video challenged some conventions to create a more natural and relatable portrayal of the artist.
Theories for representation
This document discusses several theories related to representation in media such as music videos. It first describes a music video production about lost love between a male and female. It then discusses Richard Dyer's star theory that stars are constructed images meant to increase sales and brand identity. The document also covers Richard Dyer's typography of representation, John Berger's analysis of gender representation with women as commodities, and Laura Mulvey's male gaze theory where women are portrayed for the male audience. The document applies these theories to analyze the representation in the described music video production. It concludes with Andrew Goodwin's theory on typical conventions in different music video genres.
Eval task 1
The document provides information about conventions in the female pop music genre. It discusses how conventions help differentiate genres and allow audiences to find what they are looking for. It then examines specific conventions used in pop music videos, including set design, camera work, performance, costume, makeup, editing, digipak design, font, layout, colors, pictures, and lighting. Examples are given from various popular female artists like Dua Lipa, Britney Spears, Pink, Taylor Swift, and Miley Cyrus to illustrate common conventions.
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- 1. EVALUATION: QUESTION 1 In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 2. WHAT ARE CONVENTIONS Conventions are real media products that the audience are expecting to see. Conventions are commonly used and differ according to the form and genre, creating different meanings of texts. The audience play a significant role on the different interpretations of these conventions in texts and can therefore creating their own meaning through their understanding of the text. All of this relates to the theorist Stuart Hall of having a preferred meaning of the text.
- 3. WHAT DID YOU LEARN ABOUT WHAT THE CONVENTIONS WERE OF REAL MUSIC VIDEOS? AND WHAT MUSIC VIDEO CONVENTIONS HAVE YOU INCLUDED/ NOT INCLUDED AND WHY? Conventions of a Music Video: Casting Clear genre I chose to do a R&B genre Lip synching Choreography-Ballroom Dance routine Costume and makeup Clear star persona Brand Edit to the beat
- 4. ❖OBJECTIFICATION- women being made to feel like an object. ❖EMPOWERMENT- making a woman feel dominant in the music video as she is usually or often objectified and sexualized. ❖STAR PERSONA- an icon that represents something in the media-their media personality. ❖INTERTEXTUALITY-referencing/linking other media texts. ❖PASTICHE-homage-positive intertextuality. ❖PARODY- mocking, negative. ❖VOYERISM- feeling of being watched. ❖COMMODITY- concept of stars as marketing tools.
- 5. GOODWIN’S THEORY His theory points out that in every music video there is either PERFORMANCE (focusing on a band or dance routine etc), NARRATIVE (a storyline, usually to do with the lyrics), CONCEPT (opposite or completely random). In our music video we chose to take a narrative approach to our music video as we thought we could interpret the title of the song ‘Earned It’ as being something more sinister or with a different meaning- for example cheating or fated love not being so fated.
- 6. Mulvey’s Theory The Male Gaze- I used subjective camera work, with many close ups to portray the female in the perspective of the male gaze. This is evident through the use of eyeline shots from the male protagonist to the female protagonist, depicting that he is infatuated by her which also objectifies her in a way. This conforms to the stereotypical representation of the female conforming to the male appeal.
- 7. Richard Dyer’s Star Persona He says that music videos are essentially a form of advertisement and can be used to construct and support an image for an artist. For example, Hip Hop artists are associated with wealth and power, Rock bands are authentic, and band associated with instruments-very raw. Our chosen genre was R&B which is associated with love, relationships and heartbreaks. We then chose the theme of unfaithfulness.
- 8. Intertextuality Intertextuality is referencing or referring to other media texts in your products. This enhances audience pleasure and changes the audience’s perception because of the intertextual references- also expanding audience range. For example, J-Lo- ‘I’m Glad’ intertextualises ‘Flashdance’ the final scene. This opens the audience to people who loved wathing the film. The message is that anything in possible and to dream big.
- 9. Homage-Ed Sheeran In our music video we intertextualised the Cinderella narrative but created it with a twist. Instead of having the ‘princess’ fall in love with the prince at the ball we made her fall in love with an ordinary guy who she then runs off with at the end and lives happily with. We also reinterpreted the ballroom dancing scene which we intertextualised from Cinderella but also paid homage to Ed Sheeran’s thinking out loud music video by choreographing a dance routing- recreating the one in his.
- 10. Representation As part of my narrative based music video I intertextualosed the story of Cinderella. I have however, added a twist to the soryline wheereby, the princess does not fall in love with the prince, she falls in love with an ordinary guy. This subverts the stereotypical expectation of a fairytale narrative as typically the princess is expected to fall in love and marry the prince. In addition, I have subverted the stereotypical ethinicity of a prince as typically the prince is of a white ethnicity, differently the prince in my music video is black. However, the fact that the white ordinary guy wins the princess is stereotypical. The white princess conforms to stereotypical princess ethnicity, especially in fairytales.
- 11. BRAND ❖Our theme was….. ❖We wanted to create a classy theme throughout, sticking with a very simple and basic colour scheme whilst also making it remain professional and formal. ❖To do this we also made our artist represent such with modesty through his costume of wearing a shirt in the digipak front cover and particularly stuck with a blackish background colour as black is usually associated with black tie and class.
- 12. Digipak Conventions ❖FRONT: the front of a digipak tends to have an eye catching image which have a relation with the songs or artist. The front page also has the album name. ❖BACK: has the tracklist for the album, barcode, record label, artist/album name, extra information ❖INSIDE: inside a Digipak you will find a plastic CD holder and more information to do with the artist or album. I have applied all these conventions to my own work to create a successful digipak for my promotional package.