The document discusses plans for a music video summarizing the song "Started From the Bottom" by Drake. The video will tell a narrative of a man rising from poverty to wealth through changing scenery and use of color. It will start in a run-down council house in black and white, then follow the man's success story through different luxury homes and clubs to represent climbing the social ladder and achieving riches. The target audience is meant to be motivational for those in poverty or who have overcome struggles through hard work.

1. +
Started from the bottom
By Drake
By Jack Sherman, Luka B, Rory Vanralta and
Jamie Lewis

2. +
What song/ Artist have chosen and
why ?
 We have chosen Started from the bottom by Drake.
 The track carries the meaning by showing the rappers struggle
in life. Also represents a success story witch is rare in rappers
because they usually just show their success.
 Its unconventional and a rapper video portrayed as poor and
Jewish.
 Also the colors changing throughout the video. So starting with
black and white and then developing to bright colors in the club.
This also represents the main concept of starting poor “from the
bottom” and then reaching the top.

3. +
What is the concept of your video ?
 Success story is a man growing in life and becoming
successful through out the video.
 Scene one shows the black and white and then the video is the
development through color. Rags to riches.
 Narrative portrayed in the video.

4. +
Where will it take place and how will
it look ?
 A council house is high poverty. This shows the dirty sides of
the streets with dark and dangerous alleyways.
 A multi million pound house in Gerrards cross. Representing
luxury and wealth. Symbolizing a rapper that has reached the
top.
 A place in Knightsbridge, London. This also symbolizes wealth
and
 Club in London called..

5. +
If there is a narrative, what will it
include ?
 The whole narrative is showing someone who starts in poverty
and how he has nothing.
 It then develops to showing him working up the ladder in life.
 Then in the end showing how rich he has become. This is
showing the development of the artist starting poor then
becoming wealthy.
 The representation of the black and white and then developing
into the color shows this symbolization of starting poor and
becoming rich.

6. +
Who is your target audience ? How do
you intend to attract them and address
them through the video
 Our age range is very large. Could be aimed at kids aged 10-18
who are in poverty. It could also be related by older people aged
30-50 witch can relate to the situation who have made something
of their life.
 We are representing the hip hop/ Rap community
 Its motivational to people that are in poverty.
 Shows life struggle, working hard and survival in life.
 We will address them by wearing making a large juxtaposition of
wearing posh suits in the council estate with wealthy cars, such as
Gwagons, May backs and Bentleys. Compared to in the club at
the end wearing tracksuits at the end when showing the wealth at
the end.

7. +
Brain storming