We used costuming and product placement in the music video to create a branded sense of style by having the artist wear Twin Noodle caps in every shot, linking it to promotional photos. Streetwear from the promotions also appeared in the video or were similar, maintaining appeal to younger audiences. Having the artist as the main actor tied together the branding and use of his established star image from prior marketing.

1.
We made use of costuming in the
music video to create a sense of
branding by working in conjunction
with the streetwear brand Twin
Noodle and using product placement
of twin noodle caps by having the
artist wear a twin noodle cap in every
shot he is in. We made a point of
doing this to link back to all the
promotional photos that we took
where every shot of the artist we had
wearing a cap we made sure was a
Twin Noodle cap.

2. We also ensured that all the streetwear clothing from
the promotional photos were either in the music video
or were similar to maintain the appeal to a target
audience of the younger generation . Also having the
artist of our song as the main actor brought together
our sense of branding and having his face shown
clearly in the majority of shots and using his star image
that we established with all of our marketing for our
artist.