2. TAYLOR SWIFTS BRAND IMAGE
Taylor Swift sports red lipstick which has been her
trademark look since her 4th album titled 'RED'. Her hairstyles
over the span of her career have also become a part of the
trademark look. For her first 3 albums, she was known to have
long curly hair whilst her most recent release '1989', has seen
a change to a shorter look. Her make up also consists of
winged eye liner to give her the cat eye effect.
The prop's most associated with Taylor Swift are her guitar
and cowboy boots. She is well known for starting out in the
country genre which is why she is often associated with
cowboy boots. Taylor Swift is also famous for the fact that she
writes her own songs which is why she often performs with a
guitar. As she has matured into the pop genre, her style has
changed. At award shows she is often seen to be wearing floor
length gowns whilst in her daily life she is most often spotted
wearing crop tops. This reflects her more mature attitude
which is associated with her pop music.
Taylor Swift is well known for her use of social media and
she has also been named the most charitable celebrity twice.
This shows that she is branded as a good, humble person.
Her brand image has been used in order to endorse many
popular products such as Keds and Diet Coke.
Overall, Taylor Swift's brand image is created in order to
present her as a role model. Her style is fashionable yet
3. THE BRAND IMAGE FOR OUR
ARTIST
We wanted the look of our artist to be dreamy and whimsical to present her as
being someone who is innocent and pure. This helps a viewer believe what the
artist is singing in the song. To achieve this, she will be dressed in a lightly
coloured floaty dress with natural make up and lightly curled hair. For this
look, we took inspiration from pop artists Ellie Goulding, Taylor Swift and
Gabrielle Aplin. They all sport this look in their music videos which shows that
it is an image well suited to the pop genre yet it also isn't the stereotypical pop
genre look which will allow our artist to be differentiated from others.
4. Our artist's brand image will contain natural colours to present her as
being down to earth and relatable. This is why we also wanted to
associate her with an ordinary setting, in order to create a relatability.
This look is very ethereal which will give the artist our take on the
'perfected' image many artists in the pop genre portray. The look
should be clean and polished and for this we took inspiration from
Katy Perry's 'Unconditionally' music video where she is also shown to
be sporting a natural look yet still looks polished and glossy as a pop
artist should. Demi Lovato has also worn this look.
