The document analyzes a digipack for an album by The White Stripes. It notes that the album cover uses a mixture of colors and poses of subjects dressed in black against white and red to convey an undertone of danger. Advertisements for positive reviews of the album from trusted music publications like NME and The Independent are also featured. As the band does not heavily advertise digitally, they seem to be targeting males aged 18-25 directly rather than younger audiences who rely more on social media, suggesting they are focusing on their existing fan base.

1. Digipack Analysis
By Dan Grevatt

2. In these photos they are using a mixture of colours as well
as using their subjects to get this abstract look on their
album cover. The people dressed in black are juxtaposing
against the white and red in the photo to put emphasis on
this undertone of danger in this album cover. Also next to
their album cover there is an advert for their album from
sources such as NME and the independent. These sources
are generally trusted by the public this is good because it
shows off what other critics have said about their album.
Also these sources are also quite popular with NME being
a respected music channel. The image seen in the bottom
left is the album cover of what song I am doing in my music
video. The album is called ‘White Blood Cells’. The White
Stripes are a blues rock band. They seem to target their
songs at males between 18-25 as their advertising is not
heavy, this however suggests that they are not targeting
younger people as younger people tend to use social
media more often that older generations. This lack of digital
advertising suggests that they are either apathetic in that
matter or that they are trying to target people who are
interested in their band already. This is common in popular
bands as they already have a fan base and they rely on
their fan base to listen to their music.