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The document discusses locations chosen for a hip hop music video. The artist selected run-down, gritty locations that stereotypically represent the environments artists in this genre come from. Additional locations like a busy high street, standard house, and beach were chosen to fit the song's message about billionaires and fit genre conventions, with the house used for dream sequences at the beginning and end of the video.
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Recce photos doc
The document discusses locations chosen for a hip hop music video. The artist selected run-down, gritty locations that stereotypically represent the environments hip hop artists come from and aim to stay loyal to their roots. Additional locations include a busy high street to represent the song's message about billionaires, and a normal house to bookend the video with a dream sequence and fit the genre's conventions.
question 1
The document discusses the production of an indie rock music video. It began with research into conventions of music videos by bands like Coldplay and The Killers. The video aimed to represent how slowly one moves on from death but gets better over time, as the song was about a friend who drowned. Key conventions used and challenged in the video included lip syncing, an all-performance style, realistic mise-en-scene over expensive locations, varying camera shots and distances from the performer, and editing with dissolves and cuts on the beat.
PLANNING: Where have the ideas come from?
The document discusses ideas for a music video about love, including incorporating a rose that gets destroyed to represent a broken heart, filming parts at the Southbank and Brick Lane locations known for their diversity and urban style, and using a mobile camera and close-ups like in other artists' music videos to convey emotion through the singer's expressions.
Myself
This document is an autobiographical presentation by Ji Min Kim. It includes sections about her family, likes and dislikes, home country of Korea, hobbies, friends, and dreams. Pictures and details are provided about her father, mother, brother, traditions from Korea like hanbok and kimchi, favorite activities like listening to music and collecting stamps, friends from school, and her ambition to succeed. The presentation provides an overview of Ji Min and aspects of her personal and cultural background.
Sean Lusted Evaluation Question 1
This document analyzes how the media product, a music video, challenges, uses, or develops conventions of real music videos. It provides examples of several shots from the video and evaluates them as either conventional or unconventional. Conventional shots that are commonly seen in real indie or rock music videos include shots of the whole band performing, POV shots, filler shots between lyrics, close-ups of the artist's emotions, and low angle shots showing sadness. Unconventional shots included one resembling a film poster and one showing contemplation with light and shadow. The document demonstrates how the video borrows from conventions but also uses some unique shots.
Initial ideas music vid a2
The document discusses potential concepts for a music video for a song. The first concept involved filming the main actress and love interest walking on the beach holding hands to show their love, but this was rejected due to difficulties filming at the beach in autumn weather. The second concept involved the couple arguing then the actress crying while looking at photos, but this was deemed too basic and negative for the upbeat song. The third concept was solely a dance performance by the couple, but finding a male dancer was difficult and it risked becoming repetitive. The final concept combined a performance element with a narrative of the couple at home followed by the actress performing alone in the studio, cutting between the two scenes.
Pitching our music video
The document discusses plans for an indie pop music video featuring the artist Robin. It will tell a narrative of Robin going through a breakup by remembering moments with her ex-boyfriend through locations like a skate park and bowling alley. Cinematography will include a wave projector, mirror shots, and a fig rig. Post-production effects like a photo transition, split screen, and video reversal will enhance the melancholy tone and match the beat of the song "Shark" by Oh Wonder. The target audience is 16-25 year olds who enjoy indie pop's carefree style.
Pitch presentation
The document outlines a pitch presentation for a music video focusing on the rap artist J. Cole. The presentation discusses choosing the rap genre because the artists write personally about their lives. It proposes telling the story of J. Cole growing up with a girl through flashbacks, incorporating generic rap video conventions like clothing while keeping it original. An outline provides details on locations, casting, and next steps of finalizing artists and creating storyboards and schedules.
Recommended
Recce photos doc
The document discusses locations chosen for a hip hop music video. The artist selected run-down, gritty locations that stereotypically represent the environments hip hop artists come from and aim to stay loyal to their roots. Additional locations include a busy high street to represent the song's message about billionaires, and a normal house to bookend the video with a dream sequence and fit the genre's conventions.
question 1
The document discusses the production of an indie rock music video. It began with research into conventions of music videos by bands like Coldplay and The Killers. The video aimed to represent how slowly one moves on from death but gets better over time, as the song was about a friend who drowned. Key conventions used and challenged in the video included lip syncing, an all-performance style, realistic mise-en-scene over expensive locations, varying camera shots and distances from the performer, and editing with dissolves and cuts on the beat.
PLANNING: Where have the ideas come from?
The document discusses ideas for a music video about love, including incorporating a rose that gets destroyed to represent a broken heart, filming parts at the Southbank and Brick Lane locations known for their diversity and urban style, and using a mobile camera and close-ups like in other artists' music videos to convey emotion through the singer's expressions.
Myself
This document is an autobiographical presentation by Ji Min Kim. It includes sections about her family, likes and dislikes, home country of Korea, hobbies, friends, and dreams. Pictures and details are provided about her father, mother, brother, traditions from Korea like hanbok and kimchi, favorite activities like listening to music and collecting stamps, friends from school, and her ambition to succeed. The presentation provides an overview of Ji Min and aspects of her personal and cultural background.
Sean Lusted Evaluation Question 1
This document analyzes how the media product, a music video, challenges, uses, or develops conventions of real music videos. It provides examples of several shots from the video and evaluates them as either conventional or unconventional. Conventional shots that are commonly seen in real indie or rock music videos include shots of the whole band performing, POV shots, filler shots between lyrics, close-ups of the artist's emotions, and low angle shots showing sadness. Unconventional shots included one resembling a film poster and one showing contemplation with light and shadow. The document demonstrates how the video borrows from conventions but also uses some unique shots.
Initial ideas music vid a2
The document discusses potential concepts for a music video for a song. The first concept involved filming the main actress and love interest walking on the beach holding hands to show their love, but this was rejected due to difficulties filming at the beach in autumn weather. The second concept involved the couple arguing then the actress crying while looking at photos, but this was deemed too basic and negative for the upbeat song. The third concept was solely a dance performance by the couple, but finding a male dancer was difficult and it risked becoming repetitive. The final concept combined a performance element with a narrative of the couple at home followed by the actress performing alone in the studio, cutting between the two scenes.
Pitching our music video
The document discusses plans for an indie pop music video featuring the artist Robin. It will tell a narrative of Robin going through a breakup by remembering moments with her ex-boyfriend through locations like a skate park and bowling alley. Cinematography will include a wave projector, mirror shots, and a fig rig. Post-production effects like a photo transition, split screen, and video reversal will enhance the melancholy tone and match the beat of the song "Shark" by Oh Wonder. The target audience is 16-25 year olds who enjoy indie pop's carefree style.
Pitch presentation
The document outlines a pitch presentation for a music video focusing on the rap artist J. Cole. The presentation discusses choosing the rap genre because the artists write personally about their lives. It proposes telling the story of J. Cole growing up with a girl through flashbacks, incorporating generic rap video conventions like clothing while keeping it original. An outline provides details on locations, casting, and next steps of finalizing artists and creating storyboards and schedules.
Locations
The document discusses various locations being considered for filming music video flashbacks and shots for a couple. These locations include a skate park, park, house, high street, bowling alley, sea life center, and London. For each location, the document describes the planned shots and potential problems, such as needing permission, limited space, people interfering with shots, poor lighting, and busy backgrounds.
Ways in which my product uses, develops
This document discusses how a music video for an R&B song develops conventions of the genre. It uses conventions like featuring a love interest, using colors to reflect the mood, and showing flashbacks differently. However, it also challenges some conventions, like using a black background for the chorus instead of a set location. The document also discusses how the digipak and magazine ad conform to R&B conventions by selling the artist but the ad breaks convention with its text layout.
Pitch presentation
Anna Faud is pitching a music video for the J. Cole song focusing on his life and relationships. She will keep the video generic by including props like flashy cars and jewelry but make it original by incorporating flashbacks of the artist as a child. The video will follow the artist and a girl growing up together to show their lifelong love for each other. Anna has begun planning by casting the artist, securing a location, and will continue casting and creating storyboards and schedules.
Research into Ideas, Mise en Scene etc.
Pop/RnB artists often stick to genre conventions in their music videos. Videos typically feature an attractive artist singing and acting out scenes with other characters in natural environments. The group plans to find an attractive person to sing Adele's song and act out scenes accordingly. They will film in natural locations like beaches and fields that are commonly used in other artists' videos. Before filming, they must decide the location, consider the weather, develop the characters and storyline.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Evaluation Question One - Pt2
The document discusses ways in which the media product subverts conventions of the jazz genre. It incorporates both performance and narrative elements, rather than solely performance, to keep audiences engaged. It features a younger artist rather than only mature artists typically seen in jazz, to expand the genre's audience. Modern locations and ideas are used to make the music video feel more relatable, such as a diner, mall, motorbike, and multicultural house, rather than stereotypical jazz environments. This subverts conventions but aims to appeal to wider audiences and keep the genre relevant for future generations.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Eval 3
The document summarizes feedback received from an audience on a music video:
- Most of the feedback came from male viewers, likely because the genre of music in the video appealed more to men.
- Over 65% of viewers felt the lip syncing in the video was successful at matching the music to the visuals.
- Viewers generally enjoyed the video and found the narrative and variety of shots helped sustain their interest.
- Some camera quality issues were noted, though autotune effects on the artist's voice were not seen as a problem with the video itself.
Interview
The document contains two interviews about favorite rap music videos and conventions in rap videos. In the first interview, the respondent's favorite video is Dizzee Rascal's "I Love You" because of the song and direct rapping to the camera with mirrors showing different angles. Their favorite rapper is Wiley for his unique sound and arguments with record labels. They think rap is more lyrical than singing and prefer not to see fancy cars or "bling" in videos. In the second interview, the respondent's favorite is Usher's "OMG" for his dancing routines and lighting. Their favorite rapper is Drake for his versatility and relatable lyrics. Both respondents think rap videos focus too much on money and materialism and
Rough cut feedback1
The feedback for the rough cut included needing more complete base tracks of the artist singing the full song, re-shooting some shots since the artist was not as confident during the initial filming, and ensuring all clips and music are precisely synced without any words being cut off. It also noted re-shooting a close-up shot of the artist's eyes from a different angle and slowing down establishing shots of London to give more time to see the location.
Pitch for music video
The proposed music video would tell a narrative story set to the song "Love More" by Chris Brown featuring Nicki Minaj. It would show a boy and girl arguing and breaking up, after which the boy leaves to attend a house party with many other girls while the song plays. Various locations would be used to portray street life, partying with friends, and living freely. The aim of the video is to convey that life is about living it to the fullest rather than being in a relationship.
Rough edit anaylsis
The document summarizes feedback received from test audiences on edits made to a music video for a new band. Key points include:
1. Viewers generally liked an opening transition that hit the beat and captured attention. Some felt edits were out of time with the music.
2. Shots of the drummer were revised to improve flow, including replacing a static shot with a high angle handheld shot.
3. Feedback suggested incorporating more casual shots of the band having fun outside of playing their instruments to provide contrast.
Q1 for evalutation
The document analyzes and annotates 10 stills/images from a music video for compliance with and deviations from conventions of the hip-hop/rap genre. Key conventions used include the artist's clothing, stance, and urban location in one shot, as well as dancing scenes. Some deviations are also noted, such as using the same locations throughout, more subtle displays of wealth, and shots that make the artist seem less dominant.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Question 1
This music video uses conventions of synth pop and electronic music videos by featuring shots of a vintage shop in its opening and ending, similar to a shot in the Crystal Fighters' "Follow" video. It shows a connection between reality and the chaos that follows, aligning with typical music video conventions. The vintage shop location also relates to the target audience who would visit such shops. However, the video challenges conventions by using various camera angles like low, high, and close-up shots of people walking to the shop rather than a straightforward establishing shot.
Rachel media easter open questionnaire
The document contains responses to an open questionnaire about a music video. Respondents generally felt the video looked professional with good camera work, editing, and effects. They enjoyed the costumes, narrative, and use of mise-en-scene to set the mood. A few suggestions were made to improve clarity of the narrative and costumes. Overall, the responses were positive about the range of shots, video quality, and ability to engage the viewer.
Analysis of kate nash foundations and rihanna rude boy
The document analyzes Kate Nash's music video "Foundations" and Rihanna's music video "Rude Boy". For Kate Nash's video, it discusses how props are important for changing scenery and maintaining audience engagement. It also notes there is no artist performance, so the director had to make the actors and artist likeable as the main focus. For their own video, the document says they will use simple props to show simple pleasures. For Rihanna's video, it analyzes how she goes against societal norms and expectations for female artists by not being objectified but still appealing to male and female audiences. Frequent use of Andy Warhol's bright colors and minimal clothing also make it postmodern by going against
Location Recce
The document discusses the locations chosen to film a music video. These include a beach, an empty road in a forest, a studio, and a car. Scenes of a couple flirting and having fun will be filmed at the beach to depict a romantic summer setting. Footage on an isolated forest road will create the idea of a spontaneous road trip. Locations close to the filmmaker's home will also be used for convenience. Scenes of happiness at the beach and of an argument in the car, forest and at night aim to match the mood of the actors and music.
Costumes, actors and props
This document discusses the costumes, actors, and props that will be used in a music video for the song "Billionaire". For the main character Jack, casual clothing will be worn initially to signify an average person, contrasting with a suit later representing wealth as a billionaire in a dream. The rapper will be costumed stereotypically in baggy clothes and jewelry. Jack and Luke were chosen as the actors based on their expressiveness and ability to portray the roles convincingly. Props like money, a Christmas hat referencing lyrics, and posters emphasizing lyrics will be incorporated to reinforce the song's message and narrative.
Digipack Analysis
The document analyzes a digipack for an album by The White Stripes. It notes that the album cover uses a mixture of colors and poses of subjects dressed in black against white and red to convey an undertone of danger. Advertisements for positive reviews of the album from trusted music publications like NME and The Independent are also featured. As the band does not heavily advertise digitally, they seem to be targeting males aged 18-25 directly rather than younger audiences who rely more on social media, suggesting they are focusing on their existing fan base.
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Locations
The document discusses various locations being considered for filming music video flashbacks and shots for a couple. These locations include a skate park, park, house, high street, bowling alley, sea life center, and London. For each location, the document describes the planned shots and potential problems, such as needing permission, limited space, people interfering with shots, poor lighting, and busy backgrounds.
Ways in which my product uses, develops
This document discusses how a music video for an R&B song develops conventions of the genre. It uses conventions like featuring a love interest, using colors to reflect the mood, and showing flashbacks differently. However, it also challenges some conventions, like using a black background for the chorus instead of a set location. The document also discusses how the digipak and magazine ad conform to R&B conventions by selling the artist but the ad breaks convention with its text layout.
Pitch presentation
Anna Faud is pitching a music video for the J. Cole song focusing on his life and relationships. She will keep the video generic by including props like flashy cars and jewelry but make it original by incorporating flashbacks of the artist as a child. The video will follow the artist and a girl growing up together to show their lifelong love for each other. Anna has begun planning by casting the artist, securing a location, and will continue casting and creating storyboards and schedules.
Research into Ideas, Mise en Scene etc.
Pop/RnB artists often stick to genre conventions in their music videos. Videos typically feature an attractive artist singing and acting out scenes with other characters in natural environments. The group plans to find an attractive person to sing Adele's song and act out scenes accordingly. They will film in natural locations like beaches and fields that are commonly used in other artists' videos. Before filming, they must decide the location, consider the weather, develop the characters and storyline.
Presentation 3 a2
The media product is a UK rap music video that uses conventions found in other rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, street clothing like hoodies and hats, and typical settings like council estates. However, some elements are unconventional, like scenes in a cemetery or park instead of only stereotypical urban settings. The video also subverts stereotypes by portraying the artist as a caring, emotional character rather than only aggressive.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry to show wealth as seen in many rap videos. Street clothing like new era caps and hoodies were also used to appeal to the urban target audience. Conventional camera angles like low shots were used. While some settings like council estates reinforced urban themes, unconventional settings like cemeteries and parks were also included. The artist was portrayed with both aggressive and compassionate traits, offering a more complex character than typical rap artists.
Evaluation Question One - Pt2
The document discusses ways in which the media product subverts conventions of the jazz genre. It incorporates both performance and narrative elements, rather than solely performance, to keep audiences engaged. It features a younger artist rather than only mature artists typically seen in jazz, to expand the genre's audience. Modern locations and ideas are used to make the music video feel more relatable, such as a diner, mall, motorbike, and multicultural house, rather than stereotypical jazz environments. This subverts conventions but aims to appeal to wider audiences and keep the genre relevant for future generations.
Presentation2
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Presentation 3
The media product is a UK rap music video that uses conventions of real rap videos to appear authentic. Some conventions employed include the main artist wearing jewelry, like necklaces, which symbolize wealth from illegal activities. Street clothing like hoodies and hats are also used to appeal to urban audiences. Camera angles like low shots that convey superiority are conventional. While most settings like housing estates reinforce the urban theme, some locations like parks and cemeteries are less typical of rap videos. The artist is portrayed as both aggressive and caring, challenging stereotypes. Point-of-view shots add realism atypical of conventional rap videos.
Eval 3
The document summarizes feedback received from an audience on a music video:
- Most of the feedback came from male viewers, likely because the genre of music in the video appealed more to men.
- Over 65% of viewers felt the lip syncing in the video was successful at matching the music to the visuals.
- Viewers generally enjoyed the video and found the narrative and variety of shots helped sustain their interest.
- Some camera quality issues were noted, though autotune effects on the artist's voice were not seen as a problem with the video itself.
Interview
The document contains two interviews about favorite rap music videos and conventions in rap videos. In the first interview, the respondent's favorite video is Dizzee Rascal's "I Love You" because of the song and direct rapping to the camera with mirrors showing different angles. Their favorite rapper is Wiley for his unique sound and arguments with record labels. They think rap is more lyrical than singing and prefer not to see fancy cars or "bling" in videos. In the second interview, the respondent's favorite is Usher's "OMG" for his dancing routines and lighting. Their favorite rapper is Drake for his versatility and relatable lyrics. Both respondents think rap videos focus too much on money and materialism and
Rough cut feedback1
The feedback for the rough cut included needing more complete base tracks of the artist singing the full song, re-shooting some shots since the artist was not as confident during the initial filming, and ensuring all clips and music are precisely synced without any words being cut off. It also noted re-shooting a close-up shot of the artist's eyes from a different angle and slowing down establishing shots of London to give more time to see the location.
Pitch for music video
The proposed music video would tell a narrative story set to the song "Love More" by Chris Brown featuring Nicki Minaj. It would show a boy and girl arguing and breaking up, after which the boy leaves to attend a house party with many other girls while the song plays. Various locations would be used to portray street life, partying with friends, and living freely. The aim of the video is to convey that life is about living it to the fullest rather than being in a relationship.
Rough edit anaylsis
The document summarizes feedback received from test audiences on edits made to a music video for a new band. Key points include:
1. Viewers generally liked an opening transition that hit the beat and captured attention. Some felt edits were out of time with the music.
2. Shots of the drummer were revised to improve flow, including replacing a static shot with a high angle handheld shot.
3. Feedback suggested incorporating more casual shots of the band having fun outside of playing their instruments to provide contrast.
Q1 for evalutation
The document analyzes and annotates 10 stills/images from a music video for compliance with and deviations from conventions of the hip-hop/rap genre. Key conventions used include the artist's clothing, stance, and urban location in one shot, as well as dancing scenes. Some deviations are also noted, such as using the same locations throughout, more subtle displays of wealth, and shots that make the artist seem less dominant.
Music video
The document provides an analysis of the locations, camera techniques, and costumes used in the student's music video. Three key locations were used: the beach to match the calm style of music, brick buildings to represent day-to-day life as seen in other indie videos, and a stage with colored lighting as commonly seen in indie pop videos. Establishing shots, panning movements, and close-ups were employed to maintain audience interest, in line with conventions from other genres. Casual outfits at the beach and an all-black outfit on stage helped the artist stand out against the backgrounds.
Question 1
This music video uses conventions of synth pop and electronic music videos by featuring shots of a vintage shop in its opening and ending, similar to a shot in the Crystal Fighters' "Follow" video. It shows a connection between reality and the chaos that follows, aligning with typical music video conventions. The vintage shop location also relates to the target audience who would visit such shops. However, the video challenges conventions by using various camera angles like low, high, and close-up shots of people walking to the shop rather than a straightforward establishing shot.
Rachel media easter open questionnaire
The document contains responses to an open questionnaire about a music video. Respondents generally felt the video looked professional with good camera work, editing, and effects. They enjoyed the costumes, narrative, and use of mise-en-scene to set the mood. A few suggestions were made to improve clarity of the narrative and costumes. Overall, the responses were positive about the range of shots, video quality, and ability to engage the viewer.
Analysis of kate nash foundations and rihanna rude boy
The document analyzes Kate Nash's music video "Foundations" and Rihanna's music video "Rude Boy". For Kate Nash's video, it discusses how props are important for changing scenery and maintaining audience engagement. It also notes there is no artist performance, so the director had to make the actors and artist likeable as the main focus. For their own video, the document says they will use simple props to show simple pleasures. For Rihanna's video, it analyzes how she goes against societal norms and expectations for female artists by not being objectified but still appealing to male and female audiences. Frequent use of Andy Warhol's bright colors and minimal clothing also make it postmodern by going against
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Analysis of kate nash foundations and rihanna rude boy
Analysis of kate nash foundations and rihanna rude boy
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Location Recce
The document discusses the locations chosen to film a music video. These include a beach, an empty road in a forest, a studio, and a car. Scenes of a couple flirting and having fun will be filmed at the beach to depict a romantic summer setting. Footage on an isolated forest road will create the idea of a spontaneous road trip. Locations close to the filmmaker's home will also be used for convenience. Scenes of happiness at the beach and of an argument in the car, forest and at night aim to match the mood of the actors and music.
Costumes, actors and props
This document discusses the costumes, actors, and props that will be used in a music video for the song "Billionaire". For the main character Jack, casual clothing will be worn initially to signify an average person, contrasting with a suit later representing wealth as a billionaire in a dream. The rapper will be costumed stereotypically in baggy clothes and jewelry. Jack and Luke were chosen as the actors based on their expressiveness and ability to portray the roles convincingly. Props like money, a Christmas hat referencing lyrics, and posters emphasizing lyrics will be incorporated to reinforce the song's message and narrative.
Digipack Analysis
The document analyzes a digipack for an album by The White Stripes. It notes that the album cover uses a mixture of colors and poses of subjects dressed in black against white and red to convey an undertone of danger. Advertisements for positive reviews of the album from trusted music publications like NME and The Independent are also featured. As the band does not heavily advertise digitally, they seem to be targeting males aged 18-25 directly rather than younger audiences who rely more on social media, suggesting they are focusing on their existing fan base.
Props and costume
This document outlines props and sets needed for a music video about domestic violence. It describes needing a wolf mask to represent the abuser hunting victims symbolized by deer. Scenes include a bedroom with a deer in the corner representing victimization, and a room with a wolf throwing objects as a deer-person sits in a chair, showing people consumed by domestic violence. Forest scenes are also needed to show wolves chasing deer. Actors include people to play wolves and deer, and main actors Connor, Ella, Eleanor, and Ben who can effectively portray relationships.
Equipment
The document summarizes the equipment Becca Fry has chosen to use for filming her music video. She will use a Canon 700D camera which she can borrow from school and has autofocus and image stabilization. A Velbon tripod will allow her to steadily film shots without camera movement and smoothly pan. An LED light will let her film shots at night while still illuminating actors' faces. Adobe Premiere Pro will be used for editing as she is familiar with the software and it is readily available at her sixth form.
Equipment
The document lists equipment for a video project, including a Canon 700D camera chosen for its image quality and ability to adjust settings to achieve desired shots. A Velbon tripod is selected to allow for static shots without motion that could reduce quality, and it enables smooth panning. A 32Gb SanDisk SD card provides storage for footage.
Shot list
The document describes 25 shots from a music video. Shot 1 is a medium long shot panning right in a bedroom with no music. Shot 2 is an extreme close up stationary in the bedroom with no music. Shot 3 is an extreme close up zooming in the bedroom with a non-diegetic dream sound effect. Shots 4 through 25 provide additional details about camera shots, movements, locations and music synced to the lyrics of the song being filmed for the music video.
Ideas drafting
The document discusses feedback received from classmates on ideas for a music video. The classmates provided a long list of potential visual concepts to represent the song's lyrics, including a poor person dreaming of the lyrics, a character with big dreams escaping to his dreams through performance, and various locations and costumes. The author believes the range of ideas will prove valuable and allow them to create a more creative and higher quality video by combining different concepts from the suggestions.
Shot list
This document provides a shot list for a film with 25 shots in various locations including the forest, beach, sand hill, and studio. The shots include a variety of camera angles, movements, and descriptions of the characters and their interactions. They involve things like characters driving in a car, running, skateboarding, dancing, laughing together, and lip syncing with emotion. The final shots will rewind previous shots to show the characters' emotions.
Song Permission
This document discusses song permission. It likely pertains to obtaining permission to use copyrighted songs, either for commercial use such as in films or television, or for non-commercial uses such as covers. The document may outline the process and terms for acquiring licenses to legally use songs owned by record labels and music publishers.
Production schedule
This document outlines the tasks, equipment, locations, and crew/cast needed for different stages of a music video production project from September to February. It includes tasks like genre research, storyboarding, filming footage at various locations with costumes and actors, and editing the final music video. Equipment listed includes software like Premiere Pro and Photoshop as well as hardware like a Canon 700D camera, tripod, and headphones. The tasks will take place in a media classroom and filming locations, and involve working independently as well as with actors in costumes.
Digipack analysis
This summary provides an overview of the document in 3 sentences:
The document analyzes various album covers and print advertisements for artists such as Petula Clark, Tony Bennett, Lady Gaga, Ed Sheeran, analyzing design elements like use of images, fonts, colors and layouts to understand how they convey information about the artist, album and song titles to grab audience attention and sell the product. Common techniques included using large prominent images of the artist, bold fonts for key information, and reviews or descriptions to intrigue audiences. The analyses provide insights into how small design decisions can influence how the audience perceives the music genre and style.
Costumes
The document discusses the costumes, actors, and props needed for a music video. It will feature Charlie, an 18-year-old male, and Abbie, his female partner, as the lead couple. Scenes will show them spontaneously visiting various locations to portray their close friendship and youth. A car prop will be used to imply the characters are going on a road trip. Costumes will feature bright colors to match the happy mood of the house music genre.
Target audience final
The document discusses Mac Demarco's target audience for his music video "Ode to Viceroy". It analyzes results from a survey that found the majority of indie music fans are aged 16-25. The survey also found that typical apparel for indie fans includes denim jackets, boots, vintage clothing, baggy jeans, and hats. Pictures show the individual styles typically worn by indie musicians and fans, featuring baggy, old-looking mixed styles. The document concludes indie audiences typically listen to genres like indie rock and pop, enjoy skateboarding and other cool activities, and have artistic lifestyles involving painting, photography and filmmaking.
Production schedule
This production schedule outlines the pre-production, production, post-production, and evaluation phases for a music video project to be completed by Rebecca Fry at Ringwood School. Over several weeks in November and December, Rebecca will develop ideas, analyze other music videos, draft scripts and storyboards, and plan locations, costumes, and equipment. Filming will take place on weekends in early January at Bournemouth beach, a sand hill, and a forest. Post-production editing will occur throughout January. Design of packaging and posters will happen in February, and evaluations will be completed through March, including uploading the final video to YouTube.
Equipment list
The equipment list includes a Canon 700D camera with a flip-out screen and clip for attaching lighting, a Velbon tripod that is portable with a bag, a 4GB San Disk memory card for storage and easy transfer to a computer, and an iPhone SE for slow motion shots since it is already owned.
Shot list
This shot list outlines 63 shots for a music video taking place in New York City. It begins with establishing shots in an alleyway in Ringwood and then follows the protagonist as he walks through Times Square, a nightclub, and atop the Empire State Building, observing the sights. The list then cuts to the protagonist witnessing a shooting in another alleyway and seemingly being shot himself. After fading to white, the shots pick back up with the protagonist waking atop a building with views of the skyline. The video then loops back to the beginning alleyway, with the protagonist looking confused about what happened before walking away.
Actors, costumes and props
Rory Giddings was cast as the protagonist due to his mature look and acting experience. Ross Cogdell was cast as the gunman because he is a media student who can assist with filming, and the director envisions the gunman as emotionless. The director cast himself in the small role of gun victim to avoid risks to others and save time.
The protagonist will wear a grey hoodie throughout to reflect his initial misery. The gunman will wear a suit to seem inconspicuous and pull his gun from his coat. Printed signs, a movie poster, a briefcase, and a gun will be used as props to further the story.
Costumes, actors and props
The document discusses the costumes, actors, and props needed for a music video. For the main character Rowan, a scruffy outfit of worn clothes is described to show his detachment from reality. The therapist character will wear smart, formal clothes to portray her professional role. The masked strangers will wear all black with face coverings to remain anonymous. Specific actors are named for the main roles, including using Rowan's existing clothes to save costs. Props needed are a fake gun, plastic bag, and rope to stage a graphic simulated death scene of the main character.
Costumes, actors, props
The document discusses the casting and costumes for a music video recreation of an indie band. Matt Holley is chosen to play the lead vocalist due to his charisma and physical resemblance to the artist. He will wear jeans, a white t-shirt, and flat cap, and later cross-dress in a wig and sunglasses. Faegan White will play bassist in his usual Mohawk hairstyle and outfit. Oscar Jenkinson and Sol Collier will play keyboard and act as smokers, dressed casually. Billy Cook will play guitarist as a slacker in baggy clothes. Herbal cigarettes will be used by the smoking actors. Required music equipment includes drums, guitars, keyboard, amps, and micro
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Location ideas
The document discusses location ideas for a student film project. It includes 5 potential locations: 1) The green room at the student's college which will represent a strip club setting. 2) A half-graffiti covered wall near the student's house that will be used for a musical performance scene. 3) An isolated road surrounded by landscape to create a feeling of being "on the run". 4) A bedroom in the student's house that will be lit in blue or red tones to match rap video conventions. 5) A bathtub in the student's house bathroom that will be used to film a scene matching the student's storyboard and genre conventions.
Question 1 - Music Video
The document discusses various conventions used in music videos and how the creator of a music video both conformed to and challenged some of these conventions in their own video. Specifically:
- They conformed to using low angle shots, eye contact, medium shots, lip syncing, use of a microphone, and a color scheme with bright colors.
- They challenged conventions around high angle shots, use of crane/wide shots, how long shots are typically used, revealing clothes, and location choices.
- Locations like a brick wall and woods were chosen both to conform to and challenge conventions regarding background settings in music videos.
Question 1
This document discusses how the media producer's music video uses and develops conventions of real music videos within the hip hop genre.
Some conventions used include featuring performers rapping and singing, using locations like beaches, graffiti alleys, and skate parks stereotypically associated with hip hop. Camera techniques like CCTV footage aim to make the video seem more "real."
Costumes featuring baggy clothing, jewelry, and many outfit changes portray the performers as fashionable and wealthy, fitting genre conventions. Overall elements of the video are intended to attract audiences by appealing to expectations of the hip hop genre.
Treatment Sheet
The document provides details on the concept, narrative, performance, camera work, editing, and lighting for a music video. The concept involves a dark theme where the main character yearns for human interaction due to problems at home and school. It will be filmed at the singer's house and a park. The narrative will follow the character leaving her home and singing in the park. Close ups of the singer will show the emotions portrayed in the lyrics. A variety of camera shots and editing techniques will be used to keep the audience engaged. Natural lighting will be used to fit the dull mood, and grey filters may be added.
Evaluation Q2
The document discusses the effectiveness of combining a main music video product with ancillary texts for a genre of R&B. Key aspects that were incorporated into the music video and other products included establishing characters, lighting, costume, editing, narrative, and mise-en-scene to tell the story of the song. High and low key lighting were used depending on the tone. Costumes were subtle rather than bright or dark. Editing included slow pacing and fades. The album digipak and magazine advert maintained strong brand identity through consistent use of font, colors, and other visual elements to effectively promote the artist.
Evaluation Q2 2
The document discusses the effectiveness of combining a main music product with ancillary texts for a music video in the R&B genre. It describes incorporating various R&B conventions into the music video such as narrative, lighting, costume, editing, and mise-en-scene. Specific examples are provided of how these elements were used to tell the story of the song and engage the target audience. Brand identity is also discussed and how it was maintained across the digital, music video, and magazine advert products to effectively promote the artist.
Question 2
The document summarizes how the media producer's music video uses, develops, and challenges conventions of real music videos in the indie/alternative genre. It discusses specific shots and scenes that follow conventions through use of typical locations, costumes, fonts, and narrative style. It also notes ways conventions are challenged, like through inclusion of dancing which is uncommon in the genre. Overall, the video aims to balance conforming to audience expectations through familiar conventions while also including some unique elements like dancing to develop the genre.
1. initial plans mv 2018 2
The document outlines three initial ideas for music videos for a selected song. Idea one proposes an animated cartoon music video telling a story through animation. Idea two suggests filming a single performer lip syncing to the song with various camera angles and shots in an urban setting. Idea three puts forth the idea of a performance-style video filming a dance routine with effects added in post-production. Strengths identified are the ideas' achievability, adaptability, application of genre conventions, and ability to work for one song. Weaknesses note the potential difficulty obtaining certain elements like animation software, performers, or equipment.
Mood boards for music video ideas generation
The document provides mood boards for locations, characters, and cinematography ideas for a pop music video. The locations chosen fit pop video genre conventions of being filmed in front of buildings, in crowds, at homes, or on streets/in fields. A range of characters are included to keep options open for the final idea and make the video more interesting. Popular camera shots seen in most pop videos are represented in the cinematography mood board.
Q1 Evaluation
The document discusses the setting, characters, editing, narrative, and other elements used in a music video and how they compare to conventions in the genre. The setting on a British beach was both conventional for being similar to other music videos yet unique for using a grittier location. The studio performance setting challenges conventions somewhat. While the attractive female character could be conventional, she was not overly sexualized. The editing and narrative connoting a fun time out are conventional. However, the formal font used challenged conventions by making the video stand out.
Ppt0000000
The document discusses considerations for choosing locations for a music video, including camera angles, lighting, editing, and how the location relates to the song's meaning. It shows photos of potential indoor and outdoor locations that could work or inspire location ideas, and analyzes how well each location's surroundings, lighting, and atmosphere would fit the love song's lyrics and convey the intended message to viewers.
A2 Media - Evaluation Question 1
The document discusses conventions used in creating a music video and promotional package for an indie/alternative genre song. It provides tables analyzing conventions used and not used for the music video's narrative, costumes, locations, shots, and editing. Examples from the created music video are shown to demonstrate how conventions were applied. The promotional package, including a poster, digital album artwork, and physical album digipak, is also analyzed for its use of conventions like logos, release information, and continuity across pieces. Overall, the document shows how the created media products successfully use many genre conventions while adding original elements.
Evaluation q 1
The document discusses conventions used in the student's media product and ancillary texts.
The student researched conventions of the indie/alternative genre to plan their music video that fits the genre while being original. Their video uses many conventions like narrative, dark clothing, emotion, black and white, and slow motion.
Tables show conventions used/not used in the student's video and promotional materials. Screenshots provide examples of how conventions like location, costume, shot types and editing effects were applied.
The digipak and poster also apply conventions like consistent artwork, release information, and barcodes to make the promotional package realistic and cohesive within the genre.
Question 1 for Media
The document discusses the conventions used and challenged in the author's music video and related media products. It summarizes how the music video follows conventions of the indie pop genre seen in videos by the author's style inspiration, Marina and the Diamonds, such as dark lighting and settings, while also adding their own elements like a purple/pink color palette. The poster and digipak continue using genre conventions like feminine imagery and floral themes but also include original elements. Overall, the author strives to both utilize and put their own twist on conventions of the indie pop genre.
Initial ideas music video
The document outlines initial plans for a music video for the song "Chewing Gum" by Nina Nesbitt. It discusses choosing Harriet Laban as the actor due to her familiarity with the song and local availability. Multiple locations are selected for filming, including a woodland area and house room with a black backdrop. A storyboard was created but the document suggests switching to a shot list for clearer planning. Different camera techniques like golden hour photography will be used. The narrative will feature the actor changing stereotypical identities shown through clothing, with a modern outfit used for the performance sections.
evaluation q1
This document analyzes several shots from real music videos and the student's own music video project. It examines how each shot uses or challenges conventions related to linking lyrics and visuals, representing the artist, genre, intertextual references, camera use, lighting/mise-en-scene. Shots from videos by Lil Jon, Miley Cyrus, Amber Run, Linkin Park and Drake are discussed. For their own video for the song "Invaders Must Die," shots are presented that link lyrics and visuals, represent the target age group, set the urban genre, include a sci-fi intertextual reference, use camera angles and lighting in a nightclub scene. Influences from the Martin Garrix and
Media A2 music video treatment sheet
Natalie Major is a 17-year-old singer-songwriter from Chicago who now lives in Los Angeles. She released her debut album "Little Mockingbird" in 2014. The treatment sheet describes plans for a music video for Natalie's unreleased song "Heartbreaker." The concept is that Natalie's character gets revenge on a former lover by destroying reminders of him and other girls. Locations include the school drama room, countryside, and houses. Costumes, makeup, and props help convey themes of rebellion, mystery, and empowerment.
Question 2 media evaluation
The document discusses the design choices made for an artist's music video, digipak, and magazine advertisement. Throughout all products, the same color scheme, space/dreaming theme, and unique font were used to consistently brand the artist and make them easily identifiable. Locations in the music video of a toy-filled room and outer space through green screen reinforced the song's themes. Costumes featured middle-class attire with special effects, mimicking styles of inspirational artists Owl City and La Roux. The combination of main and ancillary products was deemed effective in communicating the artist's identity and message.
Task 1 111
The document discusses how the media creator's music video challenges conventions of the melodic hardcore genre. They chose to create a narrative-based video rather than a typical performance-based one. They drew inspiration from several other music videos, incorporating elements like black-and-white filming, different shot types, and nature imagery. The digipak and advert also challenge some conventions through images unrelated to energetic live performances, while maintaining elements common to real products like logos and review quotes. Overall, the creator aimed to represent the themes of their song rather than strictly adhere to genre conventions.
Evaluation question 1
The document summarizes the use of conventions and forms in various media products for an indie pop music genre project, including:
1) An album cover is compared using conventions like the artist name in big font, centered album name, and a boxed main image.
2) A music video is compared to Lana Del Rey's "Summertime Sadness" for elements like nature scenes and more singing versus storytelling.
3) Mise-en-scene, sound, cinematography, and continuity across ancillary products like a digital booklet and advertisement are discussed.
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Recce photos doc
- 1. Recce Photos These are some of the locations that I have chosen to use for my Music video. The fact that I have chosen these locations because I believe that these will work well with my conventions of my genre. The fact that I am doing hip hop has brought me to using these locations. They are slightly run down and grotty witch these genre videos tend to consist of. This is usually because the artist within this category are usually brought up in these environments stereotypically. This is why they use these locations because they like to usually stick to their original roots and stay loyal to the childhood and upbringing.
- 2. These are the other locations that I am intending to use for my video also. The fact I have the high street is because usually billionaires witch is the message of my song are always in busy environments and cities. I have then also chosen to shoot in a house this is because this is where the video is going to begin and end. I have chosen this because this will work well with my dream sequence. I have also used this location because it’s a normal standard house and nothing fancy witch fits the conventions of my genre. The beach will also play a big part as billionaires are always on vacation etc.