The document analyzes and compares the packaging (digi packs) of albums from different genres: Green Day's rock album "Bullet in a Bible", Sum 41's punk album "Underclass Hero", and pop artist Shayne Ward's self-titled debut album. Key similarities across genres include prominently displaying the band/artist name and album title on the front cover, including track listings and production details on the back cover, and maintaining consistent color schemes throughout. Differences are also noted, such as Shayne Ward's album having plain interior packaging compared to the other albums showcasing band members and maintaining a live concert atmosphere. Overall conventions are observed but packaging is tailored to each genre's style and intended audience.

1. Analysis of digi packs

2. • In this slideshare I will be analysing 3 digi
packs. 2 of which will be from the similar
genre of my video and the other digi pack will
be from a complete oposite genre.
• Green day – bullet in a bible
• Sum 41 –underclass hero
• Shayne Ward – Shayne Ward

3. Green day bullet in a bible
Front cover
This is a live concert
album. The image used
promotes the live
music. Lets the
audience know what
the album is for.
Name of the band
in big bold text.
Stands out.
Title of the album,
Same font and colour as
the name of the band
but smaller in size.
Parental advisory
due to explicit
content
Red , black and white
are common colours
associated with its
genre
Icon shows that it is
a dvd as well
Image separates the
two fonts.
Follows the rule of
thirds
Crowd, shows live
music
Low angle shot
looking up at figure.
Authority is
present. Star image

4. Green day bullet in a bible
Inside pages
This digi pack has
6 sides as it needs
more space as
there are two
disks instead of
one.
Each band
member has their
own page with
their own image
on it.
The impression of
live music is still
presented on the
inside of each
page.
There isn't any
detail about any
of the songs. Just
images
The colour
scheme is the
same keeping the
conventions the
same.

5. Green day bullet in a bible
Back page
The text is in a
column so it makes it
easier for the
audience to read the
tracks.
The colour scheme is
followed still but blue
has been added to
give the cd the live
music feel as the
images is taking
directly from the
concert.
Barcode
Details about who
produced the music
and who directed the
film.
In different font as it
isn’t as important at
the track list.
Record label
Details about the dvd,
and the producer of
the dvd
Address for the
audience to get info
about the band and
the record label.

6. Sum 41 Underclass Hero
Front cover
Title of the band is
big and bold like
the green day
album.
The name of the
album is directly
below the name.
This makes it
easier to read as all
the information
needed for the
audience is in one
place.
The colour scheme
is black, white and
pink. Pink is more
of a punk colour
than rock. This is
good as this band
punk rock group.
The image is very
striking and there
is certainly a mise
en scene
The background is
blacked out, so the
spotlight is on the
man.
Main image is of
the lead singer of
the band so star
image is used
again. (similar
genre)
Is this a negative
view of the band
though
Man’s dressed in
all black (negative
representation)
Spiting means
could mean he
doesn’t care
Album name in
different colour
font so it easier to
read

7. Sum 41 Underclass Hero
Inside pages
Colour scheme is the
same
The images are almost
gravity like. Lower
class? Is this the target
audience they are
aiming for?
The distributor and date
of album, about the
rights
No information about
any tracks.
No images of any band
members
Images shows what
genre the album
belongs to.

8. Sum 41 Underclass Hero
Back page
Colour scheme is
kept through the
whole album so the
conventions are
kept the same.CV
Barcode bottom
right the same as
the green day
album
Track list stands out
from the
background due to
the different colour
of font but I feel
that it is bit difficult
to read due to the
way its displayed.
Record label in the
centre with nothing
around it
Information about
the record label in
small font as it isn’t
as important as long
as its on the page.
Web address for
both band and
record label in the
same colour font as
the name of the
band. Stands out
from the rest of the
text to catch the
audiences eye.
Details about who
mixed/produced
the music

9. Shayne Ward front cover
Main image of
the artist. Since
this is his first
album the
producer needs
to show the
audience who he
is. He is the star
image .
Sticker of the
competition which
he won. Fans of the
show will look for
the sticker.
Plain sparkly
background makes
the images more
focussed on the
figure as there is
nothing to distract
the audience.
Genre of music is
pop.
Promoting the show
as well as the artist
The colour scheme
is very “poppy”
with the pink back
ground. Pink is a
colour associated
with pop music.
The male is
engaging with the
audience as he is
looking directly into
the camera
Attractive male used to bring
in the target audience which
is obviously female
Seductive facial
expression
Self entitled album
for promotion
First name is bigger
than is last

10. Shayne Ward inside pages
Unlike the other albums, the inside of this
digi pack is very plain and basic. This
defiantly shows the difference in genre’s of
pop and rock artists
Web address Way
for the audience to
find out more about
the artist
Both pages are a
black.

11. Shayne Ward back page
Very similar to the
inside pages. There is
no image on the back
page, only text. This
can be positive as there
is nothing for the
audience to get
distracted from when
reading the song titles.
The border going
around is almost like a
picture frame
Barcode in the left
hand side instead of
the right
Common conventions
across all genres is the
information about the
distributors, rights and
record label
Song titles are all in a
centred column. Easy
to read as the natural
reads downwards
The songs aren’t
numbered
Record label
No web addresses for
the audience to use